Swarnim BPO Out-Bound

SWARNIM BPO
Out-Bound Tele-Calling
Proposal
#D-12 I Street Number 4, Syndicate Enclave I Near Dabri Mod, New Delhi
Telephone: +91-959-900-761-9 I Mob: +91-959-900-761-9 I Website: www.swarnimbpo.com
An Introduction
COPYRIGHT
The intellectual property rights on this publication are vested
with Swarnim BPO and this document is issued for the purpose
intended only. No part of this publication may be reproduced,
transmitted, stored in a retrieval system or translated into any
other language in any form by any means without the written
permission of Swarnim BPO.
Tele-Marketing/Tele-Calling Proposal Confidential
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SWARNIM BPO
Proposal
CONTENTS
Sl. No. Topic
Page
Number
About Swarnim BPO
Proposal
Terms and Condition / Payment terms / Delivery Days
20
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About Swarnim BPO
We are a highly accredited Internet Marketing Agency. We offer a full

range of search engine marketing services, including search engine
optimisation and pay per click management, to all our online clients.
Swarnim BPO has grown a diverse and exciting customer base. We
currently work with businesses ranging from keen start-ups and SMEs to
national PLC organisations and global franchises. Regardless of who
requires our expertise, the results are always the same, excellent!
As you would expect from a leading Digital Marketing company, ours is not a one
size fits all solution. Our tailored solutions are developed in consultation with you,
the client. By working closely with you we have the opportunity to better
understand your industry and business, allowing us to really promote your services
with authority.
Swarnim BPO have a dedicated team of experienced Specialists ready to help your
site succeed. Right from the outset, Swarnim BPO work tirelessly to achieve the
best possible results for all clients. Swarnim BPO experienced in generating traffic
that will convert into sales too. Through targeted management and regular updates,
youre kept in touch each step of the way.
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The work we do at Swarnim BPO is completely transparent. Swarnim BPO is a

India based BPO handling Outbound, Inbound, Dataentry, Data Analytics and as
such are able to provide exceptional service and continued support to all of our
clients, regardless of their location.
Our strategies are based around providing a world class service for our clients
sites. However, this is never achieved through underhanded or unethical
techniques. We believe in providing honest assessment of a site and will always
work hard to ensure it fulfills its full potential.
There is now a real requirement for businesses in all industries to have a good and
profitable ground presence. This can be achieved using a leading BPO Company
like Swarnim BPO.
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Swarnim BPO Out-Bound Tele-calling Lead Generation Services

