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CHAPTER-1

Title of Report
Daily Transaction Activities of Jamuna
Bank LTD

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1.1

Introduction :

The internship program is an opportunity for the students and it bears a great significant for us. It
familiarizes the students with the practical business operations. The students of internship
program get the chance to understand the real business world closely and familiarize themselves
with internal and external expects of business. It gives them an opportunity to develop the
analytical skill and scholastic aptitude.
So, I need proper application of my knowledge to get some benefit from my theoretical
knowledge make it more useful. When I engage myself in such fields to make proper use of my
theoretical knowledge in my practical life situation. Such theoretical knowledge is obtained from
a course of study at only the half way of the subject matter. Internship implies on other the full
application of the method and procedures through rich acquire of subject matter can be forcefully
applied in my day-to-day life situation.

1.2 Rationale for Selecting the Report:


Banking activities- one of the best parts in growing the economy of a country. This section is
expanding rapidly now-a-days. As the demand for better service increases, the banking
organizations are coming with innovative ideas. In order to be survived & to be promoted in the
competitive field in banking sector, it is important to know how banks deal with its all activities
following some pre-designed procedures.
Moreover, no particular task has been assigned on me. I have done several types of tasks so far.
Like- Client Communication, Safe-in safe-out register, filling up Loan financing application
form etc. All of these are general activities of Jamuna Bank ltd. Therefore, accumulation of the
activities inspired me to select the topic-General Banking Activities of Jamuna Bank

Limited.

1.3

Background (Description of the Organization/Company):


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Jamuna Bank limited is a private commercial bank in Bangladesh registered under the

Companies Act 1994.It was established on June 3, 2001. Jamuna Bank has 97 branches as of
December, 2014. Its Head Office is located at Hadi Mansion,2, Dilkusha C/A, Dhaka1000, Bangladesh. Jamuna Bank Ltd is a 3rd generation private commercial bank, was
established by a group of local entrepreneurs. The Bank aside from conventional also
provides Islamic banking through designated branches.The Bank has real-time Online banking
branches (of both Urban and Rural areas) network to provide online banking
The Bank offers a wide range of banking services through its 97 branches in the country,
including accepting deposits, making loans, discounting bills, conducting money transfer and
foreign exchange transactions, and performing other related services such as safe keeping,
collections and issuing guarantees, acceptances and letter of credit.

1.4 Vision & Mission of jamuna bank:


Vision
To become a leading banking institution and to play a significant role in the development of the country.

Mission
The Bank is committed for satisfying diverse needs of its customers through an array of products
at a competitive price by using appropriate technology and providing timely service so that a
sustainable growth, reasonable return and contribution to the development of the country can be
ensured with a motivated and professional work-force

1.5

Values of Jamuna Bank :


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Honesty
Transparency
Efficiency
Accountability
Religiousness
Innovation
Flexibility
Security
Technology

1.6 Financial Products & Services of Jamuna Bank Limited


Bank is a service-oriented industry and deals with various financial products and services for
financial gains. Jamuna Bank Limited is a full service Bank with adverse array of comprehensive
range of carefully tailored financial services and customer friendly uncompleted banking
products geared for the needs of all customers segments. Financial products and services
products that JAMUNA BANK LTD. offers to its customers are mainly classified as under:

DEPOSIT PRODUCTS
Deposit products are those products that are collected from the customers to generate funds of
the bank. The following deposit products that are launched by JAMUNA BANK LTD.:

Mudaraba Savings A/C


Al-Wadiah Current A/C (CD)
Short Term Deposit A/C (STD)
Fixed Deposit Receipt A/C (FDR)
Deposit Schemes:

Lakhapati Deposit
Millionaire Deposit
Kotipathi Deposit
Double Growth
Triple Growth
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Monthly Benefit
Monthly Saving
Marriage Deposit
Education Scheme

LOAN PRODUCTS
JAMUNA BANK LTD. is offering the following loan and advance product to the client for
financing different purpose that fulfill the requirements of the bank and have good return to the
investment as well as satisfy the client. The loan and advance products are:

