Strategic alliance

NIKE and GIZ had formed a Strategic Alliance to activate schools and the
education system globally. The alliance is funded through the develop programme of
the German Federal Ministry for Economic Cooperation and Development and aims at
measures for global policy development and local action on school level which will. In
addition, to quality physical education classes, focus on more physical activity also
during other classes and during breaks. Pilot countries for both, policy development
and joint activities with interested, especially primary, schools and the cooperating
teacher training institutions, in most cases universities, are South Africa and Brazil.
./ICSSPE Supports Strategic Alliance of GIZ and NIKE Inc. _ International Council of Sport
Science and Physical Education_files/newsgothic.css">

name site ICSSPE SCIENCE

SERVICE ADOCACY INTERNATIONAL COUNCIL OF SPORT SCIENCE AND

PHSICAL EDUCATION
NIKE AND IPOD PARTNERING STRATEGY.Develop unique lifestyle relationship
with collaboration. The executive called upon their respective technology and
branding teams to provide an integrated lifestyle management solution. They would
develop a package of shoes, data, music and apparel designed for a core audience.
They both define their core market by lifestyle. The Oregon-based Nike defines its
global market as the sport culture apples core target audience is best defined as the
creativity culture. After 18 months of collaborative, they a brilliant marketing plan
designed to attract exceptional attention by synergizing both brand value into fusion
brand, respond to a well-defined audiences desire for experiential lifestyle support,
develop long-term goodwill and consumer interactivity with the brand via the internet.
Article:Real-world Education for modern marketers by Harvey Kraft, 20 june 2006,
copy 2000-2015 marketingprofs LLC.
./Advertising - The Nike+ iPod Partnering Strategy_ Develop Unique Lifestyle Relationships
_ MarketingProfs Article_files/style12.css"

A big part of Nike's corporate strategy is their alignment with outside agencies in cooperating
to develop, manufacture, and sale their products most notably, Nike has entered into a Nonequity alliance with Apple to meld sports with music and thus created the "Nike+ iPod" line
of products. Both companies utilize their areas of expertise and popularity to capture new
markets and industries. They share their unique resources and capabilities to create a
cooperative competitive advantage that capitalizes on their differences in an innovative and
profitable way. Examples of this partnership can be seen with the Nike+iPod Sport Kit that
wirelessly connects a removable "chip" in a person's Nike shoes with their iPod to allow a
them to track their pace and workout audibly through the music player while working out.
Another example of Nike reaching into the technological realm is their partnership with
Dutch-satellite navigation company TomTom and their creation of a line of GPS-enabled
sports watches, Nike+ SportWatch GPS.
Nike also has many equity alliances with overseas partners, in particularly within their
product design, distribution, manufacturing, and marketing processes. Nike is a large global
supplier of athletic textiles and outsources much of their supply chain as a result. To that
extent, Nike uses partners abroad to afford lower-cost entry into new, emerging markets, to
manage new marketplaces and their uncertainties, and afford them the flexibility to exit
declining markets as they see fit. Nike coordinates efforts with these firms to appease local
tastes (for example in Hong Kong, Malaysia, and Yugoslavia), use advanced production
technologies (in Japan, Taiwan, and South Korea), and take advantage of lower cost suppliers
(China,

Philippines,

and

Thailand).

Most

of

these

areas

have

strict governmental regulations toward foreign companies, so these partnerships are vital to
Nike's global success
Aligning with another firm to create a totally new entity, a joint venture, is an area Nike has
been a part of before too. An example is Nike's joint venture with Royal Philips Electronics
(the largest European maker of consumer electronics) to create the aptly named entity "NikePhilips". Combining both of their skills and abilities in a single firm, Nike-Philips creates
"compact, lightweight, stylish MP3, FM, and CD players that leave you free to jump and run
while listening to great tunes". Both firms benefit from the agreement as Nike entered into
new markets whereas Philips established a American connection for its products. Posted
by Josh

B. at 9:36

AM

Sunday,

April

2012http://joshsnikeblog.blogspot.com/2012/04/nikes-strategic-alliances.html"

15,

Pricing&Availability
The Nike+iPod Sport Kit is expected to be available within 60 days for a suggested retail
price of $29 (US) through the Apple Store (www.apple.com), Apples retail stores, Apple
Authorized Resellers as well as Nike.com (www.nike.com), Niketown, Nike Women stores
and select retail stores in the US. The Nike+iPod Sport Kit requires a Nike+ shoe and an iPod
nano with a Mac with a USB 2.0 port and Mac OS X version 10.3.9 or later and iTunes
6.0.5; or a Windows PC with a USB 2.0 port and Windows 2000, XP Home or Professional
(SP2) and iTunes 6.0.5. Nike, Inc. based near Beaverton, Oregon is the worlds leading
designer, marketer and distributor of authentic athletic footwear, apparel, equipment and
accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries
include Converse Inc., which designs, markets and distributes athletic footwear, apparel and
accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey
equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes
and accessories; Hurley International LLC, which designs, markets and distributes action
sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC,
which designs and markets athletic footwear and apparel for the value retail channel.
Copyright 2015 Apple INike and Apple Team Up to Launch Nike+iPod /Apple - Press
Info - Nike and Apple Team Up to Launch Nike+iPod_files/globalheader.css