2004 Environmental Lawn & Garden Survey

2004 Environmental
Lawn & Garden

Survey
National Gardening Associations groundbreaking study of how environmentally
friendly consumers lawn and garden practices really are. New research results
on current use of, attitudes about, and market for conventional and
all-natural/organic fertilizers and pesticides. Forecast of how demand for
all-natural/organic lawn and garden products will grow.
IO
N I NG
SS
NA L GAR
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THE NAT
Conducted by Harris Interactive for the National Gardening Association

with sponsorship provided by Organic Gardening magazine.
OCIATIO
National Gardening Association

1100 Dorset Street, South Burlington, Vermont 05403
www.gardenresearch.com www.garden.org
2 0 0 4 E N V I R O N M E N TA L L AW N & G A R D E N S U R V E Y
IO
NING
SS
NAL GAR
DE
THE NAT
2004 Environmental
Lawn & Garden Survey
OCIATIO
Conducted by Harris Interactive for:

National Gardening Association
1100 Dorset Street, South Burlington, Vermont 05403
Phone: (802) 863-5251 Fax: (802) 864-6889
Web site: www.gardenresearch.com
Exclusive Sponsor:
Organic Gardening Magazine
Rodale Inc.
33 East Minor Street, Emmaus, Pennsylvania 18098
Phone: (610) 967-5171 Fax: (610) 967-8963
Web site: www.rodale.com
Bruce W. Butterfield, NGA Research Director
Copyright 2004 National Gardening Association, Inc.

All rights reserved. No part of this publication may be reproduced
or transmitted in any form or by any means, electronic or mechanical,
including photocopy, recording or any information storage and retrieval system,
without the written permission of the publisher.
Published by arrangement with Harris Interactive, Inc.
2004 National Gardening Association
Table of Contents
2004 Environmental Lawn & Garden Survey
About the National Gardening Association and Rodale ..........................................................................4
Executive Summary..................................................................................................................................5
Environmental Lawn and Garden Scorecard............................................................................................7
Environmental Lawn and Garden Scorecard Average Scores ...................................................................8
Environmental Lawn and Garden Index ..................................................................................................9
Lawn and Garden Fertilizers Used in 2004 ............................................................................................10
Profile of Households That Use Both Chemical and All-Natural/Organic Fertilizer ..........................11
Profile of Households That Use Only Chemical Fertilizer .................................................................12
Profile of Households That Use Only All-Natural/Organic Fertilizer ................................................13
Lawn and Garden Insect Controls Used in 2004 ...................................................................................14
Profile of Households That Use Both Chemical and All-Natural/Organic Insect Controls ................15
Profile of Households That Use Only Chemical Insect Controls........................................................16
Profile of Households That Use Only All-Natural/Organic Insect Controls.......................................17
Lawn and Garden Weed Controls Used in 2004 ....................................................................................18
Profile of Households That Use Both Chemical and All-Natural/Organic Weed Controls .................19
Profile of Households That Use Only Chemical Weed Controls ........................................................20
Profile of Households That Use Only All-Natural/Organic Weed Controls .......................................21
Types of U.S. Gardeners.........................................................................................................................22
Profile of Chemical Gardeners ...........................................................................................................23
Profile of Hybrid Gardeners ..............................................................................................................24
Profile of All-natural/organic Gardeners ............................................................................................25
Profile of Do-Nothing Gardeners ......................................................................................................26
Profile of Households That Purchased Fertilizers, Insect Controls, and Weed Controls .........................27
Fertilizer, Insect Control, and Weed Control Market Size and Segmentation .........................................29
What Is Organic Gardening? .................................................................................................................30
Main Reasons Why People Use Only All-Natural/Organic Gardening Methods....................................31
Main Reasons Why People Dont Currently Use All-Natural/Organic Gardening Methods...................32
All-Natural/Organic Gardening Forecast ...............................................................................................33
Who Is Likely to Use All-Natural/Organic Gardening Methods in the Future?......................................34
Where Do People Get Lawn and Garden Information?..........................................................................35
U.S. Household Participation in Lawn and Garden Activities ................................................................36
Methodology..........................................................................................................................................37
Sample Composition..........................................................................................................................38
The Questions Asked.........................................................................................................................40
Design of the Sample .........................................................................................................................44
Sampling Tolerances ..........................................................................................................................45
Cross Tabulation Index ..........................................................................................................................47
Cross Tabulations ..................................................................................................................................48
About the National Gardening Association
he National Gardening Association (NGA) is the largest nonprofit organization of home, school,
and community gardeners in the United States. Weve promoted gardening and helped food and
flower gardening enthusiasts become better gardeners since 1972. Our award-winning publications, Web sites, gardening programs, and grants to schools and communities help people use gardening
to make the world a better place. In addition, NGA helps lawn and garden companies promote their
products and educate their customers through its custom publishing, online content licensing, and
co-branded marketing programs. To learn more about NGA, visit our Web sites at: www.garden.org,
www.nationalgardenmonth.org, www.kidsgardening.com, and www.gardenresearch.com.
NGA is a widely recognized authority on the U.S. consumer lawn and garden market. Since 1973,
NGA has worked first with the Gallup Organization, and now with Harris Interactive to provide market
research information for the lawn, garden, and nursery industries. Our research services have helped companies identify and define marketing opportunities. We can also help companies improve advertising, sales
presentations, brand awareness, positioning, product development, strategic planning, customer satisfaction, investor relations, mail-order catalogs, Web sites, and more. Services include research design, survey
development, data collection, tabulation of results, analysis, and presentation of findings. We regularly
conduct both quantitative and qualitative research studies including: National Gardening Survey Research,
Proprietary Market Research, Industry Studies, Association Surveys, Online Research, Telephone Surveys,
and Focus Groups. For more information on NGAs Lawn and Garden Market Research Services, please
contact Bruce Butterfield at 800-538-7476, ext. 113, or e-mail bruceb@gardenresearch.com.
About Rodale
ith a mission to inspire and enable people to improve their lives and the world around them,
Rodale leads the way as millions of people around the globe join the journey toward a more
complete, more fulfilled, healthier, whole life. For more than 60 years Rodale has published
authentic and credible information in a practical and hands-on way to help our readers put their passions into practice. Every month we reach more than 30 million people in 42 countries with a message
of You Can Do It through magazines, books, Web sites, integrated marketing solutions, and international publishing agreements. Rodale's magazine properties, all veteran publications in their categories,
include the global brands Prevention, Men's Health, and Runner's World as well as Organic Style,
Organic Gardening, Best Life, Backpacker, Bicycling, and Mountain Bike. Rodale is the largest independent book publisher in America, and has a growing stable of international titles. Recent Rodale New
York Times Bestsellers include Pete Rose: My Prison Without Bars, The South Beach Diet, The South
Beach Diet Cookbook, Dr. Shapiro's Picture Perfect Weight Loss, and 8 Minutes in the Morning by
Jorge Cruise.
Executive Summary
Research Objectives
he main objective for the 2004 Environmental Lawn & Garden Survey was to provide detailed
information on the products and practices U.S. households use to care for their lawn, garden, and
landscape at home. Additional objectives included the determination of:
How environmentally friendly are the practices households currently use to care for their lawn and
landscape, based on the Environmental Scorecard
Lawn and garden fertilizers, insect controls, and weed controls used in 2004
Types of U.S. gardeners, based on their choice of products and practices
Household spending on fertilizers, insect controls, and weed controls in 2004
Consumer attitudes about using all-natural/organic gardening methods
Consumers plans to begin using all-natural/organic gardening methods in the future
Sources consumers regularly use for how-to garden information
Household participation in lawn and garden activities in 2004
Demographics of lawn and garden consumers
Summary of Findings
U.S. Environmental Scorecard: A representative sample of more than 2,000 U.S. households with a
yard or garden were provided with a list of 12 lawn, garden, and landscape practices and asked to place
a check mark next to the practices they would follow at home in 2004. While they were not labeled
specifically as being environmentally friendly, all of the practices are recommended methods for creating and maintaining an environmentally friendly lawn and landscape. Only 3 out of 12 practices will be
followed by more than 50 percent of households in 2004, and 9 out of 12 will be used by less than 50
percent of households. Nationwide, an average of only 5 out of 12 of these environmentally friendly
practices (42 percent) will be used by households with a yard or garden.
2004 Fertilizer Use: Sixty percent of 90 million U.S. households with a yard or garden (an estimated
54 million households) will apply fertilizers themselves or hire someone to apply fertilizers at their home
in 2004. Twenty-four million households will use both chemical and all-natural/organic fertilizers, 21
million will use only chemical fertilizers, and 9 million will use only all-natural/organic fertilizers.
2004 Insect Control Use: Fifty-nine percent of 90 million U.S. households with a yard or garden (an
estimated 52 million households) will apply insect controls themselves or hire someone to apply insect
controls at their home in 2004. Twenty-eight million will use both chemical and all-natural/organic
insect controls, 18 million will use only chemical insect controls, and 6 million will use only allnatural/organic insect controls.
2004 Weed Control Use: Fifty-eight percent of 90 million U.S. households with a yard or garden (an estimated 52 million households) will apply weed controls themselves or hire someone to apply weed controls at
their home in 2004. Twenty-four million will use both chemical and all-natural/organic weed controls, 23
million will use only chemical weed controls, and 5 million will use only all-natural/organic weed controls.
Types of U.S. Gardeners: We have categorized four types of gardeners in the U.S. based on the fertilizers, insect controls, and weed controls they used in 2004. These include 35 million Chemical Gardeners
who use only chemical fertilizer, insect control, and/or weed control; 31 million Hybrid Gardeners who
use both chemical and all-natural/organic fertilizer, insect control, and weed control; 5 million Organic
Gardeners who use only all-natural/organic fertilizer, insect control, and weed control; and 12 million
Do-Nothing Gardeners who use no fertilizer, insect control, or weed control.
Fertilizer, Insect Control, and Weed Control Market: Consumers will spend a total of $8.528 billion
on fertilizers, insect controls, and weed controls that they will apply or hire someone to apply for them
at their home in 2004.
Attitudes About All Natural/Organic Gardening Methods: The main reasons Organic Gardeners use
all-natural/organic gardening methods reflect their concerns for the environment, and personal health
and well-being. Chemical and Hybrid Gardeners don't currently use all-natural/organic gardening methods because they think it's too expensive, haven't thought about it, don't think it works, need more
how-to information, and/or can't find the right products to buy.
Future Plans To Use All Natural/Organic Gardening Methods: There are currently 5 million households that use all-natural/organic gardening methods. An estimated 8.1 million households say they
definitely plan to use all-natural/organic gardening methods in the future.
Sources of How-To Garden Information: The two most popular sources of how-to garden information in 2004 involved personal contact, either with Garden Center Staff (45 percent) or Friends/Family
(42 percent). The other main sources of how-to garden information were TV Garden Shows (32 percent), the Internet (32 percent), Garden Magazines (31 percent), and Garden Books (24 percent).
Household Lawn and Garden Participation: The main reason for a question about household participation in lawn and garden activities on the Environmental Lawn & Garden Survey was to insure that
participation rates in lawn and garden activities were comparable to those documented in previous surveys, and to provide additional detail on the types of lawn and garden activities in which various types
of gardeners participate. Participation rates for virtually every type of lawn and garden activity in 2004
on the Environmental Lawn & Garden Survey were comparable to those documented in previous years.
In total, 79 percent of all U.S. households participated in one or more types of indoor and outdoor lawn
and garden activities in 2004 compared with 78 percent in 2003.
Environmental Lawn and Garden Scorecard
he Environmental Scorecard provides a way to measure how environmentally friendly are the lawn
and garden practices currently used by households in the U.S. The 12 practices for the scorecard were
developed by the Lawns and the Environment Initiative and used in this survey with their permission.
These 12 recommended practices reflect the mission of the Lawns and the Environment Initiative, which is
to develop consensus-based guidelines for responsible lawn and landscaping practices, and to educate and
encourage the public to adopt them. These practices include appropriate use of chemicals, water, plant
species, and other stewardship principles that will enhance the value and benefits of residential landscapes to
homeowners, wildlife, and the community. Members of the Initiative include representatives from the lawn
equipment, fertilizer, and pesticide industries; environmental groups; and government agencies.
As shown below, in 2004, only 3 out of 12 environmentally friendly lawn and garden practices were
used by more than 50% of all U.S. households with a yard or garden, while 9 out of 12 recommended
practices were used by less than 50% of all households. While this probably does not represent a major
national environmental issue, it does suggest that there is a real need and opportunity for improvement in
the lawn and landscape practices currently used by most households. Virtually all of these practices are
simple, inexpensive, and easy to do. Here is summary of the 2004 Environmental Scorecard results:
Households With
Yard or Garden
2004 Environmentally Friendly Lawn and Garden Practices
Mil.
Keep your yard safe, clean, and well maintained to add beauty to your home
and neighborhood.
67
60
Water your lawn and plants only when they need it; use water wisely.
65
59
Read and follow the label carefully when using pesticides and fertilizers.
53
47
Leave grass clippings in place on your lawn.
45
41
Keep fertilizer, pesticide, yard and pet waste out of water sources and off pavement.
43
39
Choose and use the right plants in the right spot for your climate, sun/shade, soil,
and rain fall.
42
37
Apply mulch around trees, shrubs, or garden areas.
42
37
Cut your lawn at the highest recommended mower setting.
39
35
Before using pesticides to control insects or weeds, make sure the problem is
correctly identified and what the most appropriate method to control the problem is.
32
29
Recycle yard waste by composting grass clippings, leaves and other organic
materials.
28
25
Learn more about how to best care for the lawn, specific plants, soil and wildlife
at your home.
26
23
Use only well-adapted or native plants in your landscaping and remove poorly
adapted, exotic, or invasive plants.
25
23
None of the above
Dont Know
Environmental Lawn and Garden Scorecard

Average Scores
f one were to grade U.S. households with a yard of garden at home, based on their plans for 2004 to
follow the recommended environmentally friendly lawn, garden, and landscaping practices listed on the
Environmental Scorecard, they would get a failing grade.
Typically, a grade of A is 90-100 percent correct answers, B is 80-90 percent, C is 70-80 percent, D is
60-70 percent, and F is below 60 percent correct answers. The nationwide average on the 2004 environmental Scorecard was 42 percent correct answers, which is well below a passing grade.
As the following table shows, virtually every demographic group in the U.S. and households in every
region of the country could significantly increase the number of environmentally friendly lawn, garden,
and landscape practices they use.
Households
with A Yard
or Garden
42% = U.S. Average
Total
42
Sex
Male .....................................41
Female .................................43
Age
18-34 ....................................31
35-44 ....................................41
45-54 ....................................49
55 & over..............................49
Sex & Age
Men 18-34 ............................38
Men 35-44 ............................50
Men 45-54 ............................48
Men 55 & over......................43
Women 18-34.......................31
Women 35-44.......................45
Women 45-54.......................45
Women 55 & over ................51
Households
with A Yard
or Garden
42% = U.S. Average
Total
42
Education
College Graduate .................46
Some College.......................40
High School or less ..............37
Marital Status
Married .................................47
Single ...................................45
Sep./Div./Widow ...................41
Presence of Children
Children in house .................41
No children in house ............43
Household Size
1 Person...............................36
2 Person...............................47
3-4 Person............................42
5 or more..............................42
Households
with A Yard
or Garden
42% = U.S. Average
Total
42
Income
$75,000 and over .................48
$50-$74,999 .........................45
$35-$49,999 .........................41
Under $35,000 .....................35
Undesignated .......................42
Employment
Full Time...............................42
Part Time..............................40
Retired..................................50
Unemployed/Student............43
Region
Northeast..............................39
Midwest ................................44
South....................................45
West .....................................40
Environmental Lawn and Garden Index
he 2004 Environmental Lawn and Garden Index rates how environmentally friendly the lawn and
garden practices used by various demographic groups in the country were this year compared to
the national average. It compares the number of environmentally friendly lawn and garden practices a particular demographic group said their household performed this year out of a total of 12 possible practices on the 2004 Environmental Scorecard.
Nationwide, the average on the 2004 Environmental Scorecard was about 5 out of a total of 12
possible environmentally friendly lawn and garden practices or an index of 100 points. Demographic
groups that performed more than 5 out of 12 environmentally friendly lawn and garden practices this
year scored higher than 100 points on the index and those that did fewer than 5 out of 12 scored below
100 points on the index.
As the following table shows, the demographic groups in the U.S. that scored higher than the national
average this year on the Environmental Lawn and Garden Index included women, households 45 years
of age and older, college graduates, married households, retirees, households with annual incomes of
$50,000 and over, households in the Midwest and South, 2-person households, and households with no
children at home. Those that scored below the national average included men, households 44 years of
age and younger, those with less than a college education, singles, those that work part-time, are unemployed or students, households with incomes below $50,000, households in the Northeast and West,
and households with one person or with 5 or more persons.
Households
with A Yard
or Garden
100 = Average
Total
100
Sex
Male .....................................98
Female ................................101
Age
18-34 ....................................76
35-44 ....................................99
45-54 ...................................112
55 & over.............................116
Sex & Age
Men 18-34 ............................76
Men 35-44 ............................92
Men 45-54 ...........................117
Men 55 & over.....................113
Women 18-34.......................75
Women 35-44......................106
Women 45-54......................108
Women 55 & over ...............119
Households
with A Yard
or Garden
100 = Average
Total
100
Education
College Graduate ................108
Some College.......................96
High School or less ..............89
Marital Status
Married ................................110
Single ...................................70
Sep./Div./Widow ...................98
Children in house .................99
No children in house ...........102
Household Size
1 Person...............................86
2 Person..............................109
3-4 Person...........................100
5 or more..............................99
Households
with A Yard
or Garden
100 = Average
Total
100
Income
$75,000 and over ................111
$50-$74,999 ........................107
$35-$49,999 .........................97
Under $35,000 .....................85
Undesignated .......................99
Employment
Full Time..............................100
Part Time..............................96
Retired.................................118
Unemployed/Student............95
Region
Northeast..............................93
Midwest ...............................104
South...................................105
West .....................................95
Lawn and Garden Fertilizers

Used in 2004
n total, 60 percent of the 90 million U.S. households with a yard or garden say they will apply chemical fertilizer, all-natural/organic fertilizer or both chemical and all-natural/organic fertilizer themselves
or hire someone to apply fertilizer for them in 2004. Thats an estimated 54 million households that
say they will apply lawn, garden, and plant fertilizers this year. Chemical fertilizers include weed-andfeed fertilizers, dry granular fertilizer, water-soluble fertilizer, and time-release fertilizer. Allnatural/organic fertilizers include manure, compost, and blended all-natural/organic fertilizers.
Twenty-seven percent or an estimated 24 million households with a yard or garden will apply both
chemical and all-natural/organic fertilizers in 2004. Twenty-three percent or an estimated 21 million
households with a yard or garden will apply only chemical fertilizers in 2004. And 10 percent of households or an estimated 9 million households with a yard or garden will apply only all-natural/organic fertilizers in 2004.
Twenty-five percent of households with a yard or garden or an estimated 23 million households say
they will not apply any type of fertilizer in 2004. And 15 percent of households with a yard or garden
or an estimated 13 million households say they dont know if they will apply fertilizer in 2004.
Households With
Yard or Garden
Type of Fertilizer Used
Mil.
Will use both chemical and all-natural/organic fertilizer .................................................................27
24
Will use only chemical fertilizers like weed and feed, dry granular, water-soluble,
or time-release fertilizers ................................................................................................................23
21
Will use only all-natural/organic fertilizers like compost, manure, or blended

all-natural/organic fertilizer..............................................................................................................10
Will not apply any fertilizers ............................................................................................................25
23
Dont Know......................................................................................................................................15
13
TOTAL............................................................................................................................................100
90
10
Profile of Households That Use

Both Chemical and All-Natural/Organic Fertilizer
The largest percentage (27 percent) and number of all households in the U.S. with a yard or garden (24
million) will apply both chemical and all-natural/organic fertilizers in 2004. Of these households the largest
number are 55 years of age and older (8 million) followed by households 45-54 years of age (6 million), 3544 years of age (5 million), and households 18-34 years of age (5 million). More households with members
who are college graduates (12 million) will apply both chemical and all-natural/organic fertilizers than those
with some college education (10 million) or households with a high-school education or less (2 million). More
married households (16 million) will apply chemical and all-natural/organic fertilizers than single households
(3 million) or separated, divorced, or widowed households (5 million). Fourteen million households that are
employed full-time will apply chemical and all-natural/organic fertilizer compared to 3 million that are
employed part-time, 5 million that are retired, and 2 million that are unemployed or students. More households in the South (7 million) and West (7 million) will apply both chemical and all-natural/organic fertilizer
this year than households in the Northeast (5 million) and Midwest (5 million). Five million households with
annual incomes of $75,000 and over will apply both chemical and all-natural/organic fertilizers this year compared to 5 million households with incomes of $50-74,999, 3 million with incomes of $35-49,999, 8 million
with incomes under $35,000, and 3 million households with undesignated incomes. More 3- to 4-person
households (9 million) will apply both chemical and all-natural/organic fertilizers this year than 2-person
households (8 million), 1-person households (4 million,) and 5- or more-person households (3 million). And
13 million households with no children at home will apply both chemical and all-natural/organic fertilizers
this year compared to 11 million households with children at home.
The following table provides the details:
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
27
24
Total
27
24
Sex
Male ...............................31
Female ...........................24
13
11
Age
18-34..............................21
35-44..............................28
45-54..............................32
55 & over .......................30
Education
College Graduate...........31
Some College ................27
High School or less........19
12
10
2
5
5
6
8
Marital Status
Married...........................32
Single .............................18
Sep./Div./Widow.............22
16
3
5
Sex & Age

