PROJECT REPORT

TO STUDY THE COMPANY PROFILE OF PIDILITE INDUSTRIES

LTD.

Submitted In Partial Fulfillment for the award of the

DEGREE OF BACHELOR OF BUSINESS
ADMINISTRATION (2011-2014)

UNDER THE GUIDANCE OF

Ms. SUMEDHA DUTTA
(Assistant Professor)
Prepared byPIYUSH SINGHI
BBA 3rd SEM
Enrollment no:- 05714701711

Maharaja Agrasen Institute Of Management Studies

Sector 22, Rohini, Delhi-110086
STUDENT DECLARATION

I the undersigned , student of BBA(G) 3rd semester at MAHARAJA AGARSEN INSTITUTE OF

MANAGEMENT STUDIES hereby solemnly declares that the project entitled STUDY OF
COMPANY PROFILE OF PIDILITE INDUSTRIES LTD. Is the outcome of my own research
prepared by me.
To the best of my knowledge , any part of this context has not been submitted earlier for any degree ,
diploma or certificate examination. The basic purpose to take project report was for gaining practical
experience of work in particular field.

Name of the student:

Piyush singhi

CERTIFICATE FROM GUIDE

This is to certify that the project titled COMPANY PROFILE OF PIDILITE INDUSTRIES LTD..
is an academic work done by PIYUSH SINGHI submitted in the partial fulfillment of the
requirement for the award of the degree of Bachelor Of Business Administration from Maharaja
Agarsen Institute of Management Studies, Delhi, under my guidance & direction. To the best of my
knowledge and belief the data & information presented by her in the project has not been submitted
earlier.

Name of the Faculty Guide : Mrs. Sumedha Dutta

Signature:

PREFACE
Someone has rightly said that practical experience is far better and closer to the real world than
mere theoretical exposure. The practical experience helps the student to view the real business
world closely, which in turn widely influences his/her perceptions and understanding of the real
situation.
Research work constitutes the backbone of any management education program. A
management student has to do research work quite frequently during his entire life span. The
research work entitled company profile of pidilite industries ltd. aims to know the profile of
Pidilite and the product offered by it.
This project has offered me an opportunity to put all my efforts and the theoretical knowledge
to practice and enhance my knowledge. It is surely going to help me in my future projects too.
In the preparation of this report, I have made every effort to ensure that all steps involved in
development of this project are adequately covered and the report be completed in it.
Any suggestions for improvement, if rendered, will be gratefully accepted .I sincerely hope that
this project will prove pure knowledge imparting, through provoking and thus stimulating
future research work on these guideline.

ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter
of expressing my deep sense of gratitude and obligation to all those who helped me in
the completion of this project report.
I wish to express my heartfelt thanks to Mrs. Sumedha Dutta my project guide who
guided me throughout my project by providing valuable suggestions and providing me
with essential facilities thereby making it possible for me to accomplish the project.
It was the most difficult project which I have taken for the first time in my still
career . Above all, I thanks for giving me Strength and patience to overcome
difficulties , which crossed my way in the accomplishment of this endeavor.

CONTENTS

S.NO

PARTICULARS

PG.NO

1.

STUDENT UNDERTAKING

2.

CERTIFICATE FROM GUIDE

3.

PREFACE

4.

ACKNOWLEDGEMENT

5.

EXECUTIVE SUMMARY

6.

INTRODUCTION

7.

COMPANY PROFILE

10

Board of directors
Product range
Code of Conduct
International business
Achievements /Awards
Company head office
Competitors
Milestones
Organizational structure

8.

RESEARCH METHODOLOGY

27

9.

FINDINGS

30

10.

SWOT ANALYSIS

31

11.

PROFIT & LOSS

36
6

12.

BALANCE SHEET

38

13.

CAPITAL STRUCTURE

40

14.

SHARE HOLDING PATTERN

42

15.

CASH FLOW

43

16.

HALF YEARLY

44

17.

DISTRIBUTION OF REVENUE

46

18.

CURRENT RATIO

47

19.

DEBT EQUITY RATIO

48

20.

VALUE ADDITION TO BUSINESS THROUGH RESERVES

49

21.

GROSS SALES & % AGE GROWTH

50

22.

SUGGESTION

51

23.

CONCLUSION

52

24.

ATTENDANCE FOR PROJECT REPORT

53

25.

BIBLIOGRAPHY

54

EXECUTIVE SUMMARY

Pidilite Industries Limited is the largest adhesive manufacturer in India found in 1959. It also
has worldwide presence in adhesives, art material and industrial chemicals.
Pidilite's most famous product is the Fevicol range of adhesives. Its other famous brands are Dr.
Fixit, Cyclo, Ranipal, Hobby Ideas, M-seal and Acron.

Pidilite's corporate office is located in Andheri (East), Mumbai. The company has
manufacturing facilities at various locations in India, including Mahad (Maharastra), Vapi
(Gujarat) Baddi (Himachal Pradesh) and Kala Amb (Himachal Pradesh). It has also make Fevi
Kwik India's first ever One Drop Instant Adhesive. This Brand Most Popular Instant Adhesive
In South Asian Country.
Its operating income is Rs. 441.88 crore(2010-11) and net income is Rs.303.87 crore(2010-11).

INTRODUCTION

Since its inception in 1959, Pidilite Industries Limited has been a pioneer in consumer and
specialities chemicals in India.
8

Over two-third of the companys sales come from products and segments it has pioneered in India.

1969
- The Company was incorported as a private limited company on 28thjuly
under the name of Parekh Dychem Industries Pvt. Ltd., to acquire and
take over on a going concern the business carried on by a
partnership
firm M/s. Parekh Dychem Industries established in 1961 and having a
factory in Mumbai. The Company was promoted by Balvantray Kalyanji
Parekh along with his brothers. The brand names, are being Fevicol,
Fevibond, Fevigum, Pidifix, Pidivyl, Pidicryl, Acrolise, etc.
- The Company undertook to set up synthetic resin project with a
capacity resin project with a capacity of 3000 TPA at Mahad
Industrial
area in Raigad district, Maharashtra. Also undertook to set up a
constructions chemicals project at Taloja industrial area, Taloja,
Maharashtra.

Its product range includes Adhesives and Sealants, Construction and Paint Chemicals, Automotive
Chemicals, Art Materials, Industrial Adhesives, Industrial and Textile Resins and Organic Pigments
and Preparations. Most of the products have been developed through strong in-house R&D.
The Group's turnover is about 2500 Crores for the year 2010-11.
Pidilite Industries is the market leader in adhesives and sealants, construction chemicals, hobby
colours and polymer emulsions in India. Our brand name Fevicol has become synonymous with
adhesives to millions in India and is ranked amongst the most trusted brands in India.

Pidilite is also growing it's International presence through acquisitions and setting up manufacturing
facilities and sales offices in important regions around the world. Fevicol is now the largest selling
adhesives brand in Asia.
We have reached where we are today mainly due to the close team-work of our employees and due to
our shared value system which emphasizes commitment to excellence, closeness to customers, and
the spirit of innovation
9

PURPOSE OF STUDY

a. To have a look at company profile of pidilite industries.

b. To study its different products.
c. To study its industrial speciality.
d. To study its financial reports.
e. To have a look at community initiatives.

Limitations :

The entire study is based on secondary data.

No comparison with competitors.

COMPANY PROFILE
The Company was incorported as a private limited company on 28thJuly
under the name of Parekh Dychem Industries Pvt. Ltd., to acquire and
take over on a going concern the business carried on by a
partnership
firm M/s. Parekh Dychem Industries established in 1961 and having a
factory in Mumbai. The Company was promoted by Balvantray Kalyanji
Parekh along with his brothers. The brand names, are being Fevicol,
Fevibond, Fevigum, Pidifix, Pidivyl, Pidicryl, Acrolise, etc.
10

- The Company undertook to set up synthetic resin project with a

capacity resin project with a capacity of 3000 TPA at Mahad
Industrial
area in Raigad district, Maharashtra. Also undertook to set up a
constructions chemicals project at Taloja industrial area, Taloja,
Maharashtra.
- Three other companies in the same group viz., Kodivita Pvt. Ltd.,
erstwhile Pidilite Industries Ltd., and Triveni Chemicals Ltd. were
amalgamated with the Company effective 1st July, 1st April 1989 and
1st
April 1992 respectively.
- Effective 1st July, Kondivita Pvt. Ltd. amalgamated with the
Company
after necessary approvals
The Group's turnover is about 2500 Crores for the year 2010-11.
Pidilite Industries is the market leader in adhesives and sealants, construction chemicals, hobby
colours and polymer emulsions in India. Our brand name Fevicol has become synonymous with
adhesives to millions in India and is ranked amongst the most trusted brands in India.
Pidilite is also growing it's International presence through acquisitions and setting up manufacturing
facilities and sales offices in important regions around the world. Fevicol is now the largest selling
adhesives brand in Asia.
We have reached where we are today mainly due to the close team-work of our employees and due to
our shared value system which emphasizes commitment to excellence, closeness to customers, and
the spirit of innovation
BOARD OF DIRECTORS :
At the helm of affairs stands a strong team of directors who bring their expertise from
deiverse backgrounds to the company steer it in the right directions.
CHAIRMAN :

