The Firm - Commerce & Management Club
which ignites your mind
The New Age Marketing What is Mightier than Pen? Twisted Logic: Outside the Box or
Pranjal Sarawagi Safwan Erooth
It’s not sports Release of this
any more, it’s all tabloid is a beginning
money and mar- of new Era in the
keting. history of Brindavan.
The Purpose of
Education
By Mr. Syed Kazim, Lecturer - Commerce & Management Department
W hat is the purpose of Education? The con-
ventional answer is the acquisition of knowl-
edge, reading of books, and learning of facts. The
purpose of education cannot be, merely create
a literate individual, or a highly informed person
crammed with information and facts, or to pre-
pare an individual to find a job, or to create a good
worker, a skilled technician and scientist, or an ef-
ficient doctor or lawyer, or a capable industrialist
or a politician. These may be needed but they are
not sufficient in themselves. Nor do they create
the complete man or a great nation.
Education is supposed to be the proper cultivation
of the skills and talents of the individual through
the acquisition of knowledge. Knowledge satisfies
our natural thirst for gaining that which will make
us identify our creator. So true education culti-
vates a person – mind, body and spirit – by bring-
ing us closer to fulfilling our purpose for being,
which is to obey our creator. The second purpose
for education, after self-cultivation, is to teach us
how to give proper service to self, family, nation
and then to the entire world.
Do the students have a goal of life? It is not a phil-
osophical question. After spending 15, 20 years in
education, if a Student does not know his goal, it is
a disaster. Not just eat, live, and produce children
just as animals do.
If our educated youth, leaders, cream class does
not have a goal, it is a sign of a dying community,
especially so because this community is not based
on caste, color, race, or state. If it looses its goal
then we have to forget the future. The objective of
Student is just to survive or have a good life. But
this teaching simply does not exist in our educa-
tional system.
The current education system is defined by the
mainstream society as mere information gather-
ing, writing more and more exams, producing cer-
tificates, meeting the need and demands of the
multinational companies, achieving better jobs
and not for the betterment of the society at large.
Page 1
Inside your mind History repeats...
Tousiff Zama Anshuman Jyoti
To change what There will soon be
they do, change no history to tell
how you think! for there may be
no one to tell it.
BUSINESS NEWS
Bharti Makes Progress on
Zain Africa Funding
Indian telecommunications operator
Bharti said it has tied up $8.3 billion
in funding to buy most of the African
assets of Kuwait’s Mobile Telecom-
munications.
Novell rejects $2 bln Elliott
Associates offer
Novell Inc (NOVL.O) spurned a $2 bil-
lion takeover offer from investment
fund Elliott Associates on Saturday,
calling the bid inadequate and say-
ing it undervalued the business soft-
ware maker.
Facebook beats Google as
most-visited site in US
“The function of Education is to teach one to think intensively and to Facebook has become the most-vis-
think critically. But education that stops with efficiency may prove that ited site in the US after beating for-
greatest menace to the society. The most dangerous criminal may be the mer title holder Google.
man gifted with reason, but with not morals.”
The popular social networking page
“The aim of education should be to teach us rather how to think, than
what to think – rather to improve our minds, so as to enable us to think toppled the search giant after ac-
counting for 7.07 per cent of all US
for ourselves, than to load the memory with the thoughts of other men.”
web traffic compared to Google’s
“If education with its religious core can invigorate man’s faith in his divine 7.03 per cent, web analysts Hitwise
nature and the infinite potentialities of human soul, it is sure to help man
revealed.
become strong, yet tolerant and sympathetic. It will also help man to ex-
tend his love and good will beyond the communal, national and racial It’s definitely a big moment for
barriers.” Facebook, even though they beat
by a small margin,” News.com.au
The right educational system is transferring of the experiences, thoughts,
knowledge, culture and values which was hereditarily attained to the quoted Hitwise’s Matt Tatham as
new generation. It is also purification and filtering the mistakes that hap- telling CNN.
pen in the past. This is how development and progress comes out to be
more useful and creative for the human kind.
The prevailing social order must be demolished from the base and it must Japan portable farm heads
for Qatar
be reconstructed with an objective of peace and justice. The renovated
society will be free of sectarianism; will view each other as equals; will A high-tech portable vegetable farm
give value for rights, justice and righteousness. A society which is based designed and built in Japan will soon
on moral values, tolerance, co-operation, mutual care, love for humanity
be heading to Qatar. The innovative
& respecting each other will be the peculiarities of the society of which
we dream of. project is part of an effort by the des-
ert gulf state to find ways to tackle
The dignity and power of each society lies in the student it nurtures. A its food security problem and grow
vigilant Student Society with constructive thoughts on the prospects of
more at home.
the society and tread ahead in with much needed guided is a real boon
to every generation.
 Page 2
Xerox is a company Google named after Googol Greenpeace v/s KitKat
Xerox is the name of a Company Google, the Internet search company founded in Greenpeace campaigns against
but it is generally used by people September 1998 by Larry Page & Sergey Brin, got KitKat for the use of palm oil from
for photocopy. its name from the word Googol, which represents Sinar Mas, which depends on for-
number 1 followed with hundred zeros after it. est trees for raw materials.

