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SCHOOL OF FASHION,

STYLING & TEXTILES

SCHOOL OF
CREATIVE BUSINESS
SCHOOL OF DESIGN
SCHOOL OF
COMMUNICATION,
MEDIA & FILM

Igniting Creativity. Empowering Careers.

Delhi

:A-21/13, Naraina Industrial Area Phase II, New Delhi - 110 028
Tel: 011 498 07100/101

NOIDA

:B-25, Sector-59, Noida - 201 301


Tel: 0120 490 4000, 490 4001

Jaipur

:SP-38A, RIICO Industrial Area, Delhi Road, Kukas, Jaipur - 302 028
Tel: 01426 414 800

Mumbai

:SM Center, Andheri Kurla Road, Next to Marol Metro Station, Andheri East
Tel: 022 405 85400, 7506412262

Toll Free No.:1800 103 3005


www.pearlacademy.com | counsellor@pearlacademy.com

PROSPECTUS 2015

INTRODUCTION
Design, Fashion & Business
Pearl Academy Campuses
Life at Pearl

COURSES
SCHOOL OF F
ASHION, STYLING
& TEXTILES
B.A. (HONS.)
Fashion Design (UGFD)
Fashion Styling & Image Design (UGFSID)
Fashion Media Communication (UGFMC)

PG DIPLOMA
Fashion Design (PGFD)
Fashion Styling & Image Design (PGFSID)
Interior Design & Styling (PGIDS)
Fashion Communication (PGFC)

PG PROFESSIONAL DIPLOMA
Indian Couture (PDIC)

MASTERS
MA Design (Fashion & Textiles) (MAFT)

DIPLOMA
Professional Photography (PP)
Fashion Media Makeup (FMM)
Styling for Interiors (SI)
Fashion Women's Wear (FWW)

SCHOOL OF DESIGN
B.A. (HONS.)
Interior Architecture & Design (UGIAD)
Product Design (UGPD)
Jewellery Design (UGJD)

PG DIPLOMA
Jewellery Design (PGJD)

SCHOOL OF COMMUNICATION,
MEDIA & FILM
B.A. (HONS.)
Communication Design (UGCD)
Pathway in Graphic Design & Advertising
Pathway in Experience Design
Pathway in Interactive Media Design
Pathway in Film & Animation

PG DIPLOMA
Communication Design (PGCD)

PD PROFESSIONAL DIPLOMA
User Experience Design (PDUXD)

SCHOOL OF CREA
TIVE BUSINESS
B.A. (HONS.)
Fashion & Lifestyle Business Management (UGFLBM)
Luxury Brand Management (UGLBM)
Fashion & Lifestyle E-commerce (UGFLE)

PG DIPLOMA
Fashion Business (Marketing & Merchandising) (PGFBMM)
Fashion Business (Lifestyle Retail) (PGFBLR)
Fashion & Lifestyle E-commerce (PGFLE)
Luxury Brands (PGLB)

PG PROFESSIONAL DIPLOMA
Entrepreneurship and Family Business (PDEFB)
PR & Events (PDPRE)

MASTERS
Fashion Marketing (MAFMG)

GLOBAL OUTLOOK
Awards and Honours
Portfolio - Graduating Event
Shaping Success Stories
Shaping Young Minds
Shaping Global Avenues
Scholarships
Shaping Careers
Pathways & Learning Structure
Admission Procedure

THE WORLD OF
DESIGN, FASHION & BUSINESS
The world around us is being designed every moment. With
the genius of many young and flourishing minds, we are
going beyond the usual and striving for a new life. Our world
is being designed as a sustainable, safe, thoughtful and
beautiful place to be.
A philosophy of Design, which at Pearl Academy has
become our vision.
Today, the business of Design and Fashion is beyond just
apparel or accessories. From Photography and Films to
Styling and Make up, from Brand Communication to
Fashion Journalism and PR, from Set Design to Interiors,
from Fashion Retail to Manufacturing, the Fashion and
Lifestyle Industries have branched out into a number of
allied services and the need of the hour is to find talent and
trained manpower for all of these sectors.
Pearl Academy is a pioneer in the Indian market,
combining online and face-to-face classtime in a
structured manner, thus making learning more
effective and engaging.
After carefully studying the requirements of the industry,
Pearl Academy realized that a handful of courses in the
fields of Design, Fashion and Business are inadequate to
address the emerging needs of this vast industry.
It is for this new and brave idea of Design, that
Pearl Academy introduces 4 schools of Creative
Learning to make young minds look at the million
opportunities in the world, just waiting to emerge as life
changing moments.
These schools specialize in imparting a structured and
balanced combination of theory and practice in different
fields of Design, Creative and Business Arts.
So if you aspire to make your mark in the fields of Design,
Fashion and Lifestyle Business, this is the right place to
nurture your dream. Equipped with sound knowledge of the
industry and practical and personal skills required to stand
apart from the crowd, you have the world waiting for you!

PEARL ACADEMY CAMPUSES

DELHI
Located at Naraina, an erstwhile garment manufacturing stronghold of the city, the Delhi Campus is
spread across ten buildings and houses a plethora of facilities that provide the necessary infrastructure
to deliver courses effectively. World-class infrastructure and facilities along with globally qualified
faculty provide students with a holistic learning experience.
The Delhi campus is fully equipped and has been the launchpad of design and business professionals for
the last 20 years.
MUMBAI
Our campus in Mumbai, the commercial capital of India, has been planned in conjunction with the
industry and in keeping with industry needs. Good labs for media, fashion and interiors have ensured a
world class learning experience for students. A strong Industry Advisory Board and experienced faculty
right in the centre of bustling Mumbai make it a great place to get ready for the creative industries.

Over the last 21 years, Pearl Academy has evolved into a globally renowned institution of higher learning
that caters to the Design, Fashion, Business and Retail Industries that are focused on addressing lifestyle
demands. It has augmented into an institution, which has developed and continues to develop courses to
ensure that the industries it caters to are equipped with people who have the requisite technical,
leadership and creative skills to spearhead growth, innovation and social development. In 2014, the
India Today Nielsen Survey ranked it factually as the Second Best Fashion College. Pearl Academy was
ranked Best Design College in North India by Edutainment Awards. Pearl Academy has four campuses Delhi, Noida, Jaipur and Mumbai. Hostel facilities are available at all locations.

JAIPUR
The Jaipur campus has an excellent infrastructure to facilitate design learning and education.
Shrimati Pratibha Patil, Hon'ble Ex-President of India, laid the foundation stone of this campus on
29th January 2007, during her tenure as the Governor of Rajasthan. The Jaipur campus boasts
state-of-the-art Jewellery & Gemology labs. It is fully equipped with learning equipment and spaces
required by an international design college and boasts of alumni who are amongst the who's who of
design professionals today.
The Jaipur campus hosted the 14th International Conference of the International Foundation for
Fashion Technology Institutes in 2012. Spread over 3.28 acres, the Jaipur campus provides its students
with advanced teaching facilities, making it the ideal place to learn the nuances of fashion and design.
The campus also won the 'Best Learning Building' award at the World Architecture Festival Awards,
2009.

NOIDA
Centrally located in the heart of Noida, the campus is built to facilitate excellent education for the
increasing number of fashion and design aspirants. Spread over 1 lakh sq. ft. of academic space, the
Noida campus offers unique courses like Interior Product Design, increasing the scope for learning
and success. The Noida campus is replete with infrastructure and facilities that are at a par with
global standards, which help in shaping an excellent career in the world of fashion and design.
It is the only campus that houses a state-of-the-art Interior Product lab. It also has well-stocked Library
and Resource Centre along with Design Studios, Drawing Studios, Art Rooms, Pattern-making Studios,
Sewing and Cutting Labs, Printing and Embroidery Labs, Computer Labs, Testing Labs, Make-up
Labs and more.

LIFE AT PEARL

PEARL UTSAV

CREATIVE WORKSHOPS

Rocking Performances,
Social Media Indulgences
and Musical Euphoria

Marathon of Music,Drama, Literature

INDUSTRY COMPETITIONS
Every year Pearl Academy organizes
Pearl Utsav where students from more than
20 colleges participate in various competitions.
The event full of bustling activities where more
than 200 students from Delhi University as well
as other universities engage in multiple activities
viz. Khichak (photography competition), Nukkad
Natak (drama contest), Spotlight (dance
competition), A Walk to Remember (fashion
show), Melody Arrest (singing competition), and
Keep Calm and Design (T-shirt design contest).
Winning students receive cash prizes and gift
prizes. This year, the students jived to the music
of Euphoria, one of Indias oldest and the best
rock bands.

Industry Competitions like Can


vironment
deliver a glamorous and mesmerizing
international evening celebrating the Spirit
of Sustainability by a Fashion Sho
w
Hindustan Tin Works Limited, the leading Can
manufacturing company in India along with
Pearl Academy celebrated their much
anticipated annual event The Spirit of
Sustainability fashion show for the
Canvironment Week in New Delhi. Where the
students showcase their innovative and beautiful
designs created out of tin cans and metal scrap.
Its aim is to make a noteworthy and sustainable
impact by creating an all-round awareness about
the exclusive benefits of usage of Cans, the vital
one being its eco-friendly nature. The whole
event revolves around passion and perseverance
to mobilize the cause, Save our Planet. By
building a strong and united Global force, which
will lay the foundation to create an
Environment, which is Canvironment friendly.

Pearl Academy organized Design Polygon - a set


of multi-disciplinary workshops for the students
of foundation level at Pearl Academy. The
workshops are curated keeping in mind the
emerging trends in design education, students
interest & aspirations and learning outcomes.
The workshops are designed to include diverse
disciplines such as drama, literature, film,
street art, photography, and yet offer foundation
students a learning experience relevant to
their disciplines.

INDUSTRY EXPERTS AT CAMPUS


Exciting and interactiv
e workshops are held
at each campus that unleashes w
neavenues
and broadens students
horizons on shaping a
career in the media make-up industry in
India.
The interactive workshop witnessed young and
zealous students gathered together for learning
a few tips and tricks by the renowned Bollywood
make-up artist Bharat Godambe. Celebrity
make-up artist Bharat Godambe gave the
students an insight into the media make-up
industry in India and also infused them with
ideas on how they can shape their careers in this
fast growing industry. Bharat Godambe shared
his expertise on celebrity make-up by
showcasing a few looks, including the Red
Carpet look for Bollywood stars with face
contouring as well as special occasion make-up.

LIFE AT PEARL

INDUSTRY EXPERTS
FOR FACULTY
TRAINING
Pearl Academy organized
exclusive 3 day workshop on
Transformational
Reconstruction for faculty
members. Our faculty
members learnt the
techniques and tricks from
none other than the world
famous Japanese couture
designer, Shingo Sato. His
TR technique is quite
different from the
conventional pattern making
representing the 3-D fashion
creations. Shingo shared
many things inclusive of
concept on a half bodice,
Volume Conceptual
transformation on a half
skirt, TR Draping basic,
Twisted draping, Sach
integration draping, Origami
pocket, Box integration
technique, Balloon technique
and Sleeve Transformation.

