Dr Melanie Joy among the Speakers at the ETHIIC Round

Table: When Ethics Meet Economy

On Thursday, November 19, 2015, 9:30am 11:00am, Smart City Expo World Congress, Congress Area
Meeting Room 1, Fira De Barcelona, Gran Via Venue, Barcelona, Spain.
Barcelona, Spain, November 16, 2015 - On Thursday November 19, 2015 a panel of speakers will
meet at the Smart City Expo World Congress for a round table on Ethics and Economy.
The event has been organized by ETHIIC, the multisectorial network that creates connections
between consumers and ethical, sustainable companies.
The focus of discussion will be the fact that people are increasingly better informed about
environmental issues, human rights and animal rights. Consumers are ready to take steps to
make a difference, and thats why ethical products and services are booming and ready to go
mainstream.
How easy is living in an ethical way for those who want things to be fast, ready and cool? How
easy is just giving it a try for those who are potentially sensitive but a bit too lazy to try
something new unless is it right there in front of them and presented in a very appealing way? Are
public administrations and companies ready to meet this new latent need and make ethical
services and products easily available to everyone? Can we still afford to live in a non-ethical,
non-sustainable way?
The ETHIIC round table seeks discussion on the importance of re-directing the money flow from
un-ethical businesses toward a sustainable economy that respects humans, animals and the
environment according to a paradigm developed for urban areas.
A recent Nielsen survey reveals that an ever growing number of consumers (55% in 2014) are
willing to pay extra for products and services from companies committed to positive social and
environmental impact.
A growing number of celebrities invites their followers to live in a more ethical way. Sir Paul
McCartney: If anyone wants to save the planet, all they have to do is just stop eating meat.
That's the single most important thing you could do. It's staggering when you think about it.
Vegetarianism takes care of so many things in one shot: ecology, famine, cruelty
No wonder the vegetarian/vegan trend is burgeoning worldwide. For instance, Eurispes forecasts
that 50% of the Italian population will go vegetarian or vegan by 2050.
The United Nations (2014 population report) stresses that cities may offer opportunities to expand
access to sustainable product and services for large numbers of people in an economically efficient
manner and allow them to enjoy healthier lives overall. This is precisely one of the topics that will
be discussed.
Dr. Melanie Joy, Ph.D., Ed.M.
Harvard-educated psychologist, professor of psychology and sociology, celebrated speaker, and
president of Beyond Carnism, Melanie Joy is the author of the award-winning international best
seller Why We Love Dogs, Eat Pigs, and Wear Cows, with translations soon to be published in 11
languages and top book pick by television host Ellen DeGeneres. Dr. Joy was the eighth recipient

of the Institute of Jainologys Ahimsa Award for her work on global non violence (past recipients
include the Dalai Lama and Nelson Mandela).
Contact:
Impact Hub Barcelona - Patricia
ETHIIC, Plaza Real 18/2
Barcelona, Spain
+34935951509
info@ethiic.net
http://www.ethiic.net
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