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Store Check
(Noodles/Pasta)

BIROG, Mary Grace

CAMPILLOS, Ann Lovely
DE LEON, Katrina
OCAMPO, Ezekiel
QUINIT, Camille Stephanie

MGT 151 - X
A noodle is a type of food made from
unleavened dough that is cooked in a boiling liquid.
Depending upon the type, noodles may be dried or
refrigerated before cooking. The word derives
from the German Nudel (noodle) and may be
related to the Latin word nodus (knot). In
American English, noodlesis a generic term for
unleavened dough made from many types of
ingredients. Noodles exist in an abundance of
shapes and sizes.
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Ôasta (Italian pasta, from Latin pasta "dough,

pastry cake", from Greek ¬
 (pasta) "barley
porridge"[1]) is a generic term for foods made
from an
unleavened dough of wheat or buckwheat flour a
nd water, sometimes with other ingredients such
as eggs andvegetable extracts. Ôastas
include noodles in various lengths, widths and
shapes, and varieties that are filled with other
ingredients like ravioli and tortellini. The word
pasta is also used to refer to dishes in which
pasta products are a primary ingredient. It is
usually served with sauce.
c
 c

`obinsons Supermarket Corporation is one of the largest supermarket chains in the

Ôhilippines today. Its first branch, `obinsons Supermarket Cebu Fuente, opened in 1985 Today, it has 49
branches across the Ôhilippines. `obinsons Supermarket belongs to the `obinsons `etail group
along with `obinsons Department Store, Handyman Do It Best Center, `obinsons Appliances, Top Shop,
Dorothy Ôerkins, Wallis, Toys ` Us, and True Value.

`obinsons Supermarket seeks to educate and empower its customers on their choice of
foods and products to promote healthy living and proper nutrition. Its slogan, Eat Well Spend Less,
captures this philosophy. Under the Eat Well Spend Less campaign is the Apple Tag Specials, a
promotion that offers discounts and premiums on selected healthy products. Its Whole
Health section, a destination area, groups foods and products according to their health benefits.
To complement this are activation programs such as nutrition counseling, bone scanning and blood
sugar testing that are free of charge. It also offers a wide selection of meats, seafoods, fruits
and vegetables and organic produce in its Fresh section.

This unique philosophy is complemented by well-designed stores that offer convenience and
good service. `obinsons Supermarket features a wide variety of merchandise that allows shoppers
to complete their grocery shopping under one roof.

One of its branches is located in `obinsons Town Mall in Los Baños Laguna. It is three minute-
drive away from the UÔLB campus. It offers a wide selection of meats, seafood, fruits and vegetable
and organic produce in its Fresh section. Like any other supermarket, it offers a wide variety of
merchandise that allows shoppers to complete their grocery. It has well-designed stores that
offer convenience and good service.

c
Walter Mart Supermarket IGA is one of the major players in the retail industry in the
Ôhilippines today. It has been in the market for 20 years, expanding greatly in provincial areas and
gaining patronage from the locales.

Walter Martfs well-crafted interior design and fresh selling area offer convenience,
comfort and ease topped with high-quality service. It also introduced the concept of beauty and
breakfast solution centers that provide special packages and mixed selection of products fit to
complete one s needs. Add to that, the riendly personnel who are always ready to extend a hand
and address customers interests. Customer satis action is a main priority.

Walter Mart s vision and mission is simple: to bring out Happy Customers, a Great Ôeople, and a
Great Company. Committed to bringing innovation and great product offers, customers can expect
sale, bundled and value packs all-year round. Match these with various sampling activities, promos
and events, there is always something new to look forward to every shopping trip at Walter Mart!

With a wide array of food, fresh, household and beauty products, grocery shopping has
never been this fun and easy. By carrying the house brand, Everyday, it is also devoted to giving
high-class quality products at very reasonable prices to its loyal customers.