POW WOW

HERITAGE SPACES
Zafar Mahal The New
Lease of Life
The structure built by
Mughals was the last one
raised by them and was
acting as the royal palace for
Mughals. Pearlites from
level-2 of Interior
Architecture and Design
(IAD) course did a short
design assignment on the
same with the theme Zafar
Mahal The New Lease of
Life. The results were
undoubtedly amazing with
some interesting space design
plans. In association with
Indian National Trust for Art
and Cultural Heritage
(INTACH), Delhi, the hard
work of students was put up
on the walls of INTACH
Building. The exhibition
which was open for the public
was inaugurated by INTACH
Chairman, Maj. Gen. Gupta.

Oodles of Curiosity
,
Craziness and Enthusiasm
Pow Wow for freedom is a
series of heterogeneous,
energetic and curious multidisciplinary workshops for
the fresher batch. Each
workshop has an interesting
underlying sense of freedom
in it. Students creatively
explore a new activity and
are urged to break barriers
and feel free to express
themselves.

BUSINESS
COMPETITIONS
BUSINESS WEEK
Pearl Academy, School of
Creative Business, organizes
competition for college
students to submit synopsis of
their original project work
related to Marketing,
Merchandising & Innovative
Business Models, Retail
Management & Digital
Business, Textiles &
Apparels, Fashion & Design,
Art, Culture & Tradition.

Pearlites were challenged to


kick start a business within
the constraints of budget and
time. The workshop aimed to
develop an entrepreneurial
spirit amongst students.

EXHIBITIONS AND FAIRS

ART FEST
Santa Fe University of Art
and Design
Every year Pearl Academy
gives an opportunity to
Pearlites to explore, learn
and grow amongst fellow
artists from Santa Fe.

Comic Con - an event that


motivates the youngsters to
explore professions of
storytelling through graphics
and illustrations of the pop
culture. The students display
illustrations of their works
and share a little about the
story behind their creations
with NDTV Prime. Our young
and talented Pearlites of the
Communication Design
course participated at Comic
Con, New Delhi.

FASHION, STYLING & TEXTILES

SCHOOL OF F
ASHION,
STYLING & TEXTILES
Pearl Academy School of Fashion, Styling and
Textiles aims at introducing, instructing, grooming
and equipping students to address the varied and
often unexplored requirements of the Fashion
Industry. The School consists of four verticals
Fashion Design, Fashion Media Communication,
Styling & Beauty and Textiles. Each vertical offers
an Undergraduate as well as Postgraduate program.

FASHION DESIGN (UGFD) -

CAREERS

PLACEMENTS

DELHI, NOIDA, JAIPUR, MUMBAI


4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Fashion Designers

TARUN TAHILIANI

Fashion Stylists and Coordinators

SHANTANU AND NIKHIL

Product Developers in Design Merchandising

JJ VALAYA

Creative Pattern Makers

ROHIT BAL

Fashion Illustrators

PANTALOON

Costume Designers

FUTURE GROUP
HOMESHOP 18
WILLS LIFESTYLE
SHEEN GLOBAL
YASH RAJ FILMS

Anubha Jain
UGFD

Garima Arora
UGFD

Creating fashion doesnt just entail a vivid imagination and instinct for creativity. It also involves many
decisions and myriad techniques, focused on a central idea. Pearl's Fashion Design course builds a strong
foundation in terms of design sense, conceptualization, independent research, creative application and
individual artistic expression.
Fashion Design runs the gamut from eveningwear to sportswear, womenswear to menswear, and kidswear to
knitwear. Students are asked to choose their area of interest and sharpen their creative ideas. Students are
also introduced to various historic fashion and art movements as exemplars and how these influence
contemporary fashion. This is the very reason why fashion houses, designer labels, luxury brands, apparel
retail brands and ready-to-wear fashion industries seek our students.

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For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Vikram Sagar
UGFD

To fulfil your dreams, follow your path; your thoughts without fear and judgement.

Let there always be a mentor that helps you through. Find that mentor in Pearl. It's

where your first dream will come to reality.

Nikhil Mehra
FASHION DESIGNER

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FASHION STYLING & IMAGE DESIGN (UGFSID) -

CAREERS

PLACEMENTS

DELHI, NOIDA, MUMBAI


4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Fashion Stylists and Image Designers

ELLE

Brand Stylists

COSMOPOLITAN

Styling Co-ordinators

SANTU MISHRA

Stylists in Advertising

PUNEET JASUJA

Stylists in the Television Industry

PERFECT RELATIONS

Coordinators in Publication

ASHISH SONI
GOOD WORD

Dhwani Bakshi

Keshav Bajaj

Make-up artists, fashion stylists and image designers are highly sought after in the media industry.
Celebrities, media personalities and public figures need to be well-dressed and styled at all times to maintain
their image in front of their fans and followers. The Fashion Styling and Image Design course instills the
expertise to create the desired image for these personalities.
Initially, the course focuses on concepts, skills and training to create a sense of style through an image.
Gradually, it accentuates the co-relation between thoughts and arrangement of styling solutions in diverse
areas of fashion, retail, media and entertainment. The industry internship finally readies the budding stylists
to take on the world.

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For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Jyotsana Go
yal

After my studies at Pearl Academy I wanted to do something out of the box.

Presently, I am working as a Senior Stylist with Vogue India. I do a lot of trend

forecasts and celebrity-cum-cover editorials. And I see a lot of opportunities in

future as people are now becoming aware of fashion and sense of style.

Aditya Walia
STYLIST/PHOTOSTYLIST

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FASHION MEDIA COMMUNICATION (UGFMC) -

CAREERS

PLACEMENTS

DELHI, MUMBAI
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Fashion Journalists

VOGUE

Fashion PR Professionals

ELLE

Fashion Editors

FEMINA

Fashion Event Designers

GENESIS
MYNTRA.COM
FASHION AND YOU
COSMOPOLITAN
WOMENS ERA

Praatika
UGFMC

Siddhali Doshi
UGFMC

The course hones creativity, innovation and judgment along with intellectual acumen to formulate, develop and
communicate conceptual arguments rooted in the context of fashion promotion. The course trains budding
fashion professionals who develop creative and efficient communication concepts.

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I am a part of this dynamic Fashion Communication sector for three decades now.

The sector has grown immensely in the last decade and I believe it's still at a very

nascent stage. A lot more is yet to happen. It is a delight to meet these young and

lively Fashion Communication graduates working in print, digital and broadcast

journalism, event design firms, advertising agencies and choreographers among

The Fashion Media Communication course emphasizes on communicating fashion through media formats such
as journalism (print, electronic or new media), events and promotions (public relations and advertising). The
students study Elements and Principles of Fashion Design, Fashion Value Chain, Product Categories, Fashion
Weeks, e-Fashion Retail and Trend Forecasts to promote fashion and lifestyle brands. Editing and writing for
different formats such as print, broadcast and digital are also a core element of this course.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Shivani
UGFMC

others. The sector needs many more talented fashion literates who are excellent
communicators to address the ever-changing society and fashion audience.

Meher Castelino
FASHION CRITIC

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FASHION DESIGN (PGFD) -

CAREERS

PLACEMENTS

DELHI, NOIDA, JAIPUR, MUMBAI


2 year PG Diploma - Eligibility: Graduation in any field

Design Houses

TARUN TAHILIANI

Export Houses

SHANTANU AND NIKHIL

Buying Houses

ROHIT BAL

Entrepreneurs

MANISH ARORA

Retail Fashion Brands

JJ VALAYA

NGOs and Developmental Sector

Forecasting Agencies

FUTURE GROUP
YASH RAJ FILMS
RELIANCE INDUSTRIES
SHAHI EXPORTS

Garima Arora
PGFD

Agrima Jain
PGFD

Our Fashion Design course is tailored to build a strong foundation in terms of design sense,
conceptualization, independent research, creative application and individual artistic expression. Our
students are preferred over students from most other institutions by fashion houses, designer labels, luxury
brands, apparel retail brands and ready-to-wear fashion industry.
The courseis delivered in conjunction
with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

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I have studied Fashion Design from Pearl Academy. Since then, my vision for a

career in Fashion was to create clothes for special occasions, be it a wedding gown

Fashion Design is a unique amalgamation of art and application. It involves many decisions and myriad
techniques, focused on a central thought called the idea. Students of the PGFD course learn to successfully
manage their careers as designers in the industry.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Archna Harikumar
PGFD

for a bride, a red-carpet outfit for a celebrity or any couture garment. Clothes to me

are the language of a wearer and a glimpse of their personality. My journey and

growth as a designer has provided context to my creativity.

Leon Vaz
FASHION DESIGNER

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FASHION STYLING & IMAGE DESIGN (PGFSID) -

CAREERS

PLACEMENTS

DELHI, NOIDA, MUMBAI


2 year PG Diploma - Eligibility: Graduation in any field

Stylists

VOGUE

Personal Stylists

HARPER'S BAZAAR

Image and Fashion Consultants

AW STYLING

Visual Merchandising

L'OFFICIAL

Fashion Consultants

MTV

Praneeth Ponugumati

Resham Karmchandani

The courseis delivered in conjunction


with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

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Presently, I am working with Gautam Kalra, the renowned Freelance commercial


stylist. Apart from this I have worked with few of the best stylists, magazines,
designers and celebrities like Arjun Bhasin, Aparna Chandra, Harper's Bazaar,
Manish Arora for Kingdom of Dreams, Namrita Joshipura, Rohit Gandhi, Rahul
Khanna, Kareena Kapoor, Diana Penty, Shikhar Dhawan etc. Each assignment has
individually given me a new learning experience which has helped me to grow more

The Postgraduate Diploma in Fashion Styling draws on both industry practices and academic research. This
course prepares a student for a career as a fashion stylist, and is designed to be practical with individual and
group project work, cross-course collaboration opportunities, student presentations supported by critiques,
tutorials, workshops, demonstrations and field trips. The course helps gain a solid ground in visual and
communicative skills in fashion media styling, develop creative networks and work collaboratively with other
image-makers to produce professional work. Styling is a profession that has seen tremendous growth in the
last few years. It is a platform, which has spawned many other professions such as wardrobe stylists, food
stylists, editorial positions and costume styling for film and theatre industry. Stylists also collaborate with
designers and brands to edit and construct collections for upcoming seasons. Fashion stylists also team up
with design houses to come up with capsule collections for specific brands and product range.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Juhi Khan

at every stage. The journey of getting into this professional life started from the
assignments and fun at Pearl Academy which made me strong to face the real
challenges of life.

