1.

0 EXECUTIVE SUMMARY

During the hot sunny day, it will definitely help to refresh people with cold pudding
and beverages. Therefore, for this entrepreneurship project we decided to sell pudding with
two types of flavors with toppings and mineral water. The two types of flavors were chocolate
and corn.
We conducted our business for three days during UTHM 15 th Convocation. We sold
our products at Tunku Tun Aminah library, badminton court and football field since there
were competitions held at badminton court and football field during the first day of
convocation.
Before we sold our products, preparations were being done such as buying the
materials and equipments needed for production of products. The prices of the materials and
equipments needed were being surveyed first to ensure we can obtain the best price. The
pudding were being prepared a night before the actual day of the sales.
After the first day of sale, we got to know that the most of the customer preferred
chocolate flavor pudding compared to corn. Therefore, we produced more chocolate flavor
pudding to satisfy the needs of customer. The account for our sales was being calculated to
know the profit of the business.

2.0 BUSINESS DESCRIPTION

2.1 Business Background
Ali Baba Stall is our business companys name which was established for the
academic purpose of Entrepreneurship. This business was founded by our group which
consists of six members. Our business sold cold pudding (dadih) and some beverages during
the Universitys 15th Convocation Ceremony which was held from 3rd to 5th October at the
Dewan Sultan Ibrahim, UTHM. Besides, we also sold our products during badminton and
football competitions which were held in UTHM on 3rd October.
The idea to sell this product comes after long discussion. Once we knew the upcoming
convocation ceremony is going to be held in UTHM, we took that opportunity to sell our
products. We made another discussion among other groups which involve in selling their
things about area of marketing and our products in order to minimize the competition.
Before we start our business, we listed all the ingredients needed to make a cold
pudding. Then, we made a survey about the prices of the ingredients in order to determine the
net price for each item that we are going to sell on that day. Once we obtained all the
information about the prices, we made a target of selling. By doing so, we can estimate the
profits if we manage to sell all the products on that day.
During the convocation day, we sold our products at Tunku Tun Aminah Library
which is located near the convocation hall. The place was strategic as the people frequently
took a rest and wait their relatives who were graduating that day throughout the convocation
ceremony. Besides, we also sold our products at badminton court and football field whereas
the competitions were held.
We hope that we will provide a better service in the future, where the priority is the
comfort and satisfaction of the customers.

2.2 Mission Statement

The mission of our company is to produce a high quality and new local brand of
pudding to the world. We aim to be the first company to produce and export the local brand
Malaysian pudding (dadih) throughout the world by providing the best value, wide assortment
of goods and continuous excellence based on our business formula. However, the most
important goal of our company is to increase revenue and profits in order to generate a fair
return to our investors.

2.3 Goals & Objectives

2.3.1 Objectives

To maximise the business profit in a short term.

To provide good and halal products that can meet the satisfaction of the customers.

To introduce Malaysian brand of pudding to the world

To ensure the ability of the business to compete with competitors in the market.

2.3.2 Organisational goals

The main goal of every organization is to earn profits and to remain as a competitive
organization. The goal of the organization is to:

Ensure the company is able to provide good and halal product for customers.

Ensure good relations between management, employees and customers.

To produce skilled manpower who can work well in the organization.

Ensure the welfare of the employees guaranteed.

2.4 Motto and Logo

your satisfaction guaranteed

2.5 Location

Universiti Tun Hussein Onn Malaysia,

86400 Parit Raja,
Batu Pahat, Johor.

2.6 Basic Information

Companys Name

: Ali Baba

Location

: Universiti Tun Hussein Onn,

86400 Parit Raja, Batu Pahat, Johor, Malaysia.

Email

: alibaba_company.gmail.com.my

Mailing Address

: NO 8,JLN 5, TAMAN WAJA

86400 PT RAJA, BATU PAHAT, JOHOR

Company Registration No.