Swarnim BPO outbound telemarketing support high quality and efficient campaigns for
businesses and business to consumer applications. Dynamic and flexible calling includes
Predictive, Progressive and Preview modes utilizing award winning call center technologies
including Stratasoft and TeleDirect dialing systems. Swarnim BPO outbound telemarketing
services core support is provided by a team of highly skilled representatives. Providing the
valuable link between the contact technology and the client, the Swarnim BPO outbound
telemarketing team provides excellence at the point of contact and ensures a positive
experience every time.
Swarnim BPO call centers specialize in appointment setting, lead generation, telephone
surveys and business to business telemarketing contact management.
Outbound Telemarketing Service Offerings:
Appointment Setting
Bilingual Telemarketing
Business to Business Telemarketing
Database Updating
Lead Generation
Telemarketing Lists and Lists for Direct Mail
How to develop Telemarketing Scripts
Telephone Surveys
Telesales to both consumers and businesses
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Offer
With technologically advanced communications platforms, and years of experience of our
consultants, we render a customer available literally at your fingertips. We gather a wellselected and high quality information necessary for effective planning of marketing activities
in the companies of our customers. We collect data that can be used by the company to
increase the effectiveness of promotional activities, as well as building new distribution
channels.
Information and promotional campaigns
We efficiently reach a selected group of information and promotional campaigns recipients.
Owing to special care in adjusting the base to the sociometric creteria required by the
campaign project we are certain that the message goes only on fertile ground, resulting in the
desired increase in all indicators expected by our client.
1 Telesales
We offer comprehensive campaigns carried out since finding the customer, until the closing
of the contract. We present particularly high level of sales competence in projects for the
pharmaceutical industry, automotive industry and new technologies.
2 Business appointments
We have extensive experience in effective sales support activities. We initiate business
meetings for your representatives, optimizing all the resources needed to acquire new
customers. During a telephone conversation we present your offer in an attractive way, then
we suggest next stage - meeting - arrange a specific date or meeting time. Owing to this, your
representatives can be assured that they personally reach the people and organizations
interested in the product, which measurably increases the effectiveness of sales.
3 Lead generation
Lead generation in telemarketing campaigns is the acquisition of contacts, potential clients
and business partners. Posting of promotional materials, samples, such as proposals for
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consultation or a test drive, visits to showrooms. The caller declares its willingness to
familiarize himself with the proposal of the supplier. Big attraction of these data is
characterized by freshness, so the information is reported to the client on-line or in daily
intervals. Business contacts obtained in this way usually show the highest efficiency of sales.
4 Telephone interviews
We understand that the information on market needs and customer expectations is the most
important resource in our partner organizations. Therefore, market research and analysis of
customer satisfaction is an important part of our offer. In our research projects we use all
available communication channels such as telephone, fax and e-mail. Thereby, we increase
the likelihood of success of reaching the planned target group.
5 Databases
Responsibility and professionalism of our consultants make a comprehensive database
support one of the most valued products. The dedicated services data collections we create
and record data in the office of the Inspector General for Personal Data Protection. We collect
and update information contained in records, databases, and process it in a selected database
of specific target groups.
6 Helpline
Through our helpline service we run on behalf of a client consumer, commercial and technical
service. We provide helpline service by means of free, paid or partially paid contact numbers.
The advantage of the proposed solutions is to optimize costs in relation to expected outcomes.
At Swarnim BPO, we understand your increasing need to push the sales needle forward. Our
experts can work in tandem with your marketing team to generate a new lead, qualify an
existing one and, maybe, close a sale itself! We deploy a judicious mix of direct mail, online,
email and tele calling tactics to help build your sales pipeline.
Pre Sales Services
Contact Discovery & Database Creation
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One of the most daunting challenges faced by todays marketers is the task of creating a clean
database. Swarnim BPO has the in-house expertise to custom create a leads database that
addresses your specific business goals. What makes us effective? Our belief that designations
and functions are not the same in every organisation the reason why we study both deeply
and translate that knowledge into a value add for your marketing strategy.
Lead Generation Asset Creation & Development
An advertising legend once said, If it doesnt sell, it isnt creative. Team Swarnim BPO
strongly believes in it, and blends business acumen with lateral thinking for conceptualising
creative assets that help generate genuine leadsapart from raising eyebrows!
Sales Support Services
Cold Calling and Prospecting
The human touch still works wonders to a comprehensive lead generation program. Less
wonder, we still apply the best practices in cold calling to connect with prospects. Our
experienced telemarketing professionals are thoroughly trained to navigate all kinds of
organisations, and connect well with decision makers through meaningful conversations. We
take them through a rigorous product training program before the commencement of every
lead generation activity.
B2B Appointment Setting Services
A database is akin to a ready to use palette with paint it calls for a different kind of skill set
to create the oomph quotient. Whether its your roster of contacts or a database created by
us, we go all out to ensure that you realize the maximum returns from the lead generation
campaign. Once our seasoned appointment setting experts take charge, you can continue to
focus on your priorities because we would have already instilled the passion to talk about your
offerings, confidently and meaningfully
It doesnt stop with that! Post appointment, Swarnim BPO can follow up with both your
prospective customer and your external sales teamchannel partnerto ensure that the
opportunity is optimized. This approach is what has made team Swarnim BPO effectiveeven
in the most difficult terrains where the appointment setting process has to be a long term
excercise. And not just a one time affair!
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Lead Qualification & Nurturing

How often do you worry about bridging the gap between sales and marketing? Even if its
once in a while, its time you knew what Swarnim BPO can do! We start by giving due
credit to your valuable contacts information acquired through a multitude of channels over the
years. We also understand the impediments and inhibitions of your in-house sales team. When
it comes to nurturing and qualifying leads, our experts know precisely what to look for and
what you are looking for! Be it a hot, warm or cold lead, our emphasis is always on quality
and conversion. What doesnt work is weeded out at every stage! And what adds value is
nurtured and treated like gold!
Advanced Appointments & Leads
Decision makers who are interested in talking to you