What’s Important terms used in Business

Mightier than Pen?
By Safwan Erooth, BBM VI (Human Resource)
The Role that pen has played in the shaping of Arab and Greek
civilization is undisputed. Let it be any uprising or revolution in
the books of history, you will see a poet or writer who catalyzed
it. Such is the power of pen. Napoleon Bonaparte had reasons to
fear Pen more than a 1000 cannons, because people like Sarojini
Naidu and Allama Iqbal has shown what pen can do.
But today unfortunately we are leaving in a world where the
new generation is either no more reading and writing; Or are
only reading the Harry Potters! Though science has added more
possibilities in this direction, in the form of Internet, the youth is
busy with things that are of no use to them. It has been common
with all the scientific contributions, people go for the negative
more than the positive.
In this auspicious moment when the commerce and manage-
ment club “The Firm” comes out with this tabloid, it’s a new in-
tervention that we are making. We are giving them a new canvas
where they can read and write, where they can exhibit their cre-
ativity. This was one of the thing they were not given. This is for
sure one of the milestone of our club and a contribution to the
prosperity of our college. So let us not miss this opportunity that
Almighty Lord had given us…. Let’s all prosper together and
grow to the pinnacle of success!
Compiled by Vijay Wijetunge, BBM VI ( Finance)
Seed capital
Money used for the initial investment in
a project or startup company, market re-
search or initial product development. It is
also called as seed financing or seed mon-
ey.
Angel investor
An individual who provides capital to one
or more startup companies.
10-k
A report similar to the annual report except
that it contains more detailed informaion
about the company’s business , finance and
management. It also includes bylaws of the
company and other legal documents.
Squeeze out
A process whereby a large majority of
shareholders in a joint stock company can
force out the remaining shareholders, by
giving them a cash compensation which
is at least equal to stock’s recent average
price.
Blind Pool
A form of limited partnership which doesn’t
specify what investment opportunities the
general partner plans to persue.
Due diligence
The process of investigation performed
by investor into the details of a poten-
tial investment such as an examination
of operations and management and the
vertification of material facts.
ABC agreement
An agreement between brokerage firm
and an employee detailing the rights
of the firm when it purchases an NYSE
membership for the employee.
Cafeteria plan
A benefit plan that allows employees to
select from a pool of choices, some or all
of which may be tax advantaged.
Idiosyncratic risk
The risk of price due to the unique cir-
cumstances of a specific security as op-
posed to the overall market. It is also
called as unsystematic risk.
Arbitrage
Attempting to profit by exploiting price
differences of identical or similar finan-
cial instruments on different markets or
in different forms.