: XXXX

Business Activity

: Cold Pudding and Beverages selling

Starting Model

: RM 500.00

Mobile Number

: 013-6413417

Group Members

1) Mohd Shafiq Imran bin Abdul Aziz

2) Tiong Kah Yong
3) Muhammad Azzamudeen bin Idris Shazali
4) Koh Chiew Ee
5) Muhammad Huzaini bin Jamaluddin
6) Wong Yee Hui

2.7 Management Team

2.7.1 Functions and Responsibilities

General Manager

To plan and prioritize the company, determine the mission of developing rules and
procedures.

Control and giving instructions to subordinates.

To identify and resolve the problems effectively.

Take care of employees welfare.

Vice-General Manager
6

Help general manager or other executives plan, develop, implement and oversee
company initiatives and project.

Coaches and cheerleaders or motivating personnel to meet company goal.

Analyse and implement policies and procedures, oversee short and long-term business
plans and initiatives and also help in budgeting activities.

Marketing Manager

Oversees promotion and communicating the company's appearance to the public.

To ensure that the target of daily market is achieved and customers are satisfied with
quality of service.

Produce identification mark of the company (signage and directions).

Operations Manager

Ensure services are provided with the best quality.

Review comments and opinions from customer.

Record daily sales.

Finance Manager

Do all the distribution of profit, profit and loss statement, the income statement and
the statement about cash flow.

Responsible for issuing and depositing money into the bank.

Administration Manager

Help in sorting tables, manage employees welfare and manage the productivity of
production.

To control the quality of production, total production and matters related to the
7

purchase of inputs.

3.0 PRODUCT DESCRIPTION

3.1 Competitive Advantage
A competitive advantage is an advantage over competitors gained by offering
consumers greater value, either by means of lower prices or by providing greater benefits and
service that justifies higher prices. In case of our business, we were offering the consumer the
good and easy to get product. Although the price that we offered was very low and affordable
for consumers, we still get the benefits as our target. In addition to the satisfaction of the
customers, we also can meet the satisfaction of our company.

3.2 Review of Firms Top Competitors and Their Relative Market Share
When we start our project, we could see that the other competitor have their own
strategies and work hard to run their business. They used to sell variety of food and drink at
the public places which have easy access for the costumer. Their product also really attractive
and suited with the customers desires. Firm A which was selling snack and beverages near
convocation hall and Firm B which was selling food and pudding were our main rivals. As our
competitors kept attracting their customers, we tried to find another ways to compete with
them to increase the number of customers.

3.3 Examine Markets that Competitors Serve and the Strategies They
Employ
Our competitors basically sold food type products which were more attractive than
beverages that we sold. One of the advantages they had was they have a specific place to sell
their product and they ran the business near the convocation hall so costumer can easily buy
their merchandise. The 3 days entrepreneurial project was held from 9.00 am to 3.00 pm daily.
The competitors sold food such as drink, snack and pudding which were suitable to be eaten
at any time and relieved their thirst during a hot day.

3.4 Barriers to Entry

8

Barriers to entry are factors that prevent us to startup the business. As a whole, we
comprise one of the five forces that determine the intensity of competition in an industry. The
intensity of competition in a certain field determines the attractiveness of a market as example
the low intensity means that the market is attractive.

3.4.1 Network effect

A network effect is the effect that multiple users have on the value of a good or service
to other users. The greater the number of people using the specific good or service the greater
the individuals benefit. If a strong network already exists it may limit new entrants who fail to
gain sufficient numbers of users to create a positive network effect. The spread of popularity
of the telephone in the 20th Century, and more recently the increased popularity of social
media, are example of strong network effects. However, we used the wrong strategy as we did
not use social networking websites such as Facebook, Twitter and Instagram as our medium to
attract more costumers.
3.4.2 Customer loyalty
Large incumbent firms may have existing customers loyal to established products. The
presence of established strong brands within a market can be a barrier to entry in this case. As
in our business project, there are several loyal customers that helped us on promoting our firm
to others and also supported us by buying our products. Our loyal customer includes our
classmates, the visitors from outside and public people.

