Example survey

Survey Customer and Market Requirements

USE
1. How useful would an education program package with learner and facilitator materials,
marketing tools, and evaluation tools be to you?
Of Little Use

Very Useful

2. How do you plan to use an education product?

As a complement to an existing event/program?
As a stand alone event?
Other_______________________________
(please specify)
AUDIENCE
3. How useful would products targeted to the following audiences be to you?
Level 1 initial awareness: those whose exposure is a result of receiving a conference
marketing brochure, reading an article, or recognizing the name of an Award recipient
and who want to know more
Of Little Use

Very Useful

Level 2 initial interest those who have taken steps to learn more, perhaps contacting
an applicant or requesting and reading the Criteria for Performance Excellence and who
want to know more
Of Little Use

Very Useful

Level 3 initial user those who have completed a first assessment or are in the process
of implementing an assessment
Of Little Use

Very Useful

Level 4 repeat user those who have completed a formal assessment or applied to the
state or national program; those who are preparing to apply; those who want help with
their feedback
Of Little Use

Very Useful

4. What sector(s) are you targeting:

manufacturing
service
small business
education
health care
nonprofit
5. What audience are you targeting?
Decision makers
Users
DELIVERY
6. Facilities
What size groups do you have space/capacity for? _________________
What setups can you accommodate?
Classroom
Theater
Rounds
7. Web based How do you currently use the web to reach current and potential
customers?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
8. AV What equipment do you have available?
Video/VCR
Computer/LCD projection
View graphs projectors
Flip charts
9. Printing and duplicating What capabilities/resources do you have for production of
learner materials?
In Kind services from sponsor
Local vendor for fee
In house equipment and operators
10. What customer and technical support would you need to use an education product?
Instructional staff
Printing and duplicating
Registration services and staff
11. What time frames work best for your audience?
90 minutes

4 hours

MARKETING
12. How do you currently market your education events?
Printed brochures, flyers
Advertisements
Email
Other_________________________
COMPETITORS
13. If you have used other educational products or services, what product and service
features were most important in your decision to purchase?
Price
Brand/name recognition and/or reputation
Location
Design
Content
Customer and Technical Support
Targeted Audience
14. Would you use again? Yes

No

Why/why not?
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
__________________________________________________________________
15. What differentiates a Baldrige education product and provides you a marketing
advantage?
Baldrige name recognition
Baldrige staff as design resource
Baldrige staff as delivery resource
Access to national examiners as delivery resource
Access to national Award recipients as delivery resource
FINANCIAL
16. What are your revenue goals for an education product? $______________
17. How do you set your fees?
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
________________________________________________________________________
18. What have you charged in the past? ______________________