The new age of Rin vs Tide saga:

Advertising’s new avatar?
Marketing!
By Pranjal Sarawagi, BBM VI (Finance)
Hi, friends we have “IPL-3” going on and we have the twist in the
tale we are getting two new team one is of Pune another comes
from the “gods own state” “kochi” and don’t you think why is this
fuzz all about! Sure I’ll tell you its not about sport, its all about
money and marketing strategy.
Even before IPL we have big corporate pouring huge amount
of money and the starter in India was “SAHARA GROUP” owned
by Mr. Subrata Roy and they are currently the official sponsors The slugfest between Rin and Tide takes competitive advertising to new highs; or new
of India cricket team, so don’t be amazed to see the new age lows; depends on how you look at it: Our top story today is really juicy - two big com-
of marketing and brands value because after him we have Dr. panies, their star brands and no holds barred advertising. We are talking about what ev-
Vijay Mallya who bought formula -1 team and showed that he is eryone’s talking about - the slugfest between Rin and Tide. The controversy started with
here to stay long in the race and not only this much but he has Hindustan Unilever releasing a commercial for its Rin detergent that says up front and
a cricket team in ipl named as “Bangalore royal challengers” and directly that using Rin will give you and we qoute - ‘Tide se behtar safedi ‘. Since then
also he owes nearly 200 horse .but don’t get amazed when you complaints have been made to Advertising Standards Council of India (ASCI), Procter
hear people shouting slogans of “SAHARA LIVERPOOL” as there and Gamble (P&G) has sued HUL, HUL says P&G started it all and in the middle of all
is a unconfirmed reports that Sahara is getting a major stake in it this - `competitive’ advertising has broken new ground. Let’s see the reactions of the
so they are going into the epl also as this is quite famous event industry and market experts to this soapy saga.
in the world.

NEWS means... JEEP or GP?
NEWS refers to information from JEEP is a vehicle with unique Gear system. It was
four directions North, East, West invented during World War II (1939-1945). It was
and South. named ‘General Purpose Vehicle (GP)’.GP was
changed into JEEP later.
Twisted Logic History repeats,
Outside the Box or Inside Your Mind People make the same mistakes
By Tousiff Zama Khan, BBM VI ( Human Resource)
I shouldn’t be saying this. But I do get tired when I see managers trying to
find, “how to get workers to think/do/work “outside-the-box.”
For years they’ve been exploring a coliseum of business books, articles, semi-
nars, coaching, consulting, discussions, etc., on the subject—some good,
some not so good—and are still searching for how to lead their workers out
of that dreaded box. I hear, “How do we get the team to think differently?”
“What incentives work best?” ,“How do we engage our people?”. What I don’t
hear is “What do I need to change in me to make it happen?”
What annoys me is the assumption that all the solutions involve changing the
staff, environment, compensation and any other external source that might
plausibly make a difference—except self. If you want your people to think/
do/work outside-the-box then you need to lead/manage outside-the-box
and that usually means changing your MAP (mindset, attitude, philosophy)
before you can expect your people to change theirs. This is what managers
rarely want to hear.
You as a manager lead/manage based on the way you think, how you think,
and what you believe—in other words you’re MAP. No matter what you read,
hear or talk, you will always walk your own MAP—that is your authenticity
and you can never get away from it.
It’s not enough for you to know, you need to accept this as truth along with
the knowledge that any changes are your choice and in your control. So, why
not adopt my tagline as your own
“To change what they do, change how you think”
Page 3
Bus is ‘Omni-bus’
BUS is the short term for ‘Omni-
bus’ that means everybody.
By Anshuman Jyoti Sarma, BBM II (B)
And history repeats… One of the most popular lines you probably hear
and undeniably true too. Man has been around for ages, seen lot of things,
discovered a lot, and invented a whole bunch of things that might have
been incomprehensible to the earlier generations. Things once discov-
ered or invented cannot be rediscovered or reinvented. But one thing that
man has repeatedly rediscovered successfully over ages is the mistakes he
has committed. History conform the facts. There is a pattern and no mater
how much man knows, the knowledge will not improve his thinking and
history will repeat because man will make the same mistakes again.
To give you an example of man repeating his mistakes, you don’t have
to look any further than me and my fellow students all over. It seems the
whole world, except us, is aware of our responsibilities or may be we know
and we are simply too ignorant and lazy. All through our students life,
parents, teaches and on occasions even strangers have been grinding into
our heads to study and study a little more well, they try to atleast. Aiming
to just clear our papers, studying for exams only when they are a few day
away and end up whit a poor performance. History repeats because we
make the same mistakes.
It is sad to see that education and knowledge has not caused a uniform
impact. Nature is man’s favorite victim. Despite knowing what cause dam-
age to nature, man continues his explorations recklesslesly. If man persists
with these mistakes, there will be no animals, trees only in museums until
man will be the only surviving species.
Thus it is clear that man is sewn in a vicious circle of the mistakes he com-
mits. Mistakes committed by students are probably the most innocent of
them all. Peace as a concept sells, but who is buying it? History repeats,
but at this rate, there will soon be no history to tell for there may be no
one to tell it.
 Page 4
Industry v/s Wood The Orgin of TIPS Bill Gates
42% of the industrial wood har- TIPS come from ‘To Insure Prompt Service’. In olden days If Bill Gates was a country, he
vested in world is used to make to get Prompt service from servants in an inn, travelers would be the 37th richest country
paper. used to drop coins in a Box on which this was written. on earth.
This gave rise to the custom of Tips.