Saumya Kanodia
STYLIST

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INTERIOR DESIGN & STYLING (PGIDS) -

CAREERS

PLACEMENTS

DELHI, NOIDA, JAIPUR, MUMBAI


2 year PG Diploma - Eligibility: Graduation in any field

Interior Decorators

EVOK

Home/Store Stylists

GODREJ INTERIO

Designers with Interior Firms

VERVE INTERIO

Designers with Furnishing Houses

HS AHUJA & ASSOCIATES

Freelance Home Stylists

ZED INTERIORS

Dcor Journalists

FUTOMIC DESIGNS
ATRIUM ARCHITECTS

Alisha Thakur

Rubina Khurana

A home is a reflection of the people who live in it. Today, people want their homes to be more than just
comfortable and attractive; they want them to be a work of art.
Interior Design & Styling is an in-depth course that covers the fundamentals of interior design and styling.
Any interior design consultant working with interior spaces must have the skill and ability to select
appropriate colors and style to create interior schemes that are visually attractive and coherent.
To do this effectively, students must have a thorough understanding of design elements, so that they can
successfully deconstruct and reconstruct any style effectively and make changes and adaptations to reflect
the individual preferences of the client.
On successful completion of this course, students are able to create visually pleasing yet practical design
solutions.
The courseis delivered in conjunction
with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

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For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Aashna Chaudhry

I am working as a Space Designer for Wrap Art & Design where we do exhibitions,
events and design for commercial and luxury space. My dream of excelling in this
field inspires me to move forward in life and my passion for the same reflects in my
performance.
Abhinav Kapoor
EXHIBITION & SET DESIGNER

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FASHION COMMUNICATION (PGFC)-

CAREERS

PLACEMENTS

DELHI, MUMBAI
2 year PG Diploma - Eligibility: Graduation in any field

Fashion Journalists

VOGUE

Fashion PR Professionals

ELLE

Fashion Editors

FEMINA

Fashion Event Designers

GENESIS
MYNTRA.COM
FASHION AND YOU
COSMOPOLITAN
WOMENS ERA

DivyanganaAgarwal

Harshita Kakkar

This Postgraduate professional programme places a higher emphasis on professional practice within the
global context where individuals experience an industry focused curriculum with projects with some of
the leading fashion publications or fashion brands in the country. At the end of the year, students have
the opportunity to undertake a four-week Advanced Fashion Communication module at Domus Academy,
Milan or take up an internship in India to facilitate progression into professional careers in their area of
interest.
The curriculum offers a unique combination of fashion and media modules to cater to the educational
objectives of each student.
The course is deliv
ered in conjunction with Domus
Academy, Milan. Students ha
ve an option of
doing a paid 4 week module in Milan and get additional
xposure
e
to the international industry
.

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It's been three years since I have been in this field. My basic knowledge from Pearl

Academy was of great value to me in my path to a fruitful professional career. At

present, I am working as a Brand Consultant with a PR firm. My job profile

includes

media management

and interaction,

client servicing,

brand

The Professional Diploma in Fashion Communication course is aimed at graduates wanting to develop
careers or for those wishing to work in the fashion communication industry as fashion journalists (in
print, digital or television), fashion photographers, event designers. The course which is validated by the
Domus Academy, Milan, allows professionals from varying undergraduate backgrounds to pursue a
successful career in the rising fashion, luxury and media sectors.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Radhika Ahuja

communication, crisis management, managing events, to name a few. I have a

diverse range of high-end brands in my fold. I am handling brands like Fendi, Tods,
Grey Goose, Swarovski Elements, Mots, Hennessy etc.

Dashpreet Kaur
FASHION PR MANAGER

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INDIAN COUTURE (PDIC)-

CAREERS

PLACEMENTS

DELHI
1 year Professional Diploma - Eligibility: Graduation in any field

Interior Decorators

EVOK

Home/Store Stylists

GODREJ INTERIO

Designer with Interior Firms

VERVE INTERIO

Designer with Furnishing Houses

HS AHUJA & ASSOCIATES

Freelance Home Stylists

ZED INTERIORS

Dcor Journalists

FUTOMIC DESIGNS
ATRIUM ARCHITECTS

Resham Vashishta
PDIC

Sheenam Walia
PDIC

India has been a country rich in textiles known to the world as vast resource of techniques and design of
textile arts and crafts but what has brought it into the main focus is emergence of India Couture over the
last few years.
Couture is the word representing exclusively crafted garments which can be defined as masterpieces
created out of the best quality fabrics, intricate embroidery and detailing on the surfaces, applied and
executed to perfection. The course 'Indian Couture' reinforces unique facet of a couture collection; its
selectiveness. Traditional textiles and silhouettes are the foundation of this selectiveness and the world
has for centuries turned to India for being inspired. This course enables a student to understand usage of
indigenous heritage textiles and traditional Indian silhouettes in India Couture. The course empower
students from multi disciplinary experiences to embed individual design philosophy and articulate the
same creatively through successful couture collection. The course is very focused on silhouette building
with a core foundation of Indian traditional textile structures, techniques and treatment. The inclusion of
royal and classic patterns spread over various eras also contributes to the uniqueness of this course.
The objective of the course is to develop sensitivity towards materials, craftsmanship, technology unique
to couture by working very closely with the Masters be it artisans, weavers as well as couturiers to
learn the intricacy of Classic Indian Couture. The graduating couturiers will embark into this elite
business lobby, 'Indian Couture' by being spotted as labels initiating unique choices into Indian wear and
Bridal wear.
The course is delivered in conjunction with Domus Academy, Milan. Students have an option of doing a 4
week module in Milan and get additional exposure to the international industry.

26

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Sanchi Jain
PDIC

I did my course from Pearl Academy, I had a very great experience. After
completing my course I had a very good exposure in the fashion industry. The
teachers and the course gave me the right exposure and made me realize what
I actually want to do.
Vaishali Shadangule
FASHION DESIGNER

27

MA DESIGN - FASHION & TEXTILES (MAFT) DELHI


2 years Masters Program
Eligibility: Graduate Degree in Fashion Design or Textile Design Or A Graduate Diploma in Fashion
Design or Textile Design with at least 2 years work experience in Fashion/Textiles industry Or Any
Graduate with 3 years work experience in Fashion/Textiles industry

CAREERS

PLACEMENTS

Stylists

TARUN TAHILIANI

Concept Thinkers

SHANTANU AND NIKHIL

Designers

ROHIT BAL

Managers

MANISH ARORA

Creative Thinkers

JJ VALAYA

Entrepreneurs

Lecturers or Researchers in fashion vocational and


academic fields

FUTURE GROUP

Higher level research degrees (M.Phil or PhD)

YASH RAJ FILMS


RELIANCE INDUSTRIES
SHAHI EXPORTS

Anuja Khandelwal
MAFT

Diksha Prabhakar
MAFT

FUTURE PROSPECTS
The Indian Fashion & Textile Industry has an overwhelming presence in the economic life of the country.
Apart from providing one of the basic necessities of life, it also plays a pivotal role through its contribution to
industrial output, export earnings and employment generation of the country. And with the advent of
international brands and acceptance of traditional Indian crafts in the Indian market, the Indian Fashion &
Textile Industry is making its presence felt in the global market. Even Indian designer brands are making a
mark in the western markets, creating new avenues for the upcoming designers.

28

Being in the fashion design industry and working in core design development is

very challenging yet extremely exciting. The turning point started with Masters in

Fashion at Pearl Academy. Ever since it has been an enriching experience being

MA Design (Fashion & Textiles), a course of international repute, offers two specialist pathways: to broaden
and deepen existing knowledge; and to give necessary experience and confidence to work in the international
fashion industry. This programme provides students with complete knowledge about the Global Fashion
Industry, enabling students to establish their individual creative identity.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Purnima Shandilya
MAFT

involved in various design projects with Tarun Tahiliani, Pearl Academy, Rohit Bal

and the Middle East market and many more. Like a pandora's box unwinding, the
joy of designing is so contagious that all this seems just the beginning.

Richa Sood
FASHION DESIGNER

29

PROFESSIONAL PHOTOGRAPHY (PP)

CAREERS

DELHI, MUMBAI
1 year Diploma - Eligibility: 10+2

Fashion Photographer
Photo Journalist
Still Life Photographer
Wildlife Photography and Documentary
Professional Practice with Newspapers,
Magazines and Digital Media Houses

Shivangi Gupta
PP

Praatika Ruhail
PP

Lectures
Demonstrations
Studio work
Guest lectures
Practicals
Workshops
The course is rigorous, with analytical and critical approaches to photographic imagery, together with
the context of fashion, architecture, wildlife, product etc. Experience studio shooting using well-equipped
photography studios, digital darkroom and make up studio within the Academy and also explore digital
image production and manipulation.
The program consists of 12 modules, spanning 3 trimesters with 13 weeks in each trimester in one year.

30

The kind of exposure we got from Pearl was phenomenal with live projects, fashion
week shoots, beauty shoots, architectural walks among others. The exposure was
not only limited to the boundaries of academics but was much beyond that. This
helped us realise our aesthetic skills with commercial acumen. Pearl faculty and

This course encourages a generation of visual ideas and teaches the techniques to put them into practice.
With hands-on training, real life shoots and specialist photography tutors, this course will encourage a
multi-genre approach to photography spanning fine art, journalism and commercial practice. The course
is delivered through a blend of:

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Shivam Pathak
PP

guest speakers from the industry gave us very good insights. All I can say is that

Pearl taught us how to look through a cameras eye and guided us on what to look.
BTK Berlin trip was superb.

AbhishekWadhwa
PHOTOGRAPHER

31

FASHION MEDIA MAKE UP (FMM) -

CAREERS

DELHI, NOIDA, MUMBAI


1 year Diploma - Eligibility: 10+2

Makeup artist/hair stylist for Fashion


Photography
Promotion Events, Runway Shows, Film & Television
Freelancers and Professionals

Bhawna Arora
FMM

Khushboo Gulrajani
FMM

The program is offered in 3 terms of 13 weeks each.


Term 1 - Emphasis on understanding of elements, principles and concepts of Cosmetic Skin Care,
Makeup Studies, Hair Styling, Visual Studies and Information Technology
Term 2 - Covers areas of Creative Makeup, Creative Hair Styling, Media Makeup, Visual Studies and
Information Technology
Term 3 - Provides the students with the opportunity to take application to a higher level of understanding
and practical realization. It includes Promotional Makeup, Hair Decoration, Basic Hair Design,
Photographic Styling, Working Environment and Visual Studies/Portfolio

32

Conceived with technical assistance from London College of Fashion (LCF), UK, the Fashion Media
Makeup course imparts training on international trends and techniques. It offers intensive conceptual
and practical study & training for those serious about a career in High Fashion Makeup Artistry. It
teaches makeup and hairstyling techniques from a uniquely artistic perspective with in-depth training,
and is specifically designed to meet the needs of students and the industry.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Priyanka Chopra
FMM

Pearl Academy gave direction to my dreams and helped me channel my talent to

shape a career that is more than just a job - its a passion. And that is a beautiful

feeling!