3.5 Strategies to Overcome Barriers

9

3.5.1 Cost Leadership Strategy

The goal of our business to earn a suitable profit for the company and to offer products
or services at the lowest cost in the industry. The strategy also gives a huge challenge due to
the loss and draining profitability from all market players. Products are to be created at the
lowest cost in the industry. An example was to bought our ingredient at the shop with lowest
prices and sold the products reasonably to the customers.

3.5.2 Differentiation Strategy

The goal of differentiation strategy is to provide a variety of products, services, or
features to consumers that competitors are not yet offering or are unable to offer. This strategy
gives a direct advantage to the company which is able to provide a unique product or service
that none of its competitors are able to offer. An example that we had implemented in our
business project was by selling dadih and drinks during the convocation day and at the field
during a football game. We also bring our product all entire UTHM. So that, the customer can
easily get the product without need to go to the specific booth.

3.5.3 Innovation Strategy

The goal of innovation strategy is to leapfrog other market players by the introduction
of completely new or notably better products or services. By using this strategy, we were able
to sell our dadih which has their own ingredient and have topping was totally different from
other firms. Our dadih also had a favourable response from the customers as no firms sold
10

the same type of product.

3.5.4 Operational Effectiveness Strategy

The goal of operational effectiveness as a strategy is to perform internal business
activities better than competitors, making the company easier or more pleasurable to do
business with than other market choices. It improves the characteristics of the company while
lowering the time it takes to get the products on the market with a great start. Operating as one
firm, we were very comfortable working with each other thus making all the works to be
easier to be done.

4.0 MARKET ANALYSIS

4.1 Demographics
The target groups were divided into two groups based on the age (refer Table 4.1):
Table 4.1 Demographic Information
Age
Gender
Income
Occupations

18-25
Male or Female
Dependent on parents or loan
Students

4.2 Geographic
Insert Goggle Map
11

30-60
Male or Female
Average Rm2000 and above
Lecturers, Staffs or outsiders

Event: UTHM 15th Convocations

Region: UTHM library and surrounding area of UTHM
Population: Lecturers, Staffs, Students and outsider
Climate: Hot and sunny

4.3 Psychographics
Age
Interest
Health status

18-25
Refreshing and unique food
Healthy

30-60
Refreshing food
Healthy

18-25
Yes
Yes
Yes
Yes

30-60
No
Yes
Yes
Yes

4.4 Behavior
Age
Price Sensitivity
Quality
Service
Promotion

4.6 Target Market

Rough estimates (in figures, say 10,000)
4.6.1 UTHM-ians

Lecturers from UTHM

Staffs of UTHM

Graduates from UTHM on Convocation day

Students in UTHM

4.6.2 Outsiders

Family members of UTHM graduates

Friends of UTHM graduates

12

5.0 MARKETING MIX

5.1 Product (show in picture)
We offered puddings (dadih) and water mineral for the food and drink market which
were sold during the Universitys 15 th Convocation Ceremony. We provided customers with
two types of flavours which were chocolate and corn. Puddings have pleasant taste,
characteristic aroma and colourful appearance. In addition, puddings have a silky and smooth
structure which is neither too liquid nor contains solid particles. The corn and chocolate
puddings were homemade and packed into small cups. They are small and light enough to be
easily carried for selling, and these actually have cut off the costs to ship both in and out.
Chocolate and corn pudding are expected to have high potential to satisfy customers needs as
they can provide customers with cool and comforting feelings after eating especially during
the summer.

5.2 Price
The price was established based on the affordability of the customers in campus. Therefore,
the price of the products was affordable for all the students in the campus. The price was fixed
as shown as the figure below.
1. Pudding (dadih) : RM1.50
2. Water mineral : RM1.00

5.3 Promotion
The strategies taken by Ali Baba in promoting the products are:

13

Personel selling is where businesses use people to sell the product after meeting faceto-face with the customer. Ali Baba group members all involved in promoting the
product through attitude, appearance and specialist product knowledge. We aimed to
inform and encourage the customer to buy, or at least trial the products.

Point-of-sale displays. Puddings were kept safe by putting them in ice box during hot
weather at outdoor markets and a printed cardboard display stand with small posters
was displayed when selling the products.

Sales promotion. buy five puddings and get one free pudding was a special sale
promotion used to attract the interest of customers to buy more puddings.

5.4 Place
Puddings and water minerals were sold at badminton hall and football field. On 3 rd
October 2015, there were badminton and football competitions held in badminton hall and
football field. On the same day, convocation ceremony was also held in Tunku Ibrahim Ismail
hall, UTHM. These places were acted as a result of evaluation of the marketplace. Members
of Ali Baba group made peddling to sell the products directly to the customers.

6.0 OPERATIONAL PLAN

6.1 Production method and control

Due to the capacity of our business is quite small, we decide to make our product
by ourselves

We have scheduled some meeting before we run our project to make sure
everything will run smoothly
14

We have decide a day for us to search for all the needed for the project

All the preparation are made by our team

6.2 Location

Location of our project also has been decided during the meeting

We take the advantages from the event that being held at UTHM at that time

We decide to sell our product at Festival Konvokesyen UTHM 15, football event,
badminton event and some open places

6.3 Permit and licensing

Due to capacity and our selling method, we didnt requesting for any permit
because we not even have a specific places and stall for our product

Our selling method more likely to door-to-door method

6.4 Risk management

-

Every business have risk even a small business like us

Risk that maybe faced by our team are:

o Void on our product
o Our product does not sold effectively
o We may not get any profit
o We might have to face some loss

6.5 Inventory
-

We does not use much inventory because our product is a simple product and does not
have much tools to be set up

6.6 Supply chain

15

Our product only sold in a small capacity, and also a short term project. So we decide
to only buy the goods at the nearest shop and did not have any transaction with
supplier

6.7 Credit policies

-

Our project only required small amount of capital so we decide to have the capital that
collected among our team.

7.0 FINANCIAL PLAN

7.1 Project Implementation Cost
RM

RM

(I) Pelaburan Aset

16

Tetap
Mesin dan peralatan
Perabot dan kelengkapan
Kenderaan-kereta
Ubahsuai
Papan tanda
(II) Peruntukan Modal
Kerja
Belanja pemasaran
Belanja operasi
Belanja pentadbiran
(III) Perbelanjaan lain

0
0
0
0
0

*
*
*
*
*
*

5
390
4
55

60

Deposit sewa

Deposit air dan eletrik

Belanja permulaan

0
45
5

Jumlah kos projek

Perbelanjaan luar
jangka (5%)
JUMLAH
KESELURUHAN

22.75
477.75

JADUAL RAMALAN MODAL KERJA

JENIS BELANJA
RM
*
Belanja pemasaran
Promosi
**
Belanja operasi
Bahan mentah (100* 3 hari)
Utiliti (10*3 hari)
Sewa kedai
Pekerja operasi (20* 3 hari)
***
Belanja pentadbiran
Gaji (RM20*3 hari)
Utiliti

RM

RM

300
30
0
60

390

60
0

60

17

455

RM

RM
438
225
213

* Jualan
Tolak: Kos barang dijual
Untung kasar
Tolak: belanja operasi dan pentadbiran
Belanja operasi
Belanja pentadbiran
Belanja pemasaran
Lain-lain
Untung bersih

114
60
2
0

7.2 Income Statement

by 8 October 2015

176
37

7.3 Cash Flow Statement

Bulan
A

PENERIMAAN TUNAI
Anggaran buku tunai awal hari
Modal sendiri
Pinjaman berpengggal
Jualan tunai
Kutipan akaun belum terima

