Professional Documents
Culture Documents
Bicycling
Participation
Benchmarking
Study
Report
Conducted
by
Breakaway
Research
Group
Commissioned
by
PeopleForBikes
Released
March
2015
This report is privileged and confidential information. This report is for you
and your companys private knowledge and may not be copied, published,
reproduced, used or divulged to others in whole or in part without the
express written consent of Breakaway Research Group.
The Breakaway Research Group name may not be used in any paid
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must review and approve all press releases and other documents prepared to
assist in the public dissemination of all survey and research data. Breakaway
Research Group will complete its review within 48 hours of receipt and usually
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Jennifer.Boldry@breakawayresearchgroup.com.
Table of Contents
Advisory
Board.4
Background
and
ObjecHves....5
Methodology.6
ExecuHve
Summary7
Detailed
Findings
Overall18
By
Age31
By
Gender
and
Region40
By
Income
and
Ethnicity49
By
Bicyclist
Type..58
Advisory
Board
Special
thanks
go
to
the
following
for
consulHng
on
methodology:
Methodology
A
10-minute
online
survey
was
conducted
in
November/
December
2014
A
total
of
16,193
U.S.
adults
ages
18+
completed
the
survey
Adults
with
children
ages
3-17
in
their
homes
also
reported
on
a
total
of
8,858
children
This
sample
provides
an
overall
margin
of
error
+/-
less
than
1%
at
a
95%
level
of
condence
Executive Summary
Executive
Summary
Thirty-four
percent
or
103.7
million
Americans
(ages
3
and
older)
rode
a
bicycle
in
the
past
year
All Bicycling
Participating
1+
Days
%
#
(in
millions)
34%
103.7
Participating
6+
Days
%
#
(in
millions)
24%
72.9
Of
those
who
rode,
about
half
rode
twice
a
month
or
less
ocen
Occasional
(1-24)
Moderate
(25-103)
Committed
(104+)
Mean
Median
Bicycling
54%
32%
14%
54.21
20.00
Executive
Summary
Thirty-two
percent
or
95.5
million
Americans
(ages
3
and
older)
rode
a
bicycle
for
recreaHon
in
the
past
year
Participating
1+
Days
Participating
6+
Days
%
#
(in
millions)
%
#
(in
millions)
Recreation
32%
95.5
21%
63.5
Of
those
who
rode
for
recreaHon,
nearly
60%
rode
twice
a
month
or
less
ocen
Occasional
(1-24)
Moderate
(25-103)
Committed
(104+)
Mean
Median
Recreation
59%
31%
10%
43.20
15.00
Executive
Summary
Ficeen
percent
or
45.1
million
Americans
(ages
3
and
older)
rode
a
bicycle
for
transportaHon
in
the
past
year
Participating
1+
Days
Participating
6+
Days
%
#
(in
millions)
%
#
(in
millions)
Transportation
15%
45.1
9%
27.1
Of
those
who
rode
for
transportaHon,
more
than
60%
rode
twice
a
month
or
less
ocen
Transportation
Occasional
(1-24)
64%
Moderate
(25-103)
25%
Committed
(104+)
11%
Mean
40.23
Median
10.00
10
Executive
Summary
Traveling
to
and
from
social
events
and
running
errands
are
the
most
common
types
of
transportaHon
trips
Americans
(ages
3
and
older)
who
rode
for
transportaHon
took
a
median
of
two
trips
per
week
traveling
to
and
from
social
events
and
one
trip
per
week
running
errands
11
Executive
Summary
Among
Americans
(ages
3
and
older)
who
rode:
The
median
number
of
minutes
spent
riding
per
day
was
30
(on
a
typical
riding
