ENGRO FOODS COMPANY

INTRODUCTION:
Engro Foods is among the biggest and fastest
growing companies in Pakistan with a vision to
complete its local needs with products conforming
to global standards.
It is highly passionate about providing millions of
people across the length and breadth of Pakistan
and beyond with the ultimate brand experience,
our product portfolio comprises some of the
country's biggest and best selling brands.
Engro Foundation aims to realize the dreams of our
people to make a difference in the lives of those
around us and in our value chain. At Engro, we
believe in the power of Pakistans human capital to
change the face of communities and economies
and make them agents of a wider change.
(ENGRO OFFICIAL PAGE)

Values AND TRADE:

:
As we have discussed earlier Engro Foods Limited
is already engaged in the trade segment.
Food service
:

Engro Foods Limited is also engaged in the

food services by supplying to PIA, RAILWAYS &
ALLTHE MAJOR RESTURANTRS. Company is already
supplyingto the hotels; PSL was in contract with
Nestle for the year but Nestle was unable
tokeep up the supply in this lean period
E.F.L supplied the stock to some of
thesehotels. E.F.L has entered into contract with
PSL and it will be supplying to a chain of hotels for
the next year.
Exports:
Engro is already considering exports to
Afghanistan.
(REFERENCE: SCRIBD)

health safety & environment

We will manage and utilize resources and

operations in such a way that the safety and
health of our people, neighbors, customers, and
visitors is ensured. We believe our safety, health
and environmental responsibilities extend beyond
protection and enhancement of our own facilities

ethics and integrity

We do care how results are achieved and will
demonstrate honest and ethical behavior in all
our activities. Choosing the course of highest
integrity is our intent and we will establish and
maintain the highest professional and personal

standards. A well-founded reputation for

scrupulous dealing is itself a priceless asset.

our people

We strongly believe in the dignity and value of our

people. We must consistently treat each other
with respect and strive to create an organizational
environment in which individuals are fairly
treated, encouraged and empowered to
contribute, grow and develop themselves and
help to develop each other. We do not tolerate
any form of harassment or discrimination.

innovation and risk taking

Success requires us to continually strive to
produce breakthrough ideas that result in
improved solutions and services. We encourage
challenges to the status quo and seek
organizational environments in which ideas are
generated, nurtured and developed. Engro
appreciates employees for well thought out
risks taken in all realms of business, and for the
results achieved due to them, acknowledging
the fact that not all risks will result in success

community and society

We believe that a successful business creates
much bigger economic impact and value in the
community, which dwarfs any philanthropic
contribution. Hence, sustainable business

development is to be anchored in commitment to

engage with key stakeholders in the community
and society.
(REFERENCE: SLIDESHARE)

HISTORY:
Engro foods has been established in 2005 as part
of diversification process at the engro group. The
plant located on sukkur at 23 acre land has the raw
milk reception capability of 300,000 litres per day
and UHT milk capacity of 200,000 litres per day the
plant has been established at a cost of rs 1 billion
which provides direct employment to 750 people.
Engro foods has entered the food business through
milk processing and sale with the companies vision
to pursue growth opportunities based on country
fundamentals and own strength. It also positions
the company to leverage its corporate social
responsibility initiatives and work closely with rural
communities to promote integrated farming and
livestock development.

Founding days:
It was 1957 when in search for oil by Pak Stanvac,
an Esso/Mobil joint venture led to the discovery of
the Mari Gas field near Daharki Pakistan. Esso
proposed the establishment of a urea plant in that
area which led to a fertilizer plant agreement
signed in 1964. In the subsequent year, Esso

Pakistan Fertilizer Company Limited was

incorporated, with 75% of the shares owned by
Esso and 25% by the general public.
The construction of a urea plant commenced at
Daharki in 1966 and production began in 1968. At
US $43 million with an annual production capacity
of 173,000 tons, it was the single largest foreign
investment by a multinational corporation in
Pakistan at the time.

