Professional Documents
Culture Documents
Unity: this ad is an
example
of
unity
because everything in
the ad incorporates
together
to
make
sense, the words are
completed
with
accuracy next to each
other. Also, the ad is
for Budweiser, the
women are wearing
outfits with that logo.
The blue and the
white
are
incorporated.
The
women represent different ethnicities also, which could be seen as
unity.
Shorouq Zulfikar
Design principles assignment
Shorouq Zulfikar
Design principles assignment
Shorouq Zulfikar
Design principles assignment
Color:
VW
here
encompasses
on the fact that
Valentine
s
Day is coming
up and reminds
the
audience
with having the
car
in
red
which is the
color of love.
Shorouq Zulfikar
Design principles assignment
Direction: The use of the
words in a certain display is
showing how the ad should
be viewed and in which
direction should the person
reading it go, from the
biggest to the bigger to the
smallest, so the direction of
the words or the eyes
attention is guided by the size
of words. Its unlikely that a
person will try to read the
smallest words first then
move to the biggest, its the
biggest to the smallest, the
highest to the lowest.
This ad is an
example of an imagine that is
left to the design while the rest
of the ad going to the brand
name and the information so the
image is cropped, zoomed in or
in other words maybe this is not
the full image.
Cropping: