Davao Oriental State College Of Science and Technology

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Mathematics and Natural Science Department

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for Individual Assessment Task
Course Number
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Stat 1 Statistics for Social Research

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Assignment

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Study/Thesis

Academic Writing

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ASTERIO G. OLANDRIA, Ph.d.

Date Due

October 2015 (hardcopy)

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N/A

Seminar Paper

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2012-0720

Megajean L. Felix

October 2015

The Effects of Korean Pop Culture among Education students of Davao Oriental State
College of Science and Technology main campus

Megajean L. Felix

In Partial Fullfilment of the Requirements in Statistics for Social Research

BACHELOR OF SCIENCE IN DEVELOPMENT COMMUNICATION

October 2015

Table of Contents

TITLE

PAGE

Integrity cover page

Title

ii

Table of Contents

iii

CHAPTER
I

INTRODUCTION
Rationale

II

1-2

Objective of the study ..

Significance of the study

Scope and limitation

...

Operational Definitions of Terms

REVIEW OF RELATED LITERATURE

Hallyu in the Philippines: Then & Now ..

The Internet: A Powerful Facilitator

..

Mass Media and Big Business

III

MATERIALS AND METHODS

Research locale and Duration

Research Design

Source of Data

Sampling technique

Data gathering

Data Analysis

LITERATURE CITED
APPENDICES

..

9-10
11

1
CHAPTER I
INTRODUCTION

Rationale

According to Hicap (2010), the reason of the rising popularity of K-pop in the
Philippines involves attractive young stars and their unique moves in dancing accompanied
with how they dress up which Filipino Youths find it as a complete package.
Most popular Korean celebrities are belong in a bands or groups which are todays
most known. One of them is the female group 2NE1 whos having a member that became
famous in the Philippines before she reached her fame in Korea. Her name is Sandara Park
which also introduced Korean culture to the Filipinos (Hicap, 2010).
The popularity of Korean culture really contributed a lot in the country of South Korea
regarding on the rising of their economy because of TV dramas, films and music that attract
tourists that becomes just like a domino effect. These tourists bring billions of dollars into the
country. Korea is now enjoying double boom in economic and cultural fields (Anjaiah, 2011).
Malm (1977) claimed we Filipinos had a history of colonization that we influenced
some attitudes which we inherit to our colonizers and also to our experienced during the time
of colonization. This experience of Filipinos is related to the issue of choice that Filipino
Youth is experiencing with interest and very fascinated towards popular Korean culture.
Most Asian countries have been distant from their closest neighbors in terms of
cultural understanding and exchanges, and instead having this tendency of connection
more closely to the former colonial empires or advanced Western countries than with

neighbors sharing borders. In this case, because of the boom of Hallyuthroughout the
world, the local government of Gyeonggi planned to have an entertainment hub which to be
2
known as HallyuWood. The impact of the Korean wave has not only permeated popular
culture but is also a measure of positive lifestyle for many Filipino Youths (Kim and Ryoo,
2007).
Most Filipinos make Korean culture as an inspiration to their work in doing movies,
music, work of art, etc. Recently, Filipino movies have already influenced by Korean culture
such as the Filipino movie Kimmy Dora which is a huge box office success followed by a
sequel shot in South Korea as a Korean-inspired shot. Martinez, the writer of Kimmy Dora
illustrates that : "Filipinos like Korean films because they are fresher, less formulated and
with a degree of violence and eroticism that appeals to the local audience, who are just
being bombarded by teenybopper and romantic comedies in their local cinemas
(Santamaria, 2012).
Filipino youths are also influenced by the Korean looks, to have a Korean look is to
have a Korean hairstyles in order to have that Korean sense of fashion. Korean hairstyles
became trend in the Philippines today (Kapuso Mo Jessica Soho, 2010).
Kim &Ryoo wrote in 2007 publication that, Cho-han (2003) stated that Hallyu should
not be treated as a superior among any other cultures for she examined that it is just an
impact of globalization from the west-based globalization.
Having the difference in language is one barrier in understanding and developing an
interest of Hallyu. Because of this it give interest to the people who likesHallyu to do
multilingual. If we can understand what this Hallyu really is about, it can help us to determine
the grater variations in the themes that is presented to Korean culture (Gaya, 2013).

3
Objective of the Study

1. To know the socio-demographic profile of the respondents.

2. To determine what are the reasons of students in patronizing the Korean pop culture.
3. To be able to determine who among the education students are patronizing
theKorean pop culture.
4. To know the effects of Korean pop culture to education students.

Significance of the Study

The purpose of this study is to determine the effects of Korean pop culture and the
reasons of the students in patronizing this culture, and to be able to determine who among
the education students of DOSCST (main) are patronizing the Korean pop culture.

Scope and Limitation

The study will focus on the effects of Korean pop culture especially in the education
students of DOSCST (main).