day)
12
Executive
Summary
Bicycling
is
perceived
as
a
convenient
way
to
travel
and
many
adults
say
they
would
like
to
ride
more
ocen
13
Key
Insights
Bicycling
parHcipaHon
is
substanHally
higher
than
previously
esHmated
Discrepancies
with
previous
research
are
likely
to
due
methodological
dierences
(see
next
slide)
PeopleForBikes
Benchmark
(2014)
Physical
Activity
Council
(PAC;
2014)
Best
PFB
Comparison
(2014)
National
Sporting
Goods
Association
(NSGA;
2014)
Best
PFB
Comparison
(2014)
Type
of
Bicycling
Days
Defining
Participation
Ages
Number
of
activities
Participation %
Participation
#
(in
millions)
All Types
1+
3+
10
34%
103.7
Recreation
1+
6+
120
16%
46.6
Recreation
1+
6+
10
31%
88.6
Recreation
6+
7+
50
12%
35.6
Recreation
6+
7+
10
19%
55.6
14
Methodological
Differentiators
Bicycling
parHcipaHon
is
dened
very
broadly
to
include
any
type
of
riding
that
takes
place
outside
Including
recreaHonal
riding
and
riding
for
transportaHon
15
Key
Insights
Thirty
percent
of
those
who
rode
in
the
past
year
did
so
fewer
than
six
days
These
infrequent
riders
represent
the
best
opportunity
for
increasing
parHcipaHon
frequency
Thirty-one
percent
didnt
ride
in
the
past
year
and
are
unlikely
to
ride
in
the
future
These
results
are
consistent
with
the
Portland
State
University
ndings
that
33%
of
the
populaHon
belong
to
the
no
way
no
how
group
(Geller,
2009)
16
Key
Insights
More
than
half
of
Americans
(ages
18
and
older)
would
like
to
bicycle
more
ocen
and
perceive
bicycling
as
a
convenient
mode
of
transportaHon
Concern
about
motor
vehicle
trac
is
a
key
barrier
that
infrastructure
improvements
can
address
Infrastructure
improvements
will
have
the
biggest
impact
on
underserved
populaHons
such
as
young
adults,
females,
and
non-
whites
17
18
96%
85%
Read a book
76%
75%
41%
40%
40%
39%
Rode a bicycle
34%
Q1.
In
the
past
12
months,
how
many
days
have
you
parHcipated
in
the
following
acHviHes?
Base:
All
(25,051)
Twenty-four
percent
rode
six
or
more
days
in
the
past
year
20
Bicycling
Frequency
Rode
1-5
days
Rode
6-12
days
30%
14% 3% 7%
32%
14%
Mean:
54.21
Median:
20.00
Q1.
In
the
past
12
months,
how
many
days
have
you
parHcipated
in
the
following
acHviHes?
Base:
Those
who
rode
a
bicycle
at
least
once
in
the
past
12
months
(11,233)
21
RecreaHon
57%
Both
36%
TransportaHon
8%
22
Q4.
How
many
of
those
days
did
you
parHcipate
in
each
of
the
following
types
of
bicycling?
Base:
All
(25,051)
14%
4% 7%
31%
10%
Mean:
43.20
Median:
15.00
Q4.
How
many
of
those
days
did
you
parHcipate
in
each
of
the
following
types
of
bicycling?
Base:
Those
who
ride
for
recreaHon
(10,540)
23
40%
14%
4% 6%
25%
11%
Mean:
40.23
Median:
10.00
Q4.
How
many
of
those
days
did
you
parHcipate
in
each
of
the
following
types
of
bicycling?
Base:
Those
who
ride
for
transportaHon
(4,478)
24
70%
63%
46%
32%
19%
24%
25
Q5.
During
a
typical
week,
how
many
of
the
following
types
of
transportaHon-related
bicycle
trips/rides
do
you
take?
Base:
Those
who
ride
for
transportaHon
(4,478)
12%
Yes
No
88%
26
Q12.
Have
you
ever
ridden
a
bicycle?
Base:
Adults
18+
who
have
not
ridden
a
bicycle
within
the
last
12
months
(10,463)
27%
Extremely Unlikely
17%
26%
Unlikely
Neutral
20%
Likely
9%
Extremely Likely
27
Q13.
