Takhta Pandu Padmanegara

Digital Strategist & Internet Activist

Pandu leads the team responsible for strategic planning and

execution across digital & social communication, owned media,
paid media and analytics at Communicaption. Pandu believes in
positive marketing approach, where brand strategy is not only
result the output but also the positive outcome for business and
social. Pandu has architect-ed digital strategy for Unilever brands, Bank Central Asia, Toyota,
Indosat, IM2, Panasonic, Ultrajaya, XL Axiata, Greenpeace, Danone and also active in developing
online community and movement in Indonesia.
In Social Impact mission, Pandu with partners initiated Jemari Foundation, a foundation that focuses
in the area of information and communication in relation with the issues of social, environment, and
humanity to achieve Well-Informed Society. He also initiated Social Media Strategist Club (#SMSC).
Previously he led strategy department as Head of Strategy at Klix Digital and RAcK digital.

Experience
Executive Director
Jemari Foundation
July 2014 Present
Yayasan Jelang Masyarakat Bestari (JEMARI) is a foundation that focuses in the area of information and
communication in relation with the issues of social, environment, and humanity. Its main objective is a better
and healthier use of internet technology by Indonesian citizen.
"Towards Well-Informed Society"

Lead Strategist
Communicaption
January 2011 Present
Communicaption is an Indonesia-based digital content agency handling PR and marketing communication
activities. It builds concept; strategy; and creates multi-format content to support brands/organizations,
especially in conducting content marketing.
Communicaption is now focusing on three specific roles in content marketing realm: messaging & positioning,
content strategy, and content creation. In the near future, they will handle content marketing A to Z, from
content planning; audience targeting; channeling; conversation; and measurement. In addition,
Communicaption is one of the few startups in Indonesia who embraces the concept of mobile working; remote
working; telework; or whatever you name it.

Brand Guardian (Head of Digital and Strategy)

RAcK Digital
December 2012 August 2014

RAcK (an abbreviation of Random Act of Kindness) is a positive impact marketing agency. We believe brands
should improve peoples lives and make a difference to our societys well-being to become meaningful brands.
My Action Tasks:
- Responsible for Business Direction and Strategic Partnership
- Responsible for Digital and Social Media Strategy
- Supervise Strategy Execution and Creative work to meet the objectives
- Develop Company Culture and RAcK Movement
- Develop Internal Team & doing Community Relations
- Ensure Social Impact Approach to achieve Business Impact

Part Time Trainer

Internet Marketing Institute of Indonesia (partner of eConsultancy)
March 2013 June 2014
The Internet Marketing Institute IMII is dedicated to educating professionals in the field of Digital Marketing to
ensure career growth and competitiveness in a global jobs market. Bringing the most credible curriculum from
E Consultancy UK, we thus take initiative to build Indonesian Digital Marketing Institute to help educate those
who are keen to sharpen their expertise in digital marketing.

Social Media and Digital Strategy Manager (Head of Strategist)

Klix Digital
February 2011 November 2012
- Responsible for company and clients' strategy and its execution
- Develop strong office culture to meet the high quality work result
- Market Mapping and Industry Research
- Building Strategic Partnership
- Responsible to supervise the strategist team

PROJECTS
Earth Hour, Green Kampong - Listen2Earth
March 2013
A collaboration project between RAcK Digital, NoLimitID & Rolling Glory to support Earth Hour movement
initiated by Green Kampong community www.greenkampong.com. With hashtag visualisation engine to show
the awareness impact of digital driven movement, this project aims to quantify what seemingly difficult to
quantify.

Tahu Isi Community

Starting July 2010
Tahu Isi is a non-profit community where each member can share knowledge, idea, and experience about
certain topics in order to inspire others to do collaborative action to invent sustainable innovation.

100% Indonesia by Greenpeace Indonesia

Starting July 2014

PNPM Peduli
Starting July 2014
Digital Communication Team of The Asia Foundation for PNPM Peduli