Fully qualified opportunities for you to sell
Prospects who know who you are and why you are coming
Presented accurately, honestly and professionally
Full information on every prospect
Call recordings for your appointments and leads
These are not your typical Call Centre appointments and leads. This is business
development like you have never know it before. You will receive the highest quality
appointments, the most qualified leads and the highest standard of professional outbound
telemarketing.
There is more to business development than making the appointments Swarnim BPO will
also:
Book telephone appointments where a face to face appointment is not available

Develop a pipeline of qualified future opportunities
Gather full contact details of every decision maker
Transfer immediate opportunities direct to your phone
Arrange your appointments geographically to minimize travel time
Report daily on results, statistics, trends and feedback
Fully manage your project with a dedicated account manager
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Organize your appointments through an online diary system
Swarnim BPO will generate appointments and leads in targeted markets and focus on
developing your business with new customers in specific areas around the country. We work
closely with you and create an advanced telemarketing strategy which will produce the return
you need. The key is preparation and delivery.
Preparation
1.
2.
3.
4.
5.
6.
Full research into your business and develop a base understanding of your brand and your offering
Further training with you for research on products, services, culture, brand, industry, external factors,
legislation, objections and trends.
Presentation of your project, your business and your strategy to the Swarnim BPO Directors for
approval
Role play calls with you, your colleagues and the Swarnim BPO Directors for project approval
Data sourcing, preparation and implementation. Swarnim BPO can work on your data or our own data.
Pre-launch phone call with you or your colleagues to confirm the relevant aspects of the project
including criteria, target market, target geography and call content.
Delivery
1.
2.
3.
4.
5.
Professional, accurate and honest representation of your business

Daily reporting on results, statistics, trends, pipeline, feedback and strategic advice
Full, accurate and factual information on every result generated
Full monthly review with full project analysis
Full contact with your project manager and your telemarketing consultants
Information is only as good as its presentation

Lead Qualification
Swarnim BPO will qualify your leads, qualify your databases and convert your target market
into high quality prospects.
Lead qualification is the tried and tested process of qualifying your leads which have been
generated through events, email marketing, web enquiries, incoming enquiries, direct mail
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marketing, advertising response and any other channel which generates enquiries which need
qualifying.
Swarnim BPO will contact your lead, ask the relevant qualification questions and nurture the
lead into the desired result. Once qualified, each lead can be converted into an appointment, a
telephone appointment, direct telephone transfer, a telephone call back or a completed sale.
Let your sales team focus on speaking with fully qualified hot prospects rather than
spending time working through the prospects which dont qualify for your product or service.
Each Swarnim BPO project manager will contact around 150 prospects in every telemarketing
day and will make the most of every one. Its what we do day in day out. Were extremely
effective at converting every genuine opportunity while wasting none of your data.
Make the most of your leads
When someone makes an enquiry, its an opportunity for a sale. Swarnim BPO have the
resources to contact the prospect as soon as the enquiry is generated. The target is to contact
the prospect within 5 minutes of their enquiry (unless theyve stated a specific time for us to
make contact).
There is a definite benefit to such a speedy response. Firstly, it builds trust between you and
your potential customer. Secondly, it ensures we are speaking with the prospect while they are
still thinking about it. Thirdly, we make sure you dont lose the prospect to a competitor and
lastly, it means your sales team can focus on closing sales while Swarnim BPO supply them
with constant qualified and hot leads.
Surveys & Questionnaires
Swarnim BPO will contact your customers or your target audience in order to carry out a
survey or questionnaire. It sounds simple but there is a definite art to it and a definite skill to
getting the most information from each call.
Presentation
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Each question needs to be presented accurately, clearly and professionally. The target here is
to avoid the need to repeat a question. If Swarnim BPO doesnt need to repeat a question, the
length of the call shortens meaning more surveys or questionnaires can be completed.
Its important for Swarnim BPO to explain the reason for the survey or explain how the
information will be used. Anyone being asked these questions is likely to be more willing and
open if they understand the reasons for it.
Recording
Swarnim BPO will record every answer and response and record each call which will be
available to you should you need it. Each Swarnim BPO project manager is trained in word
processing meaning the information can be entered onto a PC quickly and accurately. It also
means that information can be entered while the project manager is on the phone without the
need for pauses between questions.
Delivery
The information gathered is delivered in two ways.
Firstly, youll receive a full report on all the information gathered from every single call. This
is a lot of extremely valuable information which includes full answers, statistics and cleansed
data.
Secondly, youll receive an analysis of trends, top answers, points of interest, statistics and a
summary of the findings.
This is presented to you through written content, graphs and charts, percentages and bullet
points.
Find out the opinions and feedback from your target market or your customers. Swarnim BPO
will gather this information for you quickly and efficiently while representing you
professionally.
Event Tele-Marketing
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Events need people and people need events