How
likely
are
you
to
ride
a
bicycle
in
the
future?
Base:
Adults
18+
who
have
not
ridden
a
bicycle
within
the
last
12
months
(10,463)
48%
52%
No
Yes
28
Q15.
How
many
operaHonal
adult
bicycles
does
your
household
own?
Base:
Adults
18+
(16,193)
54%
53%
I worry about being hit by a motor vehicle when riding a bicycle in my area
52%
I
would
be
more
likely
to
ride
a
bicycle
if
motor
vehicles
and
bicycles
were
physically
separated
by
a
barrier
46%
45%
40%
I
worry
about
my
personal
s afety
when
riding
a
bicycle
in
my
area
(e.g.
being
mugged,
etc.)
35%
I
am
s atisfied
with
the
number
and
condition
of
the
bike
lanes,
paths,
and
trails
in
my
area
31%
29%
17%
29
50%
I
would
be
more
likely
to
ride
a
bicycle
if
motor
vehicles
and
bicycles
were
physically
separated
by
a
barrier
43%
63%
56%
51%
54%
I
worry
about
being
hit
by
a
motor
vehicle
when
riding
a
bicycle
in
my
area
I
am
s atisfied
with
the
number
and
condition
of
the
bike
lanes,
paths,
and
trails
in
my
area
28%
38%
Non-Riders
Riders
26%
Q16.
Please
indicate
how
much
you
agree
with
the
following
statements.
Base:
Adults
18+
who
rode
a
bicycle
in
the
past
12
months
(5,730)
63%
38%
I feel more safe riding a bicycle now than I did five years ago
74%
37%
36%
34%
13%
29%
44%
of
those
who
didnt
ride
in
the
last
year
would
like
to
do
so
more
ocen
30
31
Throughout
this
secHon,
green/red
highlighHng
indicates
values
that
are
staHsHcally
higher/lower
than
the
total
at
a
95%
level
of
condence.
25051
4334
4524
3235
3232
3236
3249
3241
Ridden a bicycle
Watched T.V.
Worked at home after hours
Visited a social media website
Read a book
Ran or jogged outside
Used any kind of public transportation
Visited a museum of any type
Consumed a beverage with caffeine
34%
96%
39%
75%
76%
40%
41%
40%
85%
60%
94%
62%
14%
74%
59%
31%
53%
46%
55%
95%
93%
70%
86%
60%
41%
52%
73%
42%
94%
28%
94%
83%
68%
57%
39%
88%
36%
95%
38%
92%
79%
56%
47%
44%
91%
32%
95%
35%
88%
73%
39%
44%
38%
91%
27%
97%
31%
81%
68%
24%
39%
30%
92%
19%
97%
20%
72%
72%
15%
33%
34%
92%
32
(base
55+
671
36%
14%
5%
3%
28%
14%
33
55+
Unweighted Base
25051
4334
4524
3235
3232
3236
3249
3241
Recreational riders 1+
Transportation riders 1+
32%
15%
59%
11%
51%
25%
36%
27%
32%
19%
29%
16%
24%
12%
17%
7%
34
35
36
4478
518
1304
882
637
518
390
229
46%
32%
55%
43%
49%
29%
62%
40%
52%
39%
40%
33%
33%
27%
23%
14%
19%
41%
23%
20%
19%
20%
10%
9%
63%
47%
50%
63%
67%
68%
73%
70%
70%
81%
82%
71%
68%
66%
62%
60%
24%
27%
21%
23%
20%
25%
24%
31%
37
18 to 24
25 to 34
Age
35 to 44
Unweighted Base
10463
1747
1901
2041
2204
2570
Yes
No
88%
12%
85%
15%
85%
15%
87%
13%
89%
11%
89%
11%
45 to 54
55+
18 to 24
25 to 34
Age
35 to 44
Unweighted Base
10463
1747
1901
2041
2204
2570
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Topbox
27%
17%
26%
20%
9%
30%
16%
16%
33%
22%
14%
36%
15%
13%
28%
26%
18%
44%
19%
13%
32%
26%
10%
36%
24%
17%
28%
22%
9%
30%
39%
20%
21%
15%
5%
19%
45 to 54
55+
38
18 to 24
25 to 34
Age
35 to 44
45 to 54
55+
Unweighted Base
16193
3235
3232
3236
3249
3241
54%
52%
45%
55%
50%
46%
54%
53%
44%
52%
53%
44%
57%
54%
46%
52%
51%
44%
31%
32%
32%
28%
30%
31%
35%
38%
37%
38%
37%
31%
29%
53%
35%
55%
32%
61%
30%
59%
29%
55%
24%
44%
46%
50%
53%
49%
47%
40%
17%
40%
29%
31%
25%
45%
19%
39%
15%
39%
10%
43%
39
40
Throughout
this
secHon,
green/red
highlighHng
indicates
values
that
are
staHsHcally
higher/lower
than
the
total
at
a
95%
level
of
condence.
