Mummy's Wish is a registered not-for-profit charity that operates in south-east Queensland,

focusing on supporting mothers diagnosed with cancer while either pregnant or with young
children. Their mission is to support mums with young families to help them and their family
cope with many of the challenges they face while undergoing treatment. To do this they aim
to provide:
• Information on other services and support available,
• Toddler friendly toys / entertainment in hospital wards and waiting rooms,
• Treat bags to mums to brighten their day, and
• Family portraits prior to treatment.
NFPTV is an organisation that works hand-in-hand with not-for-profits by providing:
• Free production of television commercials for the not-for-profit, and
• Helping the not-for-profits find local businesses within the community to help sponsor the ad.

Bernadette, Tiernan and Arielle

Bernadette was diagnosed with
ks
Hodgkinʼs Lymphoma just 14 wee
into her seco nd preg nan cy.
Many women diagnosed with can
cer,
are preg nan t.
have young children or
Your sponso rshi p help s
like
Mummyʼs Wish support women,
Bernadette, and their families.
Here’s what we have for you . . .
NFPTV has produced a 60 second TV ad for Mummyʼs Wish. The ad is broken into three
parts, the first part is the Mummyʼs Wish promo, the second scrolls the names of the
sponsors of the airtime, the third part repeats the promo for maximum impact.
The ad will be shown 40 times during the ad breaks for the popular TV shows The Circle,
Dr Phil and Oprah on Channel 10, Gold Coast region. Each sponsor pays just $279* and
receives the following:
• Business name be shown on screen during 40 ad breaks,
• Code to embed the ad on your business website,
• Two tickets to Mummyʼs WIsh Paint the Town Red Event (valued at $150), and
• Certificate of Appreciation from Mummyʼs Wish to display in your store.

Here’s what it will do for you . . .

SUPPORTING an organisation like Mummyʼs Wish in this manner is called
Cause Marketing. The benefits of Cause Marketing are well documented.
Here are seven key benefits for your business:
#1 Improved image and appeal
Or what is termed the "halo effect" can get more people to visit your store,
your website, or to call your number.
#2 Increased "feel good factor"
Which reduces shopper price sensitivity and 'shopping-around'.
#3 A healthier profit and loss statement
Combined, the "halo effect" and "feel good factor" can result in more
revenue for your business and a healthier bottom-line. Your business name will be on TV 40 times,
#4 Better morale when the Mummyʼs Wish TV ad
Staff feel more pride working for a company that is active in the community, that you help sponsor goes to air.
which improves morale. See a sample of the ad at:
www.NFPTV.org/MummysWish
#5 Reduced red tape
The "halo effect" and "feel good factor" may also result in public officials
looking more favourably on your business.
#6 Reduced stress and more fun.
A better image in the community, a healthier bottom-line, better staff
morale, and less pain from bureaucrats all contribute to make a business
more enjoyable and less stressful for you.
#7 Higher perceived value
The perceived value of your sponsorship by most people is much higher
than your actual cost ... so you get to look like a saint without having to sell Your advertising sponsorship includes two
off the family silverware. tickets (each valued at $75) to the Mummyʼs
Wish gala charity event, ʻPaint the Town Redʼ.
Here’s what we want you to do now . . .
SPACE is limited, so turn this page over and complete the attached form to get started now.
* Does not include GST and no GST will be charged. See notes on reverse.
Mummy’s Wish TV Ads
Each ad has 36 sponsors and will air eight times each day, (four times daily during ad breaks for The Circle, two
times daily during ad breaks for Dr Phil, and two times daily during ad breaks for Oprah), for one work week
(i.e. five days, Monday - Friday) during May 2010 on Channel 10 Gold Coast.

Mummy’s Wish Paint the Town Red Event

The Gala promises to be a night of fun and excitement with a special
performance by Australia’s Got Talent finalist, Jal Joshua. There will be live
and silent auctions and raffles - giving you the chance to win exciting prizes -
and you get to network with fellow business owners. Your two $75 tickets each
include live entertainment, 2 beverages (wine, beer or soft drink - additional
drinks may be purchased from the bar), cocktail food, and tea and coffee.
All profits from the evening go to Mummy’s Wish.
When: Friday 16th April, 7pm - 11.30 pm Bernadette and Arielle
Where: Kedron Wavell Services Club, 375 Hamilton Road, Chermside, Brisbane on Arielleʼs birth day.
Dress: Cocktail (add something red if you like)
Mummy's Wish, Inc. | PO BOX 81 Aminya Street MANSFIELD Q 4122 | www.MummysWish.org.au | ABN 92 153 050 569

Registration Form
Yes! I want to support Mummy’s Wish by helping to sponsor 40 ad spots on Channel 10 on the
Gold Coast for a Mummy’s Wish television commercial - for just $279*.
• I understand that I will be one of 36 sponsors for the ad, that my business name and location will scroll from the
bottom to the top of the screen and will be on screen for a total of 5 seconds each of the 40 times the ad is shown.
• My business name and location will be seen on TV 40 times in total during ad breaks for the ever-popular TV shows,
The Circle, Dr Phil, and Oprah.
• I understand the ad will also be uploaded to YouTube and that I will be sent the html code that will allow me to
embed the ad on my business website.
• I will also receive two tickets (valued at $75 each) to the Mummy’s Wish Paint the Town Red Event 16th April 2010,
which will be a great night of fun, entertainment, and business networking.
• I will also receive a Certificate of Appreciation from Mummy’s Wish, which can include my photo together with a
founder of Mummy’s Wish taken at their Paint the Town Red Event, should I attend.
Business Name

Address

Suburb City Post Code

Your Name Position Phone

Your Email

Payment Method (please tick ✓) Cash EFT* Cheque* Credit Card - type Visa MasterCard

* Notes: Name on Card

1. Mummy’s Wish, Inc. is a registered charity, ABN 92 153 050 569
2. Purchase amount does not include GST and no GST shall be Card Number
added to the purchase amount.
3. Please make cheques payable to Mummy’s Wish, Inc. Expiry Date CSV/CVV**
4. EFT payments should be made to: A/C name: Mummy's Wish Inc.
** 3 digit security number on back of card
Bank: ANZ | BSB: 014 305 | A/C no: 4841 68909
Include NFPTV and receipt number in reference field. I hereby declare that I am an authorised signatory on the above account
5. Book-keeping: of the $279 payment, $125 is Advertising and $150 and further hereby authorise Mummyʼs Wish to charge the above credit
is Promotions (gala networking event). card account for the amount of $279
6. Channel 10, The Circle, Dr Phil, Oprah, Australia’s Got Talent,
YouTube have not provided their endorsement or support for this
event and/or TV commercial. Signature Date / /2010

F u l l D e t a i l s a t : w w w. N F P T V. o r g / M u m m y s W i s h