CORPORTAE STRATEGY

AMAZON CUSTOMER

CONSUMER
SELLER
ENTERPRISES
CONTENT CREATORS

GENERIC CORPORATE STRATEGY

Concentric Diversification
Creating value for customers by using their technology
expertise
The Lowest cost customer centric online marketplace

BARRIERS OF ENTRY

Economies of scale (high)

Differentiation (high)
Total Capital Requirements (high)
Access to distribution (high)
Government policy (medium)
Barriers to entry = high

BARRIERS OF EXIT

Specialized assets (medium)

Fixed cost of exit (medium)
Management commitment (medium)
Contractual commitment (low)
Barriers to exit = medium

COMPETITIVE AND BUSINESS STRATEGY

Technology
Expertise in technology
One-Click System
Economies of Scale
Talented workforce
Company Culture
Marketing
Brand name and reputation

AMAZON.COM ANALYSIS: POLITICAL, ECONOMICAL, SOCIAL AND TECHNOLOGICAL

PEST Analysis is a simple but important and widely-used tool that helps you understand the big picture of the
political, economical, socio-Cultural and technological issues that we are operating in. PEST is used by business
leaders worldwide to build their vision of the future.

POLITICAL
International policies: International policies in particular countries may interfere with the expected growth of the
company for example; google.com has been banned in China for governmental decision arguing that Google
threatens the community and national market with inappropriate contents in his data bases. In addition, Google has
lost potential market, as China could be, due to political decisions.
Regulations: safety above e-commerce is not considered as an important issue in various countries for example, 76%
of internet users in Peru do not trust internet web pages and never have experienced a purchase online, a survey
conceded by EL TIEMPO (national newspaper in Peru) conclude that internet users do not believe online contents
and in some cases such as internet crime, one can not attend to legal authorities into the field because those do not
exist.

ECONOMICAL

Currency fluctuations: in various countries where currencies are highly devaluated in comparison with the dollar, it
may bring additional costs to the company. Furthermore some products prices may be increase, affecting the main
attraction of the company (lowest prices).
Economical tendencies: in most cases, individuals rather buy in their neighbourhood stores, than going online.
Customers prefer doing the regular commercial process of going to the store, paying the product and getting it
instantly than going online, processing their bank details and waiting for several days to obtain the item.

SOCIAL
Ethical and religious factors: In some cultures Internet use is not allowed due to the fact that at some point contents
may damage their cultural, ethical and social believes.

TECHNOLOGICAL
Amazon.com is a company highly involved into the technologically field, and its success has been well achieved over
the past six years, although many challenges face Amazon in the fast paced environment of the Internet hence,
amazon.com has to face this challenge, finding innovative ways to stay ahead of their competitors.

SWOT ANALYSIS
STRENGTH

New skills through acquisitions

Strong IT system
Extensive product lines at low prices
Strong brand image

WEAKNESS
No product differentiation
Low profit margins
Lose Focus
OPPORTUNIITY

Global expansion
Online movies
Expand the technology service market
Growth in Cloud computing

WEAKNESS
Dependence on vendors
Fierce competition
Government

BCG matrix of PARLE

BCG matrix

lets starts with blog Question mark:

In question mark company/product is new in the market. it has very low market share and high
market growth.

A long time ago, when the British ruled India, a small factory was set up in the suburbs of of
Mumbai city, to manufacture sweets and toffees. The year was 1929 and the market was
dominated by famous international brands that were imported freely. Despite the odds and
unequal competition, this company called Parle Products, survived and succeeded, by adhering
to high quality and improvising from time to time.
A decade later, in 1959, Parle Products began manufacturing biscuits, in addition to sweets and
toffees. Having already established a reputation for quality, the Parle brand name grew in
strength with this diversification. Parle Glucose and Parle Monaco were the first brands of
biscuits to be introduced, which later went on to become leading names for great taste and
quality.

STAR:
In a star, market share and market growth are strong. in this company face strong competition. Therefore
company need to invest money in promotions and need to create strong chain of dealers for grab the
market share.
let's see how Parle did this The extensive distribution network, built over the years, is a major strength for Parle Pr oducts. Parle
biscuits & sweets are available to consumers, even in the most remote places and in the smallest of
villages with a population of just 500.
Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly. A two hundred
strong dedicated field force services these wholesalers & retailers. Additionally, there are 31 depots and
C&F agents supplying goods to the wide distribution network.