Gender
Male
Female
Region
Northeast Midwest
South
Unweighted Base
25051
12684
12367
6067
6489
6331
6164
Ridden a bicycle
Watched T.V.
Worked at home after hours
Visited a social media website
Read a book
Ran or jogged outside
Used any kind of public transportation
Visited a museum of any type
Consumed a beverage with caffeine
34%
96%
39%
75%
76%
40%
41%
40%
85%
39%
95%
42%
71%
70%
44%
42%
39%
84%
30%
96%
36%
78%
81%
36%
39%
40%
86%
30%
96%
36%
76%
76%
36%
56%
41%
85%
36%
96%
35%
77%
74%
34%
34%
38%
88%
34%
96%
42%
72%
75%
43%
35%
38%
84%
37%
95%
39%
75%
78%
44%
44%
42%
84%
West
41
11233
6234
4999
2658
3177
2583
2815
30%
14%
3%
7%
32%
14%
27%
13%
3%
7%
33%
16%
33%
14%
3%
7%
30%
12%
32%
14%
4%
7%
32%
11%
28%
14%
4%
8%
34%
12%
27%
13%
3%
7%
33%
17%
33%
15%
3%
6%
29%
14%
42
25051
12684
12367
6067
6489
6331
6164
Recreational riders 1+
Transportation riders 1+
32%
15%
36%
19%
28%
11%
28%
13%
33%
18%
32%
12%
33%
18%
43
10540
5783
4757
2508
2983
2453
2596
33%
14%
4%
7%
31%
10%
31%
14%
4%
7%
32%
11%
36%
15%
4%
7%
29%
9%
35%
16%
4%
6%
31%
8%
33%
15%
5%
8%
31%
8%
30%
13%
4%
7%
33%
14%
38%
16%
4%
6%
27%
9%
44
4478
2824
1654
1015
1324
898
1241
40%
14%
4%
6%
25%
11%
36%
15%
4%
7%
27%
12%
45%
14%
5%
5%
22%
9%
38%
16%
5%
6%
28%
7%
38%
14%
4%
7%
25%
11%
42%
13%
4%
6%
23%
12%
40%
15%
4%
5%
25%
11%
45
4478
2824
1654
1015
1324
898
1241
46%
47%
45%
46%
42%
45%
51%
32%
33%
31%
36%
28%
32%
35%
19%
19%
19%
19%
16%
21%
20%
63%
66%
58%
65%
65%
60%
64%
70%
71%
68%
73%
69%
70%
70%
24%
24%
23%
25%
22%
26%
23%
46
Region
Northeast Midwest
South
West
Unweighted Base
10463
4787
5676
2683
2473
2788
2519
Yes
No
88%
12%
88%
12%
87%
13%
84%
16%
90%
10%
88%
12%
88%
12%
West
Unweighted Base
10463
4787
5676
2683
2473
2788
2519
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Topbox
27%
17%
26%
20%
9%
30%
23%
18%
27%
21%
10%
31%
30%
16%
26%
20%
9%
29%
30%
18%
24%
18%
9%
28%
29%
16%
25%
21%
9%
30%
25%
16%
27%
22%
10%
31%
26%
18%
28%
19%
10%
29%
47
West
Unweighted Base
16193
8092
8101
4061
4061
4036
4035
54%
55%
53%
53%
54%
53%
55%
52%
49%
54%
50%
46%
56%
54%
45%
49%
41%
41%
46%
43%
50%
31%
34%
28%
27%
34%
27%
37%
35%
31%
39%
33%
29%
39%
38%
29%
53%
32%
54%
26%
52%
25%
50%
28%
54%
26%
54%
37%
53%
46%
45%
48%
44%
42%
50%
48%
17%
40%
21%
39%
14%
41%
16%
47%
16%
29%
18%
41%
19%
43%
48
49
Throughout
this
secHon,
green/red
highlighHng
indicates
values
that
are
staHsHcally
higher/lower
than
the
total
at
a
95%
level
of
condence.