Project Financing.
Working Capital Financing
Agricultural Financing
Consumer Financing
Lease Financing
Hire Purchase
SME Financing
House Building Financing
Personal Loan for Women.
Import Financing
Export Financing
Syndication Loan

REMITTANCE PRODUCTS:
JAMUNA BANK LTD. offers the following remittance products:
o
o
o
o

Pay Order (PO)


Demand Draft (DD)
Outward Bills For Collection (OBC)
Security deposit Receipt (SDR)

INTERNATIONAL BUSINESS PRODUCTS


International Business Products that is offered by JAMUNA BANK LTD. are as under:
Letter of Credit (L/C)
Back to Back Letter of Credit (BTB L/C)
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Buying & Selling of Foreign Exchange


Foreign Demand Draft (FDD)
Foreign Telegraphic Transfer (FTT)

Other Service Products:

International Trade Finance

Corporate Banking

Tele Banking

SMS Banking

Internet Banking

24 Hours Banking

2.6 ORGANIGETIONAL OVERVIWE


Name of the Company

Jamuna Bank Limited

Chairman

Mr. Md. Sirajul Islam Varosha

Managing Director
Legal Status
Date of Incorporation
Date of Commencement of
Business
Date of Permission from
Bangladesh Bank
Authorized Capital
Registered Office

Mr. Shafiqul Alam

Line of Business
Paid up Capital
Date of Opening of First Branch
Phone

Banking
Tk.3648.00 Million
October 25, 1999
9570912, 9555141

E-mail
Website
SWIFT

info@jamunabank.com.bd
jamunabankbd.com
JAMUBDDH

Private Limited Company


2nd april 2001
1st May 2001
September 22, 1999
Tk.1900.00 Million
Printers Building 5, Rajuk Avenue, Motijheel ,Dhaka.

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Auditors

Mr. Md. Rafiqul Islam, Independent Director & Chairman(AC)


Engr. Md. Atiqur Rahman, Director
Mr. Fazlur Rahman, Director
Mr. Md. Mahmudul Hoque, Director
Mr. Narayan Chandra Saha, Independent Director

Legal Advisor
Mr. Habibul Islam Bhuiyan
Senior Advocate
Bhuiyan Islam & Zaidi
Advocates and Barristers
H# 29, Rd# 9/A, Dhanmondi R/A, Dhaka

2.6 Objectives:
1. To earn and maintain CAMEL Rating 'Strong'
2. To establish relationship banking and improve service quality through development of
Strategic Marketing Plans.
3. To remain one of the best banks in Bangladesh in terms of profitability and assets quality.
4. To introduce fully automated systems through integration of information technology.
5. To ensure an adequate rate of return on investment.
6. To keep risk position at an acceptable range (including any off balance sheet risk).
7. To maintain adequate liquidity to meet maturing obligations and commitments.
8. To maintain a healthy growth of business with desired image.
9. To maintain adequate control systems and transparency in procedures.
10. To develop and retain a quality work-force through an effective human Resources
Management System.
11. To ensure optimum utilization of all available resources.
12. To pursue an effective system of management by ensuring compliance to ethical norms,
transparency and accountability at all levels.

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CHAPTER-2
ACTIVITIES UNDERTAKEN
3.1 Works-Related:
I started my journey at Jamuna Bank Ltd. at Kamarpara Branch. I had the opportunity to get the
experience working over on two important departments of the bankA. Daily Transaction
B. Front Desk in General Banking.
C. Calculation of (TPKC)
D. Electronic Fund Transfer (EFT)

A. Daily Transaction in Jamuna Bank Limited:

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This is the most confidential department of a bank. Recording all kinds of transactions of the branch,
confirming their accuracy and preparing statements are the main job of this department. Now a day
under computerized banking system, the jobs of accounts department become very easy. Now the
computer directly prepares the clean cash statement on party ledger vouchers. The function of the
accounts department can be divided into two parts:
a) Daily function
b) Periodical functions
Daily functions:
The routine daily tasks of the accounts departments are as follows:
Record the daily transactions in the cash book.
Record the daily transactions in general and subsidiary ledger.
Prepare the daily position of the branch comprising of deposit and cash.
Prepare the daily statement of affairs showing all the assets and liability of the branch as per

ledger and subsidiary ledger separately.