The Parle marketing philosophy emphasizes catering to the masses. We constantly endeavour at designing
products that provide nutrition & fun to the common man. Most Parle offerings are in the low & midrange price segments. This is based on our cultivated understanding of the Indian consumer psyche. The
value-for-money positioning helps generate large sales volumes for the products.
However, Parle Products also manufactures a variety of premium products for the up-market, urban
consumers. And in this way, caters a range of products to a variety of consumers.

Parle Products build one factory at Mumbai that manufactures biscuits & confectioneries while another
factory at Bahadurgarh, in Haryana manufactures biscuits. Apart from this, Parle has manufacturing
facilities at Neemrana in Rajasthan and at Bangalore in Karnataka. The factories at Bahadurgarh and
Neemrana are the largest such manufacturing facilities in India. Parle Products also has 14 manufacturing
units for biscuits & 5 manufacturing units for confectioneries, on contract.
All these factories are located at strategic locations, so as to ensure a constant output & easy distribution.
Each factory has state-of-the-art machinery with automatic printing & packaging facilities.

CASH COW:
Here company get stable. In this company go through low market growth & high market share
situation. Here company already grab maximum market share and need not to invest more
money in promotions. in this generally company gain a well goodwill in market. hence company
get more amount of profit in less investments. In cash cow company should be innovative for
sustain market .
let's see how Parle did thisOver the years, Parle has grown to become a multi-million US Dollar company. Many of the
Parle products - biscuits or confectionaries, are market leaders in their category and have won
acclaim at the Monde Selection, since 1971.
Today, Parle enjoys a 40% share of the total biscuit market and a 15% share of the total
confectionary market, in India. The Parle Biscuit brands, such as, Parle-G, Monaco and
Krackjack .
Be it a big city or a remote village of India, the Parle name symbolizes quality, health and great
taste! And yet, we know that this reputation has been built, by constantly innovating and catering

to new tastes. This can be seen by the success of new brands, such as, Hide & Seek, or the single
twist wrapping of Mango bite.
In this way, by concentrating on consumer tastes and preferences and emphasizing Research &
Development, the Parle brand grows from strength to strength. this way Parle sustain in market.
After the cash cow, company need to decide what to do ? gradually run away from market i.e
(DOG) or to sustain in market with new innovation in products i.e again start with Question
Mark(?).
In this example, Parle decide to go back in question mark and introduce new product in market.
like they introduce sweets like Melody, Mango Bites, Chox, Poppins, Kachha Mango
Bite. In snacks-Monaco smart chips, parle's wafers, Parle Cheeslings etc.

This way Parle company is running from many years.

Q.5) AXIS BANK

Use Banking on Twitter
Twitter is the new way to Bank with us!
You can now recharge your Mobile, Data Card and DTH, view account balance
and last 3 transaction details on Twitter.
Banking on Twitter is a safe and secured way to Bank incorporating two-factor
authentication for both Registration and Transactions.
Features
Recharges: You can recharge your prepaid mobile, Data card and DTH at your
convenience from anywhere using your Twitter account
View Account Balance: You can view your account balance instantly with just a
hashtag.
View Mini-Statement: You can check your last 3 transaction details using your
Twitter account.

Why the Axis Bank Prepaid Travel Card is better than Traveller
Cheques?
Travellers Cheques

Axis Bank Travel Currency Card

Accepted only at select

locations

Accepted at over 14 million Visa

Electron Merchant Establishments
worldwide

The entire amount has to

be enchased each time
you shop

You don't have to carry any loose

change since you can shop For the
exact amount without enchasing
entire amount on card

Enchased at Money
Changers and select
locations

24-hour access to cash at 10,00,000

ATMs anywhere in the World

Cumbersome replacement
process if lost

Replacement within 48 hours

(*Depending on locations) balance
can be refunded at the Axis Bank
Branches

Signature based security

Enhanced security through 4 -digit

secure PIN to authorize all ATM
transactions

Set Value on each cheque

Unlimited transactions possible

(subject to the balance)

Balance encashments only

at Money changers and
Select Merchant
Establishments

Balance encashments at any of the

Branch offices of Axis Bank

Multi-Currency Forex card

Multi-Currency Forex Card is designed exclusively for customers who travel
extensively across the globe. It is a unique product with multiple currencies
loaded on the same card, thus obviating the need to carry multiple cards for
different destinations. This Multi-Currency Forex Card will be available currently
on Visa platform with 15 currencies and additional currencies will be added in the
due course of time. It also comes along with exclusive dining privileges and
added benefit of TripAsssit - An emergency assistance service.
To get a Multi-Currency Forex Card please visit your nearest Axis Bank branch or
extension counter.

Contactless Multi-Currency Forex Cards

Introducing Indias first Contactless Multi-Currency Forex Card which is a fast
and convenient way to pay for every day purchases . It has a secure, contactless
chip technology designed to help you spend less time at the cash counter and
give you the freedom to do the things that matter the most to you. The Card is
powered by the payWave technology in association with Visa. The payWave
technology allows you to pay by simply waving your card when prompted by the
contactless reader. This Contactless Multi-Currency Forex Card will be available
currently on Visa platform with 15 currencies and additional currencies will be
added in the due course of time. It also comes along with exclusive dining
privileges and added benefit of TripAsssit - An emergency assistance service

PING PAY

Ping Pay is a multi-social payment app from Axis Bank that lets you send or ask

for money and mobile recharge across Facebook, Whatsapp, Twitter

Ping Pay can be downloaded and used by both Axis Bank and non-Axis Bank

customers.
Ping Pay by Axis Bank is a multi-social payment app that lets you send or ask for

money and mobile recharge across Facebook, Whatsapp, Twitter, SMS or e-mail
Send Money & Recharge
Receive Money & Recharge...

The Womens Savings Account

The Womens Savings Account is perfect for the modern woman who is
financially independent. This account allows you to save easily, transact easily,
gives you unparalleled access to your money, and makes tracking your account
activity really easy.

4% rate of interest on daily balances, paid quarterly How can I make my account earn more
Low minimum opening deposit of Rs.10,000 in metros^
Access to over 11,500 Axis Bank ATMs and 2300 Axis Bank branches

Axis Bank offers a unique savings account which is easy to operate and allows
you to transact immediately. This product has been specially designed keeping in
mind the unique requirements of a farmer and others employed in the allied
agricultural activities sector. Thus this product has been called the Krishi Savings
Account.
The Krishi Savings Account has also been extended for the below given "Allied
Agricultural Activities":

Animal Husbandry
Dairy/Poultry Farming {Members of Village Level Co-op Societies Such as Milk Co-op Society,
Kharedi Vechan Sangh, Self help Groups Etc}
Fishery & Aquaculture Sector
Horticulture
Sericulture
Floriculture
Handicraft Industry (Registered with Khadi and Gram-Udyog Dept)
Fruits and Vegetable Vendors {Corporation licence, or letter from the Govt Authority}
Members of Tribal and Rural Development trusts {Such as Agakhan Trust, BIAF etc}
Vermi-compost and organic Manure Suppliers
Nursery Units
Landless Laborers

Average Balance Requirement

This account is offered with the requirement of maintaining the half-yearly average balance of Rs.
2.500/- in Semi-Urban centers and Rural centers.
In Urban centers if the below linkages can be established the half-yearly balance to be
maintained is Rs. 2,500 else it is Rs. 5,000
Disbursement
of
KCC
Accounts
of
farmers
linked
- Accounts of farmers linked to Sugar Samities

to

{Kisan
Credit
Adatiyas/Commission

Card},
agents

The Half Yearly Service Fee (HSF) of Rs. 5 per Rs. 100 of shortfall or Rs. 500 whichever is lower
is waived off if Half Yearly Average Balance (HAB) is not maintained (For Urban/Semi-Urban and Rural
locations)

International Master Debit Card

The Krishi Savings Account entitles you to a Debit Card with which you can
access your account anytime through the Axis Bank ATM network
This card comes with:

A cash withdrawal limit of Rs. 40,000 per day

Accident Insurance cover of Rs. 2 lacs

eDGE Loyalty Rewards Program

Presenting eDGE Loyalty Rewards, our bank wide loyalty program where you
can earn points on your Savings Account transactions like

Monthly Credit transactions amounting to Rs. 50,000 or more

Electronic Clearance System Transactions
Standing Instructions
Opening a Recurring Deposit account of Rs. 2000 or more
Opening an AxisDirect account

Now you can earn points by maintaining a minimum monthly balance of Rs.
25,000.

