A Business plan

on

Mobile Food Truck Business

A Business plan
on

Mobile Food Truck Business

Submitted To

Mr. Syed Md. Shamsul Arifeen

Lectuer
Department of Business Administration-BBA Program
Dhaka City College, Dhaka
Bangladesh

Submitted By
Group AKIN
Batch -14
Section G
Session -2011-2012

Department of Business Administration BBA Program

Dhaka City College, Dhaka
Bangladesh
March 18,2012

Group Members
Serial
No.

Name

ID NO

Position

Umme Farhana Islam

362

Member

Md.Sharif Hossain

363

Member

Md.Mostafa Kamal

364

Leader

Md.Daud_Ul_Islam

365

Member

Farhan Akter Sonia

366

Member

Momreza Khatun

367

Member

Zeshanul Haque

368

Member

Jannatul Fardus Jaya

369

Member

Rumana Rahman

370

Member

10

Ashia Khatun

371

Member

March 15, 2012

Mr. Syed Md. Shamsul Arifeen
Lecturer
Department of Business Administration
Dhaka City College
Dear Sir:
Subject: Submission of a Business plan on Mobile Food Truck Business.
With a great pleasure, we would like to submit our business plan on mobile food truck
business as a pre-requisite of Ice breaking program we have tried our best to make this
report as comprehensive and authentic as possible as we cold do. We feel great pleasure
for submitting this report to you, which will definitely helps us to be successful in our
future life and to collect the BBA program. We tried our level best to develop a good
report. We would like to thank you for giving us such an opportunity to do this report on
this topic. We enjoyed working on this project.
There for your honor would be kind enough to accept our report considering our
limitations.
Sincerely
Md. Mostafa Kamal

Student ID.: 364

(On behalf of group Akin)
Batch-14, section-G

Acknowledgement
All thanks to Almighty Allah by whose bound grace we have been able to complete the
report successfully.
We are deeply indebted to Professor Md.Shanjahan Khan. Coordinator Mr. Sohel Ahmed
Department of Business Administration, Dhaka City College, for his kind permission and
guidance.
With pleasure, Admiration and respect, we express our profound gratitude to our respect
supervisor Mr. Syed Md. Shamsul Arifeen for helping us to choose the subject. Who
assigned us this report and gave this particular sector.
And we are thankful rest of teacher of BBA department.
We also thank all of our friends their co-operating and supervision to complete this
project in due time sharing their valuable views and idea utmost support.

Table of Contents
Page No.
Letter of Transmittal
Acknowledgement
Executive Summary
Particulars
Chapter One: Introduction Part
Introduction
Objectives
Methodology
Limitations
Chapter Two: Business Description and management Segment
General Description of Business
Industry Background
Companys History
Companys Visions
Management of the Business
Organization structure
Management Team Key Personal
Chapter Three: Technical Segment
Location analysis
Production Needs Facilities, utilities and
Equipment
Service Delivery plan
Labor Supply
Chapter Four: Marketing Segment
Current Scenario in Bangladesh

05
06
07
10
10
11
11
11
12
13
13
13
14
15
15
16
17
18
19
20
20
21
22

Situation Analysis
SWOT Analysis
Marketing Research
Marketing Strategy
Target Market
Market Mix Analysis
Product
Place
Promotion
Chapter Five: Financial Segment
Cost of Production
Trucks and Civil Works
Plant and Machinery
Preoperative Expenses
Means of financing
Capital Structure
Cost of Production
Working Capital Requirement and
financing
Financing Plan and Loan Requirement
Loan Payment Schedule Calculation of
Instilment
Income Statement (one year)
Profitability Project (Three Year)
Conclusion
Bibliography

