Professional Documents
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Program Agenda
Custom
Applications
Oracle
Applications
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Business
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Oracle GoldenGate
ELT/ETL
Real-time Data
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Data Cleansing
Data Lineage
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Storage
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Data Warehouse/
Data Mart
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System
OLAP Cube
Flat Files
Web 2.0
Data Integration
Key Component of Oracle Fusion Middleware
Applications
Middleware
Database
Infrastructure &
Management
Applications
Middleware
Database
Infrastructure &
Management
Finance / Banking
Media
Services
Energy/Industrial
Insurance / Health
Retail
Other
Program Agenda
Individuals
In one hour
Products
In one hour
In one year
Source: D&B, US Census Bureau, US Department of Health and Human Services, Administrative Office of the US Courts,
Bureau of Labor Statistics, Gartner, A.T Kearney, GMA Invoice Accuracy Study
Known Data
Issues
Risk manageable
Business rules tractable
Expectations clear
High business user involvement
Risk unmanageable
Business rules unknowable
Missed expectations
Little business user involvement
Suspected
Data Issues
Unexpected
Data Issues
Matching Records
Name
Address
City
State
Zip
Phone
Bob Williams
36 Jones Avenue
Newton
MA
02106
bob.williams@yahoo.com
Robert Williams
36 Jones Av.
MA
02106
617555000
38 Jones av.
Nweton
MA
02106
617-532-9550
mburkes@gmail.com
Jason Bourne,
Bourne & Cie.
76 East 51st
Newton
MA
617-536-5480
6175541329
Mis-fielded
data
Multiple Names
Mixed business
and contact
names
Typos
Missing Data
Single view of high quality customer data drives accurate customer insight and
improved marketing effectiveness
Supports compliance and reporting KYC requirements
Retail
Telco
Healthcare
Government
Program Agenda
Analysis
Parsing
Standardization
Match/Merge
Reporting
Case Management
Integrated DQ
Solution
Modern
Architecture
Ease of use
17
BI projects
For Data Governance once loaded on the target system
19
ETL/E-LT Process
Sources
Target
Benefits
Near real time replication with deep
transformations (App-to-App)
Fix the data before copying (i.e.: put an
end to garbage in garbage out)
Benefits
Stop the garbage-in-garbage-out cycle!
Improve the trust of data within business
marts and data warehouses
Enable IT to deliver value to the lines of
business during every data integration flow
Improve business efficiency with match and
de-duplicate redundant records
21
Key Features
Key Features
Comprehensive DQ Functionality with a single UI and
Repository
Key Features
Provided Extensions
for Customer Data
and Locales
Integrated Global
Address Verification
Highly Extensible
UI Overview
Launchpad of an EDQ Server:
Configure DQ
Processes
Review Match
Results
Manage DQ
Issues
Monitor Data
Quality
Director
Collaborative Configuration Environment:
Match Review
Independent End User Review of Matches
Review
Matching
Records
Review Overview
Manual Decisions
Configurable Decision Workflow
Full Audit Trail and Comments
Match / No Match Decisions Remembered
Issue Manager
Dashboard
31
Interactive
exploration of
data, identifying
distribution and
outlying values
with drill-downs
Identify and quantify
issues in data
Title: Dr
First: Ellen
Last: Van Der Heijde
Gender: Female
Title: Mr
First: R
Middle: J
Last: MacDonald
Gender: Male
Title: Mrs
First: F
Middle: B
Last: MacDonald
Gender: Female
First: Jalila
Last: Abdul-Alim
Gender: Female
Note: Do Not Call
Matching
Flexible matching engine for any data with many comparison algorithms
Provided template match processors for individual, entity and address matching
Easy reuse of configured match processors
Fully configurable outputs (Links, Groups, Master and Slaves, Best Record)
Operates in both Batch and Real-Time
Title: Mr
First: Robert
Last: Fulmar
Gender: Male
DoB: 12/05/1978
Phone: 555-120-1329
Address:
9405 Main St
Fairfax
Virginia
22030
First: Bob
Last: Fulmar
Gender: Male
Email: chem291_rjf@barker.edu
Title: Dr
First: R
Last: Fulmer
DoB: 01/01/1978
Email: chem291_rjf@barker.edu
Address:
9407 Main Street
Fairfax
VA
22031-4001
Title: Dr
First: Robert
Last: Fulmar
Gender: Male
DoB: 12/05/1978
Email: chem291_rjf@barker.edu
Phone: 555-120-1329
Address:
9407 Main St
Fairfax
VA
22031-4001
Reporting
Program Agenda
What is this?
10hp motor 115V Yoke mount
MOT-10,115V, 48YZ,YOKE
mtr, ac(115) 10 horsepower 115volts
Item
Classification
Power
Voltage
Mounting
Motor
26101600
10 horsepower
115
Yoke
42
42
Semantic-based
Scalable
Integrated Governance
Maintained by Business
User
43
Program Agenda
45
Siebel UCM or
other App
Parse
Transliterate
Validate
Format
Add
latitude/longitude
coordinates
Verify
Geocode
46
Robust Parsing
and Validation
Ease of
Integration /
Time To Market
47
Program Agenda
ETL/E-LT Process
Sources
Target
Out-of-box integration
ODI integrates with Quality
functions via pre-built ODI
OpenTool
Drag and drop graphical icon for
inserting DQ flows into ODI
tx3
tx2
Oracle Data
Integrator
tx1
GoldenGate
EMP
DEPT
DIM
DIM
FACT
50
EMP
DEPT
DIM
DIM