COURSE SYLLABUS

Marketing Principles Mr. Brown

COURSE DESCRIPTION: Marketing Principles is a one-credit course designed to provide students
with an overview of in depth marketing concepts. Students develop a foundational knowledge of
marketing and its functions, including marketing information management, pricing, product and service
management, entrepreneurship, and promotion and selling. Students examine the need for sales and
marketing strategies. Students practice customer relationship skills, ethics, technology applications, and
communicating in the workplace.

PREREQUISITES: The foundation course may be Business Technology Applications

or Business Essentials

PROGRAM: In the Marketing, Sales, and Service cluster, students choose one of

three pathwaysProfessional Sales, Service, and Management; Marketing

Communications and Promotion; or Merchandising. This diverse career cluster
prepares learners for careers in planning, managing, and performing marketing
activities to reach organizational objectives. A number of courses, including
Marketing Principles, Entrepreneurship, and Sales and Promotion Planning, are
included in this cluster along with specific content standards that describe what
students should know and be able to do at the end
of each course. The foundation courses, Business Essentials or Business Technology
Applications,
may be offered to all students in Grades 9-12. Although not required, students are
encouraged to
take one of these courses before entering a pathway.
Students in Grades 9-12 possess varying levels of maturity as well as an array of
learning styles.
Their backgrounds include diverse family structures and varying social and
emotional environments.
Throughout these grades, students are adjusting to personal, physical, and
emotional changes as well
as to social changes taking place in the world around them. Students who choose to
complete a
pathway in the Marketing, Sales, and Service cluster enjoy interesting, challenging
curricula and
interacting with people on a daily basis.

COURSE GOALS: The Marketing, Sales, and Service cluster classroom provides a
safe and appropriate setting for student exploration and assessment. Students gain
knowledge and skills in an active, structured, and stimulating environment
coordinated with simulated workplace learning experiences.

ESSENTIAL QUESTION(S):
Compare and contrast business enterprises including sole-proprietorship, partnership, corporation, and franchises.
Design a product and develop a marketing plan for the product.
Construct a marketing survey related to chosen product and marketing plan.
Hypothesize the effects of changing cultural beliefs and values and the exhaustion of natural resources
in the local/global economy

Analyze consumer buying habits and critique your own.

Critique ads from print and broadcast media to determine their effectiveness.
Discuss the pros and cons of publishing entire magazines online versus hard copy.
Discern the evolution of factors affecting pricing decisions.

Demographics of the workforce are rapidly changing, and projections are that this trend will continue. More and mor
seniors, and handicapped individuals are merging to form a diverse workforce. Ask students: What special skills doe
need to effectively manage this highly diverse workforce?
How is the flight attendant a key to the marketing success of an airline company?

COURSE OUTLINE: Students will explore the areas of Basic Marketing Concepts, Research,
Economics, Sales and Promotions, Merchandising, Communication and Interpersonal Skills, and
Career Opportunities
CULMINATING PRODUCTS:

FBLA/DECA project

ASSESSMENT PROCEDURES: Your grade will be determined using the total points
method. Each graded activity will be worth a pre-determined amount of points. Points you earn
will be divided into the maximum possible number of points to determine your grade.
Assessments will be in oral and/or written form.
GRADING SCALE:
A = 90-100
B = 80-89
C = 70-79
D = 60-69
F = 59 and below
CTSO:

FBLA / DECA

AVAILABLE INDUSTRY CREDENTIAL(S): N/A

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I, _____________________________________________ hereby acknowledge receipt of this

syllabus and understand its contents and agree to abide by its intent and pay the course fee.

_____________________________________________
Student

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Date