Esso to Exxon Limited:

In 1978, it was decided to rename the company
from Esso Fertilizer Company Limited to Exxon
Chemical Pakistan Limited.
In 1991, Exxon decided to divest its fertilizer
business on a global basis. The employees of
Exxon Chemical Pakistan Limited, in partnership
with leading international and local financial
institutions, bought out Exxons 75% equity. This
was at the time and perhaps still is the most
successful employee buy-out in the corporate
history of Pakistan. Renamed as Engro Chemical
Pakistan Limited, the Company has gone from
strength to strength, reflected in its consistent
financial performance, growth of the core fertilizer
business, and diversification into other businesses

As Engro Chemicals (further

expansions) :

It was year 1997 when Engro Chemical Pakistan

limited decided to establish Engro Vopak
Terminal Limited on 50/50 partnership basis
between Engro and Royal Vopack of Netherlands,
for handling bulk liquid chemical storage at Port
Qasim Karachi. In that same year Engro Asahi
polymer Chemicals limited was established in a
result of joint venture between Mitsubishi
Corporation and Asahi for the manufacturing and
marketing of PVC resin.

Recent history:
Engro company was established in 2003, after
which in 2005 Engro decided to diversify their
business more by venturing into the food business
by establishing Engro Foods Limited.
Engro also ventured into the power generation
business by setting up Engro Energy Limited in
2006, which later on was renamed as "Engro
Powergen Limited" in 2008. It was established with
the basic aim to play Engro's part to tackle the
energy crisis in the country.In year 2007, Engro
Asahi polymer divested its share in joint venture
with Mitsubishi and the company renamed as
Engro Polymer and Chemicals Limited.
In 2010, keeping in view the immense
diversification of Engro Chemical Pakistan Limited,
it was decided to rename the company as Engro
Corporation as the holding company.
(reference : Wikipedia)

Mission and vision statement:

Engro Foundation is committed to make a positive
impact in the lives of those living in communities
around its supply chain through the provision of
improved basic services (health, infrastructure,
water and sanitation); education and skill
development; environment and livelihood training.
In addition, it works with partner organizations to
provide financial and technical support in response
to natural calamities.
Through its network of facilities across Pakistan,
Engro aims to make a difference in communities
where average household income borders on or is
below the poverty benchmark. Engro Foundation
works across rural and suburban Pakistan in
partnership with development organizations to
create a trickledown effect of resource
development, enabling indigenous communities to
sustain economies, employ their human resources,
and learn the critical skills they need to be part of
the mainstream economy.
(reference: engro official page)

PRODUCT PROFILE OF THE COMPANY:

ENGRO product portfolio comprises some of the
country's biggest and best selling brands including

Olper's, Olper's Lite, Omore, Dairy Omung, Olper's

Lassi and Tarang.

COMPETITOR:
Its competitor is nestle company. Because both
companies product and production is almost same.
Nutrition, Health and Wellness is Nestls strategic
direction. Nestle want us to be able to make
healthy choices about our food and beverages. it
also believe that good food sometimes means
treating ourself!
Nestle aim to make our life more pleasurable
because our products not only taste better; but
they are also more nutritious.
(reference: nestle official page)

Background of competitor:
Our history begins back in 1866, when the first
European condensed milk factory was opened in
Cham, Switzerland, by the Anglo-Swiss Condensed
Milk Company.
In 1867 Switzerland, a pharmacist launched a
combination of cows milk, wheat flour and sugar,
saving the life of a neighbours child. Nutrition has
been the cornerstone of our company ever since.
Henri Nestl, himself an immigrant from Germany,
was instrumental in turning his Company towards
international expansion from the very start. We

owe more than our name, our logo and our first
infant-food product to our founder. Henri Nestl
embodied many of the key attitudes and values
that form part and parcel of our corporate culture:
pragmatism, flexibility, the willingness to learn, an
open mind and respect for other people and
cultures.Peter Brabeck-Letmathe, Nestl
Chairman
1905
The Anglo-Swiss Condensed Milk Company,
founded by Americans Charles and George Page,
merged with Nestl after a couple of decades as
fierce competitors to form the Nestl and AngloSwiss Milk Company.
(nestle official page)

Competitors product:
1)
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7)
8)

nestle
nido
milo
nescafe
nesvita
milkpack
everyday
maggie