Men 18-34......................23
Men 35-44......................27
Men 45-54......................42
Men 55 & over ...............32
Women 18-34 ................18
Women 35-44 ................28
Women 45-54 ................24
Women 55 & over..........27
3
3
3
4
2
3
2
4
Children in house...........27
No children in house......27
Household Size
1 Person ........................23
2 Person ........................30
3-4 Person .....................27
5 or more .......................28
Households
with A Yard
or Garden
% Mil.
Total
27
24
Income
$75,000 and over...........34
$50-$74,999...................30
$35-$49,999...................25
Under $35,000 ...............20
Undesignated.................27
5
5
3
8
3
11
13
Employment
Full Time ........................29
Part Time .......................28
Retired ...........................29
Unemployed/Student .....23
14
3
5
2
4
8
9
3
Region
Northeast .......................25
Midwest..........................25
South .............................25
West...............................35
5
5
7
7
11
Profile of Households That Use Only Chemical Fertilizer

Twenty-three percent or 21 million households in the U.S. with a yard or garden will apply only chemical
fertilizers in 2004. Of these households the largest number are 55 years of age and older (8 million) followed
by households 35-44 years of age (5 million), 45-54 years of age (4 million), and households 18-34 years of
age (4 million). More households with members who are college graduates (10 million) will apply only chemical fertilizers this year than those with some college education (8 million) or households with a high-school
education or less (3 million). More married households (15 million) will apply only chemical fertilizers than
single households (2 million) or separated, divorced, or widowed households (4 million). Twelve million
households that are employed full-time will apply only chemical fertilizer compared to one million that are
employed part-time, 5 million that are retired, and 3 million that are unemployed or students. More households in the South (7 million) and Midwest (6 million) will apply only chemical fertilizer this year than
households in the Northeast (4 million) and West (4 million). Eight million households with annual incomes
of $75,000 and over will apply only chemical fertilizers this year compared to 4 million households with
incomes of $50-74,999, 3 million with incomes of $35-49,999, 4 million with incomes under $35,000, and
2 million households with undesignated incomes. More 3- to 4-person households (7 million) and 2-person
households (7 million) will apply only chemical fertilizers this year than 1-person households (4 million) and
5- or more-person households (3 million). Eleven million households with no children at home will apply only
chemical fertilizers this year compared to 10 million households with children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
23
21
Total
23
21
Sex
Male .............................25
Female.........................21
11
10
Age
8-34..............................16
35-44............................25
45-54............................21
55 & over .....................29
Education
College Graduate ........26
Some College ..............21
High School or less .....21
10
8
3
4
5
4
8
Marital Status
Married.........................28
Single...........................11
Sep./Div./Widow...........23
15
2
4
Sex & Age

Men 18-34 ...................17
Men 35-44 ...................27
Men 45-54 ...................24
Men 55 & over .............31
Women 18-34 ..............15
Women 35-44 ..............24
Women 45-54 ..............19
Women 55 & over........27
2
3
2
4
2
2
2
4
Children in house.........23
No children in house....23
10
11
Household Size
1 Person ......................19
2 Person ......................26
3-4 Person ...................23
5 or more .....................24
4
7
7
3
Households
with A Yard
or Garden
% Mil.
Total
23
21
Income
$75,000 and over.........31
$50-$74,999.................24
$35-$49,999.................20
Under $35,000.............17
Undesignated...............23
8
4
3
4
2
Employment
Full Time ......................24
Part Time .....................13
Retired .........................31
Unemployed/Student ...19
12
1
5
3
Region
Northeast .....................20
Midwest........................27
South ...........................24
West.............................21
4
6
7
4
12
Profile of Households That Use Only All-Natural/Organic Fertilizer

Ten percent or 9 million households in the U.S. with a yard or garden will apply only all-natural/organic
fertilizers in 2004. Of these households the largest number are 55 years of age and older (3 million) followed
by households 35-44 years of age (2 million), 45-54 years of age (2 million), and households 18-34 years
of age (2 million). More households whose members are college graduates (4 million) and those with some
college education (4 million) will apply only all-natural/organic fertilizers this year than households with a
high-school education or less (1 million). More married households (5 million) will apply only all-natural/
organic fertilizers than single person households (2 million) or separated, divorced, or widowed households
(2 million). Five million households that are employed full-time will apply only all-natural/organic fertilizer
compared to one million that are employed part-time, 2 million that are retired and one million that are
unemployed or students. More households in the South (3 million) will apply only all-natural/organic fertilizer
this year than those in the Midwest (2 million), Northeast (2 million), and West (2 million). Two million
households with annual incomes of $75,000 and over will apply only all-natural/organic fertilizers this year
compared to one million households with incomes of $50-74,999, one million with incomes of $35-49,999,
2 million with incomes under $35,000, and 3 million households with undesignated incomes. More 3- to 4person households (3 million) and 2-person households (3 million) will apply only all-natural/organic fertilizers this year than 1-person households (2 million) and 5- or more-person households (1 million). Six million
households with no children at home will apply only all-natural/organic fertilizers this year compared to
3 million households with children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
10
Total
10
Sex
Male ..............................8
Female.........................11
4
5
Age
18-34.............................7
35-44.............................9
45-54............................13
55 & over .....................10
Education
College Graduate .........9
Some College ..............10
4
4
1
2
2
2
3
Marital Status
Married..........................9
Single............................9
Sep./Div./Widow...........11
5
2
2
Sex & Age

Men 18-34 ....................7
Men 35-44 ....................7
Men 45-54 ....................9
Men 55 & over .............10
Women 18-34 ...............7
Women 35-44 ..............12
Women 45-54 ..............17
Women 55 & over........11
1
1
1
1
1
1
1
2
Children in house..........8
3
6
Household Size
1 Person ......................10
2 Person ......................12
3-4 Person ....................8
5 or more .....................11
2
3
3
1
Households
with A Yard
or Garden
% Mil.
Total
10
Income
$75,000 and over.........10
$50-$74,999..................8
$35-$49,999.................10
Under $35,000 .............11
2
1
1
2
3
Employment
Full Time .......................9
Part Time .....................12
Retired .........................11
5
1
2
1
Region
Northeast .....................12
Midwest.........................8
South ...........................10
West.............................10
2
2
3
2
13
Lawn and Garden Insect Controls

Used in 2004
n total, 59 percent of the 90 million U.S. households with a yard or garden say they will apply or hire
someone to apply either chemical insect controls, all-natural/organic insect controls, or both in 2004.
Thats an estimated 52 million households that say they will apply insect controls outdoors on their
property this year.
Twenty-six percent of households with a yard or garden or an estimated 23 million households say
they will not apply any type of insect control in 2004. And 16 percent of households with a yard or
garden or an estimated 14 million households say they dont know if they will apply insect controls
in 2004.
Thirty-two percent or an estimated 28 million households with a yard or garden will apply both
chemical and all-natural/organic insect controls in 2004. Twenty percent or an estimated 18 million
households with a yard or garden will apply only chemical insect controls in 2004. And 7 percent of
households or an estimated 6 million households with a yard or garden will apply only all-natural/
organic insect controls in 2004.
Households With
Yard or Garden
Type of Insect Control Used
Mil.
Will use both chemical and all-natural/organic insect controls .......................................................32
28
Will use only chemical insect controls ............................................................................................20
18
Will use only all-natural/organic insect controls...............................................................................7
Will not apply any insect controls ...................................................................................................26
23
Dont Know......................................................................................................................................16
14
TOTAL............................................................................................................................................100
90
14

Both Chemical and All-Natural/Organic Insect Controls
The largest percentage (32 percent) and number of all households in the U.S. with a yard or garden (28
million) will apply both chemical and all-natural/organic insect controls in 2004. Of these, more are 55 years
of age and older (9 million) than households 45-54 years of age (7 million), 35-44 years of age (6 million),
and households 18-34 years of age (6 million). More households with college graduates (13 million) will
apply both chemical and all-natural/organic insect controls than those with some college education (11 million) or households with a high-school education or less (4 million). More married households (18 million)
will apply chemical and all natural insect controls than single households (4 million) or separated, divorced
or widowed households (6 million). Sixteen million households that are employed full-time will apply chemical and all-natural/organic insect controls compared to 3 million that are employed part-time, 6 million that
are retired, and 3 million that are unemployed or students. More households in the South (10 million) and
West (7 million) will apply both chemical and all-natural/organic insect controls this year than households in
the Northeast (5 million) and Midwest (6 million). Nine million households with annual incomes of $75,000
and over will apply both chemical and all-natural/organic insect controls this year compared to 6 million
households with incomes of $50-74,999, 3 million with incomes of $35-49,999, 6 million with incomes under
$35,000, and 4 million households with undesignated incomes. More 3- to 4-person households (9 million)
and 2-person households (9 million) will apply both chemical and all-natural/organic insect controls this year
than 1-person households (5 million) and 5- or more-person households (5 million). Sixteen million households with no children at home will apply both chemical and all-natural/organic insect controls this year
compared to 12 million households with children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
32
28
Total
32
28
Sex
Male ...............................32
Female ...........................31
14
14
Age
18-34..............................22
35-44..............................31
45-54..............................40
55 & over .......................35
Education
Some College ................31
13
11
4
6
6
7
9
Marital Status
Married...........................35
Single .............................22
Sep./Div./Widow.............30
18
4
6
Sex & Age

Men 18-34......................22
Men 35-44......................31
Men 45-54......................43
Men 55 & over ...............36
Women 18-34 ................23
Women 35-44 ................31
Women 45-54 ................38
Women 55 & over..........35
3
3
3
5
3
3
3
5
Household Size
1 Person ........................29
2 Person ........................35
3-4 Person .....................29
5 or more .......................35
Households
with A Yard
or Garden
% Mil.
Total
32
28
Income
$75,000 and over...........38
$50-$74,999...................35
$35-$49,999...................30
Under $35,000 ...............26
Undesignated.................32
9
6
3
6
4
12
16
Employment
Full Time ........................32
Part Time .......................31
Retired ...........................37
16
3
6
3
5
9
9
5
Region
Northeast .......................27
Midwest..........................28
South .............................34
West...............................37
5
6
10
7
15
Profile of Households That Use Only Chemical Insect Controls

Twenty percent or 18 million households in the U.S. with a yard or garden will apply only chemical insect
controls in 2004. Of these, there are more households 55 years of age and older (6 million) than households
35-44 years of age (5 million), 18-34 years of age (4 million), and households 45-54 years of age (3 million).
More households with college graduates (8 million) will apply only chemical insect controls this year than
those with some college education (7 million) or households with a high-school education or less (3 million).
More married households (13 million) will apply only chemical insect controls than single households
(2 million) or separated, divorced, or widowed households (3 million). Eleven million households that
are employed full-time will apply only chemical insect controls compared to one million that are employed
part-time, 4 million that are retired, and 2 million that are unemployed or students. More households in the
South (7 million) will apply only chemical insect controls this year than households in the Midwest (4 million), West (4 million), and Northeast (3 million). Six million households with annual incomes of $75,000
and over will apply only chemical insect controls this year compared to 4 million households with incomes
of $50-74,999, 2 million with incomes of $35-49,999, 3 million with incomes under $35,000, and 3 million
households with undesignated incomes. More 3- to 4-person households (7 million) and 2-person households (6 million) will apply only chemical insect controls this year than 1-person households (3 million) and
5- or more-person households (2 million). Nine million households with no children at home will apply only
chemical insect controls this year, the same number of households as those that have children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
20
18
Total
20
18
Sex
Male .............................23
Female.........................17
10
8
Age
18-34............................15
35-44............................22
45-54............................19
55 & over .....................23
Education
Some College ..............18
8
7
3
4
5
3
6
Marital Status
Married.........................23
Single...........................11
Sep./Div./Widow...........17
13
2
3
Sex & Age

Men 18-34 ...................17
Men 35-44 ...................24
Men 45-54 ...................24
Men 55 & over .............27
Women 18-34 ..............13
Women 35-44 ..............21
Women 45-54 ..............14
Women 55 & over........18
3
2
2
4
2
2
1
2
9
9
Household Size
1 Person ......................15
2 Person ......................21
3-4 Person ...................22
5 or more .....................19
3
6
7
2
Households
with A Yard
or Garden
% Mil.
Total
20
18
Income
$75,000 and over.........25
$50-$74,999.................22
$35-$49,999.................17
Under $35,000.............13
6
4
2
3
3
Employment
Full Time ......................21
Part Time .....................14
Retired .........................22
11
1
4
2
Region
Northeast .....................15
Midwest........................19
South ...........................24
West.............................18
3
4
7
4
16

Only All-Natural/Organic Insect Controls
Seven percent or 6 million households in the U.S. with a yard or garden will apply only all-natural/
organic insect controls in 2004. Of these households, 2 million are 55 years of age and older, 2 million
are 45- 54 years of age, one million are 18-34 years of age, and one million are 35-44 years of age.
More households with some college education (3 million) will apply only all-natural/organic insect
controls this year than those with college educations (2 million) or households with a high school or
less education (1 million). More married households (4 million) will apply only all-natural/organic
insect controls than 1-person households (1 million) or separated, divorced, or widowed households
(1 million). Three million households that are employed full-time will apply only all-natural/organic
insect controls compared to one million that are employed part-time, one million that are retired,
and one million that are unemployed or students. More households in the South (2 million) and West
(2 million) will apply only all-natural/organic insect controls this year than households in the Midwest
(1 million) and Northeast (1 million). Two million households with annual incomes of $75,000 and
over will apply only all-natural/organic insect controls this year compared to one million with incomes
of $50-74,999, one million with incomes of $35-49,999, one million with incomes under $35,000, and
one million with undesignated incomes. More 3- to 4-person households (2 million) and 2-person households (2 million) will apply only all-natural/organic insect controls this year than 1-person households
(1 million) and 5- or more-person households (1 million). Four million households with no children at
home will apply only all-natural/organic insect controls this year compared to 2 million households that
have children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
Total
Sex
Male ................................4
Female ............................9
2
4
Age
18-34...............................5
35-44...............................7
45-54..............................10
55 & over ........................6
Education
College Graduate............7
Some College .................7
High School or less.........6
2
3
1
1
1
2
2
Marital Status
Married............................7
Single ..............................7
Sep./Div./Widow..............7
4
1
1
Sex & Age

Men 18-34.......................4
Men 35-44.......................4
Men 45-54.......................5
Men 55 & over ................4
Women 18-34 .................6
Women 35-44 ................10
Women 45-54 ................14
Women 55 & over...........8
1
.5
.5
1
1
1
1
1
Children in house............6
No children in house.......7
Household Size
1 Person .........................8
2 Person .........................7
3-4 Person ......................7
5 or more ........................4
Households
with A Yard
or Garden
% Mil.
Total
Income
$75,000 and over............7
$50-$74,999....................7
$35-$49,999....................6
Under $35,000 ................7
Undesignated..................7
2
1
1
1
1
2
4
Employment
Full Time .........................7
Part Time ........................5
Retired ............................5
Unemployed/Student ......7
3
1
1
1
1
2
2
1
Region
Northeast ........................8
Midwest...........................5
South ..............................7
West................................8
1
1
2
2
17
Lawn and Garden Weed Controls

Used in 2004
n total, 58 percent of the 90 million U.S. households with a yard or garden say they will apply or hire
someone to apply either chemical weed controls, all-natural/organic weed controls, or both in 2004.
Thats an estimated 52 million households that say they will apply weed controls this year.
Twenty-seven percent of households with a yard or garden or an estimated 24 million households say
they will not apply any type of weed control in 2004. And 15 percent of households with a yard or garden or an estimated 14 million households say they dont know if they will apply weed controls in 2004.
Twenty-seven percent or an estimated 24 million households with a yard or garden will apply both
chemical and all-natural/organic weed controls in 2004. Twenty-five percent or an estimated 23 million
households with a yard or garden will apply only chemical weed controls in 2004. And 6 percent of
households or an estimated 5 million households with a yard or garden will apply only all-natural/
organic weed controls in 2004.
Households With
Yard or Garden
Type of Weed Control Used
Mil.
Will use both chemical and all-natural/organic weed controls........................................................27
24
Will use only chemical weed controls .............................................................................................25
23
Will use only all-natural/organic weed controls................................................................................6
Will not apply any weed controls ....................................................................................................27
24
Dont Know......................................................................................................................................15
14
TOTAL............................................................................................................................................100
90
18

Both Chemical and All-Natural/Organic Weed Controls
The largest percentage (27 percent) and number of all households in the U.S. with a yard or garden (24 million) will apply both chemical and all-natural/organic weed controls in 2004. Of these households, the largest
number are 55 years of age and older (9 million) followed by households 45-54 years of age (5 million), 35-44
years of age (5 million), and households 18-34 years of age (5 million). More households with college graduates
(11 million) will apply both chemical and all-natural/organic weed controls than those with some college education (10 million) or households with a high-school education or less (3 million). More married households (16
million) will apply chemical and all-natural/organic weed controls than single households (3 million) or separated, divorced, or widowed households (5 million). Fourteen million households that are employed full-time will
apply chemical and all-natural/organic weed controls compared to 2 million that are employed part-time, 6 million that are retired, and 2 million that are unemployed or students. More households in the South (8 million),
West (6 million), and Midwest (6 million) will apply both chemical and all-natural/organic weed controls this
year than households in the Northeast (4 million). Eight million households with annual incomes of $75,000
and over will apply both chemical and all-natural/organic weed controls this year compared to 5 million
households with incomes of $50-74,999, 3 million with incomes of $35-49,999, 5 million with incomes under
$35,000, and 3 million households with undesignated incomes. More 3- to 4-person households (8 million)
and 2-person households (8 million) will apply both chemical and all-natural/organic weed controls this year
than 1-person households (4 million) and 5- or more-person households (4 million). Thirteen million households with no children at home will apply both chemical and all natural weed controls this year compared to
11 million households with children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
27
24
Total
27
24
Sex
Male ...............................29
Female ...........................25
13
11
Age
18-34..............................20
35-44..............................26
45-54..............................33
55 & over .......................30
Education
Some College ................28
11
10
3
5
5
5
9
Marital Status
Married...........................31
Single .............................16
Sep./Div./Widow.............26
16
3
5
Sex & Age

Men 18-34......................21
Men 35-44......................28
Men 45-54......................40
Men 55 & over ...............32
Women 18-34 ................20
Women 35-44 ................23
Women 45-54 ................27
Women 55 & over..........29
3
3
3
4
3
2
2
4
Household Size
1 Person ........................25
2 Person ........................30
3-4 Person .....................25
5 or more .......................28
Households
with A Yard
or Garden
% Mil.
Total
27
24
Income
$75,000 and over...........31
$50-$74,999...................29
$35-$49,999...................26
Under $35,000 ...............22
Undesignated.................27
8
5
3
5
3
11
13
Employment
Full Time ........................28
Part Time .......................23
Retired ...........................33
14
2
6
2
4
8
8
4
Region
Northeast .......................22
Midwest..........................29
South .............................26
West...............................31
4
6
8
6
19
Profile of Households That Use Only Chemical Weed Controls

Twenty-five percent or 23 million households in the U.S. with a yard or garden will apply only
chemical weed controls in 2004. Of these households, the largest number are 55 years of age and older
(8 million) followed by households 35-44 years of age (6 million), 18-34 years of age (5 million), and
households 45-54 years of age (4 million). More households with college graduates (11 million) will
apply only chemical weed controls this year than those with some college education (9 million) or
households with a high-school education or less (3 million). More married households (16 million)
will apply only chemical weed controls than single households (3 million) or separated, divorced, or
widowed households (4 million). Fourteen million households that are employed full-time will apply
only chemical weed controls compared to 2 million that are employed part-time, 5 million that are
retired, and 2 million that are unemployed or students. More households in the South (8 million)
will apply only chemical weed controls this year than households in the Midwest (6 million), West
(5 million), and Northeast (5 million). Nine million households with annual incomes of $75,000 and
over will apply only chemical weed controls this year compared to 5 million households with incomes
of $50-74,999, 3 million with incomes of $35-49,999, 3 million with incomes under $35,000, and
3 million households with undesignated incomes. More 3- to 4-person households (8 million) and
2-person households (7 million) will apply only chemical weed controls this year than 1-person households (3 million) and 5- or more-person households (5 million). Twelve million households with no
children at home will apply only chemical weed controls this year, one million more than the 11 million
households that have children at home that will apply only chemical weed controls in 2004.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
25
23
Total
25
23
Sex
Male .............................29
Female.........................22
13
10
Age
18-34............................18
35-44.............................2
45-54............................25
55 & over .....................31
Education
Some College ..............23
11
9
3
5
6
4
8
Marital Status
Married.........................31
Single...........................15
Sep./Div./Widow...........22
16
3
4
Sex & Age

Men 18-34 ...................21
Men 35-44 ...................29
Men 45-54 ...................29
Men 55 & over .............36
Women 18-34 ..............16
Women 35-44 ..............28
Women 45-54 ..............21
Women 55 & over........25
3
3
2
5
2
3
2
3
11
12
Household Size
1 Person ......................20
2 Person ......................28
3-4 Person ...................26
5 or more .....................26
3
7
8
5
Households
with A Yard
or Garden
% Mil.
Total
25
23
Income
$75,000 and over.........35
$50-$74,999.................27
$35-$49,999.................27
Under $35,000.............15
9
5
3
3
3
Employment
Full Time ......................26
Part Time .....................21
Retired .........................30
14
2
5
2
Region
Northeast .....................22
Midwest........................27
South ...........................27
West.............................24
5
6
8
5
20

