Aditya Vikram

Male | av95200@gmail.com | DOB: 27th May, 1987

Mobile: +91-9619591605| View Adityas Linked in Profile

Aditya Vikram
Male | av95200@gmail.com | DOB: 27th May, 1987
Mobile: +91-9619591605| View Adityas Linked in Profile

Specialise
in

Brand Activation(Creating brand led customer experiences)

Category and Brand Planning (Business Analysis; Annual Brand & Media Plan
Brand Communications(Development, Execution, Media deployment and
Evaluation)

SWIGGY: Bundl Technologies Pvt. Ltd. ( Jun15 - Present)

Brand Activation activities undertaken :

Delivered Swiggys association as Grub Partners for the Bacardi NH7
Weekender 2015
o Benchmarking against best in class executions for music festivals
o Finalisation of deliverables to bring out the brands USPs through the association
o On-ground & Online Execution
o Ensuring delivery of brand entitlements across event stages
Results:
o Activity in progress

Details

Acquisition marketing activities undertaken :

Created Acquisition Marketing Campaign and Strategy for Swiggy, during Jun1
Present:
o Analysed trends in key business metrics (app downloads and orders) to cre
marketing plans and make key decisions
o Created and drove execution of marketing calendar through city marketing team
in all operational geographies
o Planned and deployed budgets deployment and evaluation for effective executi
o Setup Marketing teams in new geographies where business expanded
Results:
o Growing steady state average of orders by 100% across geographies over th
period of assignment

Campaign Management Activities undertaken:

Delivered outdoor, newspaper and radio campaigns across the major operation
geographies
o Communication and Media Planning
o Creation and deployment of outdoor and radio creatives
o Campaign evaluation basis Brand and business objectives
Achievements:
o Increased total number of orders by 150% over the campaign period

Details

Delivered #DiwaliGharAayi Campaign in 2015 for creating an emotional connect

with customers in a category with extremely functional communication, while bringing
out the brand USPs
Achievements:
o Over 55000 YouTube views and 300 social media interactions on the
#DiwaliGharAayi campaign

HDFC Standard Life Insurance Co. Ltd. ( Jun12 May15)

Brand Activation activities undertaken :
Worked with the team to deliver HDFC Life Spell Bee-2013, from Sept12Feb13:
o Event evaluation and benchmarking
o On-ground & Online Execution (Website and Facebook)
o Ensured delivery of brand entitlements across event stages
Results:
o Delivered 2.53 Lac+ leads and top-lines worth INR 1.39 Cr from the activation
o Brand visibility on Print, TV & online, during 3 month period

Delivered by Director Of Happiness activation for HDFC Life Smart Woman

Plan in Aug13:
o Conceptualization, planning and execution

Aditya Vikram
Male | av95200@gmail.com | DOB: 27th May, 1987
Mobile: +91-9619591605| View Adityas Linked in Profile

o Tracked effectiveness on parameters like leads generated and social media buzz
created.
Results:
o Generated 1000+ leads from activities across 4 cities( 10 malls)
o Created content sourced from desired prospects and increased engagement on
page with addition of 30,000+ fans and increase in conversations by 20%
o Won gold for Integrated Media Campaign of the Year by a Brand at WOW
awards,2013

Category and Brand Planning activities undertaken:

Developed the Brand Marketing Plan for HDFC Life for FY 2013-14, FY 2014-15
and FY 2015-16:
o Developed annual marketing plans for Retirement and Savings product categorie
in HDFC Lifes portfolio basis organizations business objectives
o Finalized brand messaging basis desired positioning, taking inputs from brand
equity and annual syndicated U&A study
o Finalized annual media plans for the overall HDFC Life brand
Results:
o Finalization of marketing activities and calendar for the FY
Developed the category positioning and communication for HDFC Life for the
Retirement Plans category for FY 2014-15 and FY 2015-16:
o Created The Longest Holiday concept to drive business contribution for catego
from a younger demographic i.e. 35-40 yrs. instead of the 50+ age group

Brand Communications activities undertaken:

Delivered HDFC Lifes Masterbrand Campaign in Jan-Mar2015 through:
o Messaging conceptualization and 360 marketing plan creation
o Copy testing, ad evaluation, media plan and ad film finalisation
o Campaign execution across TV, Radio, Digital ,Cinema, OOH and PR
Results:
o Brand Awareness Scores up by 2 and Consideration by 4 points
o Campaign delivered 544 GRPs, beating the campaign objectives at RF 56%
@3+
o Generated 5 mn+ views for full 3-min brand film on YouTube

Delivered HDFC Life's brand association with the film Hawaa Hawaai, in May'14
through:
o Messaging conceptualization and marketing plan creation
o Campaign execution across TV, Radio, Digital ,Cinema, OOH and PR
Results:
o Increased engagement through twitter contest getting 1400 + Retweets on
single day
o Increased in direct website visits during campaign period by 21%, from
baseline levels
o Delivered 36 GRPs, achieving campaign objectives of RF 26 % @1+
o Brand Consideration up by 4 points

SUMMER INTERNSHIP
LOreal India Pvt. Ltd. (Consumer Products Division, Apr 11- Jun 11)
Developing a full business plan on a mass-scale general trade event called "Rang De"
Project
Maharashtra
Title
Highlights
Created a SOP and executed the product-activation event for Garnier Co
Naturals ,involving shop-to-shop selling to barbers
Understood consumer attitudes and preferences for hair color in Tier II & III cit
in Maharashtra
Covered 24 towns, 1800 barber outlets, colored 13500 heads, increas
penetration and converting dye-based color users to crme-based color users
Co-Ordinated the design of Merchandising elements as well as logistics for event

Aditya Vikram
Male | av95200@gmail.com | DOB: 27th May, 1987
Mobile: +91-9619591605| View Adityas Linked in Profile

Gave recommendations based on understanding of current market and bra

penetration
Received Pre-Placement Interview call for the project

EDUCATION BACKGROUND
PGDM(Mktg)
2012
Xavier Institute of Management, Bhubaneswar(XIMB)
4.96/8
B.E. (E&E)
2009
Manipal University, Manipal
7.69/10
XII (CBSE)
2005
DAV Model Senior Secondary School, Jeypore
75.8%
X (CBSE)
2003
DAV Public School, Bhubaneswar
95.2%
EXTRACURRICULAR ACHIEVEMENTS
Running:
o Completed the 21.1k race at Bengaluru Marathon and Kaveri Trail Marathon in Se
Oct15 with a PB of 2 hrs 6 mins.
o Completed the Hiranandani Thane 10k and Puma Urban Stampede in Feb-Mar15 wit
PB of 53 mins 44 secs
Quizzing: Won numerous competitions throughout college and after
o 2012-13: Placed 2nd in B-Quizzed, 2012, the business quiz of SIBM, 2nd in B-Quiz at SIIT, Pune
o 2010-11:AIMA, IIFT Kolkata, Business Standard,IIT Bhubaneswar, Rotary Club, Kind
DDM IT Quizetc
Founder-Member of Band Kronic Aberration of MIT, Manipal and Won competitions with
band Kronic Aberration in Utsav and Revels, intercollege and interuniversity festival, in 20
and 2008
Won solo singing contests in Utsav and Revels in 2006 and 2008
Composed and recorded a song for the Model U.N. Summit, organized by MIT, Manipal in 2007
Table Tennis: Won the inter-zonal tournament for DAV Schoolsin 2000; Played at District and st
levels
Social Responsibility: Worked with Open Learning Systems, which works for differently abled child
to raise funds