Pay all expenditure on behalf of the branch.

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Periodical Tasks:
The routine periodical tasked performed by the department are as follows:
Prepare the monthly salary statements for the employees.
Publish the basic data of the branch.
Prepare the weekly position for the branch, which is sent to the Head Office to maintain Cash

Reserve Requirement.
Deposit so as to take necessary steps to generate and mobilize deposit.

JAMUNA bank instead of recording transactions in a journal initially, these are


directly recorded and posted in the ledger separating debit and credit by slip
and voucher system. Records of all the transactions of every department are
kept here as well with other respective branch.

B. Front Desk in General Banking:


General Banking is the heart of all banking activities. Overall banking activities procedure start
with this department. This department performs the core function of the bank. The process
through which performs it operational function is known "Retail Banking". They take the deposit
from the customer, meet customer's demand for cash honoring checks.
This department works for opening new accounts, cheque requisition, issues bank draft & pay
order. All of these are part of General Banking.
General banking designed to serve the general people in saving money, smoothing transaction for
commercial people. It ensures security of the precious wealth of clients. FSIB has all the required
sections of general banking. General Banking includes the following activities Account open
Cheque requisition
Cheque delivery
Cheque issue
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Client account statement


Scanning of different documents
Client data entry or edit
Account opening:
People need bank account for different purpose. Generally there are four (4) types of account.
1. Mudaraba Savings deposit (Savings Account).
2. Al Wadia Current Account (Current Account).
3. Mudaraba Term Deposit (Fixed Deposit).
4. Mudaraba Special Deposit Pension Scheme (DPS- Deposit Pension Scheme).
Some people need personal account, some people need business account. Each and every
account has different purpose.
Cheque requisition:
Savings and current account holders need cheque book. Because those account holders
deposit and withdraw their money frequently. Without cheque book they cannot withdraw
their money. So realistically those account holders need cheque book for their transaction, for
business and personal purpose. When they open their account there is a separate form for
cheque book requisition. Account holders need to fill out those forms for their account
activation. Through banking software (Ababil) I give entry cheque requisition.
Cheque delivery:
After giving cheque requisition customers need to wait for their cheque book. After cheque
requisition normally it takes couple of working days to delivery cheque book to respective
customers. After that customers need to collect their cheque book from our branch.
Cheque issue:
When customers come to our premises for collecting their cheque book, they need to sign it
in a register book. After that I issued their cheque book and give it to them. After issuing
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cheque book they can use their cheque book at any time when they wish. But it has to be in
between transaction hour, which is 10am to 4pm.

Client account statement:


Some customers ask for their bank account statement. According to their demand I gave bank
account statement to our customers. We didn't apply any charge for bank account statement.
Scanning of different documents
When I open an account, I need to collect different documents from customers. Ex- National
ID Card, Passport, driving Licence, Commissioner Certificate etc. So I need to scan those
documents for banking purpose. After scanning those documents I print it and return the
original copy to the customers.
Client data entry or edit:
In the account opening form customers write the details according to what is asking for. After
filling the form I need to cheque it. After that I need to entry those data in computer through
banking software. In the banking software there are minimum two (2) pages that I need to fill
out. In this software I can also edit the data if required.