Navreet Josan
RESIDENT TRAINER - NORTH INDIA, MAC

33

STYLING FOR INTERIORS (SI) -

CAREERS

DELHI
1 year Diploma - Eligibility: 10+2

Home Stylists
Home Furnishings
Interior Decorators

Deepak Bhutani
SI

Prableen Alag
SI

Styling of spaces for function and ambience


Contemporary interior styles
Creating your own style through space visualization
Color conceptualization to make color work for you
Material explorations
Furniture & Artwork in interiors
Guiding you in product selection

This program is designed for students with an interest in sourcing and resourcing materials for use in
styling of homes. It aims to provide comprehensive understanding of developing a personal style through
visual communication and its application in the interiors and soft furnishings industry through classroom
lectures, practicals, market study and sourcing, lab work, assignments and design projects. The final
trimester consolidates and develops your ability to stylize and plan your own work through a Final
Project.

34

It was only after my graduation when I started working in the field I felt something
amiss, which is when I was introduced to Styling for Interiors. As a stylist I worked
with various magazines like Elle Dcor, BBC Good Homes, Casaviva and also did
freelance shoots for Maxim and Femina. I have also styled brochures for various
stores and done up store and window displays. As a field I think Interior Styling is

The program provides an overview of the major aspects of styling, so that you can alter the look of a
space without changing the structure of it. The program comprising 3 trimesters (40 credits each) aims
to train stylists for the furnishing and interior designing industries to perform as part of a team to style
spaces or as individual entrepreneurs. Topics covered in the program include:

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Shreya Jain
SI

an extremely upcoming field as more and more people are moving into builder

houses and semi-furnished rented apartments where there is a greater need for a
decorator to help do up the space than a full-on designer.

Aparna Kaistha
INTERIOR STYLIST

35

FASHION WOMENS WEAR (FWW) -

CAREERS

DELHI, NOIDA, JAIPUR, MUMBAI


1 year Diploma - Eligibility: 10+2

Designer
Sample Coordinators in domestic and export houses.
Entrepreneurs

Sakshi Kumar
FWW

Rachna Singh
FWW

You will start with design theory and illustration techniques, which are basic skills for any designer.
Simultaneously, you will learn how to realize your ideas into real products with sound technical know how. There is a great opportunity of designing with Indian textiles and our indigenous handcrafted
techniques like embroidery and block printing. These will guide your inspiration for making
contemporary Indian silhouettes. You will also learn how the business part works once the merchandise
is ready. This will include inputs on understanding of Indian clients' needs, market segmentation and
branding, small scale garment production, quality control, sourcing, collaboration with suppliers, display
and presentation of fashion, and related entrepreneurial aspects in the fashion industry.

36

It is a complete course touching all major areas of design, art and craft culture
with respect to current fashion. Coming from absolutely different background, we

India is a country where traditional and handicraft based products manifest themselves in our everyday
lives, ensuring that they never stay away from norms set by its glorious past. This 1-year course offers
in-depth knowledge in Womens Wear category with special emphasis on Indian method of cutting and
tailoring as well as western styling for todays consumers. The 1-year duration is divided into
3 trimesters of 13 weeks each.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Prachi Khandalwal
FWW

learnt the basics - right from threading a hand-sewing needle to stitching high-

fashion Couture Garments in a span of one year. And now i feel more responsible for
the revival and upliftment of rich Indian Crafts and our artisans.

Kirat Kaur
FASHION CONSULTANT, BURBERRY

37

Pearl AcademySchool of Design has been built


on 3 verticals - Interior Architecture and
Design,Jewellery Design and Product Design.
Graduatesfrom these courses
are working with
successful design companies and many have
turned entrepreneursachieving great success.
A strong industry connect and faculty
members of repute ensure that students are
exposed to a wide range of contexts and
concepts leading to their ability to build their
own professional
lives and manage
their Design

DESIGN

SCHOOL OF DESIGN

INTERIOR ARCHITECTURE & DESIGN (UGIAD) -

CAREERS

PLACEMENTS

DELHI, NOIDA, JAIPUR, MUMBAI


4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Interior Architecture & Design

AMPRAPALI GROUP

Interior Renovation

KOTHARI ASSOCIATES PVT. LTD.

Design Practice & Consultancy

MODUS DESIGN STUDIO

Design Entrepreneurship

SPACE MATRIX

Design Education & Research

CASA PARADOX
ETERNITY INTERIORS

Aashna Bajaj
UGIAD

Shivangi Goyal
UGIAD

Interior Architecture & Design involves the application of creative and technical expertise to an interior
environment to enhance the quality of human life. The canvas is multi-disciplinary and multi-dimensional;
covering art, architecture, technology, furniture, lighting, materials, products, cultural anthropology, social
science, professional practice etc.
The Interior Architecture & Design course at Pearl Academy aims to nourish minds with a spirit of inquiry,
sensitivity and responsibility, and empower them to create harmonious interior spaces, which reflect a
balance of individual aspirations, aesthetics, sustainability, function and commercial viability. The course
inculcates professionalism, design excellence, ethics and critical appraisal keeping in mind the ascending
levels of subject complexity in a progressive manner.
The 4-year UG Course helps to develop an understanding of the functioning of the Interior Architecture
Design industry within the overall context of residential and commercial interior spaces and envisages an
integral experience to provide the necessary knowledge and skills to be employed at the entry level in ones
chosen area of work.

40

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Upasna Gupta
UGIAD

The abilities of an interior architectural designer have been admired as they posses

a perfect blend of innovate design sense and technical knowledge of a space. At

Pearl Academy, students are trained to zoom in and out of a space such that they

formulate a strategical scheme of large projects as well as pay attention to the

minutest details. The industry has appreciated the multi-disciplinary minds that
help in enriching the overall experience of their clients.

Prerna Jain
INTERIOR ARCHITECTURAL DESIGNER

41

PRODUCT DESIGN (UGPD) -

CAREERS

PLACEMENTS

NOIDA, MUMBAI
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Product Designer

MAGPIE

Design Merchandiser

ART DINOX

Interior Product Designer

MUKUL GOYAL DESIGNS

Design Entrepreneurs And Consultants

MAATI DESIGNS
CL GUPTA
EPISODE SILVERWARE
GOOD EARTH

Alisha Saxena
UGPD

AnushaAgarwal
UGPD

The 4-Year BA (Hons) in Product Design offers a program with emphasis on development of product design
professionals with competency to perform effectively for the rapidly changing and an extremely dynamic
interiors and retail products industry. The students will exhibit competency in design and development of
product collections for the interiors and retail products industry. Their ability would extend from concept
development from inspiration to 3D realization, integrating market, consumer and technical requirements,
trends and influence application and production feasibility. The students would be able to communicate their
design digitally and with hand skills. They would demonstrate design expertise along with contextual
business and commercial understanding.
The program will provide a graduate learning pathway in distinct levels of subject complexity and
differentiated areas of specialization to a diverse background of students to learn in-depth
Lighting and luminary design
Interior accessories & objects dart
Kitchenware

Bathware
Products for hospitality industry
Eco-friendly and sustainable product design

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Anchal Gupta
UGPD

The program will aim to inculcate in the student the capacity, drive, and value-based professional competence to
address varied situations in the world of work that can be transformed into added business value.
Most importantly, the program will hone creativity, initiative, innovation and judgment along with
intellectual acumen to formulate, develop and communicate conceptual arguments rooted in a holistic
perspective of the business context.
The program will enable the students to acquire sufficient diversity of experience and understanding through
learning at institutional settings elsewhere in India and overseas. They will be enabled to set for themselves
graduation goals and to lead themselves into learning choices appropriate with the set goals.

42

As a product designer I have worked with some wonderful clients like Pepsico,

Community Empowerment Lab and The Terai Tiger Trust, to name a few.

Each assignment has helped me to grow tremendously. It's been a fabulous journey

that started with experimenting and having fun at Pearl Academy to facing

real clients in the real world and now designing for the length and breadth of
the country.
Vidisha Singhal
PRODUCT DESIGNER

43

JEWELLERY DESIGN (UGJD) -

CAREERS

PLACEMENTS

JAIPUR
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Designers in Jewellery Industry

GITANJALI JEWELS

Fashion Jewellery Designers

TITAN INDUSTRIES

Accessory Designers

NAKSHATRA

Entrepreneurs

NIRAV MODI

Jewellery Merchandiser

AGNI
PC JEWELLERS
ANMOL JEWELLERS
AMRAPALI JEWELS
BIRDHICHAND GHANSHYAMDAS
JEWELLERS
VOYLLA.COM
Prerna Gupta
UGJD

Ayushi Yadav
UGJD

The Indian gems and jewellery industry, one of the fastest growing segments in the country, is undergoing a
colossal change. Influx of corporate culture in a big way is creating new job opportunities for academically
trained professionals. Besides, the changing domestic lifestyle needs are providing very fertile grounds for
entrepreneurs with innovative ideas, approach and distinct product lines.
The Jewellery Design course prepares professionals with these qualities. After the basic creative orientation,
the course strengthens students with the necessary skills for designing jewellery; basic knowledge and
understanding of jewellery making, materials and processes involved, cultural and commercial contexts and
their applications in terms of new product development in jewellery and extended accessories. Students are
encouraged to be creative; independent, original thinkers; and entrepreneurs.

44

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Anmol Dhingra
UGJD

I design jewellery under my signature label, which I introduced just after the

completion of my course at Pearl Academy. In 2011, I was nominated 'Rising Star'

for my creativity and designing by JCK, Las Vegas Show, given to five selected

designers (Jewellery Artists) from all over the world who are entering this field as

young talented aspirants.


Khushboo Lakhani
JEWELLERY DESIGNER

45

JEWELLERY DESIGN (PGJD) -

CAREERS

PLACEMENTS

JAIPUR
2 year PG Diploma - Eligibility: Graduation in any field

Jewellery Designers & Consultants

GITANJALI JEWELS

Jewellery Product Merchandisers

TITAN INDUSTRIES

Product Development (PD) Managers

NAKSHATRA

Fashion Jewellery & Accessory Designers

NIRAV MODI

Entrepreneurs

AGNI
TBZ
PC JEWELLERS
ANMOL JEWELLERS

Prerna Jain

Manika Jain

The courseis delivered in conjunction


with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

46

Studying at Pearl Academy became my foundation for great years. The education

The Indian jewellery industry is growing and modernizing. The consumer and market place is changing. New
technologies are setting in fast, affecting and altering the production methods and design possibilities.
Jewellery product development does not simply involve aesthetic understanding, knowledge of jewellery
materials and making but also understanding the new age consumer, developing a right product for them and
reaching to them at the right time, place and manner. Harnessing all the available resources for developing a
successful jewellery product is a great challenge. The jewellery industry is in need of professionals with
higher level of understanding and additional individual qualities to be involved in the new product
development process. This postgraduate course is aimed at equipping students with leveraging and directing
their existing knowledge base towards new jewellery product development.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Anmol Dhingra

was superb and learning journey was most rewarding. The campus has a unique

and comfortable atmosphere with excellent professors who sincerely want to aid

you in the learning process.

Aakriti Jain
JEWELLERY DESIGNER

47

SCHOOL OF
COMMUNICATION,
MEDIA & FILM
Pearl Academy School of Communication, Media
and Film adds value to the large and rapidly expanding spectrum of Communication Design,
through designed and structured content - verbal,
The Communication Design industry is restructuring itself due to the influx of new pathways
in media and communication. This has created
huge employment opportunities for creative
professionals with intellectual and practical
abilities,

with

major

emphasis

conceptual thinking and visualization.

on

COMMUNICATION, MEDIA & FILM

visual and audiovisual, and through the printed word.

COMMUNICATION DESIGN (UGCD)


Pathway in Graphic Design &
Advertising DELHI, NOIDA, MUMBAI
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

CAREERS

PLACEMENTS

Advertising Agencies

OGILVY AND MATHER

Graphic Design Studios

MUDRA COMMUNICATIONS

Art Direction

JWT

Brand Design and Strategy

DORLING KINDERSLEY

Newspaper, Magazine and Book Design

PENGUIN

Multi-disciplinary Design Studios

CORPORATE EXECUTIVE BOARD

Corporate Communications

CHANAKYA MUDRAK

Illustration

WRAP DESIGN
MCCANN ERICKSON INDIA
DENTSU INDIA

Shreya Sadhan
UGCD

Pranika Jain
UGCD

Communication Design covers a broad range of skills, knowledge and career options, all centered around the
design of visual communication for print, screen, space and interactive.
Our BA (Hons.) Communication Design course has four pathways with the first and second years common for
all students. After completing the first year of foundation studies, the students are introduced to the basics of
visual communication design, including Graphic Design, Typography, Color, Illustration and Photography, in
the second year. It also familiarizes students with communication media in a holistic manner. The third and
fourth years are the years of specialization where the students choose their pathway and develop in-depth
knowledge and skills that are focused on the specific area of Design.
In the Graphic Design & Advertising pathway, the students specialize in design for print media, studying
subjects including Publication Design, Illustration, Packaging Design, Production Techniques, Marketing,
Branding and Advertising.

50

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Shruti Singhal
UGCD

Pearl CD course was my launchpad. Today I am running a design and brand asset

management consultancy firm, Fejjo, with a team of 15 talented people who make

the business what it is today. We have clients like TATA, GE (General Electric),

GAIL (India) Limited, Pearl Academy to name a few. This is a very exciting field

and each project is a new opportunity for us to extend our creativity.

Harmind
GRAPHIC DESIGNER

51

COMMUNICATION DESIGN (UGCD)


Pathway in Experience Design
DELHI, NOIDA, MUMBAI
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

CAREERS

PLACEMENTS

Event Management and Design

WIZCRAFT

Visual Merchandising

ELITIFY.COM

Exhibition Design

GENESIS LUXURY GROUP

Retail Experience Design

PERCEPT D MARK

Museums and Interpretation

E FACTOR ENTERTAINMENT PVT. LTD.

Multi-disciplinary Design Studios

TAFCON

Theme Parks and Entertainment

SERCON

Prerna Jain
UGCD

Rahil Jain
UGCD

Communication Design covers a broad range of skills, knowledge and career options, all centered around the
design of visual communication for print, screen, space and interactive.
Our BA (Hons.) Communication Design has four pathways with the first and second years common for all
students. After completing the first year of foundation studies, the students are introduced to the basics of
visual communication design, including Graphic Design, Typography, Color, Illustration and Photography, in
the second year. It also familiarizes students with communication media in a holistic manner. The third and
fourth years are the years of specialization where the students choose their pathway and develop in-depth
knowledge and skills that are focused on the specific area of Design.
The Experience Design pathway
encourages students to create physical, spatial environments to solve a
particular need or create a specific experience. This includes studying Event and Exhibition Design,
Branding and Communication in Physical Space, Design of Retail Environments, 3D Computer-aided
Design, Visual Merchandising, Signage and Lighting.

52

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

V. Subasri
UGCD

After having completed the CD course from Pearl Academy, I have undertaken a

number of projects which include projects for interiors for thematic spaces ranging

from furniture, false ceiling, wall cladding, to doors and lighting. I have designed

projects on themes such as Sustainability, and Residential interiors based on set

design concept.
Currently, I am engaged in designing a resort project in Palampur. It is projected to
be an interactive self-sustaining project which aims to use minimum intervention
from outside.
Ratnanjali Khurana
EVENT MANAGER

53

COMMUNICATION DESIGN (UGCD)


Pathway in Interactive Media DesignDELHI, NOIDA, MUMBAI
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

CAREERS

PLACEMENTS

Web Design

CHANAKYA MUDRAK

User Interface Design/App Design

WRAP DESIGN

Computer Games Design

PERCEPT D MARK

E-learning and E-publishing

E FACTOR ENTERTAINMENT PVT. LTD.

Advertising and Promotion

MATCHBOX

Multi-disciplinary Design Studios

LOWE LINTAS

Interactive Exhibits and Installation Design

OLIVE E-BUSINESS PRIVATE LIMITED

Akarshan Khanna
UG, CD

Chhavi Jain
UG, CD

Communication Design covers a broad range of skills, knowledge and career options, all centered around the
design of visual communication for print, screen, space and interactive.
Our BA (Hons.) Communication Design has four pathways with the first and second years common for all
students. After completing the first year of foundation studies, the students are introduced to the basics of
visual communication design, including Graphic Design, Typography, Color, Illustration and Photography, in
the second year. It also familiarizes students with communication media in a holistic manner. The third and
fourth years are the years of specialization where the students choose their pathway and develop in-depth
knowledge and skills that are focused on the specific area of Design.
The Interactive Media Design pathway specializes in screen-based interactive content. You will study
subjects such as Web Design, User Experience Design, Prototyping, Interactive Digital Media and Coding
for Designers.

54

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Neha Khunteta
UG, CD

As a student at Pearl Academy I had loads of images and feelings that I wanted

to communicate in a different way than traditional visual communication. Today

I have started my own firm, Double Click Designs, the work is very exciting and

I see a lot of scope for Interactive Designers in the future, especially in the

corporate world.
Niyanta Puri
INTERACTIVE DESIGNER

55

COMMUNICATION DESIGN (UGCD)


Pathway in Film & AnimationDELHI, NOIDA, MUMBAI
4 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

CAREERS

PLACEMENTS

Film and Television Production Houses

YASH RAJ FILMS

Television Channels

UTV

Animation Production Houses

NDTV

E-learning and E-publishing

CREST COMMUNICATIONS

Motion Graphics Designers for


Television and Film

RELIANCE MEDIAWORKS
CARTOON NETWORK

Advertising Agencies
Multi-disciplinary Design Studios
Corporate Communications

ArchanaThapliyal
UGCD

Arush Dev
UGCD

Communication Design covers a broad range of skills, knowledge and career options, all centered around the
design of visual communication for print, screen, space and interactive.
Our BA (Hons.) Communication Design has four pathways with the first and second years common for all
students. After completing the first year of foundation studies, the students are introduced to the basics of
visual communication design, including Graphic Design, Typography, Color, Illustration and Photography, in
the second year. It also familiarizes students with communication media in a holistic manner. The third and
fourth years are the years of specialization where the students choose their pathway and develop in-depth
knowledge and skills that are focused on the specific area of Design.
In the Film & Animation pathway you will specialize in design and direction of screen-based
communication. You will study subjects including film language, storytelling, screen writing, visual
storytelling, character design, videography, lighting, film and animation techniques & styles, sound design,
compositing, editing, and post-production.

56

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Salil Bahl
UGCD

The Pearl Academy course helped set the base for who I am today. Currently, I am

analyzing films on diverse issues and have won accolades at film festivals across

the country. I have been able to develop my passion into a profession and live every

minute of it.
Abhishek Chandra
ANIMATION & FILMMAKER

57

COMMUNICATION DESIGN (PGCD)-

CAREERS

PLACEMENTS

DELHI, MUMBAI
2 year PG Diploma - Eligibility: Graduation in any field

Entrepreneurs

ADVERTISING AGENCIES

Design Researchers

DESIGN HOUSES

Design Managers

MNCS REQUIRING UI/UX

Brand Strategists

MNCS REQUIRING DATA


VISUALIZATION

Design Strategists
UI/UX
Data Visualization and Management
Advertising

Salil Bahl

Neha Khunteta

Today Communication Design is more human-centric and social, more rooted in technology and science than
ever before. Therefore, a Communication Designer is essentially becoming a 'Connectivist,' with basic
competence to establish and nurture connections between different disciplines. He/she acts as responsive
designer/ entrepreneur/ consultant/ manager rather than a designer.
This program helps look at the essence of communication where design can help improve and find meaningful
solutions through suitable media. These solutions can take the form of communication products, systems,
services, or experiences. It provides opportunity for graduates from varied backgrounds to come together
and co- create effective communication solutions globally as well as locally.
During this program students will gain the proficiency in 2 main aspects of communication design: Strategic
Design Thinking and Communication Design Application and Practice
The course is deliv
ered in conjunction with Domus
Academy, Milan. Students ha
ve an option of
doing a paid 4 week module in Milan and get additional
xposure
e
to the international industry
.

58

At present I am working as Motion Graphics Designer at ELITIFY.com. Since my

childhood, I have been fascinated with design, colors and wanted to work in a

creative field like design. I feel a designer/artist has the freedom of expressing any

emotion, feeling, happiness or even sadness through his/her artwork, it can be

Communication
Design essentially connects people through meaningful and effective
conversations/communication, which then leads to action. This is possible if one understands why people do
what they do and provide appropriate solutions to various challenges.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Srishti Gupta

through any form of art. I have experienced that design solves problems and helps
explore new avenues. My current objective is to take up design related projects so
that I am able to apply my ideas and techniques that I have learnt.

Arush Dev
MOTION GRAPHICS DESIGNER

59

USER EXPERIENCE DESIGN (PDUXD)

CAREERS

DELHI, MUMBAI
1 year Professional Diploma
Eligibility: Graduate in design, engineering, visual arts and related programs and courses.

Interior Decorators
UX designer
UI designer
Visual designer
Information Architect

This one year Professional Diploma Programme offers students a unique opportunity to learn about User
Experience an expertise that gives you a deep understanding of the user behavior patterns and its
implication on design of your product its usability, desirability, accessibility, and credibility for the user.
This is a growing field and has a huge demand in the industry.
The various modules of this program are structured in such a way that they will develop deeper and incisive
understanding of User Experience which ensures high level of user satisfaction, loyalty and retention. It will
build expertise in UX Delivery Process, Interaction Design, Understanding User Requirements, Information
Architecture, Interface Design, Navigation Design, Usability Best Practices and Content Design (for Web,
Enterprise and Mobile)
The course is delivered in conjunction with Domus Academy, Milan.

60

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Web designer

61

SCHOOL OF CREA
TIVE
BUSINESS
Pearl Academy School of Creative Business
consistently endeavours to impart education that
recognizes, nurtures and enhances innate skills
which

would

culminate

into

meaningful

entrepreneurship and employment in the creative


industries.

It simultaneously

focuses

on

understanding and absorbing current and future


industry needs. Strong relationships with and
exposure to the online, fashion and luxury

CREATIVE BUSINESS

industries ensure that graduates of this school play

FASHION & LIFESTYLE BUSINESS MANAGEMENT (UGFLBM) DELHI, NOIDA, MUMBAI


3 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

CAREERS

PLACEMENTS

Merchandising Specialists Merchandisers


in planning, buying and manufacturing

CASCADE ENTERPRISES

Marketing Managers
Buyers
Store Managers

TRIBURG
NEXT SOURCING
MACY'S
AMBATTUR CLOTHING

Supply Chain Specialists


Entrepreneurs
Store Managers
Department Managers
Visual Merchandisers
Operation Managers
Marketing and Sales Managers
Customer Services Managers

Fashion & Lifestyle Business Management course goes beyond fashion and design to impart essential
knowledge about the global industry, thereby creating entrepreneurs, retailers, marketers, merchandising
specialists and business heads. The curriculum is well structured to build a sound basic ground for business
competencies in core technical areas of the fashion industry. It also imparts basic, advanced and research
based education in the chosen area of specialization. The course covers modules like Business Environment,
Fashion Industry Appreciation, Elements of Fashion Design, Business Communication Skills, Market
Dynamics, Merchandising, Visual Merchandising, Sales Promotion & Public Relations.
Fashion & Lifestyle Business Management course provides learning pathways to students of diverse
backgrounds. It helps them garner in-depth skills in Product Development, International Sourcing,
Industrial Engineering, Fashion Merchandising, Production Planning, Marketing of Fashion Products,
Consumer Behavior and Organizational Behavior.

64

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Retail Merchandisers

I always wanted to combine my creative skills with my business acumen. I am working

as a Product Developer with American Eagle. As fashion products change every

season this is a very exciting field to work in. Currently, more and more brands are

coming to India and I see a very bright future for myself and others in this area.

Saurabh Chadha
MERCHANDISER AND BUYER

65

LUXURY BRAND MANAGEMENT (UGLBM) -

CAREERS

PLACEMENTS

DELHI, MUMBAI
3 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Luxury Brand Managers

CHANEL

Luxury Marketers

LOUIS VUITTON

Luxury Store Managers

BURBERRY

Luxury Shopping Consultants

DIVA'NI

Publicity and Luxury PR Experts

DIA COLOR

Luxury Buyer and Merchandisers

LUXE GROUP
INFINITE LUXURY
SALVATORE FERRAGAMO
GENESIS LUXURY GROUP

The Luxury Industry is one of the most dynamic, challenging and high-growth sectors in the world. A large
number of global luxury brands such as Burberry, Louis Vuitton, Tods, Gucci have long entered India and it
is only now that brands like Hermes, Christian Louboutin, Missoni, Emilio Pucci, Roberto Cavalli have
woken up to Indias immense potential. Indian Luxury Industry has witnessed a robust growth of almost 20%
over the past years and is forecasted to grow at 25% until 2015.
The changing market conditions have boosted the demand for highly competent luxury professionals who can
take up key positions in Luxury Marketing, Luxury Retail Operations, Luxury Merchandising & Buying and
other related areas. This course has been designed to explore and learn about the luxury industry and its
management strategies. Students will learn the fundamentals of Luxury Marketing, Branding, Pricing
Strategies and Consumer Behavior etc.
The course incorporates a unique 4-week module at NABA, Milan in the fourth semester. Students will learn
Luxury Retail Operations and Retailing Management along with Luxury Buying and Merchandising. The
international module will expose them to the international luxury brands and their working.

66

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

RELIANCE BRANDS

I am a graduate from Pearl Academy. Subsequent to my graduation I was

fortunate to get a placement through Campus Interview at JJ Valaya Fashion

House where I worked for one year. Since the year 2009 I am working with Genesis

Luxury Fashion at their Bottega Veneta Boutique (Leather Accessories Products).

I am thankful to Pearl Academy for providing me the adequate knowledge to be a


successful person.

Sonam Raheja
BRAND MANAGER

67

FASHION & LIFESTYLE E-COMMERCE (UGFLE) -

CAREERS

PLACEMENTS

DELHI
3 year BA (Hons.) - Eligibility: 10+2, or equivalent, in any discipline, with minimum 50% marks

Category Managers

AMAZON.COM

Product Merchandiser/Planner/Buyer

MYNTRA.COM

Business Analyst/Marketing Analyst/


Trend Analyst

JABONG.COM

Management Trainee- Marketing


Communications /Marketing/Digital Content
Quality Control Manager
PR and Event Manager

SNAPDEAL.COM
FASHIONANDYOU.COM
LIMEROAD.COM
KOOVS.COM

In May 2014, two of India's better-known e-retailing companies, Flipkart and Myntra, merged. The deal was
estimated to be worth about `1800 crores. Soon after we saw Amazon entering the Indian online market. In
just one year, we have seen lakhs of fashion and lifestyle e-commerce brands (www.cooliyo.com,
www.limeroad.com, www.zivame.com ) take birth in the virtual business battlefield.
There is a huge demand for business professionals who understand fashion and lifestyle products as well as
can blend in the creative vitality of online business organizations.
The three-year undergraduate online course will equip graduates with fundamentals of business
management, dynamics of online business, behavior of e-commerce organizations, understand online buying
behavior to create consumer engagement strategy of Indian consumers and advanced analytics to make
profitable business.

68

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Entrepreneurs

Teachers at Pearl Academy not only have theoretical knowledge but since they are

from the industry they impart alot of practical knowledge by sharing their

experiences and the way the industry actually works. They groomed me not only as

a person who can do well in the industry by sharing the right knowledge that was

part of the course but also helped me come out as a confident person.
The teachers and the course gave me the right exposure to the industry and made
me realize what i actually wanted to do. All the internships, guidance given by the
teachers and the right concepts taught in the 2 years helped me to get a job in
KOOVS with ease.
Shagun Sawhney
STUDIO MANAGER, KOOVS.COM.

69

FASHION BUSINESS (MARKETING & MERCHANDISING) (PGFBMM) -

CAREERS

PLACEMENTS

DELHI, MUMBAI
2 year PG Diploma - Eligibility: Graduation in any field

Digital Marketing

TARUN TAHILIANI

Social Media Marketing

GENESIS LUXURY GROUP

Fashion Promotion Professionals

MARKS AND SPENCER

Fashion Marketing Professionals

ADIDAS

Marketing Consultants for Lifestyle Industry

TOMMY HILFIGER

Merchandisers, Buying and Product

RELIANCE BRANDS

Coordinators with Buying Houses & Agencies

VOGUE

Export Houses

UNITED COLORS OF BENETTON

Brands in Retail sector

RITU KUMAR

E-Commerce Sector

LI AND FUNG

Fashion Buying

WILLIAM E CONNOR

Global Sourcing

SHAHI EXPORTS
TRIBURG
IMPULSE
ORIENT CRAFT

To cater to the increasing demand of international and national brands, there is a huge scope and
requirement for professionals who are trained to handle the effective implementation of marketing plans and
are equipped to take key decisions on the various aspects of fashion like colours, silhouettes, fabrics,
embellishments and accessories.
The course is designed with inputs in the basics of fashion business, advanced derivations and applications of
fashion business. Students are given intensive training in marketing, digital marketing, marketing
communication, lifestyle product knowledge, in depth knowledge on operations, managing small size
businesses, buying, merchandise handling and sales.
The courseis delivered in conjunction
with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

70

I started my career as an Assistant Buyer with Shoppers Stop, followed by

Product and Merchandise Manager with W. Further, in 2004, I joined Benetton as

a Buyer. With my dedication and passion for growth, I became the Head of Buying

PG Diploma in Fashion Business (Marketing & Merchandising) is a unique combination of studying fashion
and lifestyle products, services and experiential marketing.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

LINO PERROS

Department within a span of four years. At present, I am working with Sisley as a

Brand Manager. I am looking forward to a bright future. Pearl Academy gave me a


platform to showcase my talent and opened doors for great opportunities.

Harita Kaul
BRAND MANAGER

71

FASHION BUSINESS (LIFESTYLE RETAIL) (PGFBLR) -

CAREERS

PLACEMENTS

DELHI
2 year PG Diploma - Eligibility: Graduation in any field

Store Managers

BATA

Visual Merchandisers

ARVIND BRANDS

Fashion Retail Merchandisers

RELIANCE BRANDS

Fashion Retail Buyers

FAB INDIA

Category Managers in e-tailing

MARKS AND SPENCER

Retail Planners

PANTALOONS
UNITED COLORS OF BENETTON

Retailing in India is one of the strongest pillars of the economy as it accounts for an estimated 35% of the
countrys GDP. The phenomenon further gathers momentum as consumers increase spending on the
discretionary goods (fashion products) other than needs and also as government relaxes FDI regulations.
This results in the mushrooming of retailers, both national and international, in a variety of formats
including e-tailing, creating a potential market for the skilled retail professionals.
The course bridges the gap by providing focused learning comprising theoretical concepts of fashion,
retailing, business strategy, marketing, buying and merchandising, etc. The candidate further develops as an
enabler by experiencing industry interface in the diverse areas of retail operations, merchandising and visual
merchandising.
The courseis delivered in conjunction
with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

72

Studying at Pearl Academy was of great value to me in my path to a fruitful

professional career. As the faculty had worked in the retail industry themselves it

created an instant and easier connect between theory and the practical work

environment. Thanks to Pearl, my communication was never a hindrance and the

The course imparts retail business knowledge of fashion and lifestyle products as core offerings supported by
services and technology to create experiences in the dynamic retail landscape.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

LIFESTYLE

teaching methodology, exposure to industry, the various competitions and

activities made me confident and practical oriented. I also am delighted by the


placement assistance that we received despite the recession.

Bharat Rishi
OPERATIONS MANAGER

73

FASHION & LIFESTYLE E-COMMERCE (PGFLE) -

CAREERS

PLACEMENTS

DELHI
2 year PG Diploma - Eligibility: Graduation in any field

Category Managers

AMAZON.COM

Product Merchandiser/Planner/Buyer

MYNTRA.COM

Business Analyst/Marketing Analyst/


Trend Analyst

JABONG.COM

Management Trainee- Marketing


Communications/Marketing/Digital Content
Quality Control Manager
PR and Event Manager

SNAPDEAL.COM
FASHIONANDYOU.COM
LIMEROAD.COM
KOOVS.COM

In May 2014, two of India's better known e-retailing companies, Flipkart and Myntra, merged. The deal was
estimated to be worth about `1800 crores. Soon after we saw Amazon entering the Indian online market. In
just one year, we have seen lakhs of fashion and lifestyle e-commerce brands (www.cooliyo.com,
www.limeroad.com, www.zivame.com ) take birth in the virtual business battlefield.
There is a huge demand for business professionals who understand fashion and lifestyle products as well as
can blend in the creative vitality of online business organizations.
The two-year post graduate course will equip graduates not only with fundamentals of how online business
organizations need to be managed for a long period of sustainable profits, but also challenges students to
achieve career goals by fueling their own passion.
The courseis delivered in conjunction
with DomusAcademy, Milan. Students have an option of doing
a paid 4 week module in Milan and get additional exposure to the international industry.