MR.B.K.PAREKH

VICE CHAIRMAN :

MR.S.K.PAREKH

11

MANAGING DIRECTOR :

MR.M.B.PAREKH

JOINT MANAGING DIRECTOR :

MR.N.K.PAREKH

DIRECTORS :

MR.R.M.GANDHI
MR.N.J.JHAVERI
MR.BANSI S.MEHTA
MR.RANJAN KAPUR
MR.YASH MAHAJAN
MR.BHARAT PURI
MR.D.BHATTACHARYA
MR.SANJEEV AGA

WHOLETIME DIRECTOR :

MR.A.B.PAREKH
MR.A.N.PAREKH
MR.R.SREERAM (w.e.f.- 08/11/2011)

PRODUCT RANGE

Adhesives & Sealants

Art Material & Stationery
Automotive
Construction chemicals
Fabric care
Publications
Wood finishes and paints
12

Companys background
Company Background - Pidilite Industries
Industry Name
Chemicals - Speciality - Others
House Name
Not Applicable
Collaborative Country
N.A.
Name
Joint Sector Name
N.A.
Year Of Incorporation
1969
Year Of Commercial
N.A.
Production

Fevicol MR
Features :
Ready to use, non-staining
Bonds paper, cardboard, thermocol, fabrics, wood, plywood, etc

Fevigum
Features :
Synthetic gum
Excellent paper-to-paper bonding

Fevistik
Features :
Disapperaing coloured glue stick.
Ideal for paper-to-paper bonding

Fevicol Glue Drops

13

Features :
Instant-bonding
Adheres to various materials such as paper, plastic, wood, metal and more.

Fevi Bond
Features :
Provides flexible bond
Useful in household, auto and toy segment

Fevicol All Fix

Features :
Single component, clear / transparent versatile synthetic adhesive.
Suitable for various household repairs / servicing and manufacturing jobs.
Joins glass, ceramic, wood, leather, rubber, cork, paper, cloth and most plastics .

Fevitite Rapid
Features
Two component (resin and hardener) fast setting epoxy adhesive
Sets in 5 minutes
Saves time & money
Fast production and maintenance

FeviKwik
Features
Bonds in seconds
Versatile. Useful in a wide range of applications in home and industry.
14

M-Seal
Features
Sets in 30 minutes (at 27 C)
Can be moulded into different shapes
Cures to a hard mass
Provides rock hard sealing. Can be shaped, drilled, filed, sanded, painted upon

MSeal Plumber
Features
Suitable for open and concealed fitting
Useful for assembling therated pipe used in watter distribution

Silicone Sealants
Features
No mixing is required, directly applicable through cartridge.
No solvent hence eco-friendly.
Completely non-sagging in nature.
Tough & flexible after curing so performs well during expansion & contraction.
Cures by moisture absorption from air at ambient temperature & relative humidity.
Service temperature From 60 to + 180C.
Up to 95% recovery after plastic deformation.
Good UV resistance & insulation properties.
No primer is required when sealing joints in glass, ceramics and vitreous surfaces

Steelgrip PVC Tapes

15

Features
Guaranteed length.
Does not transfer glue i.e. after peeling-off there is no need to clean the surface.
Easy to unroll and tear.

Cyclo Fast Flush

Features
Quickly removes rust and scale
Helps prevent overheating
Safe for all cooling systems
To be sued in rediator

Ranipal Color Run Off

Features
Sometimes while washing two fabrics together, colour runs from a darker fabric on to the
other dress and spoils it
Ranipal Colour Run Off easily removes this colour, used on colour fast clothes

Wudfin Wood Stain

Features
Gives natural uniform finish to wood, veneer etc.
Available in fast moving shades - Oak Yelllow, Red Brown, Teak, Rosewood & Walnut

Dividend Summary

16

For the year ending March 2012, Pidilite Industries has declared an equity dividend of 190.00%
amounting to Rs 1.9 per share. At the current share price of Rs 206.15 this results in a dividend yield
of 0.92%.
The company has a good dividend track report and has consistently declared dividends for the last 5
years.
* As per the Profit & Loss account

Dividend Declared
Announcement Effective
Date
Date
24-05-12
06-07-12
19-05-11
08-07-11

Dividend Dividen
Remarks
Type
d (%)
Final
190.00Final
175.00 Rs.1.75 per share(175%)Dividend
Rs.0.50 per Share (50%) Special Dividend &
20-05-10
26-07-10 Final
150.00
Rs.1.00 per Share (100%) Dividend.
21-05-09
17-07-09 Final
175.0030-05-08
11-08-08 Final
175.00AGM
23-05-07
14-08-07 Final
150.00AGM
Source : Dion Global Solutions Limited

DELIVERING WORLD CLASS INNOVATION

We develop most of our products in-house with the help of a strong, research-driven innovation
overlaid with consumer insights. A well-equipped and well-staffed R&D centre continuously
develops and enhances products for consumers, craftsmen and industries.
Pidilite also established a state-of-the-art research centre in Singapore that is now a member of
Singapore Chemical Industry Council (SCIC).
CODE OF CONDUCT

The Directors and Senior Management personnel of the Company shall adhere to the
Shall act in accordance with the highest standards of personal and professional integrity,
honesty and ethical conduct.
17

 Shall be independent in their judgement and actions.

performance of their duties.