3.2Organization-Wide:

Different Channels and Services Offered by First Security Islami Bank Limited:

Bank Branch, ATM, Phone Banking, Internet Banking, Insta Banking, Mobile Banking, Call
Centre. Dhaka Bank offers a host of products and services to its clients, which include
Deposits, Loans, Cards, Investments, Insurance, Demat, NRI Services and Online Services etc.
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3.3 Management of the First Security Islami Bank Limited:

The Board of Directors is the top management and apex policy-making body of

First Security

Islami Bank Limited, which is constituted in terms of the Bangladesh Banks (Nationalization)
Order, 1972. The Board of Directors has autonomy to organize, operate, and manage its affairs
on commercial consideration subject to broad policy of the government. Presently, the Board
consists of a Chairman and five Directors. It is to be noted that the Managing Director, is also a
member of the Board. The Directors are appointed from amongst those who have had experience
and shown capacity in the field of finance & banking, trade, commerce, industry or agriculture.
The Managing Director (MD) is the Chief Executive of the Bank. He executes all the activities
under the direction of the Board. The banking officers of the Bank are selected by the "Bankers'
Recruitment Committee" (BRC) and the other line and staff personnel are appointed by the
Bank's own Recruitment Committee.

3.3.1

Principles of First Security Islami Bank Limited:

Mutual trust: Expressed through openness, respect, co-operation between colleagues.


Personal development: The personal growth of employees leads to the growth of the
bank.
Leadership: The constant improvement and development of managers, focused
concentration on leadership and team performance, achieving a result.
The right people in the right place: Continuous growth and development fitting for the
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employee's stage of life and complementary to the needs of the company.


Employment conditions:

FSIBL's employment conditions package is market

competitive and aimed at optimum individual performance and personal development.


Work safety: Health, safety and well-being are core issues for every employee in every
function and in every working situation.
Corporate Social Responsibility (CSR) is an important starting point

3.3.2

Customer Communicate of FSIB:

The main task of a bank is to provide service to its honorable customers. Deposit is the major
source of fund of a bank. It is essential to know whether customers are satisfied with the service
provided by the bank or not. To know the opinion of general people about the performance of the
bank is also very important. Based on the customer's feedback the employers can take necessary
steps to change or modify their policies & procedures. This can provide the guideline how to deal
with the customers in a proper way. Thus management can manage all the tasks in a good way.
Therefore clients will be more pleased and very much loyal to the bank. This is very much
effective and profitable not only for the bank but also for its shareholders which will have a large
effect to the society as well. As a result the bank gets more deposits and becomes proficient to
contribute for the betterment of the economy.

3.3.3

Corporate Social Responsibility (CSR):

As an Islamic Bank, First Security Islami Bank Limited is quite conscious of its social
responsibility and always trying to participate in social cause program in the country. The bank is
committed to serve the society at large through its family empowerment Micro Investment,
Micro Enterprise and SME programs under non-formal sector, social capital mobilization
through CASH WAQF and other programs under voluntary sector. The bank has already formed
CSR Desk with the aim to serve humanity through different philanthropic activities giving
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emphasis

on

health

and

Education.

The Board of Directors of the Bank consists of winning personalities in respective area of Trade,
Commerce & Industry of the country. Under the proactive guidance, policy and direction of the
Board, Management conducts its business operations. The Corporate Governance systems in
FSIB ensure transparency and accountability at all levels in conducting business.
The Sharia Supervisory Committee is consisting a group of prominent Islamic Scholars,
Economists and Lawyers to advise the Management on Sharia matters relating to the business
operations.
The Board of Directors provides leadership and direction to the Management to attain goals and
objectives of the bank. The solid performance of the bank that achieved is due to the divine
blessings of Allah SobhanahuTala and constant guidance, cooperation and support of the
Board & Shariah Supervisory Committee as well as committed, dedicated and hard work of the
Management Team.

3.3.4

The Processes for Delivering Customer Service:

The tools and the processes are as follow:1. Customer application form
2. Centralized software where the whole data is collected.
3. Wide range of offerings
4. Cross - selling
5. Feedback forms

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1. Customer Application Forms:


Bank collects all the data from customer application form and gets the personalized information
to know which product to offer to which customer. This process helps in collecting the data and
knowing what the customer wants.

2. Centralized Software where the Whole Data is collected:


The data collected through customer application forms is available at one server and can be
accessed anytime, anywhere. So, this helps in the further process of customized offerings and
cross -selling.

3. Wide Range of Offerings:


After collecting the data from the customer, team decides what product to offer to which
customer. In case the bank recognizes you as a valuable customer then is offers a more
customized service.