TOTAL

500
-

410
72
-

339
172
-

383
194
-

438

18

C
D
D

JUMLAH PENERIMAAN
500
ASET
TUNAI
Aset semasa
PEMBAYARAN
TUNAI
Stok
akhir
Belanja operasi
Tunai
Gaji
pekerja
Bayaran
bahan
mentah
70
Jumlah aset
semasa
Utiliti
8
Sewa
10
Aset tetap
Ubahsuai
Mesin & peralatan&lain-lain
Belanja
pemasaran
- susutnilai terkumpul mesin & peralatan
Iklan dan promosi
2
Nilai buku mesin & peralatan
Belanja pentadbiran
Gaji
Kenderaan
Utiliti
- susutnilai
terkumpul kenderaan
Belian
aset tetap
Nilai buku
kenderaan
Mesin
& peralatan
Jumlah &
aset
tetap
Perabot
kelengkapan
Kereta
JUMLAH ASET
Belanja kewangan
Bayaran
muka sewa beli
LIABILITI
Faedah + pokok sewa beli
Liabiliti semasa
Faedah + pokok pinjaman
Pemiutang
Lain-lain perbelanjaan
Liabilitisewa
jangka panjang
Deposit
Pinjaman
bank
Deposit elektrik&air
Sewa beli
Belanja
permulaan
JUMLAH
PEMBAYARAN
90
Jumlah liabiliti
jangka panjang
TUNAI
JUMLAH LIABILITI
LEBIHAN/KURANGAN
TUNAI
EKUITI PEMILIK
PEMBIAYAAN JANGKA
Modal awal
PENDEK
Untung bersih BAKI AKHIR
ANGGARAN
410
MODAL
AKHIR
TUNAI
JUMLAH LIABILITI & EKUTI

7.4 Balance Sheet by 8 October 2015

19

482

511
RM

0
20 53720
85
70
8
8
10
10
- 0
0
-

577
RM

20
-

60
225
537
24
30
-

20
-

2
60
-

20
- 0
0
-

20
-

0-

143

339

00128

383

RM

-0
537

40

- 0
4010
0

537

500
53737
537
537

8.0 APPENDICES
8.1 Owner/management team resumes

20

Name
Gender
NRIC No.
Date of Birth
Postal Address
Permanent Address
Phone No. (Home)
(Mobile)
Email Address
Marital Status

:
:
:
:
:
:
:
:
:
:

Tiong Kah Yong

Female
930125-13-5998
25 January 1993
No. 17, Taman Pintas Jaya, Parit Raja, 86400 Batu Pahat, Johor.
66, Jalan Sekama, 93300 Kuching, Sarawak
016-8942393
kahyong93@hotmail.com
Single

Personal Information

Education level
1. 2010 SPM from SMK Bandar Kuching
2. 2012 STPM from SMK Bandar Kuching
3. Undergraduate at UTHM (Bachelor of Civil Engineering with Honour)
Personal Ability
1. Self Discipline
2. Good Interpersonal Skill

21

Name

Gender
NRIC No.
Date of Birth
Postal Address

:
:
:
:

Permanent Address
Phone No. (Home)
(Mobile)
Email Address
Marital Status

:
:
:
:
:

Muhammad Azzamudeen B. Idris

Shazali
Male
940724-08-6859
24 July 1994
Kolej Kediaman Perwira, 86400 Parit Raja, Batu Pahat, Johor
Darul Takzim.
No 118 , Jalan Sitiawan 32700 ,Beruas, Perak.