Other
Unweighted Base
25051
11830
3848
3071
3534
2768
18857
1912
1823
2459
Ridden a bicycle
Watched T.V.
Worked at home after hours
Visited a social media website
Read a book
Ran or jogged outside
Used any kind of public transportation
Visited a museum of any type
Consumed a beverage with caffeine
34%
96%
39%
75%
76%
40%
41%
40%
85%
39%
94%
44%
69%
74%
44%
41%
37%
78%
25%
97%
26%
82%
74%
33%
34%
34%
93%
27%
98%
31%
81%
78%
35%
36%
41%
92%
34%
98%
37%
81%
81%
39%
44%
51%
94%
39%
98%
54%
79%
85%
43%
60%
64%
94%
32%
96%
34%
76%
75%
32%
35%
39%
89%
33%
95%
41%
72%
72%
47%
50%
33%
77%
43%
96%
52%
71%
78%
59%
49%
46%
77%
40%
92%
48%
77%
79%
54%
53%
45%
80%
50
11233
6386
1152
1015
1401
1279
8551
744
807
1131
30%
14%
3%
7%
32%
14%
25%
13%
3%
8%
34%
17%
39%
15%
3%
6%
28%
10%
35%
17%
4%
6%
29%
10%
36%
13%
5%
7%
29%
10%
35%
15%
5%
5%
30%
11%
29%
13%
3%
7%
32%
14%
32%
15%
2%
6%
32%
13%
28%
13%
4%
7%
32%
16%
35%
13%
2%
6%
31%
12%
51
Other
Unweighted Base
25051
11830
3848
3071
3534
2768
18857
1912
1823
2459
Recreational riders 1+
Transportation riders 1+
32%
15%
35%
17%
23%
12%
26%
11%
33%
13%
37%
14%
29%
13%
31%
15%
41%
18%
35%
21%
52
10540
6030
1044
945
1321
1200
8050
707
769
1014
33%
14%
4%
7%
31%
10%
29%
14%
4%
7%
33%
13%
43%
16%
4%
6%
25%
6%
38%
18%
5%
5%
28%
6%
39%
15%
5%
6%
28%
7%
39%
15%
5%
5%
29%
7%
32%
15%
5%
7%
31%
10%
37%
14%
3%
5%
30%
10%
32%
14%
4%
6%
31%
12%
40%
15%
4%
6%
28%
8%
53
4478
2367
593
440
577
501
3275
326
341
536
Non-riders
Ridden 1-5 days
Ridden 6-12 days
Ridden 13-18 days
Ridden 19-24 days
Ridden 25-103 days
Ridden 104+ days
40%
14%
4%
6%
25%
11%
37%
14%
4%
6%
27%
12%
48%
14%
5%
5%
19%
10%
43%
15%
7%
6%
19%
11%
43%
16%
3%
6%
25%
7%
42%
16%
4%
9%
23%
7%
37%
16%
4%
6%
25%
12%
47%
12%
6%
4%
23%
8%
42%
12%
7%
6%
24%
9%
41%
13%
1%
6%
29%
10%
54
4478
2367
593
440
577
501
3275
326
341
536
46%
50%
44%
36%
38%
35%
40%
49%
58%
52%
32%
35%
31%
26%
28%
19%
23%
44%
49%
36%
19%
22%
17%
12%
18%
17%
15%
30%
27%
18%
63%
60%
71%
68%
67%
59%
61%
67%
65%
65%
70%
72%
64%
68%
73%
71%
67%
72%
77%
70%
24%
25%
25%