Telemarketing for exhibitions, seminars, events and meetings is a highly successful and
effective way of attracting your target market to the occasion.
Much in the same way as a business development project, Swarnim BPO will contact your
target market and present the event to them professionally and accurately. The key to event
telemarketing is to make it relevant to the person we are calling. Its close to a qualification
process where well ask questions to establish that the event is actually relevant which will
indirectly promote the event.
Swarnim BPO can directly register the delegate or deliver the relevant information to you.
Well also send the invitation to the prospect as well as send information on the event itself.
This is an optional extra which carries no additional cost with Swarnim BPOs event
telemarketing.
Event telemarketing is a structured approach which is set out like this:
1. First contact
a. Initial contact with the prospect
b. Qualification of relevance and promote the event
c. Send relevant information and invitation
2. Second contact
a. Where a commitment could not be made
b. Where the relevant prospect was not available
c. Where a confirmation has not been received
3. Confirmation Call
a. Final call closer to the event
b. Confirmation of event details
c. Confirmation of customers attendance
4. Post-Event follow up
a. Feedback
b. Future event promotion
c. Lead qualification
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If your event requires payment, Swarnim BPO can take payment details for you.
There are two types of event telemarketing:
1. Registration
This is where Swarnim BPO promotes and confirms attendees for your event. We register
their place at the event and in some cases take payment information. This is very much a
bums on seats style of event telemarketing.
1. Promotion
The other form of event telemarketing is to generate mass awareness for an event. This is a
high volume and high quality method of telling people about the event. Well present the
event and give all the details. The difference with this approach is that we dont aim to
achieve a commitment from the prospect. This method is about mass-marketing of the event.
Its low pressure with a high return.
Customer Contact
Customer Satisfaction, Customer Feedback, Additional Sales, Upgrades, Renewals,
Retention, Promotions, Event Invitation.
Communication with your customers is vital to maintaining a loyal and reliable customer
base. After all, a happy customer is a loyal customer.
Swarnim BPO will contact your customers, on your behalf and build that trusting relationship
through professional communication. We can carry out surveys, offer additional services,
renew subscriptions, promote events, broadcast special offers and keep track on how your
customers feel about your business.
Swarnim BPO has the perfect resource to contact your customers on a regular basis. By
scheduling the calls effectively, it gives you the opportunity to concentrate on your business
and gives your customers confidence in your company. Well make 150-200 calls per day to
your customers and each call is made by a professional telemarketer who understands your
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business. Everyone at Swarnim BPO respects the time and effort it takes to build your brand
and through our project managers, you will be represented in the same way youd represent
yourself.
Target Prospecting
Who are your potential customers? Lets find out
Swarnim BPO will make contact with targeted business sectors and segments to identify your
potential customers.
Within that business, Swarnim BPOs experienced researchers will identify the relevant
decision maker,
The decision influencers and gather full contact details.
Name and position

Email address and Phone Number
Company Address and Information
Qualification information
Decision Makers Responsibilities and Objectives
Renewal Dates and Review Dates
This is a high volume and high quality project which works exceptionally well as part of an
overall
business development project.
For example, Swarnim BPOs expert Prospectors will gather an exceptional quality of
targeted information. Well pre-qualify your potential customer and then the Business
Development Team take over to generate fully qualified leads and appointments with those
decision makers.
This approach means that the Business Development Team are able to focus their
telemarketing calls on accurate data of pre-qualified decision makers within qualifying
business.
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We can analyse and report on the potential of each segment and work with you on a strategy
for
growth within each area. This can be structured by geography, by sector, by segment or by
company
size.
Infrastructure
We have: Supports both inbound and outbound process
Nearly 98% uptime
Excellent Infrastructure both on-premises & cloud.
Modular Workstations
100% power back up
Common Interview Room
Bharti Airtel Lease Line - 10 MBPS 1:1 dedicated ILL,
Nextra Broadband 50 Mbps
Telco Grade VOIP Minutes
Quad Core Brand New Laptops with 15" & Logitech Keyboard & Mouse.
TeleKonnector / planatronics / Freemate phone with headset (Supervisor Barge-in and YJack facility)
Separate servers for data protection both on-premises and Cloud.
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The space is fully Air conditioned.