Only All-Natural/Organic Weed Controls
Six percent or 5 million households in the U.S. with a yard or garden will apply only all-natural/organic weed controls in 2004. Of these households, 2 million are 55 years of age and older, one million are
45-54 years of age, one million are 18-34 years of age, and one million are 35-44 years of age. Two
million households with members who are college graduates will apply only all-natural/organic weed
controls this year, 2 million households whose members have attended college and one million households
with a high-school education or less will apply only all-natural/organic weed controls in 2004. More married households (3 million) will apply only all-natural/organic weed controls than 1-person households
(1 million) or separated, divorced, or widowed households (1 million). Three million households that are
employed full-time will apply only all-natural/organic weed controls in 2004 compared to 500,000 that
are employed part-time, one million that are retired, and 500,000 that are unemployed or students. More
households in the South (2 million) will apply only all-natural/organic weed controls this year than households in the West (1 million), Midwest (1 million), and Northeast (1 million). One million households
with annual incomes of $75,000 and over will apply only all-natural/ organic weed controls this year
compared to one million households with incomes of $50-74,999, one million with incomes of $35-49,999,
one million with incomes under $35,000, and one million households with undesignated incomes. More
3- to 4-person households (2 million) will apply only all-natural/organic weed controls this year than
2-person households (1 million), 1-person households (1 million), and 5- or more-person households
(1 million). Three million households with no children at home will apply only all-natural/organic weed
controls this year compared to 2 million households that have children at home.
Households
with A Yard
or Garden
% Mil.
Total
Households
with A Yard
or Garden
% Mil.
Total
Sex
Male ................................4
Female ............................7
2
3
Age
18-34...............................4
35-44...............................7
45-54...............................8
55 & over ........................5
Education
College Graduate............6
Some College .................6
High School or less.........4
2
2
1
1
1
1
2
Marital Status
Married............................6
Single ..............................6
Sep./Div./Widow..............5
3
1
1
Sex & Age

Men 18-34.......................4
Men 35-44.......................4
Men 45-54.......................4
Men 55 & over ................4
Women 18-34 .................4
Women 35-44 .................9
Women 45-54 ................11
Women 55 & over...........6
.5
.5
.5
.5
.5
1
1
1
Children in house............5
No children in house.......6
Household Size
1 Person .........................6
2 Person .........................6
3-4 Person ......................6
5 or more ........................5
Households
with A Yard
or Garden
% Mil.
Total
Income
$75,000 and over............5
$50-$74,999....................5
$35-$49,999....................6
Under $35,000 ................6
Undesignated..................6
1
1
1
1
1
2
3
Employment
Full Time .........................6
Part Time ........................5
Retired ............................4
Unemployed/Student ......7
3
.5
1
.5
1
1
2
1
Region
Northeast ........................6
Midwest...........................6
South ..............................6
West................................5
1
1
2
1
21
Types of U.S. Gardeners
e have classified the types of gardeners in the U.S. based on the fertilizers, insect controls,
and weed controls that they use. Households that use only chemical fertilizers, insect controls,
and weed controls are Chemical Gardeners. Those that use a combination of both chemical
and all-natural/organic fertilizers, insect controls, and weed controls are Hybrid Gardeners. Those
that use only all-natural/organic fertilizers, insect controls, and weed controls are Organic Gardeners.
And those that do not use any type of fertilizers, insect controls, and weed controls are Do-Nothing
Gardeners.
As the following table shows, Chemical Gardeners make up the largest segment followed by Hybrid
Gardeners, Do-Nothing Gardeners, and Organic Gardeners. Of the 90 million U.S. households with a
yard or garden in 2004, 39 percent or an estimated 35 million households were Chemical Gardeners
that used only chemical fertilizers, insect controls, and weed controls. Thirty-five percent or an estimated
31 million households in 2004 were Hybrid Gardeners that used both chemical and all-natural/organic
fertilizers, insect controls, and weed controls. Thirteen percent or an estimated 12 million households
were Do-Nothing Gardeners. And five percent or an estimated 5 million households were Organic
Gardeners that used only all-natural/organic fertilizers, insect controls, and weed controls.
Households With
Yard or Garden
Type of Gardener
Mil.
Chemical Gardener .................................................................................................................................39

Use only chemical fertilizer and/or
Use only chemical insect controls and/or
Use only chemical weed controls
35
Hybrid Gardener ......................................................................................................................................35

Use both chemical and all-natural/organic fertilizers and/or
Use both chemical and all-natural/organic insect controls and/or
Use both chemical and all-natural/organic weed controls
31
Organic Gardener.....................................................................................................................................5
Use only all-natural/organic fertilizers and/or
Use only all-natural/organic insect controls and/or
Use only all-natural/organic weed controls
Do-Nothing Gardener ..............................................................................................................................13

Use no fertilizers,
Use no insect controls, and
Use no weed controls
12
Dont Know ...............................................................................................................................................8
TOTAL ....................................................................................................................................................100
90
22
Profile of Chemical Gardeners

The 35 million households in the U.S. that are Chemical Gardeners are equally divided among men
(50 percent) and women (50 percent). More Chemical Gardeners are 55 years of age and older (36
percent) than 18-34 years of age (23 percent), 35-44 years of age (23 percent), or 45-54 years of age (18
percent). Households whose members are college graduates make up 45 percent of Chemical Gardeners
followed by households who have attended college (38 percent) and those with a high-school education
or less (16 percent). More than 2 out of 3 Chemical Gardeners (67 percent) are married, 22 percent are
separated, divorced, or widowed, and 11 percent are single. The majority of Chemical Gardeners are
employed full-time (59 percent), 23 percent are retired, 9 percent are employed part-time, and 9 percent
are unemployed or students. More Chemical Gardeners had annual household incomes of $75,000 and
over (34 percent) than $50-$74,999 (20 percent), $35-$49,999 (13 percent), or under $35,000 (18 percent). Thirty-six percent of Chemical Gardeners live in the South, 24 percent live in the Midwest, 21
percent in the West, and 19 percent in the Northeast. You find more Chemical Gardeners in 3- to
4-person households (36 percent) than in 2-person households (33 percent), 1-person households (17
percent), and 5- or more-person households (14 percent). And more Chemical Gardeners live in households with no children at home (54 percent) than in households with children at home (46 percent).
Chemical
Gardening
Households
% Mil.
Total
39
Sex
Male ...........................50
Female .......................50
35
Chemical
Gardening
Households
% Mil.
Total
39
35
17.5
17.5
Education
College Graduate.......45
Some College ............38
High School or less....16
15.7
13.3
5.6
Age
18-34..........................23
35-44..........................23
45-54..........................18
55 & over ...................36
8.1
8.1
6.3
12.6
Marital Status
Married.......................67
Single .........................11
Sep./Div./Widow .........22
23.5
3.9
7.7
Sex & Age

Men 18-34..................12
Men 35-44..................12
Men 45-54..................10
Men 55 & over ...........20
Women 18-34.............11
Women 35-44 ............12
Women 45-54 .............9
Women 55 & over ......16
4.2
4.2
3.5
7.0
3.9
4.2
3.1
5.6
Children in house.......46
No children in house ..54
16.1
18.9
Household Size
1 Person.....................17
2 Person.....................33
3-4 Person .................36
5 or more ...................14
5.9
11.6
12.6
4.9
Chemical
Gardening
Households
% Mil.
Total
39
35
Income
$75,000 and over.......34
$50-$74,999...............20
$35-$49,999...............13
Under $35,000 ...........18
Undesignated.............15
11.9
7.0
4.5
6.3
5.3
Employment
Full Time ....................59
Part Time.....................9
Retired .......................23
Unemployed/Student ..9
20.7
3.1
8.1
3.1
Region
Northeast ...................19
Midwest......................24
South..........................36
West ...........................21
6.7
8.4
12.6
7.3
23
Profile of Hybrid Gardeners

The 31 million households in the U.S. that are Hybrid Gardeners are nearly equally divided among
men (47 percent) and women (53 percent). More Hybrid Gardeners are 55 years of age and older (32
percent) than 18-34 years of age (26 percent), 35-44 years of age (20 percent), or 45-54 years of age
(22 percent). Households whose members are college graduates make up 43 percent of Hybrid Gardeners
followed by households who have attended college (41 percent) ,and those with a high-school education
or less (16 percent). Sixty percent of Hybrid Gardeners are married, 23 percent are separated, divorced,
or widowed, and 17 percent are single. The majority of Hybrid Gardeners are employed full time (56
percent), 19 percent are retired, 11 percent are employed part time, and 14 percent are unemployed or
students. More Hybrid Gardeners had annual household incomes of $75,000 and over (27 percent) than
$50-$74,999 (19 percent), $35-$49,999 (13 percent), or under $35,000 (25 percent). Thirty-one percent
of Hybrid Gardeners live in the South, 24 percent live in the West, 23 percent in the Midwest and 22
percent in the Northeast. You find more Hybrid Gardeners in 3- to 4-person households (39 percent)
than in 2-person households (31 percent), 1-person households (19 percent), and 5- or more-person
households (15 percent). And more Hybrid Gardeners live in households with no children at home
(54 percent) than in households with children at home (46 percent).
Hybrid
Gardening
Households
%
Mil.
Total
35
Sex
Male .............................47
Female.........................53
31
Hybrid
Gardening
Households
% Mil.
Total
35
31
14.6
16.4
Education
Some College ..............41
13.3
12.7
4.9
Age
18-34............................26
35-44............................20
45-54............................22
55 & over .....................32
8.1
6.2
6.8
9.9
Marital Status
Married.........................60
Single...........................17
Sep./Div./Widow...........23
18.6
5.3
7.1
Sex & Age

Men 18-34 ...................12
Men 35-44 ...................10
Men 45-54 ....................9
Men 55 & over .............16
Women 18-34 ..............14
Women 35-44 ..............11
Women 45-54 ..............12
Women 55 & over........16
3.7
3.1
2.8
4.9
4.3
3.4
3.7
4.9
14.3
16.7
Household Size
1 Person ......................19
2 Person ......................31
3-4 Person ...................39
5 or more .....................15
5.9
9.6
12.1
4.7
Hybrid
Gardening
Households
% Mil.
Total
35
31
Income
$75,000 and over.........27
$50-$74,999.................19
$35-$49,999.................13
Under $35,000.............25
8.4
5.9
4.0
7.8
4.9
Employment
Full Time ......................56
Part Time .....................11
Retired .........................19
17.4
3.4
5.9
4.3
Region
Northeast .....................22
Midwest........................23
South ...........................31
West.............................24
6.8
7.1
9.6
7.4
24
Profile of Organic Gardeners

There are 5 million households in the U.S. that include Organic Gardeners. In these households, more
women (71 percent) than men (29 percent) are Organic Gardeners. More Organic Gardeners are 45-54
years of age (31 percent) than 18-34 years of age (24 percent), 35-44 years of age (23 percent), or 55
years of age and older (22 percent). Households whose members have attended college make up 47
percent of Organic Gardeners followed by households who are college graduates (39 percent) and those
with a high-school education or less (14 percent). Sixty-six percent of Organic Gardeners are married,
23 percent are single, and 11 percent are separated, divorced, or widowed. Most Organic Gardeners are
employed full time (57 percent), 14 percent are retired, 10 percent are employed part-time, and 19 percent are unemployed or students. More Organic Gardeners had annual household incomes of $75,000
and over (25 percent) and $35,000 or less (25 percent) than $50-$74,999 (18 percent) or under $35$49,999 (14 percent). Thirty percent of Organic Gardeners live in the Northeast, 30 percent live in the
South, 20 percent in the Midwest, and 20 percent in the West. You find more Organic Gardeners in
3- to 4-person households (36 percent) than in 2-person households (31 percent), 1-person households
(17 percent), and 5- or more-person households (17 percent). More Organic Gardeners live in households with no children at home (59 percent) than in households with children at home (41 percent).
The following table provides the details.
Organic
Gardening
Households
%
Mil.
Total
Sex
Male .............................29
Female.........................71
Organic
Gardening
Households
%
Mil.
Total
1.5
3.5
Education
Some College ..............47
1.9
2.3
0.7
Age
18-34............................24
35-44............................23
45-54............................31
55 & over .....................22
1.2
1.2
1.5
1.1
Marital Status
Married.........................66
Single...........................23
Sep./Div./Widow...........11
3.3
1.1
0.5
Sex & Age

Men 18-34 ....................7
Men 35-44 ....................7
Men 45-54 ....................8
Men 55 & over ..............6
Women 18-34 ..............16
Women 35-44 ..............16
Women 45-54 ..............23
Women 55 & over........15
0.3
0.3
0.4
0.3
0.8
0.8
1.1
0.7
2.1
2.9
Household Size
1 Person ......................17
2 Person ......................31
3-4 Person ...................36
5 or more .....................17
0.9
1.5
1.8
0.9
Organic
Gardening
Households
%
Mil.
Total
Income
$75,000 and over.........25
$50-$74,999.................18
$35-$49,999.................14
Under $35,000.............25
1.3
0.9
0.7
1.3
0.9
Employment
Full Time ......................57
Part Time .....................10
Retired .........................14
2.9
0.5
0.7
0.9
Region
Northeast .....................30
Midwest........................20
South ...........................30
West.............................20
1.5
1.0
1.5
1.0
25
Profile of Do-Nothing Gardeners

The 12 million households in the U.S. that are Do-Nothing Gardeners are equally divided among men
(50 percent) and women (50 percent). More Do-Nothing Gardeners are 18 to 34 years of age (40 percent)
than 35-44 years of age (25 percent), 45-54 years of age (13 percent), or 55 years of age and older
(22 percent). Households whose members have attended college make up 45 percent of Do-Nothing
Gardeners followed by households who are college graduates (33 percent) and those with a high-school
education or less (22 percent). Thirty-nine percent of Do-Nothing Gardeners are married, 27 percent are
separated, divorced, or widowed, and 34 percent are single. The majority of Do-Nothing Gardeners are
employed full-time (55 percent), 13 percent are retired, 13 percent are employed part-time, and 19 percent are unemployed or students. More Do-Nothing Gardeners had annual household incomes less than
$35,000 (37 percent) than $75,000 and over (14 percent), $50-$74,999 (14 percent), or under $35$49,999 (17 percent). Thirty percent of Do-Nothing Gardeners live in the Northeast, 28 percent live in
the South, 23 percent in the Midwest and 19 percent in the West. You find more Do-Nothing Gardeners
in 1-person households (30 percent) than in 2-person households (26 percent), 3- to 4-person households
(29 percent), and 5- or more-person households (15 percent). More Do-Nothing Gardeners live in households with no children at home (59 percent) than in households with children at home (41 percent).
The following table provides the details.
Do-Nothing
Gardening
Households
%
Mil.
Total
13
Do-Nothing
Gardening
Households
%
Mil.
12
Total
13
Sex
Male .............................50
Female.........................50
6.0
6.0
Education
Some College ..............45
3.9
5.4
2.6
Age
18-34............................40
35-44............................25
45-54............................13
55 & over .....................22
4.8
3.0
1.6
2.6
Marital Status
Married.........................39
Single...........................34
Sep./Div./Widow...........27
4.7
4.1
3.2
Sex & Age

Men 18-34 ...................21
Men 35-44 ...................14
Men 45-54 ....................6
Men 55 & over ..............9
Women 18-34 ..............19
Women 35-44 ..............11
Women 45-54 ...............7
Women 55 & over........12
2.5
1.7
0.7
1.1
2.3
1.3
0.8
1.4
4.9
7.1
Household Size
1 Person ......................30
2 Person ......................26
3-4 Person ...................29
5 or more .....................15
12
3.6
3.1
3.5
1.8
Do-Nothing
Gardening
Households
%
Mil.
Total
13
12
Income
$75,000 and over.........14
$50-$74,999.................14
$35-$49,999.................17
Under $35,000.............37
1.7
1.7
2.0
4.4
2.2
Employment
Full Time ......................55
Part Time .....................13
Retired .........................13
6.6
1.6
1.6
2.3
Region
Northeast .....................30
Midwest........................23
South ...........................28
West.............................19
3.6
2.8
3.4
2.3
26
Profile of Households That Purchased

Fertilizers, Insect Controls, and Weed Controls
f the 71 million households in the U.S. that purchased fertilizer, insect controls, or weed controls in
2004, 30 percent were households whose members are 55 years of age and older, 28 percent were
households 18-34 years old, 22 percent were households 35-44 years old, and 19 percent were households 45-54 years old. About the same percentage of men (49 percent) as women (51 percent) purchased fertilizer, insect controls, or weed controls in 2004. Households with members who are college graduates were
42 percent of all those who purchased fertilizer, insect controls, and weed controls in 2004 followed by households who have attended college (41 percent) and those with a high-school education or less (17 percent).
Sixty-one percent of households that purchased fertilizer, insect controls, or weed controls in 2004 were married, 20 percent were single, and 19 percent are separated, divorced, or widowed. Most households that purchased fertilizer, insect controls, or weed controls in 2004 were employed full-time (57 percent), 19 percent
were retired, 11 percent were employed part-time, and 13 percent were unemployed or students. Households
with annual household incomes of $75,000 and over made up 27 percent of those that purchased fertilizer,
insect controls, or weed controls in 2004 followed by households with incomes of $35,000 or less (24 percent), those with incomes of $50-$74,999 (18 percent), and those with incomes of $35-$49,999 (13 percent).
Thirty-three percent of all households that purchased fertilizer, insect controls, or weed controls in 2004 live
in the South, 23 percent live in the Midwest, 22 percent live in the Northeast, and 22 percent live in the West.
Thirty-five percent of those that purchased fertilizer, insect controls, or weed controls in 2004 were 3- to 4person households, 30 percent were 2-person households, 20 percent were 1-person households, and 15 percent were households with 5 or more members. More households that purchased fertilizer, insect controls, or
weed controls in 2004 had no children at home (55 percent) than those with children at home (45 percent).
Households that spent more than the national average of $100 on fertilizer, insect controls, and weed
controls in 2004 included men, households 45 years of age and older, college graduates, married households, households with annual incomes of $35,000 and over, households in the Midwest and South, 5or more-person households, and households with children at home.
Of the $8.528 billion spent on fertilizer, insect controls, and weed controls in 2004, men accounted for 52
percent of sales and women 48 percent of sales. Households 55 years of age and older accounted for 31 percent of sales, households 18-34 years of age accounted for 26 percent of sales, households 35-44 years of
age accounted for 22 percent of sales, and households 45-54 accounted for 21 percent of sales. College-educated households accounted for 48 percent of sales followed by households whose members have attended
college (37 percent) and households with a high-school education or less (15 percent). Married households
accounted for 70 percent of sales, 1-person households for 16 percent of sales, and separated, divorced, or
widowed households for 14 percent of sales. Households that are employed full-time accounted for 60 percent of sales, retirees for 20 percent of sales, households employed part-time for 12 percent of sales, and
those that are unemployed or students for 8 percent of sales. Households with annual incomes of $75,000
and over accounted for 36 percent of sales, those with incomes of $50-$75,000 for 21 percent of sales,
households with incomes under $35,000 for 20 percent of sales, and those with incomes of $35-$49,999 for
15 percent of sales. Thirty-seven percent of sales of fertilizer, insect controls, and weed controls in 2004 were
in the South, 24 percent in the Midwest, 21 percent in the West, and 18 percent in the Northeast. Households
with 3 to 4 members accounted for 34 percent of sales in 2004, 2-person households for 29 percent of sales,
5- or more-person households for 19 percent of sales, and 1-person households for 18 percent of sales. Fiftyfour percent of sales of fertilizer, insect controls, and weed controls in 2004 were made to households with
no children at home and 46 percent of sales were made to households with children at home.
27
Profile of Households That Purchased Fertilizers, Insect Controls, and Weed Controls
Type of
Gardener
Households
Mil.
2004 Average $ Spent

$
2004 Total $ Spent

%
100
71
100
100
Sex
Male ...............................................49
Female ...........................................51
35
36
105
95
52
48
Age
18-34..............................................28
35-44..............................................22
45-54..............................................19
55 & over........................................30
20
16
13
21
90
99
110
102
26
22
21
31
Sex & Age

Men 18-34......................................14
Men 35-44......................................11
Men 45-54.......................................9
Men 55 & over ...............................15
Women 18-34 ................................14
Women 35-44 ................................11
Women 45-54 ................................10
Women 55 & over ..........................15
10
8
6
11
10
8
7
11
110
83
106
115
70
115
113
89
15
9
9
18
10
13
11
13
Education
College Graduate...........................42
Some College ................................41
High School or less........................17
30
29
12
114
89
89
48
37
15
Marital Status
Married...........................................61
Single .............................................20
Sep./Div./Widow ............................19
43
14
13
111
79
69
70
16
14
Children in house ...........................45
No children in house......................55
32
39
103
97
46
54
Household Size
1 Person.........................................20
2 Person.........................................30
3-4 Person .....................................35
5 or more .......................................15
14
21
25
11
90
97
96
128
18
29
34
19
Income
$75,000 and over...........................27
$50-$74,999...................................18
$35-$49,999...................................13
Under $35,000 ...............................24
Undesignated.................................18
19
13
9
17
13
126
107
107
77
44
36
21
15
20
8
Employment
Full Time ........................................57
Part Time........................................11
Retired............................................19
Unemployed/Student.....................13
40
8
13
9
100
101
97
63
60
12
20
8
Region
Northeast .......................................22
Midwest .........................................23
South..............................................33
West ...............................................22
16
16
23
16
81
103
112
97
18
24
37
21
Total
28
Fertilizer, Insect Control, and Weed Control

Market Size and Segmentation
f the 90 million households in the U.S. with a yard or garden, 79 percent or an estimated 71
million households purchased fertilizer, insect controls, and weed controls that they applied themselves or hired someone to apply for them in 2004. These households spent an average of $100
per household in 2004 on fertilizers, insect controls, and weed controls and a total of $8.528 billion.
Chemical Gardeners, people who will use only chemical fertilizers, insect controls, and/or weed
controls on their yards and gardens in 2004, are the largest group. Thirty-nine percent of all households
with a yard or garden in 2004 or 35.1 million households were Chemical Gardeners. In 2004, Chemical
Gardeners spent an average of $121.30 per household and a total of $4.257 billion on chemical fertilizers, insect controls, and weed controls. Fifty percent of all sales of fertilizer, insect controls, and weed
controls in 2004 were made to Chemical Gardeners.
Hybrid Gardeners, people who will use both chemical and all-natural/organic fertilizers, insect
controls, and/or weed controls on their yards and gardens in 2004, are the second largest group. Thirtyfive percent of all households with a yard or garden in 2004 or 31.5 million households were Hybrid
Gardeners. In 2004, Hybrid Gardeners spent an average of $121.40 per household and a total of $3.824
billion on chemical and all-natural/organic fertilizers, insect controls, and weed controls. Forty-five
percent of all sales of fertilizer in 2004 were made to Hybrid Gardeners.
Organic Gardeners, people who will use only all-natural/organic fertilizers, insect controls, and/or
weed controls on their yards and gardens in 2004, are the third largest group. Five percent of all
households with a yard or garden in 2004 or 4.5 million households were Organic Gardeners. In
2004, Organic Gardeners spent an average of $99.40 per household and a total of $447 million on
all-natural/organic fertilizers, insect controls, and weed controls. Five percent of all sales of fertilizer
in 2004 were made to Hybrid Gardeners.
Do-Nothing Gardeners did not purchase or spend money on any fertilizers, insect controls, or weed
controls in 2004. No data is available to estimate sales to households that said they dont know if
their household will purchase fertilizer, insect controls, and weed controls this year.
Type of
Gardener
Organic
Households
%
Mil.
$ Spent in 2004
Avg.
Total (mil.)
% of
Total Sales
$99.4
$447
Chemical
39
35
$121.3
$4,257
50
Hybrid
35
31
$121.4
$3,824
45
Do-Nothing
13
12
$0
$0
Dont Know
NA
NA
100
90
$99.7
$8,528
100
TOTAL
Note: Totals may not add due to rounding.
29
What Is Organic Gardening?