25%
15%
22%
24%
30%
21%
23%
55
Under
$20K
$20K to
< $40K
Income
$40K to
< $60K
Ethnicity
Unweighted Base
10463
2089
2696
2056
2133
1489
8048
850
613
952
Yes
No
88%
12%
85%
15%
89%
11%
90%
10%
91%
9%
92%
8%
90%
10%
82%
18%
83%
17%
83%
17%
$60K to
< $100K
$100K+
White
Black
Hispanic
Other
Ethnicity
$60K to
< $100K
$100K+
White
Black
Hispanic
Other
Unweighted Base
10463
2089
2696
2056
2133
1489
8048
850
613
952
Extremely Unlikely
Unlikely
Neutral
Likely
Extremely Likely
Topbox
27%
17%
26%
20%
9%
30%
28%
16%
27%
18%
10%
28%
28%
17%
26%
20%
9%
30%
28%
17%
25%
20%
9%
30%
21%
17%
29%
24%
9%
33%
22%
21%
22%
25%
11%
36%
31%
18%
25%
18%
8%
27%
18%
16%
29%
24%
12%
36%
18%
14%
31%
27%
10%
37%
21%
13%
30%
23%
13%
36%
56
Ethnicity
$100K+
White
Black
Hispanic
Other
16193
2972
3848
3071
3534
2768
12375
1201
1008
1609
54%
55%
55%
52%
51%
50%
52%
60%
56%
55%
52%
49%
53%
53%
55%
59%
52%
49%
56%
54%
45%
41%
45%
46%
50%
57%
44%
49%
47%
45%
31%
29%
31%
33%
33%
34%
30%
34%
32%
32%
35%
36%
37%
33%
34%
31%
32%
39%
43%
42%
29%
31%
28%
27%
27%
24%
25%
39%
35%
33%
53%
50%
53%
53%
58%
60%
52%
54%
57%
55%
46%
44%
46%
46%
51%
52%
44%
48%
53%
53%
17%
19%
16%
16%
18%
18%
14%
23%
28%
23%
40%
31%
41%
39%
49%
59%
38%
41%
43%
42%
57
58
Throughout
this
secHon,
green/red
highlighHng
indicates
values
that
are
staHsHcally
higher/lower
than
the
total
at
a
95%
level
of
condence.
11233
6755
693
3785
30%
14%
3%
7%
32%
14%
35%
15%
3%
6%
30%
11%
39%
12%
3%
4%
25%
17%
20%
12%
3%
8%
37%
20%
59
10540
6755
33%
14%
4%
7%
31%
10%
35%
15%
3%
6%
30%
11%
Recreation
and
Transportation
3785
31%
14%
6%
7%
32%
10%
60
4478
40%
14%
4%
6%
25%
11%
Recreation
and
Transportation
693
3785
39%
12%
3%
4%
25%
17%
40%
15%
5%
6%
25%
9%
61
4478
Recreation
and
Transportation
693
3785
46%
41%
47%
32%
19%
35%
19%
8%
22%
63%
55%
65%
70%
39%
77%
24%
15%
26%
62
Recreation
and
Transportation
5730
3074
484
2172
63%
56%
63%
73%
54%
54%
50%
56%
63%
58%
58%
70%
38%
35%
36%
43%
34%
32%
30%
38%
37%
28%
39%
46%
74%
75%
55%
77%
56%
56%
47%
58%
29%
23%
24%
38%
40%
41%
26%
41%
63
Thank you
64