Professional Documents
Culture Documents
Learning Objectives
Understand the role of cycle inventory in a
supply chain
Define the effects of quantity discounts on lot
size and cycle inventory
Identify the appropriate discounting schemes for
the supply chain, taking into account cycle
inventory
Understand the effects of trade promotions on
lot size and cycle inventory
Economies of Scale
Supply / Demand
Variability
Seasonal
Variability
Cycle Inventory
Safety Inventory
Seasonal Inventory
Ordering Cost
Buyer time: incremental time of the buyer placing the extra order
Transportation costs: a fixed transportation cost if often incurred
regardless of the size of the order
Receiving costs: e.g. administration work cost such as purchase order
matching and any effort associated with updating inventory records
Economies of Scale
to Exploit Fixed Costs [2]
Annual demand = D
Number of orders per year = D/Q
Annual material cost = CD
Annual order cost = (D/Q)S
Annual holding cost = (Q/2)H = (Q/2)hC
Total annual cost = TC = CD + (D/Q)S + (Q/2)hC
H hC
2DS
Q*
H
DhC
n*
2S
Delivery Options
No Aggregation: Each product ordered separately
Complete Aggregation: All products delivered on each
truck
Tailored Aggregation: Selected subsets of products on
each truck
D em a n d p er
y ea r
F ix ed co st /
o rd er
O p tim a l
o rd er size
O rd er
freq u en cy
A n n u a l co st
L itep ro
M ed p ro
H ea vyp ro
1 2 ,0 0 0
1 ,2 0 0
120
$ 5 ,0 0 0
$ 5 ,0 0 0
$ 5 ,0 0 0
1 ,0 9 5
346
110
1 1 .0 / y ea r
3 .5 / y ea r
1 .1 / y ea r
$ 1 0 9 ,5 4 4
$ 3 4 ,6 4 2
$ 1 0 ,9 5 4
Complete Aggregation:
Order All Products Jointly
Demand per
year
Order
frequency
Optimal
order size
Annual
holding cost
Litepro
Medpro
Heavypro
12,000
1,200
120
9.75/year
9.75/year
9.75/year
1,230
123
12.3
$61,512
$6,151
$615
Discounts
Lot size based
Economies of Scale to
Exploit Quantity Discounts
All-unit quantity discounts
Marginal unit quantity discounts
Why quantity discounts?
Improved coordination to increase total supply
chain profits
Extraction of surplus through price
discrimination
Unit Price
$3.00
$2.96
$2.92
q0 = 0, q1 = 5,000, q2 = 10,000
C0 = $3.00, C1 = $2.96, C2 = $2.92
D = 120,000 units/year, S = $100/lot, h = 0.2
Unit Price
$3.00
$2.96
$2.92
q0 = 0, q1 = 5,000, q2 = 10,000
C0 = $3.00, C1 = $2.96, C2 = $2.92
D = 120,000 units/year, S = $100/lot, h = 0.2
Let Vi be the cost of ordering qi units;
Vi = C0(q1-q0) + C1(q2-q1) + + ci-1(qi-q0-1)
2 D( S Vi qiCi )
hCi
Volume-based Discounts
In the case of Drug Online (DO), consider the
scenario in which the manufacturer has invented a
new vitamin pill, Vitaherb, which is derived from
herbal ingredients, so it can be argued that the
price at which DO sells Vitaherb influences
demand given by
demand curve 360,000 60,000p;
where p is price at which DO sells Vitaherb.
The manufacturer incurs a production cost of
CS = $2 per bottle.
The manufacturer must decide on the price to
charge DO and DO in turn must decide on the
price to charge the customer.
Volume-based Discounts
When the two make their decisions independently,
it is optional for DO to charge a price of p $5 and
for the manufacturer to charge DO a price of CR
$4.
The total market demand for this case is
Volume-based Discounts
If the two stages coordinate and DO prices at p =
$4, market demand is 120,000
Total SC profit will be 120,000 x (4 2) =
$ 240,000
As a result of each stage settings its price
independently, the supply chain thus loses
$60,000
This is called double marginalization
There are two pricing schemes that the
manufacturer may use to achieve the coordinated
solution: two-part tariff and volume-based
quantity discount
Two-part tariff
In this case, the manufacturer charges its entire
profit as an up-front franchise fee and then sells
to the retailers at its suppliers cost
DO case: the manufacturer charges DO an upfront fee of $180,000 and gives DO CR = $2
DO maximizes its profit if it prices the vitamins at
p=$4
Volume-based Discount
DO case:
The average material cost for DO declines as it
increases the quantity it purchases per year
Volume-based Discount
The manufacturer thus offers a price of CR
Short-Term Discounting:
Trade Promotions
Trade promotions are price discounts for a limited period
of time (also may require specific actions from retailers, such
as displays, advertising, etc.)
Key goals for promotions from a manufacturers perspective:
Induce retailers to use price discounts, displays, advertising
to increase sales
Shift inventory from the manufacturer to the retailer and customer
Defend a brand against competition
Short-Term Discounting:
Trade Promotions
dD
CQ *
(C d )h C d
When the retailer takes the second option i.e., forward buying
And the following assumptions hold:
Discount is offered once, with no future discounts
Retailer takes no action to influence customer demand
customer demand remain unchanged
In a period over which demand is an integer multiply of Q*,
then, the optimal order quantity at the discounted price is
given by
Qd =
Forward buy = Qd Q*
Trade Promotions
When a manufacturer offers a promotion, the goal for the
manufacturer is to take actions (countermeasures) to
discourage forward buying in the supply chain
Counter measures
EDLP (every day low pricing): price is fixed over time
and no short-term discounts are offered
Eliminates any incentive for forward buying
As a result, all stages of the supply chain purchase in
quantities that match demand
Unit Price
$6.70
$6.60
$6.50
How many bottle should Dominick order in each lot? How much the
total annual cost?
References
Chopra S. and P. Meindl, Supply Chain
Management, 5e, Prentice Hall, 2013
Handfield, Monczka, Giunipero and Patterson,
Sourcing and Supply Chain Management, 4e,
South-Western, 2009
Cachon and Terwiesch, An Introduction to
Operations Management, 2e, McGraw-Hill, 2009