COURSE TITLE : STATISTICS IN MANAGEMENT

DISCIPLINE:

Core

CREDIT HOURS :

PRE REQUISITES:
Principles of management, Basic
understanding of algebra,
calculus and computer

CATEGORY:

General

DURATION

OF

CLASS:

90 minutes

FOLLOW UP
COURSES: Research
Methods and Techniques,
Multivariate data analysis,
Any course requiring data
analysis

INSTRUCTORS

CONTACT DETAILS:

NAME:

Mubeen Khalid

DESIGNATION:

Assistant professor

E-MAIL:

mubeen.ias@pu.edu.pk

OVERVIEW
COURSE DESCRIPTION:

This course aims to prepare the students to comprehend

and analyze variety of data which is found in management problems. In fact now-a-days
statistical way of thinking for managers is like any other professional ability because
making better management decisions inevitably involves skills to handle the data from all
perspectives. This course will also be laying foundation for all follow up courses requiring
data analysis.
OBJECTIVES: The overall objective is to equip students with the
quantitative tools of management for the following key reasons:
To understand the nature and various types and forms of data
To learn how to process and convert data into usable form( quantitatively and
graphically)
To know how to properly interpret and describe information to aid in decision
making
To know how to draw conclusions about large populations based only on
information obtained from samples
To know how to deal with uncertainty element of decisions.(Use of probability)

COURSE POLICY & GUIDELINES

The students are required to maintain a minimum 75% attendance to be eligible

to sit in the final exams.
Students are expected to pursue their study materials (case studies etc.)
beforehand and come prepared for class discussions.

Mobile phones and edibles are not allowed in the class room.
Use of scientific calculator and understanding of excel is a must for solving
exercises and problems
The instructor shall be providing detailed information about relevant
websites/web links to support the topics of the outline.

COURSE PLAN
LECTURE

TOPIC & CONTENTS

ACTIVITY

READINGS

An overview of nature of statistics

as a field of knowledge and its link
with dynamic field of management

Lecture and class

discussions

Chapter 1 Keller

Understanding, collecting and

organizing management data

Lecture and class

discussions

Chapter 2 & 5 Keller

Week 3

Observing and visualizing the

performance- Part I Description
through Graphs & charts

Lecture and class

discussions

Chapter 2 & 3 Keller

Week 4 ,5

Visualizing and observing the

performance-Part II Description
through Numbers

Lecture and class

discussions

Chapter 4 Keller

Week
6,7&8

The Probability game-Basic

Probability concepts which serve as
a bridge between descriptive and
inferential statistics

Lecture and class

discussions

Chapter 6 Keller

Week 1

Week 2

Reference materials to be provided

by the instructor

Relevant materials to be provided

Relevant materials to be provided by

the instructor

MID-TERM EXAMINATION
Week 10

Discrete Probability DistributionsConcepts and applications

Lecture and class

discussions

Chapter 7 Keller

Week
11,12

Continuous Probability Distributions

with special focus on normal
distribution and its usage

Lecture and class

discussions

Chapter 8 Keller

Week
13,14,15

Beginning of inferential statistics, Lecture and class

introduction to estimation and discussions
Testing of hypothesis

Chapter 10,11 Keller

Week
16,17

Making inference about a population

Chapter 12 Keller

Lecture and class

discussions

Week18

Recognizing and measuring the Lecture and class

relationships of variables- Simple discussions
Linear Regression and Correlation

Chapter4 & 16 Keller

FINAL EXAMINATION

TEACHING METHODOLOGY
1. CLASS PARTICIPATION:
Students are expected to participate during the discussion sessions. Students are
expected to read the topic which is going to be covered in the following class.
2. CASE STUDY METHOD:
Case study method is considered to be an effective mode of comprehensive
coverage of methods with an applied approach. Cases selected for this course
present real business situations and initiate statistical thinking. That is why many
important concepts will be emphasized with the help of comprehensive case studies.
3. ASSIGNMENTS AND EXERCISES:
Learning results from doing. The assignments and exercises will help students to
see applications of important statistical concepts. Once the mechanics to solve the
problems are mastered, students will be able to comprehend real workplace
problems and will apply the relevant statistical procedure. Any exercise or
assignment submitted after the deadline will not be accepted.
4. PLANNED QUIZZES:
The students are required to come well prepared in the class to respond to questions
from the previous sessions. These quizzes may comprise of MCQs or oral questions.
This activity helps review the last sessions and develops links with following topic
5. LECTURING:
Formal lectures shall be delivered with a board plan. At times multimedia
shall also be used to take care of quantitative working of data. Discussions of
different topics through question answer sessions would also be a part of class
activities.

COURSE ACTIVITIES
The course activities would include followings;
Discussions of management problems and their solutions through application of
statistical techniques and tools.
Quizzes and review of articles
Hands on Practice of mini cases or numerical.

COURSE TEXTS
1.

REQUIRED BOOK:

Keller, Gerald. (2009). Statistics for Management

and Economics, Abbreviated edition (8th edition), South-Western
Cengage Learning
RECOMMENDED BOOKS:
1. Brerenson, Mark L. et. al. (2008). Basic Business Statistics- Concepts
and Applications, (10th edition), Prentice Hall International, Inc.

2. Lind Douglas A., Marchal William G., Wathen Samuel A. (2010)

Statistical Techniques in Business & Economics 15 th edition. McGraw
Hill Inc. New York NY 10020

ASSESSMENT CRITERIA
Quizzes:
Project/Presentation:
Mid term
Final Exam

Total

20%
05%
35%
40%
100