Assignment on

TriSpecs Goggles
Submitted to:
Sir. Karar Hussain
Submitted by:
Asad Mahmood

(MB-13-18)

Imran Khan

(MB-13-23)

Imran Mohi .U. Din

(MB-13-29)

Aoun Muhammad

(MB-13-36)

M.Adeel Khan

(MB-13-39)

Class:
MBA Evening 3rd Semester

BUSINESS & ADMNISTRATION DEPARTMENT BZU BHADUR

SUB CAMPUS LAYYAH
Page 1

Table Contents
Executive Summary 01
Introduction ...02
Mission and Vision Statement .05
Market Research .06
Market Mix .07
OPERATIONAL PLANNING ...08
Conclusion ..09

Page 2

Executive Summary
We include in this report how to build a brand and also how to choose
brand name what are the criteria that used for choosing it .
We develop vision and mission statement of our business where we want to
see our business and how we achieve its. We tell you about target market
who is our customer what is their need, who are our competitors and what
are their strategies.
We also tell you about our market mix. What price we charge on our
product what are the place where we are providing services and also what
are the tools that we are using for promotion of our products.

Page 3

Introduction
For the music lover with sensitive eyes, TriSpecs make the perfect gift.
The product is a clever combination of Sunglasses, Stereo headphones, and
Bluetooth headset. You can switch back and forth between function with
touch of a button.
Our main office is in Layyah in Sadar Bazar. We start our business in
small city because if we success in this business we open our franchises in
big cities of Pakistan like ISLAMABAD, FASILABAD, KARACHI, etc.
We invest 5lack to finance our business

What are the number one mistakes people make when starting a business?
Starting the wrong type of business. In other words starting a business that doesn't
allow the person to utilize their natural talents.
Starting off undercapitalized.

Page 4

ARREAN TriSpecs
Why we select this name for our shop?
ARREAN is Spanish word which means Plan.
A
R
R
E
A
N

Amanah ("The Trust)

Ramah
Realistic
Emotional
Alim
Naf

Product name
TriSpecs Goggles or ARREAN Goggles

Brand slogan
Love Life.Live It
Music is the Language of your Heart

Vision & Mission Statement:

Vision
The people know us with our business name

Mission
To avoid the accidents during driving and people looks fashionable

Page 5

Market Research
Strategies:
After completion of our idea we invest money to finance our idea.

Segmentation:
We have segmented our target market by geographically and demographically.

Geographical Segmentation

Country

Pakistan

City Size

Layyah District

Area

Karor, Pahar Pur,Chobar, Fathe Pur,

ChaokAzam etc.

Population Density

Urban

Demographical Segmentation:
Gender:

Every one

Target Market:
Whole Layyah dist is our target market because the citizens of this dist having electricity
and using electricity because our product is chargeable and have a battery stand by 1 day.
We find the gap of this need because the peoples try to adopt a new fashion and our
product is fashionable.

Our Policy about competitor:

There is no our competitor in Layyah dist who is providing these kind of Goggles.

Page 6

Our customer:
Mostly Young Generation is our customers and others are also our customers.

Need of customer:
Its a need of customer when they face any problem during driving because they cant
attend the calls.

Raw material
Frame of Goggles:
Ali Baba frame manufacturer is our suppliers who provides us frame according to our
design

Glasses of Goggles:
Ali Baba frame manufacturer is also our suppliers who provide us Glasses.

Bluetooth & Stereo headphone:

Q Company provides us Bluetooth and Stereo headphone for our Goggles who is
Manufacturing in Pakistan

Market Mix
Product

Price

Place

Promotion

TriSpces Goggles

1800

Layyah Dist

Fm 89 Layyah,
Sign Bords, Local
News papers,
cables

Page 7

OPERATIONAL PLANNING
Management:
Shop management:
Muhammad Adeel Khan is shop manager who manage all the activates in the shop and
also deals with customers.
Raw material Purchasing:
Frames and glasses raw material purchasing responsibility to the Aoun Muhammad and
Asad Mahmood from Lahore suppliers.
Bluetooth and stereo Headphones purchasing responsibility to the Imran Khan and Inran
Mohi u Din from Karachi Supplier.

Page 8

Future planning:
In future if our product is success in the market we introduce Goggles with Four
features including these all and mp3 player in it.
Conclusion:
We start our business on small level. We identify the gap that is very imported in life
because accidents are common during driving. We introduce a Trispces Goggles in the
market which has three features which are Bluetooth device, Stereo Headphones and sun
glasses.

Page 9