PORTERS FIVE FORCES

Porters Five Forces is a framework for describing factors that affect the profitability and attractiveness of
industries. Named after Michael E. Porter, this model identifies and analyzes 5 competitive forces that
shape every industry, and helps determine an industry's weaknesses and strengths.
1. Supplier Power
2. Buyer Power
3. Competitive Rivalry
4. Threat of Substitutes
5. Threat of New Entry
1 Supplier Power
Here we assess how easy it is for suppliers to drive up prices. This is driven by the number of
suppliers of each key input, the uniqueness of their product or service, their strength and control
over us, the cost of switching from one supplier to another, and so on. The fewer the supplier
choices we have, and the more we need suppliers' help, the more powerful the suppliers are.
2

Buyer Power

This is driven by the number of buyers, the importance of each individual buyer to ones business,
the cost to them of switching from ones products and services to those of someone else, and so on.
If you deal with few, powerful buyers, then they are often able to dictate terms to you.
3

Competitive Rivalry
What is important here is the number and capability of your competitors. If you have many
competitors, and they offer equally attractive products and services, then you'll most likely have
little power in the situation, because suppliers and buyers will go elsewhere if they don't get a good
deal from you. On the other hand, if no-one else can do what you do, then you can often have
tremendous strength.

Threat of Substitutes
This is affected by the ability of your customers to find a different way of doing what you do for
example, if you supply a unique software product that automates an important process, people may
substitute by doing the process manually or by outsourcing it. If substitution is easy and
substitution is viable, then this weakens your power
.
Threat of New Entry
Power is also affected by the ability of people to enter your market. If it costs little in time or
money to enter your market and compete effectively, if there are few economies of scale in place,
or if you have little protection for your key technologies, then new competitors can quickly enter
your market and weaken your position. If you have strong and durable barriers to entry, then you
can preserve a favorable position and take fair advantage of it.

Porters Five Forces Model

Porters five forces for Online Retailer FLIPKART:

Supplier power:
Here, suppliers are the manufacturers of finished products. For any product, there are many suppliers
online, so they cant show power on online retail companies. For example, if you take computers
category, there are many suppliers like Dell, Apple, Lenovo, and Toshiba everyone wants to sell their
products through online retails like Flipkart. Selling online saves a lot of money for the manufacturers,
and as many people nowadays prefer purchasing product through online stores, Companies cannot afford
to lose this channel. So, in this industry the supplier power is low.
Buyer power:

Buyers in this industry are customers who purchase products online. Since this industry is flooded with so
many players, buyers are having lots of options to choose. With many competitors like Amazon.com,
eBay, Snapdeal etc. Customers get a wide range of choices. Customer would prefer the one who would
provide goods at reasonable price, deliver it fast and provide them with other benefits like Cash on
Delivery, EMI facilities, other offers etc. Here Buyers have more power.
Competitive Rivalry:
Competition is very high in this industry with so many players like Jabong, Snapdeal, Amazon,
Homeshop18 etc. Many competitors means more choices for the customer to choose from. This also
increases the cost incurred by the company to stay in the customers mind i.e. on Promotions and
Advertisements etc. Giving the customer better deals, making customers experience delightful and
continuous innovation can help a company to stay at top even with tons of competitors around.
Overtaking Myntra was a very intelligent move by Flipkart done to overcome the competition given by
Myntra.
Threat of New Entrants:
Threat of new entrants is very high in this online retail industry because of following reasons:
Indian government has allowed 51% FDI in multi-brand online retail and 100% FDI in single
brand online retail. So, this means foreign companies can come and start their own online retail
companies.
There are very less barriers to entry like less capital required to start a business, less amount of
infrastructure required to start business. All you need is to tie up with suppliers of products and
you need to develop a website to display products so that customers can order products, and a tie
up with online payment gateway provider like bill desk.
Industry is also going to grow at a rapid rate. It is going to touch 76 billion $ by 2021. Industry is
going to experience an exponential growth rate. So, obviously no one wants to miss this big
opportunity.
With the new entrants like Jabong, Snapdeal etc. rapidly racing towards the top position, Flipkart
needs to devise new strategies to avoid this threat from new entrants.