4
Operational Definition of Terms

Korean
Korean wave

it is relating to North or South Korea or its people or language.

which literally means "flow of Korea" a is a neologism

referring to the
increase in the popularity of South Korean
culture since the late 1990s.
Pop culture

modern popular culture transmitted via mass media and

aimed
particularly at younger people.
Culture

the arts and other manifestations of human intellectual

achievement
regarded collectively.
Patronizing
superiority.

treat with an apparent kindness that betrays a feeling of

5
CHAPTER II
REVIEW OF RELATED LITERATURE
Filipinos especially the teens (Alanzalon, 2011). The theories researched on
assimilated themselves with the qualitative research study such as the Acculturation Theory,
which is a process in which members of one cultural group adopt the beliefs, values and
behaviors of one group (Barros, 2006). The Super Peer Theory believes that adolescents
mimic the behavior of those individuals whom they most want to be like (Escobar Chavez, et
al., 2005). And lastly, the Social Learning Theory, which states that behavior can easily be
learned (Escobar Chavez, et al., 2007). This research aims to give information on the
experiences of K-pop fans, to whom and where do they express their fandom, how do they
express their fandom and what influenced their fandom. Through this study, the experiences
of the fans of Korean Pop Culture can help explain adolescent behavior. This will also make
Filipinos understand why the Philippines is affected by the Korean wave. In addition, this
study will also nurture the relationship of the Filipinos and Koreans in our country given the
fact that a lot of Koreans has been residing in our country in the recent years. This would
also open the minds of the Filipinos in understanding foreign cultures in our country
(Alanzalon, 2011).
Hallyu in the Philippines: Then & Now

Recently, an influx of young Koreans to the Philippines to learn Englishensuring that

many malls now have instructions translated in Hangul to go with Chinese. There is a rising
popularity of Korean Culture throughout the world (Mogtortor, 2013). Though thatdoes not
mean everything will begin and end with Hallyu, in truth, it inspires great devotion (Perez,
2014). The fans themselves see to it that with every bit of their power they are able to
support the idols they love and adore. All of this is as a result to Hallyus influence in the
Philippines, economic growth can be seen in the near future.
6
The Internet: A Powerful Facilitator
K-pop has a committed approach to raising customer accessibility over attaining
short term profits (Seo, 2012). This is where the internet would come in, playing a big rolethe
fans would use this tool to look for [1] information regarding their favorite idols, [2] to
socialize by joining communities and social networking sites (SNS) and [3] to purchase
Hallyu products in online stores (Deen, 2012). These are opportunities and abilities that they
would not be able to attain if not for the internet. The Internet, being a part of mass media, is
a vital factor in the spread of Hallyu, its attributes contributing to the proliferation of the
Hallyu. It can be understood that it is mostly the youth who use the internettherefore they
would be the ones who are assumed to be affected by the influence of Hallyu (Magtortor,
2012). Not only does the internet serve as a communication tool, it now serves as the bridge
between the idols and their international fansmaking the internet play a important role in the
K-pop world.Though it is not a direct cause for the wave, no one can deny that it has a role
in its expansion.
Mass Media and Big Business
Spreading mainly through mass media, Korean popular culture is now enjoying high
popularity outside Korea, given the cultural and regional difference with other
countries,especially those outside Asia. K-pop, now being a vital part of the economic boom

in Asia, with nearly 50 million people exporting more than consumer electronics and
cars.Itsnative popular music, K-pop, found a growing international audience in places such
as the United States, Europe, the Middle East, and South America. With a leading market in
Asia (Matsumoto, 2012). Certainly, K-pop has already become big business. Its stature
nowtranscends economic terms; it has become a strategic asset with halo effects on Koreas
brand and its products. The economic effects of the second Korean Wave are estimated at
about five (5) trillion as of 2010 (Seo, 2012).
7
CHAPTER III
MATERIALS AND METHODS
Research locale and Duration
After the questionnaire will be approved, the researcher will ask permission to the
respondents to answer the questionnaire. The questionnaire will be distributed and the
rationale of the study will be explained to the respondents. Afterwards, questionnaire will be
retrieved and data will undergo into treatment.

Research Design
This study employed one shot survey design. Only those who patronize the Korean
pop culture is considered as respondents of the study. The study will be using a
questionnaire in gathering responses from the respondents.

Source of Data

The data needed in the study will be collected from the education students of
DOSCST main campus.

Sampling technique
The sampling technique to be use in the study is the Slovens formula.

Data gathering
The main instrument use in gathering was the questionnaire. It will be distribute to
the respondents.

Data Analysis
The study will employ the descriptive method in analyzing the data using frequency
counts and mode.

9
Questionnaire
A. Socio-demographic Profile
Name:

Course and Year:

Gender:

Allowance per day: ______

Age:

Week:

______

Address:

Month: ______

Ethnicity:
Religion:
B. What are your reasons in patronizing Korean pop culture.
Instruction: Please put check as many as you want that corresponds to your
answer.
______I love their fashion style.
______ The Korean are handsome and beautiful.
______ I can relate to their culture.
______They are rich.
______They are good.
______It affects me emotionally.
______ Their movies are so good.
______ They respect the Filipino culture.
______ They are so lovable, caring and sweet.

______ I am a very fan of K-pop.

Others (Pls specify) : _____________
C. In what aspect you patronize the Korean pop culture.
Instruction: Please put check as many as you want that corresponds to your
answer.
Music
______
Fashion wear ______
Language
______
Movies
______
Dance
______
Food
______
Artist
______
Singer
______
Others (Pls specify) : _____________
D. How does the Korean pop culture affects you?
Instruction: Please put check inside the box that corresponds to your answer.
1

1.They bring the best in me.

2. This culture influence me how to dress
up correctly.
3. I cant live without this culture.
4.I can give my whole support for this
culture.
5.This culture enhance my ability.
6.This culture help me to be a good people.

11
References

http://www.academia.edu/8989687/REASON_BEHIND_THE_RISING_POPULARITY_OF_K
-POP_IN_THE_PHILIPPINES
https://qualire2012a52.wordpress.com/2012/08/27/phenomenology-of-korean-pop-culturefandom-in-the-philippines/

Jamie Cornista, Derek de los Reyes, Cara Garde, Stephanie Lichaytoo, Ida
Tibayan, August 27, 2012 12:43 pm