22
23
23
23
24
24
24
25
26
27
28
28
28
29
29
29
30
30
31
32
33
34-36
37
38

Executive Summary
Today people are very conscious about their health. They are aware about the calories
sector. Most of the people are busy today. They want to have any thing ready especially
incase of food. We bring a package of fast food and soft drinks which make our life
easier.
Our Mobile Food Truck business summary is very positive. As we have group of
customers available. We can easily understand that they are aware and more alert with the
time that has been passed so we have a great opportunity in front of us that near future we
can do this business with full capacity and profit. Our main target is to satisfy our
customers. Our company is situated in Dhaka city and our head office at Dhanmondi.
There are six chapters in our Mobile Food Truck business plan. The first chapter is
introduction. This chapter contains objectives, methodology and limitation. The second
chapter is to management segment. This chapter contains general description, industry
background, mission, vision history, goal organization structure, key personal etc. The
third chapter is technical segment. It contains location analysis, production, facilities,
utilities and equipment, transformation facilities, source of raw materials, labor supply,
manufacturing cost data production flowchart. The fourth chapter is marketing segment.
It contains current scenario in Bangladesh, market summary, SWOT analysis, marketing
research, competitor analysis, product, price, place, promotion. The fifth chapter is
financial segment. It contains cost of project, means of financing, cost of production,
working capital requirements and its financing, income statement one year, profitability
projection three years. The six chapters is conclusion part. It contains appendix and
bibliography.
It is a Partnership Business. Initially we prepare our business plan for years. Next three
years we target that we capture 5% of total market share. We wish to achieve a so much
customer and consumer response in 1 year. It will be our betterment for our Business. We
get best wishes to our target customer and also the mind of the customer will obviously
great beliefs of our products. Because we mention that, our product will free from, sugar,
fat and harmful chemicals. We expect the sales will be in next year approximately Taka
4.50 crore. Our product cost is Taka 880000. The return on investment is 20% expected.
Mobile food Provided superior value to their consumer who they promised throwing .If
we can to flourish this sector by investing more, our national economy will be flourishing
As well as there are lot of people may earn form this sector and can increase their life as
well increase our GDP

Chapter: 1
Introduction

MOBILE FOOD TRUCK

Objective of Study
Broad of Objective
We Provide food Reasonable Price

Specific Objective
1. To fulfill the requirement of the project report;
2. To acquaint with day-to-day need of juice product and establishment of
new market.
3. To Know the progress of this market area.
4. To compare the initiative of a new product with the existing products.
5. To observe the condition of this business & economy of Bangladesh.

Methodology:
The Preparation of report on Mobile Food truck Business involves the
following steps.
Source information:
1. Internet
2. Magazine
3. Newspaper

Limitations:

10

1. We are given insufficient time to complete the report and so we could not collect
enough information.
2. We are not experienced to prepare such kind of report.
3. Lack of information about Mobile Food truck business.

Chapter: 2

Mobile Food Truck

11

12

Business Description and Management Segment

General Description of our Business:
The Business that we are start is Mobile Food Truck Business
The mobile food industry has seen a massive resurgence, especially in big urban areas
such as Los Angeles, New York, Washington D.C., Miami and San Francisco. But not in
Bangladesh. Mobile Food Truck Business is the 1st and only company that is bringing the
concept of food items in the market of Bangladesh. It is tasty, healthy and it contains less
calories. From our kitchens-on-wheels, were serving everything and customers are
gobbling it up.
The new breed of mobile trucks sport vibrant colors and branding imagery
Many are owned and run by highly trained chefs and well-known restaurateurs.
Restaurant owners looking for additional sales see the mobile food truck as an
opportunity to sell food without paying rent.

Business Background:
Our business is coming with new concept in market. That is found in foreign countries
such as Los Angeles, New York, Washington D.C., Miami and San Francisco.

Companys History:
We are totally new brand in our country. We will start our business at 2012.Our business
is a partnership company. We are producing all items such as vegetable, chicken, coffee,
green tea, juice, etc.

13

Business Organizations Profile:

Our organization Mobile Food Truck Business is the 1st organization .We will start our
business with 10 members, 5 trucks, and one main office. Our main target area will be
some places where people are living much more affordable to buy our product. We train
our worker by highly trained chefs and well-known restaurateurs.

Our business organizations vision:

Our main vision is to overcome in our country within 2018. In 6 years we want to
expand our in Dhaka city and other towns and we will do it by increasing consumers
satisfaction and so much our profit.