013-4117622
azzam.idris94@gmail.com

Single

Personal Information

Education Level
1 2010 SPM from SMA Taiping
2

2012 Kolej Mara Kulim (Matriculation)

Undergraduate at UTHM (Bachelor of Civil Engineering with Honour)

Personal Ability
1 Strong presentation skill
2

Good interpersonal skill

Leadership

Self-discipline

Be enthusiastic in doing work

Good management

22

Personal Information
Name
Gender
NRIC No.
Date of Birth
Postal Address
Permanent Address
Phone No. (Home)
(Mobile)
Email Address
Marital Status

:
:
:
:
:
:
:
:
:
:

Wong Yee Hui

Female
930828-08-5632
28 August 1993
No. 17, Taman Pintas Jaya, Parit Raja, 86400 Batu Pahat, Johor.
No 2, Taman Cahaya, Pekan Gurney, 32010 Sitiawan, Perak.
05-6925341
016-5287398
yeehuiwong93@gmail.com
Single

Date of Application :
1 / 03 / 2015

23

Education Level
1. 2010 SPM from SMK Methodist ACS, Sitiawan
2. 2012 STPM from SMK Methodist ACS, Sitiawan
3. Undergraduate at UTHM (Bachelor of Civil Engineering with Honour)
Personal Ability
1. Self-Discipline
2. Good time management

Personal Information

Date of Application :
1 / 03 / 2015

24

Name

Gender
NRIC No.
Date of Birth
Postal Address

:
:
:
:

Permanent Address
Phone No. (Home)
(Mobile)
Email Address
Marital Status

:
:
:
:
:

Muhammad Huzaini bin

Jamaluddin
Male
940403-10-6257
3 April 1994
Kolej Kediaman Perwira, 86400 Parit Raja, Batu Pahat, Johor
Darul Takzim.
Lot 9957 Sungai Nibong, 45400 Sekinchan, Selangor.
0133025336
huzaini_jamaludin@yahoo.com
Single

Education Level
1.
2012 SPM from Sekolah Menengah Agama Simpang Lima
2.
2013 Graduated from Penang Matriculation College
3.
Undergraduate at UTHM (Bachelor of Civil Engineering with Honour)
Personal Abilities
1.
Able to speak well in English
2.
Able use Microsoft Office

Personal Information

25

Name

Gender
NRIC No.
Date of Birth
Postal Address

:
:
:
:

Permanent Address

Phone No. (Home)

(Mobile)
Email Address
Marital Status

:
:
:
:

Mohd Shafiq Imran Bin Abdul

Aziz
Male
940328-11-5435
28 Mac 1994
Kolej Kediaman Perwira, 86400 Parit Raja, Batu Pahat, Johor
Darul Takzim.
Lot 691 Kg, Wakaf Che Kapur Durian Burung 20050, Kuala
Terengganu.
09-6241029
013-6413417
Fiqmran94@yahoo.com
Single

Education Level
1.
2012 SPM from Sekolah Menengah Agama Persekutuan Labu
2.
2013 Graduated from Malacca Matriculation College
3.
Undergraduate at UTHM (Bachelor of Civil Engineering with Honour)
Personal Abilities
1.
Able to speak well in English
2.
Obtained culinary certificate from PTPTL College.
3.
Obtained basic motor control certificate from Industrial Training Institute Gong Badak
4.
Excel in using Microsoft Word, Microsoft Excel, Microsoft Power Point and Adobe
Photoshop.

Personal Information
26

Name
Gender
NRIC No.
Date of Birth
Postal Address
Permanent Address
Phone No. (Home)
(Mobile)
Email Address
Marital Status

:
:
:
:
:
:
:
:
:
:

Koh Chiew Ee
Female
930126-10-5918
26 January 1993
No. 17, Taman Pintas Jaya, Parit Raja, 86400 Batu Pahat, Johor.
71R, Jalan Dua, 42940 Pulau Ketam Selangor.
0166507279
Chiewee93@hotmail.com
Single

Date of Application :
1 / 03 / 2015

Education Level
1.
2010 SPM from Sekolah Menengah Bukit Kuda Klang
2.
2012 Graduated from SMK Methodist (ACS) Klang
3.
Undergraduate at UTHM (Bachelor of Civil Engineering with Honour)
Personal Abilities
1.
Able to speak well in English
2.
Able use Microsoft Office

27

Photos on the Selling Days

Pudding.

28

Selling pudding to outsiders coming for UTHM convocation.

Selling mineral water to UTHM students.

29

30