By Scott Meyer, Editor, Organic Gardening Magazine
he simple answer is that organic gardeners don't use synthetic fertilizers or pesticides. But organic
gardening is an all-natural approach that encompasses much more than what you don't do. We
organic gardeners think of our efforts in terms of a complete eco-system that begins with the soil
and includes the water supply, insects, wildlife, and even people. Since the soil is the starting point, successful all-natural/organic gardeners focus a lot of their attention on it. Our goal is to continually replenish the nutrients and organic matter in the soil, mimicking as closely as possible the way that Nature
does this through its cycle of birth, growth, decay, and regeneration.
The other key to growing naturally is to choose plants suited to the site. Plants adapted to the climate
and conditions are generally able to grow without a lot of attention or input from the gardener.
In contrast, a plant that is not right for the site will be stressed and, like a person, become susceptible
to problems.
When problems do arise in an all-natural garden, the first response must be observation. What are
the symptoms? What exactly is causing the problem: an insect pest, a disease, a nutritional deficiency,
or something else? What is the extent of the damage? Will the plant continue to grow and produce as
expected despite the problem?
Once a problem and its cause are positively identified, organic gardeners prefer to first encourage
Nature to take its course. Thats why we include plants that attract beneficial insects (such as ladybugs)
and make our gardens inviting to birds, toads, snakes, and other wildlife that consume problem insects.
Where natural forces alone dont solve a problem, we favor the least-invasive solutions. We choose
products that specifically target the problem and avoid broad-spectrum treatments as much as possible, even those that are naturally derived, because they also affect beneficial insects and may disrupt the
natural balance.
In fact, organic gardening may be best described as a collaboration with Nature to create a space
thats beautiful and productive for people, yet also hospitable to all the other creatures that share it.
We submit that this collaboration is the true essence of gardening, and its most valuable yield for the
gardener is a deep connection to the world and a sense of awe at the wonders of creation.
30
Main Reasons Why People Use Only

All-Natural/Organic Gardening Methods
he 2004 Environmental Lawn & Garden Survey asked respondents who were classified as
Organic Gardeners because they use only all-natural/organic fertilizer, insect controls, and weed
controls why they use only all-natural/organic gardening methods. The top 5 reasons Organic
Gardening households gave for using all-natural/organic gardening methods reflect their interest in being
environmentally responsible and their concern for health and well being: its better for the environment
(91 percent); to reduce the risk of exposure to chemicals in my yard (75 percent); to reduce water pollution through fertilizer runoff (61 percent); it fits my way of life (58 percent); and its nutritionally better
for me and my family (56 percent). For this group, it appears that using all-natural/organic gardening
methods is part of an overall lifestyle. Not surprisingly, Organic Gardeners scored higher on the
Environmental Scorecard than both Chemical and Hybrid Gardeners.
A higher percentage of Organic Gardeners grow their own vegetables (41 percent) than Chemical
Gardeners (31 percent) or Hybrid Gardeners (38 percent). Organic Gardeners are also more likely
to grow their own herbs, fruit, and berries than Chemical Gardeners or Hybrid Gardeners. Organic
Gardeners interest in food gardening is reflected in the other main reasons they give for using allnatural/organic gardening methods: to produce safe produce (49 percent); to protect my childs food
from exposure to chemicals (39 percent); it tastes better (34 percent); to teach my children about
gardening, food, and the environment (21 percent); and I grow more food this way (17 percent).
Organic Gardeners appear to value the personal benefits and tangible results obtained from using
all-natural/organic gardening methods.
% of Organic
Reasons People Use Organic Gardening Methods
Gardening Households
Its better for the environment .................................................................................................................91

To reduce the risk of exposure to chemicals in my yard ........................................................................75
To reduce water pollution through fertilizer runoff ..................................................................................61
It fits in with my way of life (philosophy of living) ...................................................................................58
Its better (nutritionally) for me and for my family ...................................................................................56
To produce my own safe, fresh produce ................................................................................................49
To protect my childs food from exposure to chemicals.........................................................................39
Organically grown food tastes better ......................................................................................................34
To teach my kids about gardening, food, and the environment .............................................................21
I grow more food this way.......................................................................................................................17
Organic food isnt readily available where I live .......................................................................................9
I can sell my produce for extra income ...................................................................................................1
Other reasons ...........................................................................................................................................8
Note: Totals add to more than 100% due to multiple responses.
31
Main Reasons Why People Dont Currently

Use All-Natural/Organic Gardening Methods
he main reasons given by Chemical and Hybrid Gardeners for why they dont currently use all-natural/organic gardening methods suggest that there is a lack of understanding and readily available
information about all-natural/organic gardening methods, how all-natural/organic lawn and garden
products work, what products are available, and how much they cost. The top 5 reasons why Chemical
and Hybrid Gardeners dont use all-natural/organic gardening methods are: its too expensive (32 percent);
Ive never considered or really thought about using all-natural/organic gardening methods (30 percent); I
dont think it worksIll still have problems with fertility, weeds, pests (29 percent); I need more information about how to garden organically (28 percent); and I cant find the right products (fertilizers, insect
controls, weed controls) to buy (23 percent).
Chemical and Hybrid Gardeners gave different reasons for why they dont currently use all-natural/
organic gardening methods. More Chemical Gardeners (39 percent) never considered or thought about
using all-natural/organic gardening methods than Hybrid Gardeners (18 percent). More Chemical
Gardeners (31 percent) said they dont think all-natural/organic gardening methods work than Hybrid
Gardeners (27 percent). More Chemical Gardeners (13 percent) also think that all-natural/organic gardening is more work and not necessary compared with Hybrid Gardeners (8 percent). These results
suggest that Hybrid Gardeners may be more open to trying all-natural/organic gardening methods than
Chemical Gardeners. Twenty-eight percent of Hybrid Gardeners say the reason why they dont currently
use all-natural/organic gardening methods is that they cant find the right products to buy. This suggests
there would be more demand for all-natural/organic products if they were readily available and were
supported by good how-to information.
% of Chemical and Hybrid

Reasons People Dont Use All-Natural/Organic Gardening Methods
Its too expensive ....................................................................................................................................32

Ive never considered or really thought about using all-natural/organic gardening methods ................30
I dont think it works, will still have problems with fertility, weeds, pests ..............................................29
Need more information about how to garden organically ......................................................................28
Cant find the right products to buy (fertilizers, insect controls, weed controls)....................................23
Dont have enough time ..........................................................................................................................15
Think using chemicals improves my garden/yard...................................................................................14
This its too much work, not necessary ..................................................................................................11
Cant buy all-natural/organic product easily where I live .........................................................................8
Other.........................................................................................................................................................4
Dont Know...............................................................................................................................................7
32
All-Natural/Organic Gardening Forecast
he 2004 Environmental Lawn & Garden Survey asked respondents who have a yard or garden
how likely it is that they will start using all-natural/organic gardening methods in the future. Of
the estimated 90 million U.S. households with a yard or garden, 9 percent or 8.1 million households said they definitely will start using all-natural/organic gardening methods in the future, 13 percent
or an estimated 11.7 million said they probably will, 52 percent or an estimated 46.8 million said they
might or might not use all-natural/organic gardening methods in the future, 26 percent or an estimated
17.1 million households said they probably will not, and 7 percent or an estimated 6.3 million households said they definitely will not start using all-natural/organic gardening methods in the future.
We estimate that there are 5 million households in the U.S. that used only all-natural/organic gardening methods in 2004. This includes only those households that said they used all-natural/organic fertilizers, insect controls, and weed controls exclusively in 2004. If respondents who said they will definitely
use only all-natural/organic gardening methods in the future follow through on their plans, the number
of households using all-natural/organic methods in the future could grow by 62 percent to 8.1 million
households. If respondents who say they will probably use all-natural/organic gardening methods in the
future actually start using only all-natural/organic gardening methods, this number could be significantly larger.
Households With
Yard or Garden
Likelihood of Using All-Natural/Organic Gardening Methods in the Future
Mil.
Definitely/probably will use .............................................................................................................21

Definitely will use .........................................................................................................................9
Probably will use .........................................................................................................................13
19.8
8.1
11.7
Might or might not use ....................................................................................................................52
46.8
Definitely/probably will not use .......................................................................................................26

Probably will not use...................................................................................................................19
Definitely will not use ...................................................................................................................7
23.4
17.1
6.3
TOTAL............................................................................................................................................100
90
33
Who Is Likely To Use All-Natural/Organic

Gardening Methods In the Future?
s the following table shows, nearly all of the 5 million households that are currently Organic
Gardeners (94 percent) will likely continue to use all-natural/organic gardening methods in the
future. A relatively small percentage and number of the 35 million households that are Chemical
Gardeners, (2 percent or an estimated 700,000 households), say they will definitely start using all-natural/organic gardening methods in the future. A larger percentage and number of the 31 million households we have classified as Hybrid Gardeners because they currently use both chemical and all-natural/
organic fertilizer, insect controls, and weed controls say they will definitely start using all-natural/organic
gardening methods in the future. Seven percent or and estimated 2.1 million Hybrid Gardeners say they
will definitely start using all-natural/organic organic gardening methods in the future. And while it may
be wishful thinking because Do-Nothing Gardeners dont currently use any fertilizer, insect controls, or
weed controls, 11 percent or an estimated 1.3 million households say they will start using all-natural/
organic gardening methods in the future.
More households in the Northeast and South say they will definitely start using all-natural/organic
gardening methods in the future than those in the Midwest or West. More households 45 years of age
and older say they will start using all-natural/organic gardening methods than those less than 45 years
of age. More women say they will definitely start using all-natural/organic gardening methods than men.
More married households say they will definitely start using all-natural/organic gardening methods than
singles or those that are separated, divorced, or widowed. More households with members who are college graduates or attended college say they will start using all-natural/organic gardening methods than
those with a high-school education or less. More households that are employed full-time say they will
start using all-natural/organic gardening methods than those that are employed part-time, are retired,
are students, or are unemployed.
Likelihood of Using All-Natural

Gardening Methods in the Future
Total
%
TYPE OF GARDENER
Organic
Chemical
Hybrid
%
%
%
Do-Nothing
%
Definitely/probably will use ..................................21

Definitely will use .............................................9
Probably will use.............................................13
94
68
26
7
2
5
27
7
19
24
11
12
Might or might not use ........................................52
58
56
38
Definitely/probably will not use............................26

Probably will not use.......................................19
Definitely will not use .......................................7
3
3
1
35
31
5
17
12
5
39
13
25
TOTAL ................................................................100
100
100
100
100
34
Where Do People Get Lawn and Garden Information?
here people go for how-to garden information is important to lawn and garden manufacturers,
marketers, and communicators. As the following table shows, more than 3 out of 4 households
with a yard or garden (77 percent) regularly use a number of sources for how-to garden information including personal contact and broadcast, electronic, and print media.
Interestingly, the most regularly used sources of how-to garden information are those that involve
personal contact. Forty-five percent of households with a yard or garden regularly use Garden Centers
for information about how to care for their lawns and gardens and 42 percent turn to friends and family. About 1 out of 3 households with a yard or garden get their how-to garden information from TV
Programs (32 percent), Internet Sites (32 percent), and Magazines (31 percent). Books were used by 24
percent of households with a yard or garden for how-to garden information, E-Mail Newsletters were
used by 7 percent of households, and Newsletters that are received in the mail by 5 percent of households.
Garden Centers, Friends/Family, and TV Programs about gardening were the top 3 sources of information used regularly whether people are Chemical Gardeners, Hybrid Gardeners, or Organic Gardeners.
Nearly half of all Organic Gardeners also use Internet Sites (51 percent), Magazines (50 percent), and
Books (44 percent) regularly for gardening information, while only about one 1 of 3 Chemical and
Hybrid Gardeners use these sources.
Information Sources
%
Garden center..........................................................................................................................................45
Friends/family ..........................................................................................................................................42
TV programs about gardening ................................................................................................................32
Internet sites about gardening ................................................................................................................32
Magazines ...............................................................................................................................................31
Books ......................................................................................................................................................24
Newsletter via e-mail ................................................................................................................................7
Newsletter via mail ...................................................................................................................................5
Other.........................................................................................................................................................7
None I just figure it out myself............................................................................................................23
35
U.S. Household Participation

in Lawn and Garden Activities
he 2004 Environmental Lawn and Garden Survey asked all respondents about the lawn and
garden activities their households will participate in during 2004. The National Gardening
Association has asked this same question on our annual National Gardening Survey for several
years. The main reason for including this question was to make sure that the participation in lawn and
garden activities of respondents to the Environmental Lawn and Garden Survey were comparable to
participation rates we have seen in previous surveys. A secondary reason was to provide additional
detail on the kinds of lawn and garden activities various types of gardeners participate in.
As the following table shows, participation in lawn and garden activities by all U.S. households in
2004 are comparable to 2003.
2003 All U.S. Households

Activity
2004 All U.S. Households

%
Lawn Care .........................................................................................54
54
Flower Gardening ..............................................................................38
44
Indoor Houseplant Gardening ...........................................................41
40
Landscaping ......................................................................................33
35
Controlling insects in lawn, garden, trees .........................................30
33
Shrub Care ........................................................................................27
30
Growing Flower Bulbs .......................................................................26
28
Tree Care ...........................................................................................25
26
Vegetable Gardening .........................................................................24
26
Container Gardening .........................................................................24
23
Water Gardening ...............................................................................15
15
Herb Gardening .................................................................................14
15
Fruit Trees..........................................................................................12
14
Raising Transplants ...........................................................................10
12
Ornamental Gardening .......................................................................9
11
Growing Berries..................................................................................6
Other...................................................................................................2
None of the above.............................................................................22
20
Dont Know.........................................................................................1
TOTAL ...............................................................................................78
79
36
Methodology
Sample Composition. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38
The Questions Asked . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
The Design of the Sample . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44
Sampling Tolerances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45
37
Sample Composition
% of U.S. Households
%
Number of Households
Mil.
TOTAL ..............................................................................................100
108
Sex
Male...................................................................................................48
Female ...............................................................................................52
52
56
Age
18-34 .................................................................................................32
35-44 .................................................................................................22
45-54 .................................................................................................20
55 & Over ..........................................................................................26
35
24
21
28
Male Age
18-34 .................................................................................................14
35-44 .................................................................................................11
45-54 ..................................................................................................9
55 & Over ..........................................................................................14
15
11
10
16
Female Age
18-34 .................................................................................................18
35-44 .................................................................................................11
45-54 .................................................................................................10
55 & Over ..........................................................................................12
20
12
11
13
Education
High School or less ...........................................................................18
Some College ....................................................................................44
College Graduate Plus ......................................................................39
18
47
39
Income
$75,000 & Over .................................................................................25
$50-74,999 ........................................................................................18
$35-49,999 ........................................................................................13
Less than $35,000.............................................................................29
Undesignated ....................................................................................15
27
19
14
31
17
Children at home ...............................................................................42
No Children in the home ...................................................................58
45
63
Household Size
1 Person ............................................................................................24
2 Person ............................................................................................31
3-4 Person.........................................................................................32
5 or more person...............................................................................14
26
33
34
15
Continued on page 39
38
Sample Composition
Continued from page 38
% of U.S. Households
%
TOTAL ..............................................................................................100
Region
Northeast...........................................................................................23
(Maine, New Hampshire, Vermont, Massachusetts,
Rhode Island, Connecticut, New York, New Jersey,
Pennsylvania, Delaware, Maryland, West Virginia)
Number of Households
Mil.
108
25
Midwest .............................................................................................23
(Illinois, Indiana, Iowa, Kansas, Michigan, Minnesota, Missouri,
Nebraska, Ohio, North Dakota, South Dakota, Wisconsin)
25
South .................................................................................................33
(South Carolina, Georgia, Alabama, Louisiana, Mississippi,
Virginia, North Carolina, Florida, Tennessee, Arkansas,
Oklahoma, Texas, Kentucky)
35
West...................................................................................................21
(Montana, Arizona, Colorado, Wyoming, Utah, Nevada,
New Mexico, Idaho, California, Oregon, Washington,
Hawaii, Alaska)
23
39
The Questions Asked

1. Listed below are several different types of indoor and outdoor lawn and garden activities. Which of
these activities, if any, have you or other members of this household participated in during the past year?
Please select all that apply to your household.
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
Vegetable gardening
Flower gardening
Fruit trees
Lawn care
Shrub care
Ornamental gardening
Indoor houseplant gardening
Landscaping (general)
Tree care
Raising transplants
Controlling insects in lawn, garden, trees
Growing flower bulbs (tulips, daffodils)
Growing berries
Herb gardening
Container gardening
Water gardening
Other
None of the above
Don't know
2. Which, if any, of the lawn, garden and landscaping practices listed below will your household
follow at home this year? Please select all that apply.
00
01
02
03
04
05
06
07
08
09
10
11
12
13
14
Dont have a yard or garden

Water your lawn and plants only when they need it, use water wisely
Apply mulch around trees, shrubs or garden areas
Choose and use the right plants in the right spot for your climate, sun/shade, soil, rain fall
Learn more about how to best care for the lawn, specific plants, soil, and wildlife at your home
Read and follow the label carefully when using pesticides and fertilizers
Keep fertilizer, pesticide, yard, and pet waste out of water sources and off pavement
Cut your lawn at the highest recommended mower setting
Leave grass clippings in place on your lawn
Keep your yard safe, clean, and well maintained to add beauty to your home and neighborhood
Recycle yard waste by composting grass clippings, leaves, and other organic materials
Use only well adapted or native plants in your landscaping and remove poorly adapted, exotic,
or invasive plants
Before using pesticides to control insects or weeds make sure the problem is correctly identified
and what the most appropriate method to control the problem is
None of the above
Dont know
40
IF HAVE YARD OR GARDEN, ASK Q.3; ELSE JUMP TO Q. 6

3. Which, if any, of the following types of lawn, garden, and plant fertilizers will your household
apply yourselves or hire someone to apply for you at home this year?
01
02
03
04
05
Will use only all-natural/organic fertilizers like compost, manure, or blended all-natural/organic
fertilizer
Will use only chemical fertilizers like weed-and-feed fertilizer, dry granular fertilizer, water-soluble
fertilizer, or time-release fertilizer
Will use both chemical and all-natural/organic fertilizer
Will not apply any fertilizers
Dont know
BASE: HAVE YARD OR GARDEN

4. Which, if any, of the following types of insect controls will your household apply yourselves or hire
someone to apply for you at home this year?
01
02
03
04
05
Will use only all-natural/organic insect controls

Will use only chemical insect controls
Will use both chemical and all-natural/organic insect controls
Will not apply any insect controls
Dont know
5. Which, if any, of the following types of weed controls will your household apply yourself or hire
someone to apply for you at home this year?
01
02
03
04
05
Will use only all-natural/organic weed controls

Will use only chemical weed controls
Will use both chemical and all-natural/organic weed control
Will not apply any weed controls
Dont know
BASE: ALL RESPONDENTS

6. How much money, in total, would you estimate that your household will spend for all types of
fertilizers, insect controls, and weed controls that you purchase and apply yourself or hire someone to
apply for you at your home this year? If you will not spend any money on these products, please enter
0. Please answer in whole dollars, do not answer in dollars and cents.
Total spent on fertilizers, insect controls, and weed controls this year
|__|__|__|__|__|
41
BASE: USE ORGANIC METHODS

7. Listed below are a number of reasons why people use all-natural/organic gardening methods. What
would you say are the main reasons why you use all-natural/organic gardening methods? Please check
all that apply.
01
02
03
04
05
06
07
08
09
10
11
12
13
14
15
To produce my own safe, fresh, produce

Its better for the environment
To protect my childs food from exposure to chemicals
To teach my kids about gardening, food, and the environment
To reduce the risk of exposure to chemicals in my yard
To reduce water pollution through fertilizer runoff
Organically grown food tastes better
Its better (nutritionally) for me and my family
I grow more food this way
It fits in with my way of life (philosophy of living)
I can sell my produce for extra income
Organic food isnt readily available where I live
Other reasons
Dont know
Not applicable dont use only all-natural/organic gardening methods
BASE: DO NOT CURRENTLY USE ORGANIC METHODS

8. Listed below are a number of reasons why people do not use all-natural/organic gardening
methods. What would you say are the main reasons why you do not currently use all-natural/organic
gardening methods? Please select all that apply.
01
02
03
04
05
06
07
08
09
10
11
12
Dont have enough time