Shall exercise due care and diligence in

Shall comply with all applicable laws, rules and regulations.

Shall not allow their personal interest to conflict with the interest of the Company. In the
event of there being a conflict of interest and duty, they should make full disclosure of all
facts and circumstances thereof to the Board of Directors.
Shall maintain the confidentiality of the information of the Company received/obtained by
them in the course of their position as Director/Employee of the Company except when
disclosure is authorized or legally mandated and not use confidential information for their
own advantage or profit.

Shall use best endeavors to protect companys assets and property and ensure its efficient
use.

Shall not derive any personal benefit (including without Limitation through the use of
Companys property, assets, information, or position except that which they are lawfully
entitled to.
Shall not compete directly with the business of the Company or with any business that the
Company is considering to establish

Employee benefits:

overall well-being of our employees and various initiatives are taken to ensure the same. As an
evolving and diversified business, we are constantly adding newer facilities for our employees so that
a day at work is far from monotonous. Working towards achieving our goal as one big family, we add
an element of fun to the daily grind ensuring employees look forward to spending a great day at work,
every day.
18

Overseas Acquisitions
In the last five years we have significantly increased exports of consumer & craftsmen products in
order to achieve sustained growth. We are also expanding our distribution network in various
countries and deploying additional manpower.
To facilitate better global networking, we have also established offices / subsidiaries in several
countries including Singapore, USA, Brazil, UAE, Saudi Arabia, Indonesia, Egypt, Bangladesh, UK,
Kenya, South Africa and Ghana.

Rural development:
Various initiatives are taken to develop the rural interiors of Gujarat and associations are made to
ensure the overall welfare of the villagers. This includes making necessary provisions to provide them
with a better livelihood and looking after their day-to-day needs.

Water Resource Management

Over 100 small & medium-sized projects have been undertaken in relation to water conservation and
watershed development. These include construction of new dams, repair and renovation of old dams,
digging and deepening ponds and percolation tanks.

Animal Husbandry
Over 25000 cattle have been successfully treated through surgical procedures and initiatives are taken
to ensure a healthy usage pattern that is beneficial to the farm cattle and the owner is adopted
Indira Awaas Yojana
Pidilite supports the Indira Awaas Yojana scheme in Mahuva district to provide grant for construction
of houses to members of scheduled castes/scheduled tribes, bonded labourers and those surviving
below the poverty line.
Education initiatives

19

Shri Balvant Parekh Science City

Shri Balvant Parekh Science City was founded by Pidlite at Bhavnagar. Replete with facilities like
conference hall, computer unit, physics laboratory and library, this Science City uses novel methods
to generate interest among students and helps develop analytical skills among them.

Mahuva Education Trust

The Company supports Shree Mahuva Education Trust which runs arts, science, commerce and
information technology and business administration classes for students. Over 1500 students enroll in
this Trust every year.

Kalsar Girls Education

Kalsar village in Bhavnagar had limited educational facilities for young girls which forced them to
drop out after the seventh grade despite wanting to continue. Arrangements are made to now ensure
these girls can pursue their education until matriculation.

COMMUNITY INITIATIVES

a. RURAL DEVELOPMENT
b. EDUCATION INITIATIVES

20

c. HEALTHCARE PROJECTS

INTERNATIONAL BUSINESS :

Pidilite has enhanced its international presence through various ventures around the globe .
It operates in :

UAE
BRAZIL
SOUTH AFRICA
EGYPT
INDONESIA
SRI LANKA
BANGLADESH
CHINA
THAILAND
SINGAPORE
UNITED STATES OF AMERICA
UNITED KINGDOM
GHANA

ACHIEVEMENTS /AWARDS :
A showcase of the advertising campaigns by Pidilite that won accolades at varied prestigious
advertising festivals for their creative excellence.
Fevicol for vagabond
Fevicol mixed media
Fevicol guess radio
21

 Fevicol mirror outdoor

Fevicol train
Fevicol press campaign
Fevicol radio salesman
Fevicol cliff hanger
Fevicol press train
Fevicol shadow
Fevicol press birds
Fevicol fish
Fevicol egg
Fevicol press -birds & van
M-seal will

COMPANY HEAD OFFICE /QUARTERS :

T H

FLOOR FLOOR REGENT CHAMBERS,

J BAJA MARG 208 NARIMAN POINT,

MUMBAI, MAHARASHTRA
PINCODE-400021

22

EMAIL: pil@pidilite.com
WEB : www.pidilite.com

COMPETITORS :

Chembond chemicals ltd.