74

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

Entrepreneurs

One of the best times that I had from every single perspective academics, friends,

and hanging out - the whole experience! May be thats the killer combination that

makes it work in the long run. Its not a unidirectional experience, its multi-faceted.

The two years in Pearl Academy of Fashion brought a complete overhaul in my

personality and helped me grow both personally and professionally. The best thing
about Pearl was the presence of camaraderie between batch mates as well as the
teachers. The course curriculum was industry specific and faculty was excellent in
their respective domains.

Chaitanya Kakkar
FASHIONANDYOU.COM/DEALSANDYOU.COM

75

LUXURY BRANDS (PGLB) -

CAREERS

PLACEMENTS

DELHI, MUMBAI
2 year PG Diploma - Eligibility: Graduation in any field

Luxury Sales Ambassadors

CHANEL

Boutique Managers & Directors

LOUIS VUITTON

Merchandisers

BURBERRY

Retail Planners

DIVA'NI

Visual Merchandisers

DIA COLOR

Luxury Brand Marketers

LUXE GROUP

PR & Event Managers

INFINITE LUXURY

Digital Media Marketing Executives

SALVATORE FERRAGAMO
GENESIS LUXURY GROUP

The First Two Semesters will provide a very strong foundation to the students through topics like Elements of
Luxury Design, Personal Grooming Skills & Etiquette, Fashion Styling & Photography, Luxury Consumer
Psychology & Research and Luxury Goods & Services etc. Third Semester will be dedicated towards
understanding advanced topics like Luxury Brand Heritage Marketing, Luxury Lifestyle & Design
Management, E-luxury and Digital Media, PR & Advertising, Visual Merchandising etc.
In the Final Semester, the students will be given to work on industry based projects. To make it more exciting,
the program for the first time will be introducing Global Luxury Cluster Study Project where the students
will experience the dynamic luxury markets like China, Russia, India, Japan, USA etc.
LUXURY SHOWCASE
At the end of the program, the students will be provided with an opportunity to showcase their work in front of
professionals from the Luxury Industry.
The Program team members have been associated with the following Luxury Brands:
Burberry, LVMH, Hermes, Bentley, Corneliani, Armani, Yves Saint Laurent, Lamborghini, Dior, Tag Heuer,
Versace.
The course is delivered in conjunction with Domus Academy, Milan. Students have an option of doing a 4
week module in Milan and get additional exposure to the international industry.

76

As a student of Luxury Brands at Pearl Academy, I found it an exciting experience.

Submissions, celebrity lectures, an in depth study of luxury market in India

PG Diploma in Luxury Brands, an exciting globally benchmarked programme has been designed keeping all
the requirements of a global luxury brand in mind. The unique opportunity in this programme is to study at
Domus Academy for a month and experience Luxury Brands in their natural habitat.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

RELIANCE BRANDS

including a great experience in Milan which gave me a chance to intern and work

with one of the world's leading luxury brands Burberry, as a fashion consultant and

a visual merchandiser. Currently, I am working with Chanel.

Shruti Bhardwaj
FASHION CONSULTANT, CHANEL

77

ENTREPRENEURSHIP AND FAMILY BUSINESS (PDEFB)-

The curriculum in Entrepreneurship and Family Business Program (PDEFB) offers you the opportunity
to learn to develop your entrepreneurial talents while providing solid foundation of business
management. Both entrepreneurs and family business executives face many risks and challenges in terms
of finances, legal issues, marketing and promotion, to name a few. The major comprises courses in new
venture creation, franchising, small business finance, corporate venturing and family business
management.

DELHI
1 year Professional Diploma - Eligibility: Graduation in any field

78

Limitless, that's the scope in which I work today. Blending creativity and sound

management I've been able to take a simple family run ethnic wear wholesale

Entrepreneurship and Family Business is actively owned and/or managed by more than one member of
the same family. Someone who organizes a business embarks on and assumes the risk for it. The course
modules are designed in a way that you are able to understand and apply the techniques and cognitive
process that can be used to identify entrepreneurial opportunities and prepare a realistic business plan
based on your thoughts. The course content will be contextualized to the needs of prospective
participants. This program would enable students to create virtual business through latest software to
experience the business setup and functionality. It would also help participants to understand their
business better, prepare them to sustain it through phases of transition and to grow it in an environment
of increased competition.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

The course is deliv


ered in conjunction with Domus
Academy, Milan. Students ha
ve an option of
doing a paid 4 week module in Milan and get additional
xposure
e
to the international industry
.

business to the next level. Bringing in ethnic branding, international projects,

creative collaborations with couturiers and new dimension of luxury to create an

ambitious yet sensible modern enterprise that knows no boundaries.

Utkarsh Ahuja
ENTREPRENEUR

79

PR AND EVENTS (PDPRE)-

CAREERS

PLACEMENTS

DELHI
1 year Professional Diploma - Eligibility: Graduation in any field

Event Managers

GENESIS

Fashion Publicists

WIZCRAFT

Fashion Communication Managers

TCC

Fashion Promotion Executives

PERFECT RELATIONS
APOLLO

Today Fashion Shows, Events, Exhibitions are being used as strong promotion tools by Indian and
International brands.
The Professional Diploma in PR and Events is designed to develop the student into an industry ready
candidate who will immediately be able to perform and work in the exciting Fashion PR and Event
Industry.
The course is deliv
ered in conjunction with Domus
Academy, Milan. Students ha
ve an option of
doing a paid 4 week module in Milan and get additional
xposure
e
to the international industry
.

80

As a student of Pearl Academy, I founded it to be an enriching experience.

Submissions, guest faculty lectures, celebrity lectures, field visits, knowledge

seminars etc. has helped me gain a great perspective of the industry. Internship at

DLF Emporio, summer school visit to Milan & industry project at Tarun Tahiliani

gave me a realistic overview of the industry. The faculty played a big role in shaping

PR and events are an integral part of the Fashion and Lifestyle industry. Fashion connects with
consumers at various tangible and intangible levels, making the process of fashion communication
complex, multi-dimensional and unique. An important aspect of the communication strategy is to give
visibility to the fashion and lifestyle products. It requires a comprehensive ability to develop, use and
implement promotional methods.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

CHOICES

my personality & grooming me well for the corporate world. Currently, I'm working
at Edelman performing research & communications strategy.

Juhi Sharma
RESEARCH AND COMMUNICATION STRATEGY, EDELMAN

81

MA FASHION MARKETING (MAFMG)DELHI


2 year Masters Program
Eligibility: Essential: Graduate Degree (or equivalent)
Desirable: Graduation in Fashion Management, Marketing, Retail, Merchandising, Manufacturing
or Design Or At least 3 years Fashion Business experience

CAREERS

PLACEMENTS

Challenging positions in brand positioning,


sustenance and promotion with large national
and international brands

TARUN TAHILIANI
TECHNOPAK
GENESIS LUXURY GROUP

Entrepreneurs

MARKS AND SPENCER

Academics

ADIDAS

Market Researchers

TOMMY HILFIGER

Brand Managers

RELIANCE BRANDS

Retail Professionals

VOGUE

Marketing Consultants for the Lifestyle


Industry

UNITED COLORS OF BENETTON

Our Fashion Marketing course aims at creating strategic marketing and product management
professionals to lead the Fashion Industry in India and overseas.
FUTURE PROSPECTS
Globalization of the economy has exposed the Indian consumer to a gamut of products and brands.
Currently, India is the twelfth largest consumer market in the world. India is expected to record
sustained economic growth in the future and could emerge as one of the world's economic superpowers in
the long-term owing to its strong foundation in numerous areas.
Also, a large number of international brands are coming to India. Indian consumers are becoming
brand-conscious and expressing their desire for national and international brands. The presence of
international brands in India increases the need for professionals who can work in branding and
marketing. India is also becoming a fashion hub for international brands servicing Asia-Pacific and
Oceania markets.

82

After my Masters at Pearl Academy I have been working at Quirk Box as Marketing

and Communication Manager. I am inspired by the lives and stories around me.

Communicating a brand story through Visual Merchandising and Communication to

Marketing is a complete function that begins with pricing and placement, involves advertising and
promotion, and works around sales and distribution strategies. Intelligent and tactful marketing
techniques are used to create a unique brand image and personality.

For learning modules, faculty, student work and other course related information visit www.pearlacademy.com

RITU KUMAR

your audience is what interests me the most. I work on creating stories which involve

communicating the brand to its target market with contemporary marketing tools
and mixing an element of traditional marketing with it.

Mankiran Dhillon
MARKETING AND COMMUNICATION

83

AWARDS AND HONOURS

FIRST AND ONLY DESIGN INSTITUTE FROM INDIA IN MASTERCLASS 2013 GUIDE
Pearl Academy is the first and only Design Institute from India being featured in 'Masterclass 2013 The Guide to the Worlds Best Graduate Schools in Fashion & Textiles' (published by Frame Publishers,
The Netherlands) amongst world's top 28 leading design institutes.
NO. 1 IN FACULTY COMPETENCE
The Hindustan Times daily ranked Pear Academy, Delhi as No. 1 in Competence of Faculty in its ranking
exercise of fashion institutes published on 24th June 2009.
ARCHITECTURE AWARD
Pearl Academys Jaipur campus won The Best Learning Building award, chosen among 661 projects,
at the World Architecture Festival Awards, 2009 held on November 6, 2009 in Barcelona, Spain.
CMAI AWARD
Pearl Academy was adjudged as The Best Academic/Training Institute for 2008-09 by Clothing
Manufacturers Association of India (CMAI) amongst nominations from all leading institutes in this field.

BEST FASHION DESIGN COLLEGES IN INDIA 2014


Pearl Academy was ranked No. 2 (factual ranking) by India Today-Nielsen survey for Top 10 Institutes
under Fashion Category in 2014. The Academy has been ranked consecutively as the leading institute in
the same category in 2012, 2013 & 2014.
EXCELLENCE IN EDUCATION AWARD - HINDUSTAN TIMES CAMPUS 2013
Cfore Survey for the category of Fashion Technology Institute in Delhi NCR Region ranked Pearl
Academy as No.1 for the year 2013 in Excellence in Education.