As part of the International Grocers Alliance or IGA, Walter Mart is the only supermarket in
the Ôhilippines to be a member of this global organization. It currently has 15 stores and is set to
open two new stores in 2010. Expect new and exciting stores only from Walter Mart!
One of its branches is located in Olivarez Ôlaza in Los Baños Laguna. It is seven minute-drive
away from the UÔLB campus. It is neither big nor small. It offers a wide variety of merchandise for
shoppers to choose from with ease and convenience.

Location Map
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Noodles
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Ingredients
Cup Noodles includes most of the following:
—c Àheat flour
—c palm oil
—c modified starch (tapioca and/or potato)
—c salt, emulsifier (guar gum)
—c sodium tripolyphosphate
—c potassium carbonate
—c sodium carbonate
—c antioxidant (tocopherol concentrate, mixed (E306)
—c polyphosphates
—c guar gum


Packaging Strategies
c Packaging varies with each brand. In distinguishing flavours, they
use different colours. Some use plastic cups with easy-grip features while
some uses more environmental-friendly paper cups.
Robinsons Supermarket (Robinsons Town Mall)
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Packed
Noodles
 Ingredients
Cup Noodles includes most of the following:
—c Àheat flour
—c palm oil
—c modified starch (tapioca and/or potato)
—c salt, emulsifier (guar gum)
—c sodium tripolyphosphate
—c potassium carbonate
—c sodium carbonate
—c antioxidant (tocopherol concentrate, mixed (E306)
—c polyphosphates
—c guar gum


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c Packaging varies with each brand. In distinguishing flavours, they
use different colours. Some use foil wrappers, some use plastic wrappers.
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 Raw
Noodles
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Ingredients
Cup Noodles includes most of the following:
—c Àheat flour or Rice flour
—c eggs
—c palm oil
—c modified starch (tapioca and/or potato)
—c salt, emulsifier (guar gum)
—c sodium tripolyphosphate
—c potassium carbonate
—c sodium carbonate
—c antioxidant (tocopherol concentrate, mixed (E306)
—c polyphosphates
—c guar gum


Packaging Strategies
c Packaging varies with each brand. It uses plastic with transparent
parts so the consumers can see the noodles if it‡s broken into pieces.
c

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 Pasta

Ingredients
Cup Noodles includes most of the following:
—c Àheat flour (semolina or durum)
—c eggs
—c palm oil
—c modified starch (tapioca and/or potato)
 —c salt, emulsifier (guar gum)
—c sodium tripolyphosphate
—c potassium carbonate
—c sodium carbonate
—c antioxidant (tocopherol concentrate, mixed (E306)
—c polyphosphates
—c guar gum


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c Packaging varies with each brand. It uses plastic with transparent
parts so the consumers can see the noodles if it‡s broken into pieces.

Robinsons Supermarket (Robinsons Town Mall)

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 á   ˜
 Summary and Comparative Analysis of Store Check Results
—c `obinsons Supermarket offers wider range of noodles and pasta than
Walter Mart Supermarket except in packed noodles.
—c In terms of cup noodles, `obinsons Supermarket offers cheaper prices than
Walter Mart Supermarket.
—c In terms of packed noodles, Walter Mart Supermarketoffers cheaper
prices than `obinsons Supermarket.
—c In terms of raw noodles, they only have one common brand which is Good Life.
It is cheaper in Walter Mart Supermarket than `obinsons Supermarket.
—c In terms of pasta, there are brands that are cheaper in Walter Mart
Supermarket and there are brands cheaper in `obinsons Supermarket.
—c It is more conducive to shop in `obinsons Supermarket because of proper
lighting and wider variety of products.
—c `obinsons Supermarket has better lighting than Walter Mart Supermarket.
—c The prices of goods usually end in odd numbers.
—c The prices of goods usually have centavos or ebutalf.
—c The arrangement of products in `obinsons Supermarket is better than in
Walter Mart Supermarket.
—c Manufacturers like Universal `ubina Corporation have more than one brand
that also competes with each other.
—c Dominant brands are usually the brands that are frequently picked up and
have strong advertisements.