Need more information about how to garden organically
Think using chemicals improves my garden/yard
Cant find the right products (fertilizers, insect controls, weed controls) to buy
Its too expensive
Think its too much work, not necessary
Dont think it works, will still have problems with fertility, weeds, and pests
Can buy organic produce easily where I live
Ive never considered or really thought about using all-natural/organic gardening methods
Other
Dont know
Not applicable
42

9. How likely is it that you will continue or start using all-natural/organic gardening methods in
the future?
01
02
03
04
05
Definitely will not use

Probably will not use
Might or might not use
Probably will use
Definitely will use

10. Which, if any, of the following sources do you regularly use to get information about how to care
for your lawn and garden? Please select all that apply.
01 Internet sites about gardening
02 Newsletter in the mail
03 Newsletter via e-mail
04 Magazines
05 Books
06 Garden center
07 TV programs about gardening
08 Friends/family
09 Other
10 None I just figure it out myself
43
Design of the Sample
he 2004 Environmental Lawn & Garden Survey was conducted for the National Gardening
Association by Harris Interactive using the following methodology.
Harris Interactive
Harris Interactive is a leading market research firm, using Internet-based methodologies to provide its
clients with information about the experiences and attitudes of people worldwide. Known for its Harris
Poll, Harris Interactive has over 40 years experience in providing its clients with market research, including custom research, multi-client research, and customer relationship services. Harris Interactive uses
state-of-the-art proprietary technology to conduct Internet research from a multi-million-member database of online panelists.
Harris Interactive's panel is recruited from a wide variety of sources. Harris Interactive effectively
uses this panel to conduct a variety of quantitative and qualitative consumer-based research.
Sampling Plan
Stratified random samples are drawn from among Harris database members by age, gender, and
region based upon their known proportions in the U.S. adult (18+) population. Estimates of the general
population proportions are obtained from the March supplement to the Current Population Surveys
(CPS). The gender proportions are then adjusted to account for the differential response rates of men
and women.
Weighting Methodology
These results were weighted to the general U.S. adult (18+) household population based on known
proportions among this population for education, age and gender, race/ethnicity, region, and income
level.
44
Sampling Tolerances
n interpreting survey results, it should be borne in mind that all sample surveys are subject to sampling
error, that is, the extent to which the results may differ from what would be obtained if the whole population surveyed had been interviewed. The size of such sampling errors depends largely on the number
of interviews.
The following tables may be used in estimating the sampling error of any percentage in this report.
The computed allowances have taken into account the effect of the sample design upon sampling error.
They may be interpreted as indicating the range (plus or minus the figures shown) within which the
results of repeated samplings in the same time period could be expected to vary 95 percent of the time,
assuming the same sampling procedure, the same interviewers, and the same questionnaire.
The first table shows how much allowance should be made for the sampling error of a percentage.
The table would be used in the following manner: Say that a reported percentage is 33 for a group that
includes 1,500 respondents. Look at the row labeled Percentages near 30 in the table below and read
across to the column headed 1,500. The number at this point is 3, which means that the 33 percent
obtained in the sample is subject to a sampling error of plus or minus 3 points. Another way of saying
this is that, very probably (95 chances out of 100), the true figure would be somewhere between 30 and
36, with the most likely figure being the 33 obtained.
Recommended Allowance for Sampling Error of a Percentage

(at 95 in 100 confidence level)
Sample Size
3,000
Percentages
Percentages
Percentages
Percentages
Percentages
Percentages
Percentages
Percentages
Percentages
near
near
near
near
near
near
near
near
near
10 ................................+1
20 ................................+2
30 ................................+2
40 ................................+2
50 ................................+2
60 ................................+2
70 ................................+2
80 ................................+2
90 ................................+1
1,500
1,000
600
400
200
+2
+2
+3
+3
+3
+3
+3
+2
+2
+2
+3
+4
+4
+4
+4
+4
+3
+2
+4
+4
+5
+5
+5
+5
+5
+4
+4
+4
+5
+6
+6
+6
+6
+6
+5
+4
+5
+7
+8
+9
+9
+9
+8
+7
+5
In comparing survey results in two samples, for example men and women, the question arises as to
how large the difference between them must be before one can be reasonably sure that it reflects a real
difference. In the tables below, the number of points that must be allowed for in such comparisons is
indicated.
Two tables are provided. One is for percentages near 20 or 80; the other for percentages near 50. For
percentages in between, the error to be allowed for is between those shown in the two tables on the
following page:
45
Recommended Allowance for

Sampling Error of the Difference in Percentage Points
(at 95 in 100 confidence level)
TABLE A
Percentages near 20 or percentages near 80

Size of Sample
3,000
3,000.........................................................+3
1,500.........................................................+3
750............................................................+4
600............................................................+5
400............................................................+6
200............................................................+8
1,500
750
600
400
200
+4
+4
+5
+6
+8
+5
+6
+7
+8
+6
+7
+8
+7
+9
+10
TABLE B
Percentages near 50
Size of Sample
3,000
3,000.........................................................+3
1,500.........................................................+4
750............................................................+5
600............................................................+6
400............................................................+7
200...........................................................+10
1,500
750
600
400
200
+5
+5
+6
+7
+10
+6
+8
+8
+10
+8
+8
+11
+9
+11
+13
Here is an example of how to use the tables: Say that 50 percent of men respond a certain way and
40 percent of women respond that way also, for a difference of 10 percentage points between them.
Can one say with any assurance that the 10-point difference reflects a real difference between men and
women on the question? Consider a sample which contains approximately 750 men and 750 women.
Since the percentages are near 50, consult Table B. Because the two samples are about 750 persons
each, read across to the column headed 750 and down to the row labeled 750 to find the number:
in this case, the number 6. This means that the allowance for error should be 6 points, and that in concluding that the percentage among men is somewhere between 4 and 16 points higher than the percentage among women, we could be wrong only about 5 percent of the time. In other words, we can conclude with considerable confidence that a difference exists in the direction observed and that it amounts
to at least 4 percentage points.
If, in another case, mens responses amount to 22 percent, for instance, and womens amount to 24
percent, consult Table A, because these percentages are near 20. Look under the column headed 750
and read across the row labeled 750 and find the number 5. Obviously, then, the 2-point difference
is inconclusive.
46
Cross Tabulation Index

2004 Environmental Lawn and Garden Survey
2004 U.S. Environmental Scorecard for Households That Have a Yard or Garden .............. 48
2004 Lawn, Garden, and Plant Fertilizers Applied This Year .............................................. 57
2004 Lawn and Garden Insect Controls Applied This Year ................................................. 60
2004 Lawn and Garden Weed Controls Applied This Year ................................................. 63
2004 Fertilizer, Insect Control, and Weed Control Applied This Year
By Type of Gardener .................................................................................................. 66
2004 Total $ Spent on Fertilizer, Insect Controls, and Weed Controls ................................. 68
2004 Main Reasons for Using All-Natural/Organic Gardening Methods ............................. 71
2004 Main Reasons for Not Using All-Natural/Organic Gardening Methods....................... 73
2004 Likelihood of Using All-Natural/Organic Gardening Methods in the Future ............... 75
2004 Sources of Gardening Information Used This Year..................................................... 78
2004 Lawn and Garden Participation .................................................................................. 81
Cross Tabulations for All Questions by:
Region
Age
Gender
Marital Status
Education
Household Size
Age/Presence of Children
Employment Status
Income
Type of Gardener
47
2004 U.S. Environmental Scorecard for Households That Have a Yard or Garden
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
Total 18-34 35-44 45-54 55+ Total 18-34 35-44 45-54 55+ Married Married Wid.
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Keep your yard safe,

clean, and well
maintained to add
beauty to your home
and neighborhood
1409
67%
301
64%
344
70%
471
68%
293
64%
332
55%
319
68%
292
73%
466
73%
663
64%
151
51%
140
60%
141
77%
231
73%
746
69%
182
60%
178
76%
151
70%
235
74%
917
74%
197
49%
239
64%
Water your lawn and

plants only when they
need it, use water
wisely
1365
65%
284
61%
332
68%
456
66%
293
64%
316
53%
291
62%
276
69%
482
76%
644
63%
153
52%
128
55%
130
71%
233
73%
721
67%
163
54%
163
69%
145
67%
249
78%
881
71%
185
46%
243
65%
Read and follow the

label carefully when
using pesticides and
fertilizers
1124
53%
205
44%
274
56%
403
58%
241
53%
218
36%
257
55%
249
62%
401
63%
546
53%
108
37%
117
50%
121
66%
199
63%
578
54%
109
36%
139
59%
128
59%
202
63%
747
60%
128
32%
201
53%
Leave grass clippings

in place on your lawn
952
45%
213
45%
273
56%
368
53%
98
22%
232
39%
218
47%
188
47%
314
49%
485
47%
111
38%
105
45%
99
54%
169
53%
467
44%
121
40%
113
48%
88
41%
145
45%
637
51%
123
31%
165
44%
Keep fertilizer,
pesticide, yard and
pet waste out of
water sources and off
pavement
901
43%
166
35%
211
43%
312
45%
213
47%
175
29%
198
42%
193
48%
336
53%
427
41%
84
28%
89
38%
87
48%
166
52%
474
44%
91
30%
108
46%
106
49%
169
53%
594
48%
106
26%
170
45%
Choose and use the

right plants in the
right spot for your
climate, sun/
shade,soil, rain fall
884
42%
185
40%
210
43%
291
42%
197
43%
188
31%
189
40%
187
47%
320
50%
385
37%
91
31%
76
33%
78
43%
140
44%
499
46%
97
32%
113
48%
109
50%
180
56%
574
46%
111
28%
155
41%
48
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Apply mulch around

trees, shrubs or
garden areas
879
42%
208
44%
209
43%
328
48%
134
29%
180
30%
188
40%
187
47%
324
51%
441
43%
96
32%
88
38%
98
54%
159
50%
438
41%
84
28%
100
43%
89
41%
165
52%
598
48%
110
27%
136
36%
Cut your lawn at the

highest recommended
mower setting
818
39%
185
39%
222
45%
281
41%
130
29%
130
22%
177
38%
166
42%
344
54%
393
38%
63
21%
85
36%
81
45%
163
51%
425
40%
67
22%
92
39%
85
39%
181
57%
541
44%
95
24%
151
40%
Before using
pesticides to control
insects or weeds make
sure the problem is
correctly identified
and what the most
appropriate method to
control the problem
is
673
32%
122
26%
161
33%
233
34%
158
35%
121
20%
147
31%
154
39%
251
39%
328
32%
64
22%
71
31%
72
39%
120
38%
346
32%
57
19%
76
32%
83
38%
131
41%
432
35%
79
20%
126
34%
Recycle yard waste by

composting grass
clippings, leaves and
other organic
materials
580
28%
130
28%
128
26%
173
25%
148
33%
127
21%
132
28%
130
33%
190
30%
296
29%
68
23%
63
27%
66
36%
99
31%
284
26%
59
19%
70
30%
64
30%
91
29%
364
29%
100
25%
90
24%
Learn more about how

to best care for the
lawn, specific
plants, soil and
wildlife at your home
543
26%
100
21%
116
24%
193
28%
133
29%
122
20%
113
24%
137
34%
172
27%
265
26%
67
23%
54
23%
68
37%
76
24%
278
26%
55
18%
59
25%
69
32%
96
30%
352
28%
61
15%
101
27%
49
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Use only well adapted

or native plants in
your landscaping and
remove poorly
adapted, exotic or
invasive plants
516
25%
90
19%
118
24%
180
26%
127
28%
78
13%
108
23%
127
32%
203
32%
240
23%
40
13%
52
22%
53
29%
95
30%
277
26%
38
13%
56
24%
74
34%
108
34%
341
28%
59
15%
89
24%
None of the above
196
9%
55
12%
33
7%
62
9%
47
10%
79
13%
55
12%
27
7%
35
5%
104
10%
42
14%
36
16%
8
5%
17
5%
92
9%
36
12%
19
8%
19
9%
18
6%
51
4%
86
21%
51
14%
62
3%
15
3%
9
2%
21
3%
17
4%
48
8%
8
2%
4
1%
3
*
34
3%
25
8%
7
3%
2
1%
1
*
27
3%
23
8%
1
*
2
1%
2
1%
22
2%
31
8%
5
1%
Don't know
Don't have a yard or
garden
Sigma
10902 2259
518% 482%
2641
540%
3773
546%
2230
490%
2345
391%
2401
513%
2316
581%
3840
603%
5249 1163 1112 1106 1868 5653 1182 1288 1211 1971 7051
510% 393% 478% 605% 587% 526% 390% 547% 560% 618% 569%
1472
367%
1921
511%
50
Education
Income
Household Size
Age/Presence Children
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
Chld Self- Part- Un- Stud- RetTotal Less Col. Grad+ $35K $49.9K $74.9K $75K+
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
Empl time emp. ent ired
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404

clean, and well
maintained to add
beauty to your home
and neighborhood
1409
67%
217
62%
576
66%
616
70%
295
57%
167
61%
272
70%
437
76%
231
56%
448
71%
519
69%
211
69%
653
69%
258
65%
334
72%
313
73%
756
65%
808
67%
151
65%
472
67%
107
54%
297
74%
Water your lawn and

need it, use water
wisely
1365
65%
220
63%
540
62%
605
69%
284
55%
184
67%
278
72%
394
69%
240
58%
440
70%
491
65%
194
64%
604
64%
233
58%
299
64%
283
66%
761
66%
753
63%
148
63%
483
68%
109
55%
313
77%
Read and follow the

fertilizers
1124
53%
160
46%
445
51%
520
59%
223
43%
141
52%
226
58%
353
62%
190
46%
373
59%
407
54%
155
51%
504
53%
196
49%
238
51%
236
55%
620
54%
644
54%
108
46%
389
55%
74
37%
260
64%

952
45%
160
46%
367
42%
425
48%
213
41%
138
51%
189
49%
253
44%
148
36%
292
46%
366
49%
146
48%
455
48%
182
46%
238
51%
206
48%
497
43%
536
45%
92
40%
342
48%
66
33%
213
53%
Keep fertilizer,
pesticide, yard and
pet waste out of
pavement
901
43%
130
37%
365
42%
407
46%
170
33%
123
45%
178
46%
271
47%
151
36%
306
48%
312
41%
133
44%
400
42%
151
38%
195
42%
201
47%
501
43%
498
42%
90
39%
327
46%
67
34%
218
54%
Choose and use the

right plants in the
right spot for your
climate, sun/
884
42%
123
35%
349
40%
412
47%
183
36%
92
34%
175
45%
284
50%
152
37%
296
47%
315
42%
121
40%
375
40%
146
37%
178
38%
177
42%
509
44%
491
41%
100
43%
303
43%
74
38%
192
48%
51
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Apply mulch around

trees, shrubs or
garden areas
879
42%
118
34%
334
38%
427
48%
147
29%
117
43%
161
42%
302
53%
144
35%
296
47%
328
44%
111
36%
377
40%
141
35%
188
40%
178
42%
502
43%
506
42%
104
45%
287
41%
58
30%
195
48%

highest recommended
mower setting
818
39%
122
35%
320
37%
375
43%
156
30%
102
37%
182
47%
237
41%
138
33%
285
45%
276
37%
118
39%
346
37%
123
31%
169
36%
171
40%
472
41%
434
36%
85
36%
317
45%
46
23%
228
56%
Before using
sure the problem is
and what the most
control the problem
is
673
32%
94
27%
265
30%
314
36%
136
27%
83
30%
127
33%
210
37%
115
28%
238
38%
226
30%
94
31%
281
30%
118
30%
122
26%
130
30%
392
34%
371
31%
70
30%
241
34%
51
26%
161
40%

composting grass
other organic
materials
580
28%
85
24%
229
26%
266
30%
127
25%
69
25%
99
26%
171
30%
93
22%
184
29%
206
27%
96
32%
257
27%
89
22%
125
27%
131
31%
323
28%
310
26%
70
30%
208
29%
57
29%
127
31%

lawn, specific
plants, soil and
543
26%
73
21%
198
23%
273
31%
101
20%
67
25%
106
27%
186
32%
86
21%
187
30%
189
25%
82
27%
242
26%
102
25%
121
26%
114
27%
301
26%
328
27%
60
26%
164
23%
42
21%
105
26%
52
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404

or native plants in
remove poorly
adapted, exotic or
invasive plants
516
25%
68
19%
209
24%
239
27%
102
20%
55
20%
99
25%
170
30%
89
22%
188
30%
161
21%
77
25%
201
21%
75
19%
107
23%
97
23%
315
27%
292
24%
52
22%
181
26%
37
18%
129
32%
None of the above
196
9%
37
11%
94
11%
64
7%
83
16%
29
11%
23
6%
30
5%
76
18%
45
7%
56
7%
20
6%
75
8%
43
11%
27
6%
27
6%
121
10%
107
9%
24
10%
67
9%
24
12%
20
5%
62
3%
16
5%
34
4%
11
1%
29
6%
5
2%
7
2%
9
2%
12
3%
8
1%
33
4%
8
3%
34
4%
17
4%
18
4%
13
3%
28
2%
36
3%
13
5%
18
3%
18
9%
1
*
Don't know
garden
Sigma
10902 1624 4324 4955 2248 1372

518% 464% 496% 562% 438% 504%
2121
548%
3306 1866 3586 3885 1565 4803 1874 2359 2279 6099 6114 1166 3799
577% 449% 568% 516% 515% 509% 470% 508% 534% 526% 510% 500% 538%
831 2459
420% 609%
53
2004 U.S. Environmental Scorecard for Households by Type of Gardener

Type of Gardener
____________________________
Pure
Total Organic Chemical Hybrid None
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276

clean, and well
maintained to add
beauty to your home
and neighborhood
1409
67%
78
70%
640
79%
535
72%
80
29%
Water your lawn and

need it, use water
wisely
1365
65%
90
81%
601
74%
512
69%
91
33%
Read and follow the

fertilizers
1124
53%
56
50%
544
67%
448
61%
22
8%

952
45%
55
50%
407
50%
361
49%
90
32%
Keep fertilizer,
pesticide, yard and
pet waste out of
pavement
901
43%
61
55%
413
51%
372
50%
18
6%
Choose and use the

right plants in the
right spot for your
climate, sun/
884
42%
61
55%
377
46%
376
51%
35
13%
54

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Weighted Base
2103
111
813
739
276
Apply mulch around

trees, shrubs or
garden areas
879
42%
60
54%
381
47%
369
50%
31
11%

highest recommended
mower setting
818
39%
51
46%
362
45%
313
42%
52
19%
Before using
sure the problem is
and what the most
control the problem
is
673
32%
34
30%
310
38%
300
41%
7
3%

composting grass
other organic
materials
580
28%
55
49%
207
25%
264
36%
25
9%

lawn, specific
plants, soil and
543
26%
45
40%
220
27%
249
34%
9
3%
55

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Weighted Base
2103
111
813
739
245
33%
276

or native plants in
remove poorly
adapted, exotic or
invasive plants
516
25%
48
43%
195
24%
None of the above
196
9%
4
4%
14
2%
62
3%
8
1%
16
2%
12
4%
Don't know
garden
Sigma
10902
518%
698
627%
4680
576%
16
6%
40 105
5% 38%
4400 592
596% 214%
56
2004 Lawn, Garden, and Plant Fertilizers Applied This Year

Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Use Fertilizer (Net)
1266
60%
264
56%
294
60%
405
59%
303
67%
262
44%
293
63%
265
67%
446
70%
657
64%
140
47%
143
62%
136
74%
238
75%
609
57%
122
40%
150
64%
130
60%
208
65%
850
69%
154
38%
211
56%
Will use both

chemical and all
natural/all-organic
fertilizer
574
27%
116
25%
122
25%
174
25%
162
35%
124
21%
130
28%
128
32%
192
30%
315
31%
69
23%
64
27%
77
42%
106
33%
259
24%
55
18%
66
28%
51
24%
86
27%
394
32%
73
18%
83
22%
Will use only

chemical
fertilizers like
weed and feed
fertilizer, dry
granular fertilizer
, water-soluble
fertilizer, or
time-release
fertilizer
486
23%
93
20%
134
27%
163
24%
96
21%
95
16%
119
25%
85
21%
188
29%
256
25%
49
17%
63
27%
43
24%
100
31%
230
21%
46
15%
56
24%
42
19%
87
27%
343
28%
44
11%
86
23%
Will use only all

natural/all-organic
fertilizers like
compost, manure, or
blended
all-natural
fertilizer
205
10%
55
12%
37
8%
68
10%
45
10%
43
7%
44
9%
52
13%
66
10%
86
8%
22
7%
16
7%
16
9%
32
10%
119
11%
21
7%
28
12%
36
17%
35
11%
114
9%
38
9%
42
11%
Will not apply any

fertilizers
531
25%
133
28%
131
27%
177
26%
89
20%
211
35%
118
25%
88
22%
115
18%
236
23%
94
32%
59
25%
31
17%
52
16%
295
27%
117
38%
59
25%
57
26%
63
20%
248
20%
152
38%
109
29%
Don't know
306
15%
71
15%
64
13%
108
16%
63
14%
127
21%
57
12%
46
12%
77
12%
136
13%
62
21%
30
13%
16
9%
29
9%
170
16%
65
21%
27
11%
30
14%
48
15%
141
11%
95
24%
55
15%
57
2004 Lawn, Garden, and Plant Fertilizers Applied This Year

Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
1266
60%
175
50%
500
57%
591
67%
243
47%
150
55%
239
62%
428
75%
218
53%
426
67%
434
58%
188
62%
559
59%
222
56%
274
59%
270
63%
707
61%
732
61%
122
52%
431
61%
89
45%
285
71%
Will use both

chemical and all
natural/all-organic
fertilizer
574
27%
65
19%
233
27%
276
31%
101
20%
68
25%
117
30%
195
34%
94
23%
189
30%
207
27%
84
28%
259
27%
111
28%
133
29%
116
27%
315
27%
343
29%
65
28%
176
25%
41
21%
117
29%
Will use only

chemical
fertilizers like
weed and feed
fertilizer, dry
granular fertilizer
, water-soluble
fertilizer, or
time-release
fertilizer
486
23%
74
21%
180
21%
232
26%
88
17%
54
20%
92
24%
179
31%
81
19%
164
26%
171
23%
71
24%
220
23%
95
24%
107
23%
104
24%
267
23%
285
24%
29
13%
177
25%
26
13%
125
31%
Will use only all

natural/all-organic
fertilizers like
compost, manure, or
blended
all-natural
fertilizer
205
10%
36
10%
87
10%
83
9%
55
11%
27
10%
31
8%
55
10%
44
10%
73
12%
57
8%
32
11%
80
8%
17
4%
33
7%
50
12%
125
11%
104
9%
28
12%
78
11%
22
11%
43
11%
Will not apply any

fertilizers
531
25%
121
35%
229
26%
181
21%
170
33%
91
33%
100
26%
86
15%
130
31%
126
20%
191
25%
83
27%
253
27%
118
30%
131
28%
100
24%
278
24%
306
26%
60
26%
173
25%
63
32%
69
17%
Don't know
306
15%
54
15%
143
16%
109
12%
100
19%
32
12%
48
12%
59
10%
66
16%
79
12%
129
17%
33
11%
132
14%
59
15%
60
13%
57
13%
174
15%
161
13%
51
22%
102
14%
46
23%
50
12%
58
2004 Lawn, Garden, and Plant Fertilizers Applied This Year By Type of Gardener
Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
1266
60%
89
80%
668
82%
509
69%
Will use both

chemical and all
natural/all-organic
fertilizer
574
27%
161
20%
413
56%
Will use only

chemical
fertilizers like
weed and feed
fertilizer, dry
granular fertilizer
, water-soluble
fertilizer, or
time-release
fertilizer
486
23%
486
60%
Will use only all

natural/all-organic
fertilizers like
compost, manure, or
blended
all-natural
fertilizer
205
10%
89
80%
20
2%
96
13%
Will not apply any

fertilizers
531
25%
22
20%
103
13%
Don't know
306
15%
42
5%
130 276
18% 100%
100
14%
59
2004 Lawn and Garden Insect Controls Applied This Year

Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Use Insect Controls

(Net)
1220
58%
230
49%
255
52%
451
65%
284
63%
257
43%
282
60%
275
69%
407
64%
608
59%
129
44%
135
58%
132
72%
212
66%
612
57%
128
42%
146
62%
143
66%
196
61%
806
65%
161
40%
203
54%
Will use both

chemical and all
natural/all-organic
insect controls
666
32%
126
27%
138
28%
236
34%
167
37%
135
22%
146
31%
160
40%
226
35%
331
32%
66
22%
72
31%
79
43%
114
36%
335
31%
69
23%
73
31%
82
38%
112
35%
436
35%
88
22%
114
30%
Will use only

chemical insect
controls
412
20%
69
15%
95
19%
167
24%
83
18%
90
15%
103
22%
75
19%
144
23%
234
23%
50
17%
55
24%
44
24%
85
27%
178
17%
40
13%
48
21%
31
14%
59
18%
287
23%
46
11%
62
17%
Will use only all

natural/all-organic
insect controls
142
7%
35
8%
22
5%
49
7%
35
8%
32
5%
33
7%
39
10%
37
6%
43
4%
13
4%
8
4%
9
5%
13
4%
99
9%
19
6%
25
10%
30
14%
25
8%
83
7%
28
7%
28
7%
Will not apply any

insect controls
550
26%
166
35%
150
31%
132
19%
103
23%
188
31%
125
27%
75
19%
162
25%
271
26%
93
32%
71
30%
34
18%
74
23%
279
26%
94
31%
55
23%
42
19%
89
28%
264
21%
142
35%
123
33%
Don't know
332
16%
73
16%
84
17%
107
16%
68
15%
155
26%
61
13%
49
12%
68
11%
150
15%
73
25%
27
11%
17
9%
33
10%
182
17%
81
27%
34
15%
32
15%
35
11%
170
14%
99
25%
49
13%
60
2004 Lawn and Garden Insect Controls Applied This Year

Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Use Insect Controls

(Net)
1220
58%
178
51%
490
56%
553
63%
240
47%
146
54%
250
64%
400
70%
215
52%
395
63%
436
58%
175
57%
553
59%
210
53%
265
57%
255
60%
667
58%
714
60%
117
50%
406
57%
81
41%
257
64%
Will use both

chemical and all
natural/all-organic
insect controls
666
32%
87
25%
268
31%
311
35%
135
26%
82
30%
137
35%
220
38%
120
29%
222
35%
219
29%
105
35%
297
32%
120
30%
152
33%
130
31%
369
32%
381
32%
72
31%
225
32%
42
21%
148
37%
Will use only

chemical insect
controls
412
20%
71
20%
158
18%
184
21%
67
13%
47
17%
85
22%
141
25%
63
15%
130
21%
162
22%
56
19%
199
21%
67
17%
99
21%
99
23%
213
18%
252
21%
33
14%
132
19%
22
11%
88
22%
Will use only all

natural/all-organic
insect controls
142
7%
20
6%
64
7%
58
7%
38
7%
17
6%
28
7%
40
7%
31
8%
43
7%
54
7%
13
4%
56
6%
23
6%
14
3%
26
6%
85
7%
82
7%
12
5%
48
7%
16
8%
21
5%
Will not apply any

insect controls
550
26%
105
30%
233
27%
212
24%
170
33%
90
33%
89
23%
106
19%
136
33%
155
25%
171
23%
88
29%
232
25%
105
26%
118
25%
108
25%
318
27%
303
25%
64
28%
193
27%
68
34%
100
25%
Don't know
332
16%
67
19%
149
17%
117
13%
103
20%
37
13%
49
13%
67
12%
64
16%
81
13%
146
19%
41
13%
159
17%
84
21%
82
18%
64
15%
173
15%
181
15%
52
22%
108
15%
49
25%
47
12%
2103
100%
350
100%
872
100%
881
100%
513
100%
272
100%
387
100%
573
100%
415
100%
631
100%
753
100%
304
100%
944
100%
399
100%
464
100%
427 1159 1199

100% 100% 100%
233
100%
707
100%
198
100%
404
100%
Sigma
61
2004 Lawn and Garden Insect Controls Applied This Year By Type of Gardener
Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
Use Insect Controls

(Net)
1220
58%
80
72%
620
76%
521
70%
Will use both

chemical and all
natural/all-organic
insect controls
666
32%
187
23%
479
65%
Will use only

chemical insect
controls
412
20%
412
51%
Will use only all

natural/all-organic
insect controls
142
7%
80
72%
21
3%
41
6%
Will not apply any

insect controls
550
26%
32
28%
129
16%
Don't know
332
16%
64
8%
113 276
15% 100%
105
14%
62
2004 Lawn and Garden Weed Controls Applied This Year

Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Use Weed Controls

(Net)
1223
58%
238
51%
301
62%
407
59%
277
61%
256
43%
284
61%
261
65%
422
66%
640
62%
134
45%
143
61%
133
73%
231
73%
583
54%
122
40%
142
60%
128
59%
191
60%
834
67%
152
38%
197
52%
Will use both

chemical and all
natural/all-organic
weed controls
565
27%
105
22%
140
29%
178
26%
143
31%
120
20%
121
26%
130
33%
194
30%
300
29%
61
21%
66
28%
72
40%
101
32%
265
25%
60
20%
55
23%
58
27%
92
29%
382
31%
65
16%
98
26%
Will use only

chemical weed
controls
536
25%
104
22%
133
27%
188
27%
111
24%
111
18%
132
28%
99
25%
195
31%
297
29%
61
21%
67
29%
53
29%
116
36%
239
22%
50
16%
65
28%
46
21%
79
25%
383
31%
62
15%
81
22%
Will use only all

natural/all-organic
weed controls
122
6%
30
6%
28
6%
41
6%
23
5%
25
4%
32
7%
31
8%
34
5%
43
4%
12
4%
10
4%
7
4%
14
4%
78
7%
13
4%
22
9%
24
11%
20
6%
69
6%
26
6%
19
5%
Will not apply any

weed controls
563
27%
147
31%
121
25%
168
24%
127
28%
194
32%
130
28%
94
24%
145
23%
254
25%
87
29%
68
29%
38
21%
62
20%
309
29%
107
35%
63
27%
57
26%
82
26%
262
21%
143
36%
122
33%
Don't know
317
15%
84
18%
67
14%
115
17%
51
11%
149
25%
54
11%
44
11%
70
11%
135
13%
75
26%
22
10%
12
7%
25
8%
182
17%
74
24%
31
13%
32
15%
45
14%
143
12%
106
26%
56
15%
63
2004 Lawn and Garden Weed Controls Applied This Year

Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Use Weed Controls

(Net)
1223
58%
159
46%
495
57%
568
64%
219
43%
161
59%
240
62%
407
71%
211
51%
400
63%
430
57%
182
60%
549
58%
216
54%
274
59%
263
62%
674
58%
721
60%
113
48%
403
57%
89
45%
272
67%
Will use both

chemical and all
natural/all-organic
weed controls
565
27%
61
17%
244
28%
260
30%
111
22%
72
26%
114
29%
179
31%
102
25%
189
30%
189
25%
86
28%
251
27%
107
27%
123
27%
111
26%
314
27%
334
28%
53
23%
186
26%
36
18%
133
33%
Will use only

chemical weed
controls
536
25%
84
24%
199
23%
252
29%
76
15%
73
27%
106
27%
199
35%
83
20%
176
28%
197
26%
80
26%
250
26%
93
23%
127
27%
129
30%
286
25%
317
26%
48
21%
176
25%
38
19%
122
30%
Will use only all

natural/all-organic
weed controls
122
6%
14
4%
52
6%
56
6%
32
6%
16
6%
21
5%
30
5%
26
6%
35
6%
44
6%
16
5%
47
5%
15
4%
24
5%
24
6%
74
6%
70
6%
11
5%
41
6%
14
7%
17
4%
Will not apply any

weed controls
563
27%
127
36%
238
27%
198
23%
193
38%
80
29%
93
24%
107
19%
140
34%
156
25%
180
24%
87
29%
246
26%
110
28%
119
26%
107
25%
317
27%
312
26%
67
29%
196
28%
58
29%
87
21%
Don't know
317
15%
64
18%
138
16%
115
13%
101
20%
31
12%
54
14%
59
10%
65
16%
75
12%
143
19%
35
11%
149
16%
73
18%
71
15%
57
13%
168
14%
165
14%
54
23%
108
15%
51
26%
45
11%
2103
100%
350
100%
872
100%
881
100%
513
100%
272
100%
387
100%
573
100%
415
100%
631
100%
753
100%
304
100%
944
100%
399
100%
464
100%
427 1159 1199

100% 100% 100%
233
100%
707
100%
198
100%
404
100%
Sigma
64
2004 Lawn and Garden Weed Controls Applied This Year by Type of Gardener
Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
Use Weed Controls

(Net)
1223
58%
68
61%
684
84%
472
64%
Will use both

chemical and all
natural/all-organic
weed controls
565
27%
128
16%
437
59%
Will use only

chemical weed
controls
536
25%
536
66%
Will use only all

natural/all-organic
weed controls
122
6%
68
61%
20
2%
35
5%
Will not apply any

weed controls
563
27%
44
39%
95
12%
148 276
20% 100%
Don't know
317
15%
35
4%
119
16%
2103
100%
111
100%
813
100%
Sigma
739 276
100% 100%
65
2004 Fertilizers, Insect Controls, and Weed Controls Applied This Year by Type of Gardener
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Pure Organic
111
5%
33
7%
23
5%
33
5%
23
5%
27
4%
26
6%
35
9%
24
4%
32
3%
8
3%
8
4%
9
5%
7
2%
79
7%
18
6%
18
8%
26
12%
17
5%
70
6%
24
6%
12
3%
1552
74%
311
66%
367
75%
525
76%
348
76%
376
63%
337
72%
311
78%
527
83%
775
75%
182
62%
166
71%
150
82%
276
87%
777
72%
194
64%
171
73%
161
74%
251
79%
990
80%
223
56%
277
74%
Chemical
813
39%
152
32%
197
40%
294
43%
170
37%
183
31%
188
40%
149
37%
293
46%
429
42%
94
32%
94
41%
80
44%
160
50%
384
36%
89
29%
94
40%
70
32%
132
41%
547
44%
96
24%
145
39%
Hybrid
739
35%
159
34%
171
35%
231
34%
178
39%
193
32%
149
32%
162
41%
235
37%
346
34%
88
30%
71
31%
70
39%
116
36%
393
37%
105
35%
78
33%
92
42%
119
37%
443
36%
128
32%
132
35%
None
276
13%
84
18%
63
13%
77
11%
53
12%
111
18%
70
15%
35
9%
60
9%
140
14%
58
20%
40
17%
16
9%
26
8%
136
13%
53
17%
30
13%
20
9%
34
11%
109
9%
93
23%
63
17%
Don't know
164
8%
41
9%
36
7%
55
8%
31
7%
85
14%
35
7%
18
4%
26
4%
83
8%
47
16%
18
8%
8
4%
9
3%
81
8%
38
13%
17
7%
10
4%
17
5%
70
6%
61
15%
24
6%
Chemical/Hybrid (Net)
66
2004 Fertilizers, Insect Controls, and Weed Controls Applied This Year by Type of Gardener
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Pure Organic
111
5%
16
5%
52
6%
43
5%
28
5%
15
6%
20
5%
28
5%
19
5%
34
5%
40
5%
19
6%
46
5%
12
3%
21
5%
25
6%
66
6%
63
5%
11
5%
39
5%
14
7%
16
4%
1552
74%
249
71%
616
71%
687
78%
331
65%
200
73%
300
77%
472
82%
281
68%
493
78%
553
73%
225
74%
710
75%
292
73%
353
76%
324
76%
842
73%
895
75%
153
65%
524
74%
121
61%
331
82%
Chemical
813
39%
131
37%
313
36%
369
42%
147
29%
105
38%
162
42%
275
48%
142
34%
265
42%
295
39%
112
37%
372
39%
147
37%
179
39%
177
41%
441
38%
480
40%
71
30%
272
38%
52
26%
190
47%
Hybrid
739
35%
118
34%
303
35%
318
36%
184
36%
95
35%
138
36%
197
34%
140
34%
228
36%
258
34%
113
37%
338
36%
145
36%
174
37%
147
34%
401
35%
416
35%
82
35%
252
36%
69
35%
140
35%
None
276
13%
62
18%
123
14%
91
10%
101
20%
48
18%
39
10%
40
7%
83
20%
71
11%
80
11%
42
14%
113
12%
57
14%
56
12%
45
11%
163
14%
153
13%
35
15%
95
13%
32
16%
37
9%
Don't know
164
8%
23
7%
80
9%
61
7%
53
10%
10
4%
28
7%
33
6%
32
8%
33
5%
80
11%
18
6%
76
8%
37
9%
34
7%
32
8%
88
8%
88
7%
34
15%
49
7%
31
16%
20
5%
2103
100%
350
100%
872
100%
881
100%
513
100%
272
100%
387
100%
573
100%
415
100%
631
100%
753
100%
304
100%
944
100%
399
100%
464
100%
427 1159 1199

100% 100% 100%
233
100%
707
100%
198
100%
404
100%
Chemical/Hybrid (Net)
Sigma
67
2004 Total $ Spent on Fertilizers, Insect Controls, and Weed Controls

by Households with a Yard or Garden
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
$0
488
23%
134
29%
114
23%
136
20%
103
23%
197
33%
105
22%
76
19%
110
17%
236
23%
95
32%
65
28%
34
18%
42
13%
252
23%
102
33%
39
17%
43
20%
68
21%
208
17%
164
41%
97
26%
$1-$49
576
27%
120
26%
144
29%
171
25%
142
31%
175
29%
128
27%
95
24%
177
28%
244
24%
77
26%
56
24%
37
20%
74
23%
332
31%
99
33%
72
30%
58
27%
103
32%
327
26%
107
27%
122
32%
$50-$99
369
18%
81
17%
79
16%
130
19%
80
17%
80
13%
81
17%
82
21%
126
20%
177
17%
39
13%
35
15%
41
22%
63
20%
192
18%
41
14%
46
19%
42
19%
63
20%
243
20%
55
14%
63
17%
$100-$199
388
18%
66
14%
100
20%
153
22%
69
15%
96
16%
84
18%
66
17%
143
22%
213
21%
52
17%
37
16%
32
17%
92
29%
176
16%
44
15%
47
20%
34
16%
50
16%
262
21%
46
11%
61
16%
$200 or more
283
13%
68
15%
52
11%
101
15%
62
14%
51
8%
71
15%
79
20%
82
13%
160
16%
34
11%
40
17%
39
22%
48
15%
122
11%
17
6%
32
13%
40
18%
34
11%
200
16%
29
7%
34
9%
Mean (incl 0)
Mean (excl 0)
99.7
80.6
102.7
111.9
97.6
90.1
99.4
110.1
102.4
105.0 110.2
83.2 106.2 115.5
94.6
70.4 115.5 113.4
89.4 111.2
79.0
69.2
129.8 112.9
134.0
139.4
126.1
134.0
128.0
136.1
123.8
136.2 162.3 115.5 130.0 133.1 123.5 105.8 138.7 141.3 113.6 133.6
133.7
93.1
68
2004 Total $ Spent on Fertilizers, Insect Controls, and Weed Controls

by Households with a Yard or Garden
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
$0
488
23%
109
31%
221
25%
157
18%
180
35%
68
25%
72
19%
72
12%
129
31%
127
20%
161
21%
71
23%
197
21%
95
24%
98
21%
83
20%
290
25%
262
22%
70
30%
171
24%
71
36%
72
18%
$1-$49
576
27%
115
33%
236
27%
224
25%
165
32%
88
32%
113
29%
117
20%
116
28%
166
26%
219
29%
75
25%
278
29%
110
28%
135
29%
117
28%
298
26%
322
27%
54
23%
203
29%
62
32%
116
29%
$50-$99
369
18%
48
14%
158
18%
162
18%
73
14%
50
18%
78
20%
102
18%
74
18%
114
18%
122
16%
58
19%
152
16%
63
16%
70
15%
80
19%
217
19%
214
18%
39
17%
125
18%
28
14%
86
21%
$100-$199
388
18%
53
15%
144
17%
192
22%
71
14%
43
16%
71
18%
145
25%
62
15%
128
20%
150
20%
48
16%
177
19%
71
18%
89
19%
79
18%
212
18%
223
19%
41
18%
127
18%
24
12%
79
20%
$200 or more
283
13%
25
7%
112
13%
146
17%
24
5%
24
9%
54
14%
137
24%
35
8%
96
15%
101
13%
52
17%
140
15%
59
15%
71
15%
68
16%
143
12%
179
15%
29
12%
80
11%
13
6%
51
13%
Mean (incl 0)
Mean (excl 0)
99.7
88.9
89.3 114.2
77.3 106.5
107.3
126.3
89.5
97.6
95.6 128.1 102.9
88.1 115.2 130.5
97.0 100.1 100.6
97.8
129.8 129.4 119.6 139.0 119.3 141.8
131.7
144.3 129.9 122.2 121.6 166.8 130.1 115.7 146.0 162.2 129.5 128.0 144.0 129.1
52.1
96.8
81.1 117.7
69
2004 Total $ Spent on Fertilizers, Insect Controls, and Weed Controls By Type of Gardener
Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
$0
488
23%
16
14%
26
3%
$1-$49
576
27%
47
42%
274
34%
221
30%
8
3%
$50-$99
369
18%
25
22%
189
23%
139
19%
$100-$199
388
18%
12
11%
193
24%
160
22%
2
1%
$200 or more
283
13%
12
11%
130
16%
125
17%
1
*
Mean (incl 0)
94 265
13% 96%
99.7
99.4
121.3
121.4
3.0
Std. Dev.
Std. Err.
361.7
7.8
224.4
20.4
339.1
11.8
479.2 33.4
17.5 2.0
Mean (excl 0)
129.8
115.6
125.3
139.1 76.9
Std. Dev.
Std. Err.
Sigma
407.9
10.1
2103
100%
238.3
24.1
111
100%
343.8 510.5160.1
12.2
19.9 50.6
813
739 276
100%
100% 100%
70
2004 Main Reasons for Using Organic Gardening Methods

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
392
121
271
Weighted Base
387
111
276
It's better for the

environment
144
37%
102
91%
43
15%
To reduce the risk of

exposure to chemicals
in my yard
123
32%
83
75%
40
14%
To reduce water
pollution through
fertilizer runoff
98
25%
67
61%
31
11%
It fits in with my
way of life
(philosophy of
living)
87
22%
65
58%
22
8%
It's better
(nutritionally) for
me and my family
78
20%
62
56%
17
6%
To produce my own
safe, fresh, produce
72
19%
55
49%
17
6%
To protect my child's
food from exposure to
chemicals
59
15%
43
39%
16
6%
Organically grown
food tastes better
47
12%
37
34%
10
3%
71
2004 Main Reasons for Using Organic Gardening Methods

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Weighted Base
387
111
276
To teach my kids
about gardening,
food, and the
environment
33
8%
24
21%
9
3%
I grow more food this

way
19
5%
19
17%
1
*
Organic food isn't

readily available
where I live
11
3%
10
9%
1
*
5
1%
2
2%
3
1%
Other reason(s)
15
4%
8
8%
7
2%
Don't know
18
5%
18
7%
193
50%
1
1%
191
69%
1004
259%
579
520%
425
154%
I can sell my produce

for extra income
Not applicable don't use only allnatural/all-organic

gardening methods
Sigma
72
2004 Main Reasons for Not Using Organic Gardening Methods

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
1442
823
619
Weighted Base
1419
813
606
It's too expensive
460
32%
260
32%
199
33%
I've never considered

or really thought
about using allnatural/all-organic
gardening methods
428
30%
317
39%
111
18%
Don't think it works,

will still have
problems with
fertility, weeds, and
pests
418
29%
252
31%
165
27%
Need more information

about how to garden
organically
394
28%
228
28%
166
27%
Can't find the right

products
(fertilizers, weed
control,
pesticides...) to buy
327
23%
160
20%
167
28%
Don't have enough

time
209
15%
117
14%
92
15%
73
2004 Main Reasons for Not Using Organic Gardening Methods

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Weighted Base
1419
813
606
Think using chemicals

improves my garden/
yard
194
14%
124
15%
70
12%
Think it's too much

work, not necessary
152
11%
105
13%
47
8%
Can buy organic

produce easily where
I live
120
8%
52
6%
68
11%
60
4%
30
4%
30
5%
102
7%
51
6%
51
8%
33
2%
10
1%
23
4%
2896
204%
1707
210%
1189
196%
Other
Don't know
Not applicable always use allnatural/all-organic
methods
Sigma
74
2004 Likelihood of Using All-Natural/Organic Gardening Methods in the Future

Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Definitely/Probably
Will Use (Net)
447
21%
131
28%
86
18%
125
18%
105
23%
111
19%
106
23%
100
25%
129
20%
189
18%
60
20%
41
18%
35
19%
52
16%
258
24%
51
17%
64
27%
66
30%
77
24%
247
20%
95
24%
79
21%
(5) Definitely will

use
182
9%
57
12%
31
6%
53
8%
41
9%
38
6%
42
9%
50
13%
52
8%
76
7%
19
6%
19
8%
17
10%
21
6%
106
10%
19
6%
23
10%
33
15%
32
10%
91
7%
42
10%
37
10%
(4) Probably will

use
265
13%
73
16%
55
11%
72
10%
65
14%
73
12%
64
14%
50
13%
77
12%
113
11%
41
14%
22
10%
17
10%
32
10%
152
14%
32
10%
42
18%
33
15%
45
14%
156
13%
53
13%
41
11%
(3) Might or might

not use
1099
52%
213
45%
268
55%
372
54%
246
54%
350
58%
229
49%
212
53%
308
48%
537
52%
167
56%
105
45%
114
62%
151
47%
562
52%
183
60%
124
53%
99
46%
157
49%
674
54%
194
48%
183
49%
Definitely/Probably
Will Not Use (Net)
557
26%
125
27%
135
28%
193
28%
104
23%
138
23%
133
28%
86
22%
200
31%
304
30%
69
23%
86
37%
34
19%
115
36%
253
24%
69
23%
47
20%
52
24%
85
27%
318
26%
113
28%
114
30%
(2) Probably will

not use
402
19%
88
19%
102
21%
141
20%
72
16%
90
15%
92
20%
63
16%
158
25%
222
22%
44
15%
60
26%
24
13%
93
29%
181
17%
46
15%
32
13%
38
18%
65
20%
257
21%
68
17%
70
19%
(1) Definitely will

not use
155
7%
37
8%
33
7%
52
8%
32
7%
48
8%
41
9%
23
6%
42
7%
82
8%
25
8%
25
11%
10
5%
22
7%
72
7%
23
8%
16
7%
13
6%
20
6%
61
5%
45
11%
44
12%
75
2004 Likelihood of Using All-Natural/Organic Gardening Methods in the Future

Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Definitely/Probably
Will Use (Net)
447
21%
70
20%
184
21%
194
22%
129
25%
61
22%
79
20%
111
19%
93
22%
147
23%
145
19%
62
20%
179
19%
60
15%
83
18%
99
23%
268
23%
255
21%
50
21%
152
22%
44
22%
76
19%
(5) Definitely will

use
182
9%
35
10%
71
8%
76
9%
64
12%
26
9%
27
7%
37
6%
46
11%
54
9%
55
7%
27
9%
70
7%
20
5%
30
6%
40
9%
112
10%
101
8%
13
5%
70
10%
20
10%
29
7%
(4) Probably will

use
265
13%
34
10%
113
13%
117
13%
64
13%
35
13%
52
14%
74
13%
47
11%
93
15%
91
12%
34
11%
109
12%
40
10%
54
12%
59
14%
155
13%
153
13%
37
16%
82
12%
24
12%
46
11%
(3) Might or might

not use
1099
52%
179
51%
468
54%
453
51%
235
46%
135
49%
216
56%
326
57%
195
47%
304
48%
431
57%
169
56%
540
57%
236
59%
269
58%
232
54%
559
48%
648
54%
126
54%
344
49%
111
56%
200
50%
Definitely/Probably
Will Not Use (Net)
557
26%
102
29%
220
25%
235
27%
150
29%
77
28%
93
24%
136
24%
128
31%
179
28%
177
24%
73
24%
224
24%
103
26%
112
24%
95
22%
332
29%
296
25%
57
24%
210
30%
43
22%
128
32%
(2) Probably will

not use
402
19%
71
20%
159
18%
173
20%
93
18%
55
20%
73
19%
106
18%
79
19%
137
22%
133
18%
54
18%
164
17%
73
18%
81
17%
77
18%
238
21%
214
18%
39
17%
155
22%
34
17%
102
25%
(1) Definitely will

not use
155
7%
31
9%
62
7%
63
7%
57
11%
22
8%
20
5%
31
5%
49
12%
43
7%
45
6%
19
6%
60
6%
31
8%
31
7%
19
4%
95
8%
82
7%
19
8%
55
8%
9
4%
27
7%
Mean
Std. Dev.
Std. Err.
Sigma
3.0
2.9
3.0
3.0
3.0
3.0
3.0
3.0
2.9
3.0
3.0
3.0
3.0
2.9
2.9
3.1
1.0
*
2103
100%
1.0
0.1
350
100%
1.0
*
872
100%
1.0
*
881
100%
1.1
0.1
513
100%
1.0
0.1
272
100%
0.9
*
387
100%
0.9
*
573
100%
1.1
0.1
415
100%
1.0
*
631
100%
0.9
*
753
100%
0.9
0.1
304
100%
0.9
*
944
100%
0.9
0.1
399
100%
0.9
0.1
464
100%
0.9
1.0
1.0
0.1
*
*
427 1159 1199
100% 100% 100%
3.0
3.0
2.9
2.9
3.1
2.9
0.9
0.1
233
100%
1.0
*
707
100%
0.9
0.1
198
100%
1.0
*
404
100%
76
2004 Likelihood of Using Organic Gardening Methods in the Future By Type of Gardener
Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
Definitely/Probably
Will Use (Net)
447
21%
105
94%
54
7%
197
27%
65
24%
(5) Definitely will

use
182
9%
76
68%
13
2%
55
7%
31
11%
(4) Probably will

use
265
13%
29
26%
41
5%
142
19%
34
12%
(3) Might or might

not use
1099
52%
3
2%
474
58%
416 104
56% 38%
Definitely/Probably
Will Not Use (Net)
557
26%
4
3%
286
35%
126 107
17% 39%
(2) Probably will

not use
402
19%
3
3%
249
31%
91
12%
37
13%
(1) Definitely will

not use
155
7%
1
1%
37
5%
35
5%
70
25%
Mean
3.0
4.6
2.7
3.1
2.7
Sigma
2103
100%
111
100%
813
100%
739 276
100% 100%
77
2004 Sources of Gardening Information Used by Households That Have a Yard or Garden
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Garden center
938
45%
180
38%
213
43%
324
47%
222
49%
189
32%
222
47%
210
53%
316
50%
445
43%
87
29%
100
43%
102
56%
157
49%
492
46%
103
34%
122
52%
108
50%
159
50%
611
49%
131
33%
158
42%
Friends/family
876
42%
190
40%
213
44%
294
42%
179
39%
280
47%
201
43%
174
44%
220
34%
380
37%
120
41%
93
40%
79
43%
89
28%
495
46%
160
53%
109
46%
95
44%
131
41%
523
42%
165
41%
148
39%
TV programs about
gardening
666
32%
110
23%
161
33%
259
38%
136
30%
158
26%
173
37%
153
38%
182
29%
304
29%
75
25%
78
34%
70
38%
81
25%
362
34%
83
27%
94
40%
83
39%
102
32%
418
34%
107
27%
114
30%
Internet sites about

gardening
665
32%
146
31%
132
27%
237
34%
150
33%
160
27%
168
36%
152
38%
186
29%
353
34%
94
32%
90
39%
76
42%
93
29%
313
29%
66
22%
78
33%
76
35%
93
29%
421
34%
89
22%
124
33%
Magazines
655
31%
127
27%
165
34%
220
32%
143
31%
138
23%
138
30%
154
39%
225
35%
307
30%
67
23%
67
29%
61
33%
112
35%
348
32%
71
23%
71
30%
93
43%
113
35%
425
34%
90
22%
114
30%
Books
505
24%
102
22%
104
21%
178
26%
120
26%
109
18%
102
22%
129
32%
164
26%
243
24%
61
21%
46
20%
61
33%
74
23%
262
24%
48
16%
56
24%
68
31%
90
28%
326
26%
59
15%
92
25%
Newsletter via e-mail
145
7%
33
7%
48
10%
43
6%
21
5%
26
4%
20
4%
38
9%
62
10%
67
6%
14
5%
10
4%
17
10%
26
8%
79
7%
12
4%
10
4%
20
9%
36
11%
92
7%
14
4%
33
9%
Newsletter in the
mail
107
5%
29
6%
33
7%
29
4%
15
3%
20
3%
21
4%
26
7%
39
6%
53
5%
12
4%
12
5%
12
7%
16
5%
54
5%
8
3%
9
4%
14
6%
23
7%
65
5%
17
4%
21
6%
Other
151
7%
34
7%
25
5%
64
9%
28
6%
32
5%
40
9%
31
8%
48
7%
69
7%
17
6%
15
6%
16
9%
22
7%
82
8%
16
5%
25
11%
15
7%
26
8%
99
8%
21
5%
23
6%
None - I just figure

it out myself
478
23%
130
28%
111
23%
139
20%
98
21%
173
29%
106
23%
72
18%
126
20%
263
26%
99
33%
63
27%
31
17%
69
22%
215
20%
74
25%
43
18%
41
19%
57
18%
240
19%
136
34%
88
23%
78
2004 Sources of Gardening Information Used by Households That Have a Yard or Garden
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Garden center
938
45%
131
37%
371
43%
436
49%
170
33%
135
49%
175
45%
311
54%
171
41%
305
48%
333
44%
129
42%
405
43%
148
37%
212
46%
193
45%
533
46%
556
46%
90
39%
311
44%
56
28%
197
49%
Friends/family
876
42%
147
42%
360
41%
369
42%
214
42%
119
44%
168
43%
237
41%
155
37%
235
37%
347
46%
138
45%
435
46%
190
48%
212
46%
189
44%
441
38%
511
43%
103
44%
278
39%
89
45%
137
34%
TV programs about
gardening
666
32%
102
29%
280
32%
283
32%
147
29%
98
36%
131
34%
185
32%
122
29%
188
30%
240
32%
116
38%
313
33%
117
29%
144
31%
156
37%
353
30%
395
33%
67
29%
216
31%
56
28%
117
29%

gardening
665
32%
82
23%
258
30%
326
37%
135
26%
89
33%
130
34%
221
39%
114
27%
204
32%
236
31%
112
37%
319
34%
132
33%
140
30%
153
36%
346
30%
421
35%
64
27%
196
28%
60
30%
116
29%
Magazines
655
31%
106
30%
242
28%
307
35%
134
26%
96
35%
113
29%
211
37%
117
28%
223
35%
228
30%
87
29%
276
29%
106
26%
121
26%
138
32%
379
33%
386
32%
62
27%
220
31%
44
22%
148
37%
Books
505
24%
54
16%
199
23%
251
28%
116
23%
54
20%
97
25%
163
28%
79
19%
177
28%
183
24%
65
21%
230
24%
85
21%
95
20%
116
27%
274
24%
309
26%
53
23%
156
22%
35
18%
102
25%
145
7%
24
7%
51
6%
70
8%
32
6%
25
9%
27
7%
44
8%
34
8%
48
8%
42
6%
21
7%
59
6%
16
4%
26
6%
36
8%
86
7%
70
6%
18
8%
63
9%
5
2%
39
10%
Newsletter in the
mail
107
5%
11
3%
37
4%
59
7%
29
6%
16
6%
17
4%
32
6%
24
6%
37
6%
27
4%
18
6%
43
5%
15
4%
20
4%
25
6%
64
6%
59
5%
14
6%
37
5%
6
3%
28
7%
Other
151
7%
18
5%
52
6%
82
9%
22
4%
21
8%
25
7%
45
8%
24
6%
46
7%
54
7%
26
9%
72
8%
29
7%
31
7%
31
7%
79
7%
85
7%
19
8%
50
7%
13
7%
32
8%

it out myself
478
23%
100
29%
218
25%
159
18%
154
30%
56
21%
75
19%
95
17%
116
28%
130
21%
158
21%
73
24%
202
21%
82
21%
114
25%
98
23%
275
24%
256
21%
59
25%
170
24%
61
31%
79
20%
79
2004 Sources of Gardening Information Used By Type of Gardener

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
Garden center
938
45%
53
47%
413
51%
391
53%
38
14%
Friends/family
876
42%
67
60%
333
41%
358
48%
64
23%
TV programs about
gardening
666
32%
48
43%
273
34%
282
38%
38
14%

gardening
665
32%
56
51%
254
31%
285
39%
38
14%
Magazines
655
31%
56
50%
260
32%
285
39%
27
10%
Books
505
24%
49
44%
192
24%
223
30%
23
8%
145
7%
11
10%
56
7%
67
9%
5
2%
Newsletter in the
mail
107
5%
11
10%
37
5%
51
7%
2
1%
Other
151
7%
11
10%
59
7%
51
7%
10
4%

it out myself
478
23%
7
7%
127
16%
116 166
16% 60%
5185
247%
369
332%
2004
246%
2110 411
286% 149%
Sigma
80
2004 Lawn and Garden Activities of All U.S. Households

Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2498
571
672
724
531
751
478
488
781
1178
356
245
210
367
1320
395
233
278
414
1392
568
405
Weighted Base
2498
567
580
809
542
792
541
459
705
1205
379
271
212
342
1293
413
270
247
363
1321
583
478
Participates In Lawn/
Garden Activities
(Net)
1974
79%
444
78%
474
82%
631
78%
425
78%
543
69%
431
80%
382
83%
618
88%
951
79%
258
68%
207
76%
180
85%
307 1023
90%
79%
286
69%
224
83%
202
82%
311 1188
86%
90%
344
59%
357
75%
Lawn care
1358
54%
292
51%
341
59%
454
56%
271
50%
353
45%
318
59%
294
64%
393
56%
723
60%
184
48%
160
59%
155
73%
224
65%
635
49%
169
41%
158
58%
139
56%
170
47%
923
70%
198
34%
183
38%
Flower gardening
1097
44%
247
44%
288
50%
321
40%
242
45%
252
32%
220
41%
233
51%
393
56%
495
41%
110
29%
96
35%
110
52%
179
52%
602
47%
142
34%
124
46%
123
50%
214
59%
720
55%
164
28%
166
35%
Indoor houseplant
gardening
1011
40%
244
43%
241
42%
272
34%
255
47%
243
31%
206
38%
211
46%
352
50%
438
36%
103
27%
96
35%
89
42%
149
44%
573
44%
140
34%
109
41%
121
49%
202
56%
570
43%
184
32%
208
43%
Landscaping
(general)
862
35%
194
34%
202
35%
275
34%
191
35%
227
29%
211
39%
178
39%
246
35%
466
39%
127
33%
113
42%
91
43%
135
39%
396
31%
100
24%
98
36%
87
35%
111
30%
591
45%
131
23%
108
23%
Controlling insects
in lawn, garden,
trees
827
33%
138
24%
186
32%
315
39%
188
35%
186
23%
186
34%
184
40%
271
38%
427
35%
94
25%
94
35%
97
46%
142
41%
400
31%
92
22%
92
34%
87
35%
129
35%
551
42%
113
19%
127
27%
Shrub care
740
30%
153
27%
178
31%
257
32%
152
28%
154
19%
166
31%
155
34%
265
38%
385
32%
74
20%
86
32%
83
39%
143
42%
354
27%
80
19%
81
30%
72
29%
122
34%
507
38%
95
16%
102
21%
Growing flower
bulbs (tulips,
daffodils)
692
28%
164
29%
209
36%
162
20%
156
29%
160
20%
143
26%
144
31%
246
35%
306
25%
64
17%
63
23%
68
32%
110
32%
386
30%
96
23%
80
30%
75
30%
136
37%
446
34%
98
17%
117
25%
Tree care
652
26%
124
22%
139
24%
223
28%
165
30%
148
19%
141
26%
143
31%
220
31%
362
30%
73
19%
81
30%
81
38%
127
37%
290
22%
75
18%
60
22%
61
25%
93
26%
450
34%
89
15%
86
18%
81

Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Weighted Base
2498
567
580
809
542
792
541
459
705
1205
379
271
212
342
1293
413
270
247
363
1321
583
478
Vegetable gardening
649
26%
159
28%
169
29%
179
22%
142
26%
170
21%
137
25%
140
30%
202
29%
308
26%
74
19%
58
21%
69
33%
107
31%
341
26%
96
23%
79
29%
71
29%
95
26%
433
33%
97
17%
85
18%
Container gardening
563
23%
115
20%
128
22%
166
21%
154
28%
112
14%
117
22%
138
30%
196
28%
207
17%
46
12%
39
14%
47
22%
76
22%
356
28%
66
16%
78
29%
92
37%
120
33%
343
26%
80
14%
109
23%
Water gardening
384
15%
88
16%
81
14%
100
12%
115
21%
89
11%
77
14%
79
17%
139
20%
194
16%
46
12%
32
12%
40
19%
77
23%
190
15%
44
11%
45
17%
39
16%
62
17%
239
18%
68
12%
66
14%
Herb gardening
378
15%
100
18%
84
15%
98
12%
95
18%
95
12%
86
16%
83
18%
115
16%
164
14%
41
11%
32
12%
34
16%
56
16%
215
17%
53
13%
54
20%
48
20%
59
16%
227
17%
58
10%
66
14%
Fruit trees
339
14%
39
7%
62
11%
108
13%
129
24%
71
9%
80
15%
76
17%
112
16%
194
16%
38
10%
42
15%
43
20%
70
21%
145
11%
33
8%
38
14%
33
13%
41
11%
234
18%
38
6%
47
10%
Raising transplants
308
12%
54
10%
86
15%
96
12%
72
13%
72
9%
64
12%
68
15%
105
15%
131
11%
35
9%
28
11%
27
13%
41
12%
177
14%
37
9%
35
13%
41
17%
64
18%
178
13%
49
8%
57
12%
Ornamental
gardening
268
11%
57
10%
69
12%
80
10%
61
11%
67
8%
70
13%
56
12%
75
11%
133
11%
37
10%
33
12%
26
12%
36
11%
135
10%
30
7%
37
14%
29
12%
39
11%
181
14%
31
5%
39
8%
Growing berries
225
9%
50
9%
64
11%
55
7%
56
10%
58
7%
52
10%
47
10%
68
10%
104
9%
24
6%
21
8%
21
10%
38
11%
121
9%
34
8%
31
12%
26
10%
30
8%
147
11%
31
5%
32
7%
66
3%
15
3%
13
2%
24
3%
14
3%
30
4%
12
2%
11
2%
13
2%
41
3%
21
6%
6
2%
5
3%
9
3%
24
2%
9
2%
6
2%
5
2%
4
1%
36
3%
20
3%
4
1%
508
20%
118
21%
103
18%
177
22%
110
20%
238
30%
108
20%
77
17%
85
12%
243
20%
114
30%
62
23%
32
15%
35
10%
265
21%
124
30%
46
17%
45
18%
50
14%
129
10%
227
39%
121
25%
15
1%
5
1%
3
*
8
1%
11
1%
3
*
2
*
10
1%
8
2%
3
1%
5
*
2
1%
4
*
11
2%
Other
None of the above
Don't know
3
1%
82
2004 Lawn and Garden Activities of U.S. Households That Have a Yard or Garden
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Unweighted Base
2128
480
577
625
446
568
410
432
718
1007
275
208
181
343
1121
293
202
251
375
1302
403
323
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Garden Activities
(Net)
1824
87%
397
85%
441
90%
594
86%
393
86%
480
80%
402
86%
360
90%
583
91%
890
86%
232
78%
193
83%
171
93%
295
93%
935
87%
248
82%
209
89%
189
87%
288 1151
90%
93%
286
71%
312
83%
Lawn care
1335
63%
287
61%
335
69%
450
65%
263
58%
344
57%
313
67%
288
72%
389
61%
707
69%
178
60%
158
68%
151
83%
220
69%
628
59%
166
55%
155
66%
137
64%
170
53%
914
74%
191
48%
178
47%
Flower gardening
1069
51%
238
51%
278
57%
315
46%
238
52%
237
40%
214
46%
231
58%
387
61%
483
47%
106
36%
92
40%
110
60%
175
55%
586
55%
131
43%
121
51%
121
56%
213
67%
709
57%
151
38%
162
43%
Indoor houseplant
gardening
906
43%
210
45%
218
45%
248
36%
230
51%
205
34%
188
40%
191
48%
323
51%
399
39%
89
30%
87
37%
82
45%
142
44%
508
47%
116
38%
101
43%
110
51%
181
57%
551
44%
145
36%
168
45%
Landscaping
(general)
848
40%
190
41%
199
41%
271
39%
187
41%
223
37%
207
44%
176
44%
243
38%
457
44%
123
42%
112
48%
90
50%
132
41%
391
36%
99
33%
95
40%
86
40%
111
35%
586
47%
126
31%
104
28%
Controlling insects
in lawn, garden,
trees
815
39%
136
29%
184
38%
310
45%
184
41%
179
30%
184
39%
183
46%
269
42%
419
41%
91
31%
92
40%
95
52%
140
44%
396
37%
88
29%
92
39%
87
40%
129
40%
547
44%
111
28%
123
33%
Shrub care
733
35%
149
32%
175
36%
257
37%
151
33%
151
25%
165
35%
155
39%
261
41%
378
37%
72
24%
85
36%
83
45%
140
44%
354
33%
80
26%
81
34%
72
33%
122
38%
507
41%
92
23%
100
27%
Growing flower
bulbs (tulips,
daffodils)
676
32%
157
33%
206
42%
160
23%
154
34%
154
26%
138
30%
144
36%
240
38%
299
29%
63
21%
60
26%
68
37%
108
34%
377
35%
91
30%
79
33%
75
35%
132
41%
442
36%
91
23%
114
30%
Tree care
641
30%
121
26%
137
28%
222
32%
161
35%
145
24%
136
29%
141
35%
218
34%
354
34%
72
24%
77
33%
79
43%
125
39%
287
27%
73
24%
59
25%
61
28%
93
29%
445
36%
87
22%
83
22%
83
2004 Lawn and Garden Activities of U.S. Households That Have a Yard or Garden
Region
Age
Male Age
Female Age
Marital Status
___________________________ ___________________________ _____________________________ _____________________________ _____________________
Single/ Div./
North- MidNever
Sep./
Total east west
South
West 18-34 35-44 45-54
55+
_____ ______ ______ ______ ______ ______ ______ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _______ _______ _____
Weighted Base
2103
469
489
691
455
599
468
399
637
1030
296
233
183
318
1074
303
235
216
319
1239
402
376
Vegetable gardening
638
30%
155
33%
167
34%
177
26%
139
31%
165
28%
137
29%
136
34%
200
31%
301
29%
72
24%
58
25%
66
36%
105
33%
337
31%
94
31%
79
34%
69
32%
95
30%
429
35%
93
23%
83
22%
Container gardening
525
25%
105
22%
121
25%
155
22%
144
32%
98
16%
113
24%
132
33%
183
29%
189
18%
36
12%
36
15%
46
25%
72
22%
336
31%
62
21%
77
33%
86
40%
111
35%
334
27%
69
17%
95
25%
Water gardening
374
18%
84
18%
79
16%
100
14%
111
24%
84
14%
77
16%
75
19%
137
22%
192
19%
44
15%
32
14%
40
22%
76
24%
183
17%
40
13%
45
19%
36
17%
61
19%
239
19%
63
16%
62
17%
Herb gardening
362
17%
94
20%
79
16%
93
13%
95
21%
87
15%
84
18%
82
21%
109
17%
159
15%
38
13%
31
13%
34
19%
55
17%
204
19%
49
16%
53
23%
48
22%
54
17%
223
18%
51
13%
62
16%
Fruit trees
337
16%
39
8%
61
13%
108
16%
128
28%
70
12%
79
17%
76
19%
112
18%
192
19%
37
13%
41
18%
43
24%
70
22%
145
13%
33
11%
38
16%
33
15%
41
13%
234
19%
37
9%
47
12%
Raising transplants
300
14%
52
11%
81
17%
96
14%
71
16%
70
12%
64
14%
66
17%
100
16%
129
13%
35
12%
28
12%
26
14%
40
13%
170
16%
35
12%
35
15%
40
19%
60
19%
177
14%
48
12%
52
14%
Ornamental
gardening
264
13%
57
12%
69
14%
79
12%
59
13%
64
11%
69
15%
56
14%
75
12%
131
13%
36
12%
32
14%
26
14%
36
11%
134
12%
28
9%
37
16%
29
14%
39
12%
180
15%
28
7%
39
10%
Growing berries
220
10%
49
10%
63
13%
55
8%
54
12%
57
9%
52
11%
45
11%
67
11%
100
10%
23
8%
20
9%
19
11%
38
12%
121
11%
34
11%
31
13%
26
12%
30
9%
147
12%
30
8%
31
8%
58
3%
13
3%
11
2%
22
3%
12
3%
24
4%
11
2%
11
3%
12
2%
37
4%
17
6%
6
2%
5
3%
8
3%
21
2%
7
2%
5
2%
5
2%
4
1%
34
3%
15
4%
3
1%
264
13%
67
14%
45
9%
97
14%
55
12%
109
18%
63
13%
39
10%
52
8%
130
13%
57
19%
37
16%
12
7%
24
7%
134
12%
52
17%
26
11%
27
13%
29
9%
84
7%
105
26%
64
17%
15
1%
5
1%
3
1%
7
2%
10
2%
3
1%
2
*
10
1%
7
2%
3
1%
5
*
3
1%
2
1%
4
*
10
3%
Other
None of the above
Don't know
84

Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2498
416
1014
1068
627
365
511
582
500
979
783
236
748
313
347
322
1750
1414
274
844
243
491
Weighted Base
2498
402
1030
1066
706
325
437
617
603
755
820
320
1041
449
510
456
1457
1434
277
824
265
455
Garden Activities
(Net)
1974
79%
309
77%
796
77%
870
82%
469
66%
260
80%
376
86%
552
89%
397
66%
611
81%
685
83%
282
88%
864
83%
356
79%
441
87%
393 1111 1135

86%
76%
79%
214
77%
657
80%
176
66%
391
86%
Lawn care
1358
54%
218
54%
548
53%
592
56%
257
36%
178
55%
282
64%
428
69%
183
30%
433
57%
526
64%
216
68%
669
64%
259
58%
337
66%
319
70%
689
47%
836
58%
128
46%
418
51%
109
41%
241
53%
Flower gardening
1097
44%
169
42%
410
40%
518
49%
229
32%
126
39%
210
48%
336
54%
175
29%
368
49%
399
49%
155
49%
475
46%
172
38%
238
47%
231
51%
622
43%
626
44%
123
44%
371
45%
83
31%
236
52%
Indoor houseplant
gardening
1011
40%
148
37%
386
37%
477
45%
251
36%
128
39%
186
43%
295
48%
240
40%
319
42%
322
39%
130
41%
391
38%
147
33%
204
40%
187
41%
620
43%
560
39%
124
45%
349
42%
92
35%
210
46%
Landscaping
(general)
862
35%
112
28%
337
33%
413
39%
143
20%
105
32%
178
41%
301
49%
121
20%
272
36%
333
41%
137
43%
410
39%
155
35%
202
40%
195
43%
453
31%
537
37%
88
32%
253
31%
71
27%
156
34%
Controlling insects
in lawn, garden,
trees
827
33%
108
27%
338
33%
381
36%
149
21%
101
31%
182
42%
271
44%
126
21%
264
35%
306
37%
130
41%
383
37%
161
36%
174
34%
175
38%
444
30%
494
34%
80
29%
268
33%
61
23%
166
36%
Shrub care
740
30%
110
27%
262
25%
367
34%
127
18%
84
26%
150
34%
258
42%
110
18%
253
34%
264
32%
112
35%
328
31%
119
26%
166
33%
160
35%
412
28%
418
29%
72
26%
263
32%
53
20%
176
39%
Growing flower
bulbs (tulips,
daffodils)
692
28%
105
26%
265
26%
322
30%
153
22%
89
27%
123
28%
203
33%
128
21%
219
29%
229
28%
116
36%
298
29%
120
27%
147
29%
138
30%
393
27%
381
27%
83
30%
238
29%
55
21%
156
34%
Tree care
652
26%
87
22%
238
23%
326
31%
114
16%
77
24%
132
30%
223
36%
99
16%
207
27%
238
29%
107
34%
297
29%
114
25%
150
29%
144
32%
354
24%
392
27%
65
23%
209
25%
54
20%
138
30%
85

Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Weighted Base
2498
402
1030
1066
706
325
437
617
603
755
820
320
1041
449
510
456
1457
1434
277
824
265
455
Vegetable gardening
649
26%
117
29%
255
25%
277
26%
149
21%
91
28%
109
25%
183
30%
86
14%
221
29%
241
29%
101
32%
290
28%
114
25%
144
28%
125
28%
359
25%
364
25%
84
30%
217
26%
58
22%
125
27%
Container gardening
563
23%
75
19%
226
22%
263
25%
140
20%
66
20%
101
23%
160
26%
125
21%
188
25%
188
23%
63
20%
210
20%
74
16%
107
21%
102
22%
353
24%
305
21%
56
20%
209
25%
45
17%
131
29%
Water gardening
384
15%
71
18%
171
17%
143
13%
88
12%
52
16%
69
16%
110
18%
69
11%
110
15%
145
18%
60
19%
180
17%
55
12%
82
16%
95
21%
204
14%
211
15%
47
17%
134
16%
34
13%
85
19%
Herb gardening
378
15%
40
10%
138
13%
200
19%
82
12%
43
13%
64
15%
121
20%
70
12%
130
17%
124
15%
54
17%
155
15%
54
12%
80
16%
85
19%
223
15%
220
15%
47
17%
118
14%
36
14%
71
16%
Fruit trees
339
14%
50
12%
140
14%
149
14%
60
8%
43
13%
60
14%
117
19%
39
7%
115
15%
123
15%
62
19%
173
17%
68
15%
89
18%
74
16%
166
11%
209
15%
35
13%
104
13%
26
10%
68
15%
Raising transplants
308
12%
43
11%
133
13%
133
12%
86
12%
41
13%
56
13%
87
14%
58
10%
99
13%
101
12%
51
16%
132
13%
49
11%
62
12%
67
15%
177
12%
176
12%
38
14%
102
12%
31
12%
52
11%
Ornamental
gardening
268
11%
33
8%
98
10%
136
13%
55
8%
28
9%
53
12%
101
16%
41
7%
82
11%
105
13%
40
13%
128
12%
59
13%
69
14%
57
13%
140
10%
165
11%
26
10%
83
10%
22
8%
49
11%
Growing berries
225
9%
38
9%
88
9%
98
9%
45
6%
26
8%
43
10%
67
11%
38
6%
65
9%
76
9%
45
14%
109
10%
37
8%
66
13%
51
11%
116
8%
127
9%
27
10%
75
9%
15
6%
44
10%
66
3%
13
3%
25
2%
27
3%
21
3%
7
2%
10
2%
16
3%
10
2%
23
3%
22
3%
11
3%
29
3%
15
3%
17
3%
13
3%
37
3%
35
2%
8
3%
25
3%
10
4%
8
2%
508
20%
90
23%
227
22%
191
18%
232
33%
63
19%
60
14%
63
10%
201
33%
142
19%
128
16%
38
12%
173
17%
92
20%
67
13%
61
13%
335
23%
292
20%
60
22%
162
20%
84
32%
63
14%
15
1%
3
1%
7
1%
6
1%
5
1%
2
1%
2
*
2
*
1
*
5
*
2
*
1
*
1
*
11
1%
7
*
3
1%
6
1%
5
2%
1
*
Other
None of the above
Don't know
5
1%
2
*
8
1%
86
2004 Lawn and Garden Activities of Households That Have a Yard or Garden
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Unweighted Base
2128
370
872
886
472
307
448
538
346
835
724
223
686
282
319
302
1442
1185
234
741
186
446
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Garden Activities
(Net)
1824
87%
289
83%
738
85%
797
90%
404
79%
238
87%
351
91%
530
92%
328
79%
562
89%
660
88%
275
91%
832
88%
340
85%
423
91%
383
90%
993 1053
86%
88%
197
84%
606
86%
156
79%
367
91%
Lawn care
1335
63%
214
61%
538
62%
583
66%
248
48%
175
64%
276
71%
423
74%
178
43%
420
67%
522
69%
214
71%
663
70%
256
64%
333
72%
318
74%
672
58%
823
69%
125
54%
410
58%
107
54%
237
59%
Flower gardening
1069
51%
166
47%
403
46%
500
57%
218
42%
123
45%
207
53%
331
58%
164
39%
359
57%
394
52%
152
50%
468
50%
170
43%
233
50%
229
54%
601
52%
608
51%
122
52%
361
51%
81
41%
231
57%
Indoor houseplant
gardening
906
43%
134
38%
345
40%
427
48%
203
40%
115
42%
165
43%
280
49%
185
45%
289
46%
306
41%
126
42%
372
39%
136
34%
194
42%
179
42%
535
46%
505
42%
111
48%
312
44%
77
39%
194
48%
Landscaping
(general)
848
40%
109
31%
334
38%
404
46%
138
27%
102
37%
176
45%
299
52%
116
28%
266
42%
331
44%
135
44%
406
43%
154
39%
200
43%
194
45%
442
38%
528
44%
87
37%
250
35%
71
36%
155
38%
Controlling insects
in lawn, garden,
trees
815
39%
108
31%
333
38%
374
42%
147
29%
98
36%
179
46%
267
47%
122
29%
259
41%
303
40%
130
43%
380
40%
159
40%
171
37%
175
41%
435
38%
488
41%
80
34%
261
37%
60
30%
162
40%
Shrub care
733
35%
110
31%
262
30%
360
41%
124
24%
83
30%
150
39%
256
45%
106
25%
252
40%
264
35%
111
37%
328
35%
119
30%
166
36%
160
38%
405
35%
415
35%
70
30%
261
37%
52
26%
174
43%
Growing flower
bulbs (tulips,
daffodils)
676
32%
101
29%
260
30%
316
36%
148
29%
86
31%
120
31%
201
35%
120
29%
214
34%
227
30%
115
38%
296
31%
119
30%
146
31%
137
32%
380
33%
372
31%
83
36%
231
33%
55
28%
153
38%
Tree care
641
30%
85
24%
234
27%
322
36%
111
22%
76
28%
127
33%
221
38%
97
23%
204
32%
234
31%
106
35%
292
31%
111
28%
146
31%
144
34%
348
30%
388
32%
64
28%
202
29%
52
26%
135
34%
87
2004 Lawn and Garden Activities of Households That Have a Yard or Garden
Education
Income
Household Size
Employment Status
_________________ _________________________ _______________________ _____________________________ _____________________________
FullH.S.
Less
$35K
$50K
Has
No
time/
Total
or
Some Col. Than
Chld
1
2
3-4
5+
Hhld
<6
6-12 13-17 Hhld
_____ _____ _____ _____ _____ ______ ______ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ _____
Weighted Base
2103
350
872
881
513
272
387
573
415
631
753
304
944
399
464
427
1159
1199
233
707
198
404
Vegetable gardening
638
30%
115
33%
252
29%
272
31%
144
28%
90
33%
106
27%
183
32%
84
20%
217
34%
237
31%
101
33%
287
30%
111
28%
141
30%
125
29%
351
30%
358
30%
84
36%
212
30%
57
29%
124
31%
Container gardening
525
25%
70
20%
212
24%
243
28%
127
25%
60
22%
95
24%
154
27%
108
26%
176
28%
180
24%
62
20%
202
21%
71
18%
104
22%
98
23%
323
28%
290
24%
50
21%
192
27%
38
19%
121
30%
Water gardening
374
18%
68
20%
166
19%
140
16%
82
16%
50
18%
68
17%
110
19%
66
16%
108
17%
140
19%
60
20%
175
19%
55
14%
81
17%
92
22%
199
17%
206
17%
44
19%
131
19%
34
17%
85
21%
Herb gardening
362
17%
38
11%
135
15%
189
21%
77
15%
38
14%
63
16%
118
21%
60
14%
126
20%
123
16%
54
18%
154
16%
54
13%
80
17%
83
20%
209
18%
213
18%
45
19%
111
16%
34
17%
67
17%
Fruit trees
337
16%
50
14%
138
16%
148
17%
59
11%
42
16%
60
16%
117
20%
38
9%
114
18%
123
16%
62
20%
173
18%
68
17%
89
19%
74
17%
164
14%
207
17%
35
15%
103
15%
26
13%
68
17%
Raising transplants
300
14%
41
12%
131
15%
128
15%
84
16%
39
14%
55
14%
84
15%
53
13%
96
15%
101
13%
50
16%
131
14%
49
12%
62
13%
66
16%
169
15%
170
14%
38
16%
98
14%
30
15%
49
12%
Ornamental
gardening
264
13%
33
9%
95
11%
136
15%
52
10%
28
10%
52
13%
101
18%
40
10%
79
13%
105
14%
40
13%
128
14%
59
15%
69
15%
57
13%
137
12%
162
14%
26
11%
82
12%
20
10%
49
12%
Growing berries
220
10%
38
11%
85
10%
98
11%
44
9%
25
9%
40
10%
67
12%
37
9%
63
10%
74
10%
45
15%
107
11%
35
9%
65
14%
51
12%
114
10%
126
10%
27
12%
72
10%
15
8%
43
11%
58
3%
12
4%
21
2%
25
3%
16
3%
6
2%
10
3%
15
3%
8
2%
18
3%
21
3%
11
3%
28
3%
14
4%
17
4%
13
3%
30
3%
29
2%
6
3%
23
3%
7
4%
7
2%
264
13%
58
17%
128
15%
79
9%
104
20%
33
12%
35
9%
41
7%
82
20%
69
11%
85
11%
28
9%
108
11%
56
14%
40
9%
42
10%
156
13%
140
12%
34
14%
95
13%
37
19%
36
9%
15
1%
3
1%
6
1%
6
1%
4
1%
2
1%
2
*
2
*
5
1%
1
*
8
1%
1
*
5
*
2
*
1
*
1
*
10
1%
6
1%
3
1%
6
1%
5
3%
1
*
Other
None of the above
Don't know
88
2004 Lawn and Garden Activities of Households By Type of Gardener

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Unweighted Base
2128
121
823
747
271
Weighted Base
2103
111
813
739
276
Garden Activities
(Net)
1824
87%
107
96%
778
96%
675 160
91% 58%
Lawn care
1335
63%
76
69%
621
76%
484
66%
87
32%
Flower gardening
1069
51%
74
67%
463
57%
440
60%
45
16%
Indoor houseplant
gardening
906
43%
67
60%
351
43%
383
52%
67
24%
Landscaping
(general)
848
40%
54
48%
385
47%
349
47%
30
11%
Controlling insects
in lawn, garden,
trees
815
39%
33
30%
417
51%
327
44%
5
2%
Shrub care
733
35%
39
35%
343
42%
310
42%
24
9%
Growing flower
bulbs (tulips,
daffodils)
676
32%
43
39%
272
33%
309
42%
27
10%
Tree care
641
30%
48
43%
288
35%
259
35%
20
7%
89
2004 Lawn and Garden Activities of Households By Type of Gardener

Type of Gardener
____________________________
Pure
_____ _______ ________ ______ ____
Weighted Base
2103
111
813
739
276
Vegetable gardening
638
30%
45
41%
255
31%
279
38%
28
10%
Container gardening
525
25%
33
30%
207
25%
233
32%
30
11%
Water gardening
374
18%
33
29%
163
20%
158
21%
8
3%
Herb gardening
362
17%
31
28%
124
15%
179
24%
15
6%
Fruit trees
337
16%
24
21%
135
17%
160
22%
11
4%
Raising transplants
300
14%
26
23%
118
15%
142
19%
9
3%
Ornamental
gardening
264
13%
16
15%
96
12%
139
19%
5
2%
Growing berries
220
10%
18
17%
77
10%
116
16%
3
1%
58
3%
2
1%
19
2%
31
4%
1
1%
264
13%
4
4%
34
4%
60 113
8% 41%
15
1%
1
*
Other
None of the above
Don't know
Sigma
10380
494%
667
599%
4369
537%
4
1%
4362
590%
3
1%
533
193%
90

2004 Environmental Lawn &amp; Garden Survey

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2004 Environmental Lawn &amp; Garden Survey

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2004 Environmental

Lawn & Garden

Conducted by Harris Interactive for the National Gardening Association

National Gardening Association

Conducted by Harris Interactive for:

Bruce W. Butterfield, NGA Research Director

Copyright 2004 National Gardening Association, Inc.

2004 National Gardening Association

2004 National Gardening Association

About the National Gardening Association

2004 National Gardening Association

2004 National Gardening Association

Environmental Lawn and Garden Scorecard

Leave grass clippings in place on your lawn.

Apply mulch around trees, shrubs, or garden areas.

Cut your lawn at the highest recommended mower setting.

None of the above

2004 National Gardening Association

Environmental Lawn and Garden Scorecard

2004 National Gardening Association

Environmental Lawn and Garden Index

2004 National Gardening Association

Lawn and Garden Fertilizers

Will use both chemical and all-natural/organic fertilizer .................................................................27

Will use only all-natural/organic fertilizers like compost, manure, or blended

Will not apply any fertilizers ............................................................................................................25

2004 National Gardening Association

Profile of Households That Use

Sex & Age

2004 National Gardening Association

Profile of Households That Use Only Chemical Fertilizer

Sex & Age

2004 National Gardening Association

Profile of Households That Use Only All-Natural/Organic Fertilizer

Sex & Age

2004 National Gardening Association

Lawn and Garden Insect Controls

Will use both chemical and all-natural/organic insect controls .......................................................32

Will use only chemical insect controls ............................................................................................20

Will use only all-natural/organic insect controls...............................................................................7

Will not apply any insect controls ...................................................................................................26

2004 National Gardening Association

Profile of Households That Use

Sex & Age

2004 National Gardening Association

Profile of Households That Use Only Chemical Insect Controls

Sex & Age

2004 National Gardening Association

Profile of Households That Use

Sex & Age

2004 National Gardening Association

Lawn and Garden Weed Controls

Will use both chemical and all-natural/organic weed controls........................................................27

Will use only chemical weed controls .............................................................................................25

Will use only all-natural/organic weed controls................................................................................6

Will not apply any weed controls ....................................................................................................27

2004 National Gardening Association

Profile of Households That Use

Sex & Age

2004 National Gardening Association

Profile of Households That Use Only Chemical Weed Controls

Sex & Age

2004 National Gardening Association

Profile of Households That Use

2004 Environmental Lawn & Garden Survey

2004 Environmental Lawn & Garden Survey