14

Management of Business
Organization Structure:
Chairman
Md. Mostafa Kamal

Managing
Director
Ashia Khatun

General Manager
Zeshanul Haque

Manager

Manager

Manager

(Management &
Marketing)

(Accounting & Finance)

(Administration & HR)

Chhanda

Umme Farhana Islam

Jannatul Fardus Jaya

Assistant Manager
(Management)
Md. Daud-UlIslam

Assistant Manager
(Marketing)
Md. Sharif Hossain

Assistant Manager
(Accounting)
Farhan Akter Sonai

Assistant Manager
(Finance)
Rumana Rahman

Labor Force / First Line Employees

Fig: Organizational Structure

15

We have ten partners but our loss and profit are not equal. The share portion
is given in the following table with their name:

PARTNERS
1.Md.Mostafa Kamal
2.Zeshanul Haque
3. Momreza Khatun
4.Md.Daud_Ul_Islam
5.Ashia Khatun
6.Jannatul Fardus Jaya
7.Umme Farhana Islam
8.Md.Sharif Hossain
9.Fahan Akter Sonia
10.Rumana Rahman

PERCENTAGE
15%
12%
10%
10%
10%
9%
8.5%
8.5%
8.5%
8.5%

47% of total project cost is managed by the partners. Rest of the amount
53% we also take from bank.

16

Chapter-3

Technical Segment- Manufacturing Concern

17

Locations Analysis:
Location is very important for any business. The place where we can get
product facilities, utilities and available raw material that location will be
best for a factory. So, we have chosen Kawran Bazar. Where we can get
everything for production. Our head office is in Dhanmondi. We have
selected our outlets on the basic of demand.

Location

18

Production needs Facilities, Utilities and Equipment

etc:
There are lot of facilities in these locations like the ability of labor,
transportation, raw-materials, water, gas and electricity.

Production Needs

Facilities

Transportation
Banking System
Accommodation

Utilities

Water
Gas
Power supply
Telephone service

Equipment

Machinery
Technical tools

We need regular water, gas, flour, meat, salt, testing salt etc. We need also an
office to perform our Activities. A good banking system is also important. To
give good flow of production we need good machineries & technical tools.

19

Suppliers / Transportation Factors:

Transportation is must for a company. We will supply our products by our chefs within
when consumer order. We will have our own suppler. They will supply local market of
Motijheel, Luxmibazar, Kawranbazar, Farmgate, Dhanmmondi.
For transportation we have also arranged five trucks.

Source of Raw Materials:

Our Mobile Food Truck Business businesss head office is situated in Dhanmondi. We
have to select sources for raw-materials. First we should think about the ability and the
cost of it. For this purpose we can buy our raw-materials from the local market of
kawranbazar so that we can get our raw-materials at cheaper rate.

Labor Supply:
In our factories we need labors. We are collecting our labors by giving recruitment
advertisement in the newspaper. After receiving their CV, we will choose most qualified
persons and will take their interview. After that we will choose best labors among them
for Mobile Food Truck Business business.

20

Chapter-4

Marketing Segment

21

Current scenario in Bangladesh:

The current scenario of food business in Bangladesh is partly competitive. It is very hard
for a new business to cope with the changing market trends, consumer taste and profit.
With the development of Digital Bangladesh consumer regards for, attitudes and behavior
are relating so rapidly. For this reason it is very hard for a new business to establish it self
in the super market. Moreover it is very hazardous for a new business to get hold of the
market. Our products are very different from the existing products, so launching this
business will be a big challenge for us. In that scenario our country Bangladesh will also
get economical help from this sector.

Situation Analysis:
Firstly we wanted to know about the present situation of our product in the local
market.
Secondly, we identified the consumer of our Mobile Food product and how much
profit we could achieve. Then

We understood the market situation of our product in the prospective of Banglades.

22

Swot Analysis:

S (strength)

W (weakness)

O (opportunity)

Internal Environment

Healthy.
Eco-friendly.
No side
effects.
Convenient for
health
conscious
people.
Variations in
daily food.
Time saver.
Carry able.
Fresh Food

T (threats)

External Environment

Slightly high
in price due to
the use of
particular
ingredients.
Expires after
two days from
the day
manufactured

Easy earning
profit.
Products a bit
similar to us
are available
in the market.
Consumers
can get their
desired food
on their hand
at in easier
way.

We have
launched our
product in the
market for
some
customized
customers.

