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Published Date
03-03-2015
71 Page Report
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Press Release
Increasing Purchasing Power of Asia Pacific Consumers to Boost Growth
Prospects of Sports Nutrition Products Market
REPORT DESCRIPTION
Sports nutrition is a specialized market within the overall nutrition industry. A number of products fall
under the sports nutrition market; these include: protein bars and shakes, energy bars and drunks, and
dietary supplements. A number of nutritious and energy-boosting ingredients go into the manufacture of
sports nutrition products. Typically, such products comprise ingredients such as caffine, linoleic acid,
creatine, and taurine.
Sports Drinks Hold Largest Market Share but Sports Food Looks Promising
Within the global sports nutrition market, sports drinks occupied the largest market share in 2014.
However, there is another segment that presents several growth opportunities- sports food. The segment
of sports food is currently growing at a very healthy pace and there is much scope for innovation and new
product development within this segment. Globally, the sports food segment will benefit from heightened
health awareness levels and a change in lifestyle.
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To put this trend into numbers, the sports drinks product segment was estimated at 8.21 billion liters as of
2013. And, the sports food segment will emerge as the fastest growing segment with a 9.6% CAGR from
2014 to 2020.
Sports Nutrition Market Rides High on the Obesity-Alleviation Wave
The occurrence of obesity worldwide has doubled since 1980, according to the World Health Organization
(WHO). This has spurred many countries into action so as to control the obesity epidemic before it spirals
into an unaffordable cost to their healthcare systems. In view of this drastic change thats brewing in
virtually every major nation, the pressure is on consumers to lead an active, balanced and healthy
lifestyle. The most convenient way to do this is via engaging in sports and other types of physical activity.
As the number of people indulging in sports goes up, the global sports nutrition market needs to cater to
the specific nutritional demand of consumers of different age groups.
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Thus, besides professional athletes and sports persons, a rising number of recreational users are also
pushing up the demand in the sports nutrition market. Thus, the drivers of the global sports nutrition
market can be pinned down to the following: Increased health awareness, a rapid pace of urbanization,
ability of consumers to purchase sports nutrition products thanks to growing disposable income, and
intelligent market campaigns by sports nutrition companies.
Sports Nutrition Market Needs to Deal With Counterfeit Products that Dent Consumer
Confidence
While there is little doubt that over the next few years, the global sports nutrition market will witness a
healthy growth in demand, there are still a few challenges that will curtail this rise to some extent. The
presence of counterfeit products in the sports nutrition market is one such concern. Moreover, in several
parts of the world, the sports nutrition products market remains unregulated and this poses a serious
health risk to consumers. The time is right for companies to strengthen their commitment to weeding out
such counterfeit products and strengthen consumer confidence.
Sports nutrition products are increasingly purchased by consumers online; hence, it is vital that companies
in this market spruce up their supply chain and logistical networks so that they do not miss out on key
consumer pools. The best way, as many companies have already found, is to penetrate developing
countries where health awareness is steadily growing and consumers are in a position to spend more on
sports nutrition products. Vast untapped potential exists in countries such as Brazil, Argentina, India, Japan
and China.
As of 2014, North America was a leader in the global sports nutrition market and this region will hold on to
its top position through 2020 at least. The next largest market for sports nutrition is Europe, a region that
could well be outpaced by aggressive growth in the Asia Pacific region.
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TABLE OF CONTENT
Chapter 1 Preface
1.1 Report description
1.2 Research scope
1.3 Research methodology
Chapter 2 Executive Summary
Chapter 3 Market Overview
3.1 Introduction
3.2 Market drivers
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