The infrastructure is brand new.
Separate smoking zone.
Predictive Dialer installed . (Capabilities, such as ACD (Automatic Call Distributor), IVR
(Interactive Voice Response), Outbound /Inbound Dialer, Voice Logger, Quality Monitoring,
CTI, CRM and Reporting offer a rich-feature set to call centers.)
Workforce
Minimum Graduate.
In house Content Writer To Prepare Script.
Dedicated Resource Team Manager 1:5.
Client Requirement
Email Marketing Proposal
Tele calling Proposal
Process Solutions
General Terms
Images Sent will sent as a body of the email
Reports on read , mail failure delivery, bounce
Data will be provided by Swarnim BPO from their resources.
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General Terms
Data provided by Client will be called to the respective customer on behalf of

Client
Reports on read , mail failure delivery, bounce
Process Solutions
Data provided
by client
Email
marketing
Confirmation
about email
received and to
find the
inertest
towards the
service
Tele Calling
Brief about the

Services
Questionnaire provided by Client
Brief about the services provided by Client
Data provided by Swarnim BPO.
Customized email which includes individual name ( Addressed) on the mailer
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Financial Quote
Email marketing upto 100,000 email which includes design charges : Rs 5500
Tele calling , 6 hours daily Monday to Friday , which includes follow up call :Rs
18,000 INR Per month. Minimum Commitment 2 Months. If the client makes a
commitment period of 3 months, email marketing is given free of cost.
# We are active from 8 Am to 10 PM Monday to Sunday IST.

# Charges for Tele-Marketing within India is approx 18000 INR per
month and International - US-Canada 550 USD, UK & Australia will
be 600 USD only.
# Email Marketing server is given free with complete setup only with
the minimum 2 months of commitment.
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Terms and Conditions

1. Clients Would nominate a window person to this project. The information regarding
the updating provided by the person would be final.
2. The above prices are on Purchase Orders valid for a minimum of 2 months.
3. Service Tax at the prevailing rates at the time of invoicing. Any other Government
taxes and levies would be charged based on the prevailing laws of the land at the time
of invoicing.
4. Payment details shown below.
5. The purchase order will be final declaration; cost of project and no negotiation would
be accepted thereafter.
6. The purchase order will be in the name of Swarnim BPO.
7. Swarnim BPO would start the work within 5 working days from the receipt of Clients.
8. Pending payments beyond the stated credit period will attract interest @ 24% pa.
9. All Prices are valid Strictly for only 7 days from the date of creation of Proposal.
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SPECIAL OFFER:* Special Offer, client availing our services till 10th of November 2015,
gets a complete end to end marketing solution for their projects, sales,
marketing and business development. We will provide clients with a
complete email marketing server with following configuration.
2GB RAM
2GB vSwap
4 vCPU Cores
75GB HDD space
2TB transfer
1Gbps uplink
3x IPv4
6x IPv6
The above server will be able to send approx 90,000 emails on daily basis.
Just bring in your data base and we will handle the rest. The cost of the
server is approx 200 USD which will be given absolutely free of cost with 2
months of commitment.
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SWARNIM BPO

Tele-Marketing/Tele-Calling Proposal Confidential

Sl. No. Topic

About Swarnim BPO

Terms and Condition / Payment terms / Delivery Days

Tele-Marketing/Tele-Calling Proposal Confidential

About Swarnim BPO

We are a highly accredited Internet Marketing Agency. We offer a full

Tele-Marketing/Tele-Calling Proposal Confidential

The work we do at Swarnim BPO is completely transparent. Swarnim BPO is a

Tele-Marketing/Tele-Calling Proposal Confidential