The Dumb Charades

Business Plan
RESULTS
First Prize
Mohd Yunus
Bilal Junaid
Competition Tanveer Khan
Second Prize
B usiness Plan competition literally turned the college
into an arena for the students to innovate and dis-
play their outstanding creativity. The competition was
Bishesh Kumar
Anushman Jyoti
all about business. The Commerce and Management Rakesh R
Club, The Firm announced the that it was conducting
an event in which students have to submit a practical
Business plan with a budget of 1000 Indian Rupees and
should of the potential to earn profit within 3 weeks. All Best CSR Campaign
the teams, who’s Business Plan was chosen to be prac- Business Plan
tical where funded with Rs.1000 by the ‘The Firm’. The
whole competition compromised of multiple rounds
like marketing round and CSR round. Some team backed
off in between and some were disqualified. Only 8 team
survived to the end. They where Nahnuk, Kera, Dream
Designers, Stupendo, Kaleidoscope, Future Biz, Envam
and M&M.

The Final Scores of Business Plan The most successful Corporate So-
cial Responsibilty Campaign in Busi-
1st Position 2nd Position ness Plan competition was from
Share Price 12,915 Share Price 11,340 Kera Products.Their Slogan was,
Team Members Team Members
• Safwan Erooth • Shamseer E.P “Eat Banana Chip, Not Drugs!”
• Tousiff Zama • Shareef B.K
• Mohd Fawad • Ahmed Riyas

3rd Position 4rd Position

Share Price 10,095
Team Members
Share Price 8,400
Team Members
Best Advertising
• Hareni Madurwala • M Tejaswini Business Plan
• Chathuri Perera • Mohammad Kafeel
• Gayathri • Kartik M

5th Position 6th Position

Share Price 6,605 Share Price 5,070
Team Members Team Members
• Ranali Perera • Niyaz K
• Ranithri Perera • Mercy Hephzibah
• Mohd Ibrahim • Shrithi M Pillai

The best advertising in Business

7th Position 8th Position
Share Price 3,820 Share Price 3,530
Plan competition was from
Team Members Team Members Stupendo.They succeeded in cre-
• Asmiya Banu • Rayeesa Mehkri
ating maximum brand awareness.
• Abhiruth I.A • Ahamad Musthafa They used different tools like SMS,
• Alexander Abraham • Anuj Arora E-mail, newspaper attachments etc.

is published by “The Firm” - Commerce and Management Club of Brindavan College, Bangalore. Design & Layout by Safwan Erooth