Threat of substitutes:
Substitute for this industry as of now is physical stores. Their threat is very low for this industry
because customers are going for online purchases instead of going to physical stores as it will
save time, effort, and money. With the advent and penetration of internet and smart phones, future
in retail belongs to online retail.
When we compare relative quality, relative price of product a person buys online with physical
store, both are almost same and in some cases, online retail store offers more discounts and this
attracts the customer to purchase products online.
Q8
Sun Tzu Biography: Author and Military Strategist Famous for: Being a Chinese philosopher and military
strategist best known for his book called "The Art of War". Tzu details: Born - 544 BC China / Died 496

BC China Sun Tzu was a general who served the state of Wu during the 5th century B.C. was born in the
state of Qi in ancient China. His families were members of the shi, an ancient class of aristocrats

Supreme Excellence consists in breaking the enemys resistance without fighting. M & A
King Fisher s takeover of breweries to expand their liquor business
If the words of command are not clear then it is the fault of the leader. Eg Anna Hazare
Prepare defense to repeal against any attack
Ground Ease or Difficult.
Easy Ground Numero Uno Amul Offense is the best defense.
Difficult Terrain Entering into a Foreign Market The success of Amul , Al Adil, Shan
Brand in Dubai.

Victory is the main objective of any war. If it is delayed or prolonged then weapons are blunted
and the morale of the army is depressed.
Speed and Swiftness is the key to winning any War / Market Place. Nokia v/s Samsung.
Offensive Strategies

All available resources should be used against the enemy.

First attack the enemys strategy and plan
Then attack the enemys alliances
Finally attack the enemys army
Know your enemy and also know yourself that is
The key to winning any war.
Know your enemys weakness and your strength.
Invincilibility lies in defense and the possibility
Of a Victory in attack. A victorious army always
Wins its battle before seeking a battle. A army
Destined to defeat, fights in the hope of winning
The War.

Strategies
If the Enemy is at Ease, Be Ready to Defeat Him. ICICI V/s SBI
If the Enemy is Settled Be Ready to Move Him. Bajaj Allianz v/s LIC
Appear at unusual places, where the Enemy has to Rush to defend. Citi Bank first introduced
credit card in the 70s.

Avoid the Enemys Strengths and Attack its Weakness. ICICI targeted technology
Maneuver

Attack when enemy morale is low. Never Attack when the enemy is advancing and is organized. Eg Chh Shivaji Maharaj.
Dispersion and Concentration of Army to puzzle.
Napoleon s Military Strategy
Use Speed to divert the enemys attack.

March

Encamp on High Ground Barista Coffe in a Udipi Culture

Fight Downhill Use Defensive Strategy
Let your Enemys half army cross the river and then attack and defeat him First see
what the Competitor is doing and then accordingly beat his strategy. Apples iPad v/s
Samsungs Galaxy and HPs touch pad

Terrains

Accessible Land Enemy can traverse with ease- Barriers to Entry / Exit is easier then

more competition.
Entrapping Land Easy to get out, difficult to Return.
Indecisive Land Equally dangerous for enemy and us. Rivalry among competitor.
Constricted Land Block the pass and await the
Enemy. Bargaining Power of Supplier is Weak.
Communicative Ground Accessible for both Threat of Substitute.

Tactics

When Ten to Enemys One, surround him.

When five times the Enemys army, attack.
If double the strength, divide him.
If equally matched, engage him.
If weaker numerically, withdraw.
If unequal, elude him

Deception

When capable, pretend incapacity. Chh. Shivaji

When active, pretend incompetent-Chh. Shivaji
When near, make it appear as you are far away.
Napoleon s strategy of retreating and attack.
When far away, show as though you are near.
Offer enemy a bait and lure him.- Flanking
Pretend being Disorganized and then attack
Enemy Guerilla Warfare

Strategic Position
You have a position in every situation you face... if you dont know it.. then it is simply a
position swinging in the air.
Nevertheless, when others who understand strategy meet you... they will know your strategic
position and will be ready to overtake you in any challenge with them.
Your strategic position is never strong or weak... it is only strong or weak in relation to
something or someone else.
Any strategic position has five elements that define it.
The Mission
Mission is what connect all the elements of strategy together, and with the people. Without a
clear and correct mission, we are only serving someone else's mission and not our own.
Finally the mission is what unify or create unity between the leader of the business, the people
working in business and the customers.
It is not good enough to create a mission stating that you will be the best company in this sector
or another. A mission is much more serious than that.
President Kennedy during his visit to NASA bumped into a cleaner in one of the corridors... he
asked him What do you do here? The man replied Mr. President... I am putting a man on the
moon. Well now this is an organization with a mission