Marketing Strategy:
After studying the present situation of Bangladesh we can to know that a good number of
people especially students and working people dont bring food from home.
On this basis of market today working people want some thing that can save their time &
healthy as well. On this note we think our product can possible solve their problem. As
we are new in the market, we are starting with 10 items. We must assure our customer
that our Mobile Food is very tasty, healthy and time saving. So that, without any
hesitation people can easily buys and eat our product.

23

Target Market:
Our product offers a wide range of nutrition. Our products are specially made
keeping all the busy people in mind.
We will target the higher middle and the high class of the society.
Bachelor, students and the working people of our country this is three categories
we are targeting the most.

Marketing Mix Analysis:

Customers are quite conscious about the brands of food. They also keep changing it with
fashion, income and changes in life style. It is very difficult to differentiate products
between technical and fractional grounds. Market analyzing has become very difficult.
The business rests on the two aspects that are brand equity and distribution network.

Product:
Our business is acquainted with first take order then prepares products, which bring you a
new effortless technique to cook and to add a new tasty flavor to your daily meal. As we
are new in the market with a variety. Our food items are Burger, Shingara, Pizza, Hotdog,
Parata, Samosa, Chicken Sharma, Vegetable and soft drinks. So that the customers they
can choose their best one and they dont face difficulties while preparing.

Uniqueness:
Providing fresh food items.

24

Features:

Free from hydrogenated fat.

Free from artificial colors, flavors and sweeteners.
Free from calories.

Place:
We have five target areas which in Dhaka. When we will achieve our peek then we will
start covering our business all over Bangladesh.

A list of our marketing areas is given below:

1. Luxmibazar.
2. Motijheel.
3. Dhanmondi.
4. Farmget.
5. Kawranbazar.

25

Promotion:
Our business is new in the competition market. On that notes we have made an excellent
promotion schedule to promote our product in the new market.
They are as follows:

Advertising:
Advertising is more effective way of motivating people about a new product. So, at first
we will give advertisement on T.V, Online, Leaflet and FM Radio. Then we will give
advertise in Newspaper and Bill-boards. Our advertising slogan is FOOD FOR LIFE.

PERSONAL SELLING:
When a product comes in a market no one knows about the product. In this stage we
should sell product personally and inform people about our products good side. This
promotional work will help us to increase our market and our customers satisfaction.

26

Chapter-5

Mobile Food Truck

Financial Segment

27

Cost of Project:
Trucks and Development:
For producing our product we need a place a production. So we are going to play an
amount of 25, 00,000.

Land and Site Development:

For better environment to work, we had invested 50,000 Tk.

Plant and Machinery:

In our business we all setup with machineries for ten products. Our cost will be taka 1,
50,000.

The machinery is:

Washer
Cooker
Caller
Chopper
Foil Packing
Main Packing
Micro oven
Electric oven
Fry pen
Hot Pot
Toaster
Big Pen
Blender
Bitter
Dice
Gas Stove
Spoon

28

Preparative Expense:
There are some expenses which are needed in starting a business they are called business
pre expirees like simple cost, market survey, information cost and other total Tk 25,000.

Means of Financing:
Particulars

Owners Equity

Loan

Total

Fixed Capital
Equipment
Pre-expenses (RawMaterials, labor,
transport other-Ex)

1,00,00,000/=
40,00,000/=
3,26,70,000/=

2,00,00,000/=
1,00,00,000/=
2,00,00,000/=

4,40,00,000
5,26,70,000/=

3,30,000/=

30,30,000/=

33,30,000/=

4,70,00,000/=

5,30,00,000/=

10,00,00,000/=

47%

53%

100%

Working Capital
Total
Presenting

29

Security for loan:

Our business is talking a loan of TK 5, 30, 00,000 with 10% interest. We are going to
reply the loan with in 5 years. Our owners have decided to give their valuable lands and
building to the bank against the loan. The Chairperson has decided to give his property
which is two corers. Pike this managing director two has given one core property,
financial manager two core property. The total amount of property is 15 cores.

Loan Repayment
End of Year
1
2
3
4
5

Beginning
Balance
53000000
44318931
34769335
24264999
12710229

Installment

Interest
@ 10%
5300000
4431873
347633
2426499
1271022

13981269
13981269
13981269
13981269
13981269

Principal
Repayment
8681269
9549396
10504336
11554770
12710229

Remaining
Balance
44318731
34769335
24264999
12710229
0

We have collect 47% of our total from our fund and other 53% from bank loan.