4. Cross - Selling:
It refers to offering another product from the service offering of the bank to the customer which
he has not gone for. For example if customer has savings account with the bank then they offer
him a insurance, fixed deposits etc. This depends on the value of the customer to the bank. Cross
selling is not offered to every customer. It depends on how loyal the customer is to the bank. The
more business he gives us, the more are his chances of being special services offered.

5. Feedback Forms:
The bank distributes feedback forms at all its branches. The customers feedbacks on the
service, technology used, employee behavior and promptness in solving customer's problems, are
taken and they are analyzed. Good service helps to know the needs and wants of the customer.
So, on the basis of this company can decide which product to offer to which customer. It has
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been observed that cross - selling is the best weapon. It enhances the relationship value with the
customer. This satisfies the customer and that is the reason why the customer keeps on coming
again and again to the company. This helps in retaining the market share. Now, the satisfied
customers help in the word-of-mouth promotion of the bank, which eventually increases our
market share.
3.3.5 Customer Acceptance of First Security Islami Bank Limited:

The success of any product is largely dependent on customer's satisfaction and acceptance.
Selling a product or a service is just the beginning of a relationship, which is to be built and
maintained over the year. Only this way the sense of loyalty is established in customer's mind.

First Security Islamic Bank Limited with the commitment - Journey towards excellence always
tries to offer better product to the customers as well as keeping in mind about the volatility of the
market.

3.4

Other Relevant Activities:

1.1.1. Checkbook Issuing:


People come for check book issuing frequently. For this they need to fill up a check requisition
form. There should be The branch name.
Date.
Account number.
Number of leaves offer.
Name of the Account.
Signature.
1.1.2. Payment Order (PO) Balancing:
They used to make balance of Payment order on the cover page of the Payment Order block.
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Leaves used in each date.


MPO no. from which date to which date. Count it and wrote the MPO no.
Deduct the used leaves from the amount of total leaves in a block in one date.
Continue it until the last leave used.

1.1.3. Payment Order:


In case of payment order, there are three pages-pay order application & two pages of credit
voucher. The client has to fill up the followings Branch name
Date
A/C no.
Signature of both of the client & the cash officer & the executive officer as well
Name & address
Pay Order no.
Detail to whom the order has been issued
Amount of the money
After verifying the pay order, they write on a page of a pay order block. There the amount must
be written with a red pen.
1.1.4

Account Closing:

When the account gets matured, then the client can close his/her account. Even the client can
close his/her immature account also. For this he/she has to follow the followingsFill up the closing form. In the form the client has to put on the A/C or MSS no, Signature,
Name, Loan no.(if any),SB account no.(if any),Bank & branch name, Current address,
permanent address, contact number& National id card number.

Documents Required:
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Photocopy of national id card/Birth certificate


One copy color photograph
All the deposit books used so far
TIN certificate if any.

The rules & Instructions followed strictly Photograph


All the Deposit Books used so far
1.1.5

Inward Clearing:

Inward clearing is one of the tasks bank does at the end of the day. Many draft, check,
Organization report, personal letter, joining letter are been sent to the bank.
I had to check all of those. First of all I had to be sure that whether it is personal or
organizational. If it is personal then opening of that are strictly prohibited. Only organizational
papers & letters are allowed to enter in the inward registered book.
After separating the papers & letters I write the serial number, the title of the paper & the
reference number. If there is no reference in case of check, then it is said to write the amount of
the money of the check as reference.
Next task is to place a received seal and the serial number on the papers. First Take signature
from the manager inward is complete.

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CHAPTER-4
CONSTRAINTS/CHALLENGES

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4.1 Critical Observation:


At the same time as making this report I observed the JBL activities. Here I would like to
mention both positive and negative sides of JBL. Like as4.1.1

Right Findings:

Pressure from Directors for maintain to customer relationship management.


JBL plays a great role in placing the right person to the right job.
Each and every employee is very much active in performing their duties &
responsibilities.
They coordinate with different departments effectively.
A lot of savings & credit schemes have been introduced for different market
segmentation.
A lot of clients are involved with this branch & they are satisfied & very much loyal to
the bank.
Its a newly generation bank & a short history of operation but successfully it has created
a brand image among the clients.
This branch is well decorate has enough space for the relaxation of the clients.
4.1.2

Wrong Findings:

4.2

Network of corresponded banks are very poor


Lack of Supervision and Monitoring
Higher cost of maintain customer relationship management
Lower Remuneration Structure.
Higher Rate of Interest.
Advertisements about various services are not properly managed.
Banking law & banking practice are found sometimes inverse.

Academic Preparation:
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Moreover, yes; I found mismatch in working there. Although I started working in Foreign
Exchange department, after few days they transferred me to the General Banking section.
In fact only three months are not enough to understand the overall operations of a commercial
bank. Our course on banking was based on theories. Sometimes it was difficult to relate all the
practices of banking operation to the theories. Banks policy of not disclosing some sensitive
data and information for obvious reason posed an obstacle to the practical orientation that could
be very much useful. Non-availability of data and information that are more recent on different
activities of FSIB was a great difficulty to depict the actual and up-to-date business position of
the bank.
In American International University-Bangladesh gave me opportunity; I have learned almost
everything needed to perform here. But I think our practical knowledge needed to be more
developed. Most of our course instructors took assignment, presentation, case studies etc. This
can easily be done through the help of the internet-The most well known helping hand of the
decade-Google. But practical involvement with the organizations was not sufficient.
Moreover course duration was really a fact to consider. Teachers tried to provide practical
knowledge but time & opportunity were relatively low. Too much examinations & quizzes took
away the opportunities.

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CHAPTER-5
LESSONS LEARNED FROM
THE INTERNSHIP PROGRAM

5 Lessons Learned From FSIB:


A financial institution intermediary that mediates or stands between ultimate borrowers and
ultimate lenders is knows as banking financial institution. Banks perform this function in two
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ways- taking deposits from various areas in different forms and lending that accumulated amount
of money to the potential investors in other different forms. General banking department aids in
taking deposits and simultaneously provides some ancillaries services.
General banking is the front-side banking service department. It provides those customers who
come frequently and those customers who come one time in banking for enjoying ancillary
services. In some general banking activities, there is no relation between banker and customers
who will take only one service form bank. On the other hand, there are some customers with who
bank are doing its business frequently. It is an important department for all banks because it
provides day-to-day service to the customers. Front Desk is the important for general banking.
Customers give their deposits and meet their demand for cash by honoring cheques. Besides this
a customer opens new accounts, remit funds, issues bank drafts and pay orders etc.

After working at First Security Islamic Bank Limited, at Tongi College Gate Branch, I have
collected information, studied with my limited experience and gained some clear concepts that I
am intended to highlight precisely.

Checking and writing the Beneficiaries name on the Beneficiaries account opening book.
Writing the Saving Account Form.
Writing the Bank Draft.
Download the raw data about remittance through internet.
Successfully print the necessary document from the computer, using internet.
Foreign documentary bills for collection.
Opening and closing Special Deposit Scheme file.
Checking the Checkbook serial no.

Bank management: It allows bank managers should make decisions and maximize
the wealth of the banks shareholders.
Customer relationship management: I learned how to maintain customer
relationship management.

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Foreign trade: Our domestic currency converts into foreign currency. Basically it
need for export, import and foreign remittance.
Exchange Rates: An exchange rate measures the value of one currency in units of
another currency. If a countrys currency begins to rise in value, its current account
balance will decrease as imports increase and exports decrease.

After finishing internship program at FSIB, I judge that all these will help me in building
my career. As an intern of FSIB, I have really enjoyed my internship from the learning &
experience viewpoint. I am confident that this internship program at FSIB will absolutely
help me to realize my further career in present job market.

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CHAPTER-6
CONCLUDING STATEMENTS

6 Summary:
In general sense we mean Bank as a financial institution that deals with money. There are
different types of banks like Central bank, Commercial bank, Savings bank, Investment bank,
Merchant bank, Co-operative bank etc. But when we use the term bank it generally means
commercial bank that is one which is concerned with accepting deposit of money from the
public, repaying on demand or otherwise and withdraw able on demand or otherwise and
employing the deposits in the form of loan and investment to meet the financial needs of
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business and other classes of society. Now-a days banking sector is modernizing and expanding
its hand in different financial events every day. At the same time the banking process is
becoming faster, easier and is becoming wider. In order to survive in the competitive field of the
banking sector all organizations are looking for better service opportunities to provide their
fellow clients. So it has become essential for every person to have some idea on the bank and
banking procedure.
First Security Islamic Bank (FSIB) is a Public Limited Company by shares in the Bangladesh,
with commendable operating performance. Directed by the mission to provide with prompt and
efficient services to clients, FSIB provides a wide range of commercial banking services also.
The bank has achieved success among its peer group within a short span of time with its
professional and dedicated team of management having long experience, commendable
knowledge and expertise in convention with modern banking. With all the resources,
management of the bank firmly believes that the bank would be able to encounter problems that
may arise both at micro and macroeconomic levels.
First Security Islamic Bank is a financial institution whose main objective is the mobilization of
fund from surplus unit to deficit unit. In the process of acceptance of deposits and provision of
loan, Bank creates money. This characteristics feature sets Bank apart from other financial
institution. The bank can influence the money supply through lending and investment. The bank
is an economic institution whose main objective is to earn profit through exchange of money and
credit instruments.

CHAPTER-7
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SUGGESTIONS FOR
IMPROVEMENT OR COURSE
OF ACTION

7 Recommendation:

As we all know FSIB is one of the well-known banks in our country. From my little knowledge
its quite hard to give recommendation to such a well-established bank. Still from my learning
and observation, I am giving following recommendation to follow:

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They should do more marketing activities to improve their presence in the minds of their
potential target market. As we see that, Media coverage of FSIB is not so strong. To
attract new clients, they should go for mass media coverage like TV, Radio etc.
FSIBs both loan processing service charge and loan processing time is quite high
compare to their competitors. To attract new customers as well as retain existing clients,
they have to set a standard rate and make the process fast.
As we seen percentage of non-performing loan is increasing year by year that means their
current strategy regarding recovery of loan is not working appropriately. To exist in the
market successfully they have to minimize the non-performing loan amount thats why
they should take effective steps regarding this.
Maximum amount of loan is provided to the long-term industrial sectors. They
intentionally ignore the agriculture sector because of riskiness and safety issues. But for
the overall economic development of the country they should diversify their loans in
agriculture as well as SME sectors.
First Security Islamic Bank Ltd. should renovate its Front Desk as it remains extremely
busy the whole time and GB is the base for any bank.
The First Security Islamic Bank Ltd. should clarify and endorse publicity about their
position and their activities in socio-economic and socio-cultural development in
Bangladesh.
The bank can provide a student loan. In many countries bank provide this facility. This
may encourage the students to come forward to do something for the economy as well as
it will differentiate FSIB a bit.
FSIB has only 126 branches all over the country. Since day by day their demand is
increasing so it is quite hard to provide full range services with those branches. So they
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need to put more attention toward the expansion of branch network as well as ATM
Booths.
After all, the main target of any organization should be to satisfy its customers or clients, because
they are the prime and most important concern to go forward. A loyal client is an asset of a bank
especially for a private bank like FSIB. Deposit is the major source of a banks fund which is
upholder by its clients. So the management of First Security Islamic Bank Limited should take
care of it.

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CHAPTER-8
REFERENCE

Books:
Research Methodology (16th edition) By Kothari C.R.
Fundamental of Financial Management (9th edition) By Brigham F Eugene
International Financial Management (7th edition) By Madura Jeff

Annual Report:
First Security Islamic Bank Ltd. Annual report 2012 & 2013

Website:
Page 31 of 32

http://www.fsiblbd.com/home
https://www.facebook.com/FSIBLDHAKA

Page 32 of 32

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