Camlin

Vemicol India ktd.

Adi chemicals ltd

23

Ciba India ltd

Doctor biotech India ltd

PIDILITE VISION AND MISSION

VISION :
Be the business leader by promoting innovation & achieving global standards.
Delight customer by offering quality product and services

24

 Instill can do attitude on where team spirit ,lean continuously & achieve a high level of
employee satisfaction.
Adopt ethical,safe & environment friendly practical practices.

MISSION:
Invite,invest and embrace talented people and scientists for great challenges ahead.
Support ,serve and satisfy a;; valuable customers with our innovative products and excellent
technical competency.
Innovate with our customers to provide total satisfactions and business growths.

MILESTONES

Long road for the great success since 1959 in india and keeping creating new business through
innovation for the next decades ahead.
Marking another major achievement and milestone for pidilite group on marching its new
journey on establishing pidilite innovation centre Singapore in 1997.

25

 Growing global business through product innovations & customers satisfactions.

Constantly invest in people for discovering breakthrough technologies & innovations to stay
relevant in the very dynamic, challenging & competitive global market.

ORGANIZATIONAL STRUCTURE

26

RESEARCH METHODOLOGY OF THE STUDY

27

Research methodology is the system of collecting data for research projects. The data may be
collected fo either theoretical or practical research. For example: management research may be
strategically conceptualized along with operational planning methods and change management.
There are 2 main types of research methodology:

Quantitative methodology- it is the type by which you test the significance of your
hypothesis ,in other words you answer the words: how much? Is there relationship?
Quantitative methods tend to be systematic and use numbers.

Qualitative methodology- it is the type by which you are depending on your observations and
descriptions.
RESEARCH DESIGN
Research design is a plan outlining how information is to be gathered for an assessment or
evaluation that includes identifying the data gathering methods, the instruments to be used or
created , how the instruments will be administered , and how the information will be
organized and analyzed.
The preparation of the research design , appropriate for a particular research problem,
involves usually the consideration of the following:
1. The means of obtaining the information
2. The availability and skills if the researcher and his staff(if any)
3. Explanation of the way in which selected means of obtaining information will be
organized and the reasoning leading to the selection
4. The time available for research
5. The cost factor relating to research, i.e., the finance available for the purpose.

DATA COLLECTION

In dealing with any real life problem it is often found that data at hand are in-adequate , and hence, it
becomes necessary to collect data that are appropriate . There are several ways of collecting the
28

appropriate data which differ considerably in context of money costs, time and other resources at the
disposal of the researcher. The methodology adopted in conducting this survey was quite simple.

There are 2 types of data:

PRIMARY DATA: Primary data is important for all areas of research because it is
unvarnished information about the results of an experiment or observation .It is like the
eyewitness testimony at a trial. No one has tarnished it or spun it by adding their own opinion
or bias so it can form the basis of objective conclusions .Primary data is the specific
information collected by the person who is doing the research. It can be obtained through
clinical trials, case studies, true experiments and randomized controlled studies. This
information can be analyzed by other experts who may decide to test the validity of the data
by repeating the same experiments.

SECONDARY DATA: Secondary data is the data collected by someone other than the user
.Common sources of secondary data for social science include censuses, surveys,
organizational records and data collected through qualitative methodologies or qualitative
research. Primary data, by contrast, are collected by the investigator conducting the research.
Secondary data analysis saves time that would otherwise be spent collecting data and,
particularly in the case of quantitative data ,provides larger and higher-quality databases than
would be unfeasible for any individual researcher to collect on their own. In addition to that ,
analysts of social and economic change consider secondary data essential, since it is
impossible to conduct a new survey that can adequately capture past change and/or
developments.
BUT my research concerned with secondary data only.

SECONDARY DATA
Secondary data is the data that have been already collected by and reality available from other
sources. Such data are cheaper and more quickly obtainable than primary data and also may
be available when primary data cannot be obtained at all.

29

ADVANTAGES OF SECONDARY DATA:

It is economical. It saves efforts and expenses.