Cost Production:
1. Raw-Materials
2. Labor Cost
3. Carriage
4. Depreciation of factories
5. Loan instrument
6. Insurance
7. Overhead

4, 20, 00,000/=
46, 20,000/=
60, 00,000/=
33, 00,000/=
53, 00,000/=
20, 00,000/=
40, 00,000/=

30

Amount(TK)

Sales Revenue (1200pac.x 130Tk x 26days x 12

month)
Less: Cost of Production (COGS)
Raw-Materials
Labor
Overheads
Total cost of Production
Gross Profit
Less: Selling Expenses
Total operating Expenses

Amount(TK)

78624000
42000000
4620000
4000000
50620000
20004000
300000
200000
500000

Operating profit (EBIT)

Less: Financial Expenses
Depreciation
Insurance

27504000
5300000
3300000
2000000
10600000

Earning Before Tax (EBT)

Less: Provision For Tax (15%)

16904000
2535600

Earning After Tax (EAT)

143684000

Income Statement

31

Profitability Project

2012

Amount(TK)

Sales Revenue (1200pac.x 130Tk x 26days x 12

month)
Less: Cost of Production (COGS)
Raw-Materials
Labor
Overheads
Total cost of Production
Gross Profit
Less: Selling Expenses
Total operating Expenses

Amount(TK)

78624000
42000000
4620000
4000000
50620000
20004000
300000
200000
500000

Operating profit (EBIT)

Less: Financial Expenses
Depreciation
Insurance

27504000
5300000
3300000
2000000
10600000

Earning Before Tax (EBT)

16904000
2535600
143684000

Less: Provision For Tax (15%)

Earning After Tax (EAT)
Earning After Tax (EAT)
Earning After Tax (EAT)

32

Profitability Project
2013
Amount(TK) Amount(TK)
Sales Revenue (1400pac.x 130tk x 26daysx12 month)
Less: Cost of production (COGS)
Raw-Materials
Labor
Overheads
Total Cost of Production
Gross Profit
Less: Selling Expenses
Total operating Expenses

91728000
48921600
4620000
4000000
57541600
33633600
300000
200000
500000
33133600

Operating profit (EBIT)

Less: Financial Expenses
Depreciation
Insurance Premium

5300000
3300000
2000000
10600000
22533600
3380040
19153560

Earning Before Tax (EBT)

Less: Provision For Tax (15%)
Earning After Tax (EAT)

33

Profitability Project
2014
Amount(TK) Amount(TK)
Sales Revenue(1600pac.x 130Tk x 26days x 12 month)
Less: Cost of Production(COGS)
Raw-Materials
Labor
Overheads
Total Cost of production
Gross Profit

104832000
55910400
4620000
4000000

Less: Selling Expenses

Total operating Expenses

300000
200000

64530400
40301600

500000

Operating profit(EBIT)
Less: Financial expenses
Depreciation
Insurance Premium

5300000
3300000
2000000

39801600

Earning Before Tax (EBT)

Less: Provision for Tax (15%)

10600000
29201600
4380240

Earning After Tax (EAT)

24821360

34

Chapter: 6

Mobile Food Truck

Conclusion

35

Conclusion
From the above information of the performance appraisal implemented by one food truck
business in Washington D.C. called The Fojol Bros. of Merlindia, brands itself as a
traveling culinary carnival. We can say that some of the performance appraisal aspects
are same as we learned in our BBA program. But in the real life situation of business, not
every thing resembles with the theory and concepts. Some of the concepts are theory
based and some are more practical in nature, which can be learned theory practical
experience only.
Raw-Materials, people, system, tools, knowledge, management, equipment, processes,
skill and attitude all are input for any kind of production cycle in a Business.
Market estimates as many are today become health and time saver. We estimate that it
world expend the market by increasing customer base. It would help the busy people like
Student, bachelor and working people. This business expects to build the market and
capture the entire market.

36

Bibliography
Websites:
www.wikipedia.com
www.motherrecipe.com
http://appraisals.naukrihub.com/definition-concept.htm
Newspaper, magazine

37