The Climate
The climate is about What is changing that is creating an opportunity for your business and the
timing for suitability to all involved, employees and customers.
Climate is what generally gives a strategy an edge and where all opportunities flow from, created
and sustained.
In an age of fast communication and the global village, climate has changed for example in the
travel industry
Google, Yahoo, Amazon, eBay and the rest saw a similar climate change and jumped at the
opportunity to create their own empires.
What is changing?; is your source of creating a business to succeed and flourish.
The Ground
The Ground is where you chose to compete.
There is difficult ground and an easy one; there is intersected ground and a dangerous one.
Chose your ground and where to compete wisely.
Chose the ground where your strength matches your competitors weakness
Thus creating a competitive advantage that you will certainly need in order to win.
New grounds are being created every day.
The Internet and the World Wide Web did not exist 10 years ago. Now Google in mere 7 years of
operation is getting bigger and more profitable than HSBC Bank or Bank of America.
The Leader

Caring Concern for the people and the customers

Intelligence So that you see the opportunity and the changing climate

Courage that you take actions to capitalize on opportunities

Discipline Tough but fair to manage the business

Trustworthiness So that your people and customers can trust and follow you

The Method

The Method is the art that you apply to your business.

Strategy, IT Systems, Processes, Sales and Marketing tactics, Are all in the realm of
Methods that your business needs to get right from the outset.

Having defined your mission, everything else will fall into place and no longer will you
find creating a sales strategy or marketing one such a difficult arena.

Advancing a Position in Business

Advancing our position comes from applying specific strategies with the aim of strengthening
the five strategy elements of our position to match or exceed that of the opponent. Thus securing
our success in the challenge before the challenge even begins.

Information to uncover new opportunities

Focus to aim on the best possible opportunity
Action to take advantage of that opportunity
Position to get the reward and begin a new advance

PESTLE ANALYSIS
SWOT ANALYSIS
5 FACTOR MODEL OF MICHEAL PORTER

Q9 WIPRO HRM

Wipro has a well organized structure to deal with employee management. It has
developed few models to manage these processes, which include, EPM, BPO, SaaS,
Employee Contact Centre, etc.

Talent Management
Wipro typically offers flexible Employee Performance Management (EPM) solutions
delivered in either a Business Process Outsourcing (BPO) or Software as Service
(SaaS) model that makes assessment and development easy, more accurate and
economical for our clients HR function. The EPM process includes goal
management, performance appraisals, multi-rater/360 feedback, workforce &
succession
planning,
development
planning
and
training,
etc.
Talent Management service spectrum covers the following aspects:

Learning Technology Solutions

Technology Consulting
Product Implementation and Development
Architecture
Integration, Maintenance and Production support services

Content Development
Product, Process, Domain and Technology Training Solutions
Behavioral, Soft Skills, Sales, Safety, Compliance
ERP and Non ERP Application Training Rollout
Rapid Content Development Solutions
Assessment and Certification

Consulting
Performance Consulting
Learning Interventions
Training Needs Analysis
Training Strategy Definition

Curriculum Design
Change Management

Documentation Services
Technical Writing
Technical Editing
Production
Publishing
End user documentation

Wipros Internal Talent Transformation Team

The Training & Learning arm of Wipro Technologies catering to learning needs of
over 63,000 employees
Winner of American Society for Training and Development BEST award for four
consecutive years 2004, 2005, 2006 and 2007
Dale Carnegie Leadership Award in the year 2007

Payroll
Wipros HRO team understands that payroll is the key HR service, as it directly
impacts the employee and the organization and is one of the leading payroll
administration service providers. Currently, Wipros internal Shared Service Center
(Wividus,) established in 2003, services over 100,000 Wipro employees payroll.
Wipro supports ~350,000 employees across 51 states, for one of the largest
retailers in US. We process bonuses, commissions and payrolls on a weekly/biweekly
basis, for salaried/hourly employees i.e. ~1.2 million paychecks at 99.9% accuracy.
The team also handles salary queries, debt queries, final settlement checks, manual
checks, stop payments/recalls, payroll funding with the banking institutions and
provides daily payroll tax balancing and cash funding information to the client.

