COMMUNICATION

Came from the Latin word Commnicre which means To Share.

Is simply the act of transferring information from one place to another, or from one person to another.
Communication may be defined as a process concerning exchange of facts or ideas between persons holding different
positions in an organization to achieve mutual harmony. The communication process is dynamic in nature rather than
a static phenomenon. Communication process as such must be considered a continuous and dynamic inter-action, both
affecting and being affected by many variables.

DIFFERENT TYPES OF COMMUNICATION

A. Spoken or Verbal Communication
Entails the use of words in delivering the intended message. Makes the process of conveying thoughts
easier and faster, and it remains the most successful form of communication. Yet, this makes up only seven
percent of all human communication!
Two major forms of verbal communication include
a. Written communication
Includes traditional pen and paper letters and documents, typed electronic documents, e-mails,
text chats, SMS and anything else conveyed through written symbols such as language. This type of
communication is indispensable for formal business communications and issuing legal instructions.
b. Oral Communication
The other form of verbal communication is the spoken word, either face-to-face or through
phone, voice chat, video conferencing or any other medium. Various forms of informal communications
such as the grapevine or informal rumor mill, and formal communications such as lectures, conferences
are forms of oral communication. Oral communication finds use in discussions and causal and informal
conversations. The effectiveness of oral conversations depends on the clarity of speech, voice modulation,
pitch, volume, speed, and even non-verbal communications such as body language and visual cues.
B. Non-Verbal Communication
Entails communicating by sending and receiving wordless messages. These messages usually reinforce
verbal communication, but they can also convey thoughts and feelings on their own.
Forms of Non Verbal communications
Physical nonverbal communication
Or body language, includes facial expressions, eye contact, body posture, gestures such as a
wave, pointed finger and the like, overall body movements, tone of voice, touch, and others.
Paralanguage
The way something is said, rather than what is actually said, is an important component of nonverbal
communication.
Aesthetic communication
Or creative expressions such as dancing, painting, and the like.
Appearance or the style of dressing and grooming, which communicates ones personality.
Space language such as paintings and landscapes communicate social status and taste.
Symbols such as religious, status, or ego-building symbols.
Visualizations: graphs and charts, maps, logos and other visualizations can communicate messages.
Through visual aids such as signs, typography, drawing, graphic design, illustration, color and other
electronic resources. Visual communication with graphs and charts usually reinforces written
communication, and can in many case replace written communication altogether. As the adage goes
a picture is worth a thousand words, such visual communication is more powerful than verbal and
nonverbal communication on many occasions. Technological developments have made expressing
visual communications much easier than before.

DIFFERENT ELEMENTS OF COMMUNICATION

Sender
The person who intends to convey the message with the intention of passing information and ideas to
others is known as sender or communicator.

Ideas
This is the subject matter of the communication. This may be an opinion, attitude, feelings, views, orders,
or suggestions.

Encoding
Since the subject matter of communication is theoretical and intangible, its further passing requires use of
certain symbols such as words, actions or pictures etc. Conversion of subject matter into these symbols is the
process of encoding.

Communication Channel
The person who is interested in communicating has to choose the channel for sending the required
information, ideas etc. This information is transmitted to the receiver through certain channels which may be
either formal or informal.

Receiver
Receiver is the person who receives the message or for whom the message is meant for. It is the receiver
who tries to understand the message in the best possible manner in achieving the desired objectives.

Decoding
The person who receives the message or symbol from the communicator tries to convert the same in such
a way so that he may extract its meaning to his complete understanding.

Feedback
Feedback is the process of ensuring that the receiver has received the message and understood in the same
sense as sender meant it.

Context
Context is simply the environment in which your message is delivered. The context of any
communication act is the environment surrounding it. This includes, among other things, place, time, event, and
attitudes of sender and receiver. Context can easily make or break the effectiveness of communication.

Noise (also called interference)

This is any factor that inhibits the conveyance of a message. That is, anything that gets in the way of the
message being accurately received, interpreted and responded to. Noise may be internal or external. A student
worrying about an incomplete assignment may not be attentive in class (internal noise) or the sounds of heavy
rain on a galvanized roof may inhibit the reading of a storybook to second graders (external noise).
The communication process is dynamic, continuous, irreversible, and contextual. It is not possible to participate in
any element of the process without acknowledging the existence and functioning of the other elements.

COMMUNICATION PROCESS
By: Nick Sanchez
Communication can best be summarized as the transmission of a message from a sender to a receiver in an
understandable manner. The importance of effective communication is immeasurable in the world of business and in
personal life. From a business perspective, effective communication is an absolute must, because it commonly accounts
for the difference between success and failure or profit and loss. It has become clear that effective business
communication is critical to the successful operation of modern enterprise. Every business person needs to understand the
fundamentals of effective communication.
The communication process is the guide toward realizing effective communication. It is through the
communication process that the sharing of a common meaning between the sender and the receiver takes place. Effective
communication leads to understanding.