It is time saving.
It helps to make primary data collection more specific since with the help of secondary data
we are able to make out what are gaps and deficiencies and what additional information needs
to be collected.
It helps to improve the understanding of the problem.
It provides a basis for comparison for the data that is collected by the researcher
.
DISADVANTAGES OF SECONDARY DATA

Secondary data is something that seldom fits in the framework of the marketing research
factors.
Accuracy of secondary data is not known.
Data may be outdated.

SOURCES OF DATA COLLECTION

Website
Books
Magazines
News

FINDINGS

The company achieved 21.8% growth in net sales.

Due to steady domestic demand sales groth was higher than the last few years.
Company sales have grown at CAGR of 17.85% over the last 5 years.

30

 Company shares (+)ve equity

Capturing high market share by promoting globally

SWOT ANALYSIS

A scan of internal and external environment is an important part of the strategic planning
process. Environment factors internal to the firm can be classified as strength (s), and weakness
(w), and factors external to the firm can be classified as opportunity (o), and Threat (T). Such
31

an analysis of internal and external factors is referred as SWOT analysis. The SEOT analysis
has been useful tool for the industry. The process of utilizing the SWOT approach requires an
internal survey of opportunities and threats.

STRENGTHS

32

 Strong marketing & advertising skills.

Innovative products
Focus on quality
Large product line
Brand value
Pidilite earns 50% plus revenues from adhesives segment whose brands have excellent
recall value.

WEAKNESS
33

 Dependent on acquisitions for some products.

Launching of brands like cyclo.
Pidilite has grown its net profit at only 18% CAGR in the past 10 years.
The management seems to be a bit overconfident about their advertising skills.

34

OPPORTUNITIES

Growing chemical industries in india.

Tremendous growth opportunities for home specific stores like home town & home shop.
Growth in the retail sector in india is a positive for pidilite , especially the future growth of
home specific stores like home town & home stop.

THREATS

35

 Cost of products largely dependent on crude oil prices which acts as raw material in
production of adhesives which inturn provides 50% of revenue.
Competitors
Threats from small scale industries.

PROFIT & LOSS

36

Mar'12

Mar'11

Mar'10

Mar'09

Mar'08

12 Months 12 Months 12 Months 12 Months 12 Months

INCOME:
Sales Turnover

2,974.68

2,495.10

2,028.73

1,912.01

1,705.97

Excise Duty

158.36

138.91

98.14

146.23

168.78

NET SALES

2,816.32

2,356.19

1,930.59

1,765.78

1,537.19

Other Income

0.00

0.00

0.00

0.00

0.00

TOTAL INCOME

2,844.81

2,379.47

1,948.50

1,784.52

1,554.05

Manufacturing Expenses

36.62

33.58

26.84

30.99

55.41

Material Consumed

1,713.29

1,371.43

1,087.07

1,118.40

914.57

Personal Expenses

261.16

226.46

197.54

163.04

130.31

Selling Expenses

142.90

125.08

97.26

84.37

65.66

Administrative Expenses

165.85

135.97

124.38

122.36

108.66

Expenses Capitalised

0.00

0.00

0.00

0.00

0.00

Provisions Made

0.00

0.00

0.00

0.00

0.00

TOTAL EXPENDITURE

2,319.82

1,892.52

1,533.10

1,519.17

1,274.61

Operating Profit

496.50

463.68

397.49

246.61

262.58

EBITDA

524.99

486.95

415.40

265.35

279.44

Depreciation

47.93

44.39

46.39

47.22

38.50

Other Write-offs

0.00

0.00

0.00

0.00

0.00

EXPENDITURE:

37

EBIT

477.07

442.56

369.01

218.14

240.94

Interest

24.50

30.16

32.58

38.68

20.58

EBT

452.56

412.41

336.43

179.46

220.36

Taxes

109.61

93.62

39.75

16.82

36.32

Profit and Loss for the Year

342.95

318.78

296.68

162.63

184.03

Non Recurring Items

-8.45

-14.89

-7.56

-16.26

3.92

Other Non Cash Adjustments

0.00

0.00

4.37

0.00

0.40

Other Adjustments

0.00

0.00

-4.37

0.00

-0.3

REPORTED PAT

334.51

303.89

289.12

146.38

187.95

Preference Dividend

0.00

0.00

0.00

0.08

0.00

Equity Dividend

96.51

88.57

75.92

44.29

44.29

Equity Dividend (%)

190.11

175.00

150.00

174.99

174.99

Shares in Issue (Lakhs)

5,076.49

5,061.35

5,061.35

2,530.61

2,530.61

EPS - Annualised (Rs)