STARBUCKS STRATEGY
The MoU with Tata will create avenues of collaboration between the two
companies for sourcing and roasting green coffee beans in Tata
Coffees Coorg, India facility, a release said. Besides, Tata and
Starbucks will jointly explore the development of Starbucks retail
stores in associated retail outlets and hotels.
There is a strong reason why existing players and industry experts
are not hung up about Starbucks entry. India is one of the fastest
growing coffee markets in the world with a potential for over 5,000
coffee bars. The coffee retail market in the country is expected to
grow at an annual rate of over 40%. So, there seems to be enough
room for all to brew and grow.
The agreement recognizes Starbucks and Tata Coffees shared
commitment to responsible business values. In accordance with the
MoU, the two companies will collaborate on the promotion of
responsible agronomy practices, including training for local farmers,
technicians and agronomists to improve their coffee-growing and
milling skills. Building on Tatas demonstrated commitment to
community development, the two companies also will explore social

projects to positively impact communities in coffee growing regions

where Tata operates
In the areas of sourcing and roasting, Tata Coffee and Starbucks will
explore procuring green coffee from Tata Coffee estates and
roasting in Tata Coffees existing roasting facilities. At a later phase,
both Tata Coffee and Starbucks will consider jointly investing in
additional facilities and roasting green coffee for export to other
markets.
Tata Coffee has rich expertise in the bean-to-cup value chain, with
an unyielding focus on quality. It has won global accolades for its
premium coffees. Over the years, Tata Coffee has further
strengthened its Arabica coffee production base by producing
premium specialty coffee. The company has an internationally
certified (ISO: 22000) Roast & Ground unit at Kushalnagar in the
Coorg district of India, and is a dedicated supplier to cafes across the
country and specialty roasters across the globe. Tata Coffee has
rapidly transformed itself by adding to its portfolio through
acquisitions, becoming a more vertically integrated business
Starbucks Coffee Company is the premier roaster and retailer of
specialty coffee in the world, headquartered in the United States, in
Seattle, Washington. The company manages over 16,000 stores and

operates in more than 50 countries. Starbucks sells a wide variety of

coffee and tea products with a range of complementary food items,
primarily through retail stores. Starbucks has a long association with
India. For the last seven years, the company has been ethically
sourcing coffee beans from India and contributing to several social
programs in the country. Starbucks believes in doing business
responsibly to earn the trust and respect of its customers, partners
and neighbours.
Tata Coffee, with its large Arabica coffee production base spread
over different growing districts of South India, has supplied
premium coffee beans for Starbucks in the past and is now building
a structure for a long-term relationship.
India is one of the most dynamic markets in the world with a diverse
culture and tremendous potential. This MoU is the first step in
Starbuckss entry to India. They are focused on exploring local
sourcing and roasting opportunities with the thousands of coffee
farmers within the Tata ecosystem. India can be an important
source for coffee in the domestic market, as well as across the many
regions globally where Starbucks has operations.
Tata Coffee is trading higher by 4% at Rs 987 on reports that
Starbucks will soon turn its memorandum of understanding (MoU)

with the company into a full-fledged joint venture (JV), in which it

will initially hold a 26% stake.
The JV will then open outlets in all major metros. Within a year,
Starbucks, the American coffee maker will raise its stake up to 51%.
The government allows up to 51% foreign direct investment (FDI) in
single-brand retail, the newspaper report suggests.
The stock of Tata Coffee opened at Rs 974 and touched a high of Rs
997 on the NSE. A total of 629,897 shares have changed hands on
the counter in morning deals.
Given Starbucks's aggressive plans for the Asian region, the
opportunity would only get bigger with time for Tata Coffee.
Starbucks recently announced plans to more than triple the number
of outlets to around 1,500 in five years in China.
A partner like Starbucks would also help Tata Coffee tap the
domestic market opportunity. Currently, almost 65% of Tata
Coffee's sales come from its Eight Oclock Coffee Co. unit in the U.S.

Indians, traditionally tea drinkers, now prefer ordering espressos

and cappuccino at quick-service cafes as the country's growing
middle class increasingly adapts to Western tastes. As a result,
overall domestic consumption of coffee has risen to an estimated

94,400 metric tons in 2008, up almost 90% since 1998, according to

government figures