Willem Brooke-deBock

2572 North Pond Road

Brattleboro, Vermont 05344
802-254-5264

Profile/Summary:

• Over 15 years experience in higher education

• Over 8 years in distance education and internet development
• Proven diverse management skills
• Innovative customer-focused approach in leadership functions
• Strong management skills in both on-ground and distance settings
• Excellent understanding of technology and technical projects
• Goal-driven approach to projects
• Adaptive and flexible work style

Experience and Accomplishments:

August 2005 - Present

Professor, Professional Studies, School of Information Systems and Technology
Founder, Innovations Lab
Kaplan University

August 2000 – June 2005

Vice President and Dean of Instruction
Kaplan University

Current areas of accountability and oversight:

Curriculum Development:
Curriculum Development supports Kaplan’s 8-10 schools in developing high quality and
engaging instructional materials by creating and managing an efficient and effective team of
instructional designers, editors, multi-media developers. In January 2001, Kaplan offered
approximately 30 sections of classes, today the University offers over 1400 sections per term.

Institutional Research and Assessment:

The office of IR and A is a small team with two main goals: 1) provide data for continuous
quality improvement to curriculum and instruction (evidence is critical for regional
accreditation), and 2) provide operational metrics and dashboards to the executive
management and academic leadership to improve the school’s effectiveness --- both
educationally and financially. Under my leadership, the Office of IR&A has created and
implemented an innovative Assessment program that we have presented at national
conferences, such as AAHE and the Sloan Consortium.

Academic Information Systems:

This function includes the Registrar’s Office and well as project leadership of various
systems’ projects across the enterprise. In the era of SOX and intense scrutiny of the for-
profit education segment, the Registrar and Academic Information Systems at Kaplan have
performed to the highest ethical standards while provided excellent service to students and to
various departments across the university.

Instructional Technology and Technology Management:

Work closely with the Technology Development team and business leaders, to implement
new technologies to enhance the virtual classroom experience for students and faculty, as
well as, improve workflow and back office processes faculty management, academic
advising and student services.

Some Highlights of Accomplishments at Kaplan

• Lead the team that created the first Kaplan College marketing site in November 2000.
Completed project and launched site in 7 weeks.
• Served as first Academic Advisor in the summer of 2001 and developed and trained
the Academic Advisor function. This function now has over 100 academic advisors,
serving approximately 17,000 students. Quarter-to-quarter retention rates improved
from 60% to over 85%.
• Developed and wrote curriculum for new student orientation, learning portfolios and
employee online training materials.
• Designed and implemented KU’s Alternative Instructional Materials (AIM) course
development process. Saved the institution over millions of dollars on the bottom-
line in 2003 and 2004.
• As Dean of Student in the University’s School of Continuing Education (Nov 2001-
Oct. 2002)
o Dramatically and measurably increased customer satisfaction in KHEO's
Certified Financial Planning program in one year.
o Kaplan's Certified Financial Planning program met revenue goals because of
better-then-expected retention rates
o Created KHEO's business-to-business customer servicing and client
management processes. Allowing KHEO to gain B2B customers in banking
and financial services industries
• Early in my time with Kaplan worked in “start-up mode” with the IT and Tech
Development teams to implement Learning Management System (LMS), Content
Management System (CMS), and Customer Care system, to ensure we could support
growth of student base.

1999 to August 2000:

Director
Marlboro College Design Center, Brattleboro, VT.

• Lead a small entrepreneurial team to develop internet applications and websites for
external clients. Clients included Columbia Presbyterian Hospital, Davis Art
Publications, State of Vermont's Agency for Commerce and Community
development.
• Lead a team that brought Massachusetts General Hospital's Institute for Health
Professions MS is Clinical Investigation into an online modality. We spec'ed and
 built a custom LMS, and we educated and guided faculty as they brought content
online.
• Functioned as graphic designer, information architecture designer, project manager,
client liaison, as well as coding HTML for client projects
• Taught "Managing Web Application Development" in Marlboro's M.S. in Strategic
Technology Management program
• Managed Graduate Student Internship Program

1996 - 1998:
Development Associate and Director of Internet Services
Marlboro College, Marlboro, VT

• Successful in grant writing and fundraising functions

• Worked as “webmaster” for the undergraduate college at Marlboro.
• Implemented a complete redesign of website
• Increased lead inquiries 200%+ in 9 months
• Worked with all areas of the College to deliver content on the website.

1993 - 1996:
Associate Dean of Students / Assistant Professor, Sociology Marlboro College, Marlboro, VT
• Developed and ran the Residential Life program
• Designed and supported training and orientation programs
• Responsible for problem resolution and adjudication in student disciplinary matters
• Taught Medical Sociology, Social Gerontology and Social Theory

1990 - 1993:
Mental Health Counselor,
Carney Hospital, Boston, MA

1988 - 1993:
Graduate Student/Teaching Assistant
Brandeis University, Waltham MA

Education:

1998: M.S. in Strategic Technology Management

1988 – 1996 PhD course work: Brandeis University
1987: BA with Highest Honors, Marlboro College, Marlboro, VT

References (please notify me before contacting):

Karen Baldeschwieler.
Chief Academic Officer, Los Angles Film School

Paul LeBlanc, President

Southern New Hampshire University
David Clinefelter, Provost and Vice President
Kaplan University