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ASSIGNMENT BRIEF
Qualification
Peter
Distribution date
Asim, Razuir
Submission deadline
W/C 22/09/2014
Assignment title
MARKETING PLANNING
Learning
Assessment
Outcome Learning
Be able to
outcome
Criteria
1.1
compile
marketing
audits
1.2
1.3
LO1
main
barriers to
LO2
2.2
Be able to
formulate a
marketing
planning
LO3
marketing planning
Carry out organisational auditing and analysis
of external factors that affect marketing
Task
3.1
Evidence
for a product
or service
3.3
organisation
Examine techniques for new product
3.4
development
Justify recommendations for pricing policy,
3.5
3
3
4.1
ethical issues in
LO4
marketing
4.2
4.3
4
4
Learner declaration
I certify that the work submitted for this assignment is my own and research sources are fully acknowledged.
Student signature:
Date:
Introduction
Marketing is essential if any business is to exploit market opportunities, maximise their performance
and outperform its rivals. Therefore the starting point for any good marketing plan is for a business
to consider its broader organisational vision/mission and their corporate aims and objectives. The
corporate aims and objectives refer to what the business wishes to achieve in the future. They are
To achieve D1, you will have applied critical reflection and draw conclusions in explaining the
influence of ethical issues in organisation marketing plan, with analysis of how organisation respond
to ethical issues ( P12-P13)
To achieve D2 you will have demonstrated an effective approach to independent research and study
and will have met the deadline to submit the tasks and achieve the unit assessment criteria. (P1-P14)
To achieve D3, you will have to creatively justified and analysed the consumer ethics and the effect
it has on an organisations marketing plan P 14
Evidence
checklist
Task 1
Task 2
Task 3
Task 4
Evidence
presented
In addition to the above PASS criteria, this assignment gives you the opportunity to submit evidence in order to achieve the following MERIT and
DISTINCTION grades
Grade Descriptor
M1 Identify and apply strategies to find
appropriate solutions
Indicative characteristic/s
Effective judgements have been made.
An effective approach to study and research has
been applied.
Contextualisation
To achieve M1, you will make and find appropriate solutions in
evaluating and examining the organisations capabilities for
planning its future marketing activities & also carry out an
organisational audit
(P 1-4)
To achieve M2, you will have used suitable techniques to
explore and assess the main barriers to an organisations
marketing plan and also examine how the organisation may
overcome those barriers
(P5-6)
To achieve M3 the findings and the research conducted should
findings
D1 Use critical reflection to evaluate own work Conclusions have been arrived at through
(P7-11)
To achieve D1 you will have applied critical reflection and draw
organising activities
Diploma in Business
Assessor
name
Student name
title
Criteria
Achieved?
Reference
LO 1
Be able to
(tick)
compile
marketing
audit
LO 2
Understand
the main
barriers to
marketing
planning
LO 3
Be able to
formulate a
marketing
plan for a
product or
service
Grade descriptor
Achieved?
Grade descriptor
(tick)
(tick)
appropriate methods/techniques
activities
D3: Demonstrate
convergent/lateral
appropriate findings
/creative thinking
Achieved?
Action Plan
Summative feedback
Assessor Signature
Date
Student Signature
Date