6.59

6.00

5.71

5.78

7.43

KEY ITEMS

BALANCE SHEET

38

Particulars

Mar'12

Liabilities

Mar'11

Mar'10

Mar'09

Mar'08

12 Months 12 Months 12 Months 12 Months 12 Months

Share Capital

50.76

50.61

50.61

25.31

28.18

Reserves & Surplus

1,320.90

1,088.91

887.05

691.86

614.30

Net Worth

1,371.66

1,139.53

937.66

717.17

642.48

Secured Loans

230.56

85.94

218.45

259.31

190.43

Unsecured Loans

33.57

200.79

202.98

298.70

312.17

TOTAL LIABILITIES

1,635.80

1,426.26

1,359.10

1,275.19

1,145.08

Gross Block

972.34

872.00

801.18

773.15

677.32

(-) Acc. Depreciation

476.42

431.03

388.92

343.28

297.35

Net Block

495.92

440.97

412.26

429.87

379.97

Capital Work in Progress.

384.28

333.08

282.62

243.43

167.09

Investments.

332.80

399.74

510.66

240.71

162.37

Inventories

396.30

354.44

250.63

228.89

265.54

Sundry Debtors

326.12

286.59

238.76

241.30

205.75

Cash And Bank

257.78

93.21

33.12

127.08

148.55

Loans And Advances

115.77

100.04

108.99

98.09

92.48

Total Current Assets

1,095.97

834.28

631.50

695.36

712.33

Current Liabilities

533.94

463.39

380.26

274.73

216.90

Provisions

139.23

118.42

97.68

59.46

59.78

Total Current Liabilities

673.18

581.82

477.94

334.19

276.68

NET CURRENT ASSETS

422.80

252.46

153.56

361.18

435.64

Misc. Expenses

0.00

0.00

0.00

0.00

0.00

Assets

39

TOTAL ASSETS (A+B+C+D+E)

1,635.80

1,426.26

1,359.10

1,275.19

CAPITAL STRUCTURE

Period

Instrument

Authorized
Capital

Issued
Capital
40

- PAI D U P-

1,145.08

From

To

(Rs. cr)

(Rs. cr) Shares (nos)

Face
Value

Capital
(Rs.
Cr)

2011

2012 Equity Share

70.0

50.8

507648626

1.0

50.8

2010

2011 Equity Share

70.0

50.6

506134612

1.0

50.6

2009

2010 Equity Share

70.0

50.6

506134612

1.0

50.6

2008

2009 Equity Share

39.0

25.3

253061306

1.0

25.3

2007

2008 Equity Share

39.0

25.3

253061306

1.0

25.3

2006

2007 Equity Share

27.5

25.2

252394000

1.0

25.2

2005

2006 Equity Share

27.5

25.2

252394000

1.0

25.2

2004

2005 Equity Share

27.5

25.2

25239400

10.0

25.2

2003

2004 Equity Share

27.5

25.2

25239400

10.0

25.2

2002

2003 Equity Share

27.5

25.2

25240000

10.0

25.2

2001

2002 Equity Share

27.5

25.2

25239400

10.0

25.2

2000

2001 Equity Share

27.5

25.2

25239400

10.0

25.2

1999

2000 Equity Share

27.5

12.6

12619700

10.0

12.6

1998

1999 Equity Share

14.8

12.2

12241600

10.0

12.2

1997

1998 Equity Share

14.8

12.2

12238800

10.0

12.2

1996

1997 Equity Share

14.8

12.2

12238200

10.0

12.2

1995

1996 Equity Share

9.8

6.1

6121000

10.0

6.1

1994

1995 Equity Share

9.8

6.1

6055000

10.0

6.1

1993

1994 Equity Share

9.8

6.1

6055000

10.0

6.1

1992

1993 Equity Share

9.8

4.5

4518622

10.0

4.5

1990

1992 Equity Share

.4

.3

317000

10.0

.3

1989

1990 Equity Share

.4

.3

317000

10.0

.3

41

SHAREHOLDING PATTERN

Holder's Name

No of Shares

% Share Holding

Promoters

356265274

70.05%

ForeignInstitutions

66762119

13.13%

GeneralPublic

48002607

9.44%

NBanksMutualFunds

18583605

3.65%

42

OtherCompanies

9484326

1.86%

FinancialInstitutions

6582377

1.29%

ForeignPromoter

2901606

0.57%

ForeignOcb

3032

0.00%

CASH FLOW

Particulars

Mar'12

Mar'11

Mar'10

Mar'09

Mar'08

Profit Before Tax

444.12

397.52

328.87

163.20

224.28

Net Cash Flows from Operating

Activity

506.90

322.40

411.66

260.23

127.88

Net Cash Used in Investing Activity

-231.52

-37.06

-345.48

-227.98

-290.96

Net Cash Used in Financing Activity

-285.84

-245.86

-160.13

-53.72

288.01

Net Inc/Dec in Cash and Cash

Equivalent

-10.46

39.49

-93.96

-21.47

124.93

43

Cash and Cash Equivalent Beginning of the Year

Cash and Equivalent - End of the
Year

72.32

32.83

127.08

148.55

23.62

61.86

72.32

33.12

127.08

148.55

HALF YEARLY

Sep'12

Mar'12

Sep'11

Mar'11

Sep'10

Net Sales Turnover

1,733.33

1,343.70

1,480.18

1,157.51

1,222.42

Other Income

26.06

27.17

8.04

8.97

5.99

Total Income

1,759.39

1,370.87

1,488.22

1,166.48

1,228.41

INCOME:

44

EXPENSES
Stock Adjustments

5.31

-15.75

-13.02

-45.67

-12.88

Raw Material Consumed

871.20

622.83

595.97

458.09

440.15

Power and Fuel

0.00

0.00

0.00

0.00

0.00

Employee Expenses

151.56

130.54

130.62

115.67

110.79

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

0.00

Expenses Capitalised

0.00

0.00

0.00

0.00

0.00

Other Expenses

367.81

389.56

488.26

429.57

407.47

Provisions Made

0.00

0.00

0.00

0.00

0.00

TOTAL EXPENSES

1,395.88

1,127.18

1,201.83

957.66

945.53

Operating Profit

337.45

216.52

278.35

199.85

276.89

EBITDA

363.51

243.69

286.39

208.82

282.88

Depreciation

25.19

24.54

23.38

22.48

21.91

EBIT

338.32

219.15

263.01

186.34

260.97

Interest

10.93

11.98

9.91

9.96

16.86

EBT

327.39

207.17

253.10

176.38

244.11

Taxes

82.37

45.84

63.86

39.09

54.53

Profit and Loss for the Year

245.02

161.33

189.24

137.29

189.58

Extraordinary Items

0.00

0.00

0.00

0.00

0.00

Prior Year Adjustment

0.00

0.00

0.00

0.00

0.00

Other Adjustments

0.00

0.00

0.00

0.00

0.00

Reported PAT

237.40

145.28

189.24

114.32

189.58

Administration and Selling

Expenses
Research and Development
Expenses

KEY ITEMS
45

Reserves Written Back

0.00

0.00

0.00

0.00

0.00

Equity capital

50.86

50.77

50.77

50.61

50.61

Reserves and Surplus

0.00 13,264.50

0.00

0.00

0.00

Equity Dividend Rate

0.00

0.00

0.00

0.00

0.00

Agg. Non-Promoter Shares

1,494.18

1,484.80

1,496.80

1,481.66

1,489.16

Agg. Non-Promoter Holding (%)

29.38

29.25

29.48

29.27

29.42

Government Share

0.00

0.00

0.00

0.00

0.00

Capital Adequacy Ratio

0.00

0.00

0.00

0.00

0.00

EPS (Rs.)

4.67

2.86

3.73

2.26

3.75

DISTRIBUTION OF REVENUE(2011-12)

46

CURRENT RATIO

47

DEBT EQUITY RATIO

48

VALUE ADDITION TO BUSINESS THROUGH RESERVES

49

GROSS SALES & GROWTH %

50

SUGGESTIONS

People are not aware of pidilite products rather than fevicol.

51

 Promotions are needed for all the products in pidilite , therefore it is recommended for
company should either give demonstration or conduct promotion campaign at sites.
Price and quality are the main criteria when launching the new product into the market
comparatively major brands in emulsions.
The company can come up with the incentive based scheme known as suggestion scheme to
discover workers ideas & creative thinking , which could result into benefit to both workers &
organization.
Tap the rural market where there is large potential.
Reduce complexities of products.
Improve efficiencies in operations

CONCLUSION

Pidilite industries ltd. Is one of the well established manufacturing company.

52

 Various welfare activities which the company has adopted are essential for the growth of
workers.
Pidilite industries ltd. Takes the total responsibilities of well being of its employees by
providing various welfare facilities.

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

ATTENDANCE FOR PROJECT REPORT

53

Name of the student

Class

Roll No.

Name of the Supervisor

S.No.

Date

Time

Progress
Report

Signature of Signature of
the student
Supervisor

1
2
3
4
5
6
7
8
9
10

Coordinator

54

BIBLIOGRAPHY

REFERENCES BOOKS:

1. Philip Kotler, Kelvin Lane Keller, Abraham Koshay and Mithileshwar Jha,
MARKETING MANAGEMENT A SOUTH ASIAN PERSPECTIVE, 13th Edition

WEBSITES:

www.pidilite.com

www.wikipedia.org

MAGAZINES:
Business world

55

56

57