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7-7
7-15
When sales volume increases, Company X will have a higher percentage increase
in profit than Company Y. Company X's higher proportion of fixed costs gives the
firm a higher operating leverage factor. The company's percentage increase in
profit can be found by multiplying the percentage increase in sales volume by the
firm's operating leverage factor.
7-20
The low-price company must have a larger sales volume than the high-price
company. By spreading its fixed expense across a larger sales volume, the lowprice firm can afford to charge a lower price and still earn the same profit as the
high-price company. Suppose, for example, that companies A and B have the
following expenses, sales prices, sales volumes, and profits.
Company A
Sales revenue:
350 units at $10 ...............................................
100 units at $20 ...............................................
Variable expenses:
350 units at $6 .................................................
100 units at $6 .................................................
Contribution margin .............................................
Fixed expenses .....................................................
Profit.......................................................................
7-22
$3,500
2,100
$1,400
1,000
$ 400
Company B
$2,000
600
$1,400
1,000
$ 400
7-1
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No reproduction or distribution without the prior written consent of McGraw-Hill Education.
1.
2.
3.
4.
fixed cost
contribution - margin ratio
$702,000
$3,375,000
$25.00 $19.80
$25.00
fixed costs target net profit
unit contribution margin
$702,000 $390,000
210,000 units
$25.00 $19.80
Break-even point
fixed costs
new unit contribution margin
$702,000
146,250 units
$4.80
7-2
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No reproduction or distribution without the prior written consent of McGraw-Hill Education.
$32.00
9.60
$22.40
Model B is more profitable when sales and production average 184,000 units.
Model A
Model B
$5,888,000
$5,888,000
$ 294,400
$ 294,400
1,472,000
$1,766,400
$4,121,600
1,971,200
$2,150,400
1,177,600
$1,472,000
$4,416,000
2,227,200
$2,188,800
4.
7-3
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Sales mix refers to the relative proportion of each product sold when a company
sells more than one product.
2.
(a)
Yes. Plan A sales are expected to total 65,000 units (19,500 + 45,500), which
compares favorably against current sales of 60,000 units.
(b)
(c)
21,000
39,000
60,000
Sales
Mix
35%
65%
100%
Plan A
Units
19,500
45,500
65,000
Sales
Mix
30%
70%
100%
$ 721,500
1,956,500
$2,678,000
No. The company would be less profitable under the new plan.
Sales revenue:
Mister Ice Cream: 21,000 units x $37; 19,500 units x $37 ..............
Cold King: 39,000 units x $43; 45,500 units x $43 ..........................
Total revenue ...............................................................................
Less variable cost:
Mister Ice Cream: 21,000 units x $20.50; 19,500 units x $20.50 ....
Cold King: 39,000 units x $32.50; 45,500 units x $32.50 ................
Sales commissions (10% of sales revenue) ...................................
Total variable cost .......................................................................
Contribution margin ................................................................................
Less fixed cost (salaries) ........................................................................
Net income ...............................................................................................
Current
Plan A
$ 777,000
1,677,000
$2,454,000
$ 721,500
1,956,500
$2,678,000
$ 430,500
1,267,500
$ 399,750
1,478,750
267,800
$2,146,300
$ 531,700
----___
$ 531,700
$1,698,000
$ 756,000
200,000
$ 556,000
7-4
Copyright 2015 McGraw-Hill Education. All rights reserved.
No reproduction or distribution without the prior written consent of McGraw-Hill Education.
3.
(a)
The total units sold under both plans are the same; however, the sales mix
has shifted under Plan B in favor of the more profitable product as judged
by the contribution margin. Cold King has a contribution margin of $10.50
($43.00 - $32.50), and Mister Ice Cream has a contribution margin of $16.50
($37.00 - $20.50).
Plan A
Units
Mister Ice Cream ..............
Cold King ..........................
Total ............................
19,500
45,500
65,000
Sales
Mix
30%
70%
100%
Plan B
Sales
Mix
Units
39,000
26,000
65,000
60%
40%
100%
(b)
Plan B is more attractive both to the sales force and to the company. Salespeople
earn more money under this arrangement ($274,950 vs. $200,000), and the company is
more profitable ($641,550 vs. $556,000).
Sales revenue:
Mister Ice Cream: 21,000 units x $37; 39,000 units x $37 .............
Cold King: 39,000 units x $43; 26,000 units x $43 .........................
Total revenue ...............................................................................
Less variable cost:
Mister Ice Cream: 21,000 units x $20.50; 39,000 units x $20.50 ...
Cold King: 39,000 units x $32.50; 26,000 units x $32.50 ...............
Total variable cost.......................................................................
Contribution margin................................................................................
Less: Sales force compensation:
Flat salaries........................................................................................
Commissions ($916,500 x 30%) .......................................................
Net income ...............................................................................................
Current
Plan B
$ 777,000
1,677,000
$2,454,000
$1,443,000
1,118,000
$2,561,000
$ 430,500
1,267,500
$1,698,000
$ 756,000
$ 799,500
845,000
$1,644,500
$ 916,500
200,000
$ 556,000
7-5
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274,950
$ 641,550
$810,000
$450 per ton
1,800
fixed costs
unit contribution margin
$495,000
1,100 tons
$450
2.
3.
$945,000
495,000
$450,000
Foreign
Order
1,500
Regular
Sales
1,500
$350
$525,000
$450
$675,000
7-6
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4.
5.
$495,000 $117,000
$450 $50
$612,000
1,224 tons
$500
Break - even point in sales dollars 1,224 tons $1,000 per ton
$1,224,000
6.
$270
($1,000)(90%)
.30
fixed costs target net profit
contribution margin ratio
$495,000 $189,000
.30
$2,280,000
7-7
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No reproduction or distribution without the prior written consent of McGraw-Hill Education.