84

85

PORTFOLIO - GRADUA
TING EVENT

The event showcases work done by graduating students across all courses in Fashion, Design & Business
verticals through a colossal exhibition and a gala ramp show.
The projects were presented in front of Guests of Honour Rahul Narvekar, CEO, NDTV Ethnic Retail
Limited, Co-Founder and Director Brand Sourcing at
ashion
F
andYogeshwar Sharma,
COO, Select
City Walk.
The event was attended by renowned guests from the fashion & business industry such as Mr. Amardeep
Behl, Owner AB Design Habit & Co.
Pvt. Ltd.; Olivia Dar
, Designer Accessories,Embroideries,
Jewellery; Mr. Arun Chandra Mohan,
Founder & CEO,Jabong.com;and Mr. Snehanshu Mukherjee,
Founder Partner atTEAM for Engineering Architecture and Management,
said, It has been an
incredible experience, understanding the industry dynamics and gaining a fresh and more dynamic
perspective by budding talents of this renowned institution.

86

87

SHAPING SUCCESS STORIES

RelianceTrends Designer Hunt - Nidhi Sandal

Divya Malik at World Business Forum 2013, NY

Clinched first prize at Reliance Trends Designer

Divya was the only one selected at Pearl Academy

Hunt - 2013 contest and got an opportunity to

by the Laureate International Universities (LIU)

Design Fall Winter14 collection for Reliance

to attend the World Business Forum (WBF) on the

Trends which will be sold as a co-branded label

1st and 2nd of October 2013 at Radio City Music

across India exclusively at all Reliance Trends

Hall in New York City. WBF is an annual forum

stores. The contest was run in institutes other

on business which is attended by over 5000 people.

than Pearl Academy and entries were shortlisted

This forum included eminent world leaders and

from their campuses. The founder of the brand

industry experts like Jeb Bush, Jack Welsch,

Bisou Bisou and a renowned International

Gordon Brown and many more who delivered

designer Michele Bohbot visited Pearl Academy

lectures on global issues and on leadership and

along with the Reliance Trends Design &

innovation. Divyas presentation was also chosen


as the best one among all the twenty projects by

Wills Debut Awards - Gaura


v Goel
Marking a victory at Wills Lifestyles The Debut, our student Gaurav Goel bagged
the title trophy at the grand finale held at New Delhi. Gaurav won the 8th edition of
the competition and received a sponsored trip to UK for a befitting course at the
London School of Fashion. This prestigious award has been won by Pearl Academy
students for the last 6 years.

Clinton Global Initiative, USA


Vasudha Jindal, student of IAD course has been
invited to participate in the Clinton Global

Talented Pallav's idea of contemporary handcraft

Initiative, scheduled for March 21-23 in

design 'Simplicity with a Touch of Anarchism'

Won Creativity 43rdPrint & Packaging Awards (Creativity International Award,

Arizona, USA. The mission of the Clinton Global

brought home winner's trophy of Made in India

Louisville, KY) for her concept Reusing of Package Waste. There were over 1100

Initiative (CGI) is to turn ideas into action.

Competition by BE OPEN Foundation. He also

entries from around the globe and her entry was selected as an example of

Established in 2005 by President Bill Clinton,

won a cash prize of USD 1500. Pallav designed

outstanding creative design. The aim of the project is to develop garments out of

the Clinton Global Initiative (CGI), an initiative

a Scarf collection of dyed fabrics that reflected

package wrappers i.e. wrappers of Kurkure, Lays and biscuits etc. and other plastic

of the Clinton Foundation, convenes global

and resembled the beauty and purity of Pangong

waste to promote sustainability. The idea is to bring a change in the society where

leaders to create and implement innovative

Lake in Pangong Tso, his inspiration for this

people are more aware of the current waste prevailing in the world and start

solutions to the world's most pressing challenges.

collection. Each scarf is unique hand dyed piece

The CGI was impressed with her project - to

of fabric, which has been delicately folded,

Packaging Awards - Shinny Jain

88

Pallav Choudhary Winner


,
Made in India
Competition

increase the use of cloth "furoshiki bags" and

resisted and dyed. Earlier in the year, Pallav had

reduce reliance on plastic bags in India. This is

also presented a handcrafted scarf to none other

Surbhi Mittal at World Innovative Forum 2013, Mexico

aligned with CGI-U's core interest in

than Condoleezza Rice, former US secretary of

Our student, Surbhi Mittal represented India at World Innovation Forum in Mexico

environment/climate change - and, potentially,

state, during her visit to India.

this year. The World Innovation Forum the largest global forum on innovation is

poverty alleviation and public health. Vasudha

organised by Laureate International Universities Laureate Live programme. She

would be attending the show along with other

was most excited to participate in the two day conference at Poliforum, Leon. The

delegation of impressive students from Laureate

eminent speakers at the event talked about the vitality of new ideas and constant innovation. She came

institutions around the world. She will join a

back to India with an important life-long learning An idea is where innovation begins and it should be

network of emerging and established leaders in

89

SHAPING YOUNG MINDS

SHAPING GLOBALAVENUES

At Pearl Academy, we recognise that for young minds to be shaped right, the artist and leader has to be

Pearl Academy is a member of the Laureate International Universities (LIU) network, which is a leading

a visionary. With our team of highly qualified and experienced educationists, we have strived to go

international network of quality innovative institutions of higher education. The LIU network of more

beyond the tools of pedagogy - we have created a vision; a path that our students follow while on their

than 80 campus-based and online institutions offers undergraduate and graduate degree programs to

way to self-discovery. With this dedication, we are now acclaimed by the entire industry, peers and

nearly 950,000 students around the world. Our students are part of an international academic

students across the globe as being the leaders in faculty competence.

community that spans 29 countries throughout the Americas, Europe, Africa, Asia, and the Middle East.

Our faculty members play the role of teachers, guides and mentors. Apart from imparting knowledge,

Pearl Academy encourages its faculty and students to get global/pan-India exposure by affiliating/

they take an active interest in each student, encouraging them to push their limits. The faculty assesses

collaborating with top higher education institutions in the domain of Art, Fashion & Design in various

each one's strength and hones them into professionals, ready for the competitive world of fashion and

parts of the world. Our extensive international tie-ups facilitate about 200 students each year to

design. Motivation and guidance shape Pearl Academy graduates, making them a formidable force as

participate in reciprocal exchanges, international conferences, study tours and summer school programs.

they enter the industry.


Pearl Academy jointly with NTU, conducts the Post Graduate Certificate in Higher Education Program

At Pearl, we receive students from a number of reputed international institutions, who come for semester
/ one full year level study, customized programmes of 6 8 weeks duration to understand the Indian

(PGCHE) for its faculty which was initiated in 2006. In a year-long course, the faculty members are

manufacturing, retail, craft & heritage, garment industries and traditional fabrics, accessories,

trained in class-room practices, academic pedagogy and innovative methods of teaching and learning,

embroideries, graphic design, jewellery design, fashion merchandising & apparel production etc. under

customized to fashion education. So far, over 100 faculty members from across all centers have

reciprocal student exchange.

participated and have successfully completed the Program.


Pearl Academy faculty are trained in online and blended learning enhancing student experience through
online pedagogy.

90

91

OUR RENOWNED GLOBAL


ASSOCIATES

INTERNATIONAL EXPOSURE AT PEARL

Nottingham Trent University (NTU), UK

Student Exchange

Domus Academy

1 in every 14 students participates in our International Exchange Programs. Our students spend around

NABA

8-12 weeks/semester studying in international universities and earn full credits. Similarly, Pearl
Academy receives students from various international institutes under our reciprocal student exchange

Santa Fe University of Art & Design, New Mexico, USA

program.

Textile Institute, Manchester

Short Term Exchange Programs

Berlin Technische Kunsthochschule, Berlin

10 percent of the Pearl Academy's students spent 4 - 20 weeks overseas, with our exclusive partners

Amsterdam Fashion Institute (AMFI), The Netherlands

Domus Academy and NABA, Milan, Italy, offering 40 percent discount for summer programs.
International Faculty at Pearl

Royal Academy of Art, The Hague, The Netherlands


Every year, we receive renowned International guest lecturers to share their international experiences
NHL University, The Netherlands

with our students at Pearl.

Bunka University, Tokyo, Japan

International Internships/International Conferences

Saint Thomas University, Japan

Pearl Academy in collaboration with international partner universities explores various internship

Fashion Institute of Design and Merchandising, Los Angeles, USA

opportunities for our students. We also encourage our students to participate in International
conferences as brand ambassadors of Pearl.

Kent State University, Ohio, USA


Heriot-Watt University, Scotland, UK
Hong Kong Polytechnic University (HKPU), Hong Kong
London College of Fashion, UK

Field Trips
Pearl Academy's students jointly with students from various international universities work on various
projects and assignments in fashion houses which benefit students in sharing of ideas, culture, and
knowledge of both the institutes.

University of the West of England, Bristol, UK


University for the Creative Arts, Rochester, Kent, UK
Donghua University, China
Stamford International University, Bangkok, Thailand
Manchester Metropolitan University, UK
Media Design School, New Zealand
University of East London, UK
Arts University Bournemouth, UK
University of East London, UK
cole Duperr, High School of Design, Paris

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93

SCHOLARSHIPS

Means Criterion:

a.

Annual gross parental/family income from all sources maximum `4,50,000


(criteria as per Govt. of India notification).

Additional Weightage: a. Wards of single parents.


Prescribed Scholarship Application Forms with detailed eligibility criteria are available in all Pearl
Centers, uploaded on the Pearl website (www.pearlacademy.com) and also available along with the
Application Kit.
All eligible students fulfilling the above criteria and desirous of availing Merit-cum-Means (new
entrants) Scholarships should submit their scholarship application along with their Application Form for
Admissions 2014 supported by attested copies of all requisite documents.
Merit-cum-Means scholarship will be continued for subsequent years, on the condition that the student
fulfills eligibility conditions/criteria of annual gross parental/family income and academic performance
(as notified from time to time). All eligible students desirous of availing Merit-cum-Means Scholarship
(new entrants) are required to submit fresh applications every year along with attested copies of
requisite documents.
MERIT SCHOLARSHIP (COURSETOPPERS)
Merit Scholarship (Course Toppers) will be awarded annually to students who have topped (1st rank)
their respective cohorts, subject to class size of minimum 30 students.
Merit Scholarship (Course Toppers) is subject to: a.Course Topper achieving the minimum prescribed standards of achievement (Higher Second Class in
UG/First Class in PG/Commendation in Masters Program - i.e., min. 60%).
b.Awardee maintaining the minimum prescribed aggregate attendance.
c.No disciplinary proceedings against the awardee.
To be eligible for scholarship, the course topper should achieve minimum 70% or above (First class in
UG / distinction in PG & MA).
MERIT-CUM-MEANS (NEW ENTRANTS)
Pearl Academy awards Merit-cum-Means Scholarship to new entrants (all centers) in regular UG / PG /
Masters Programs at the time of admission, for first year only, to attract meritorious students with
limited means to benefit from world class education in Art, Design & Fashion offered at the Academy.
The Merit-cum-Means Scholarship (new entrants) provides partial waiver of tuition fee to a maximum of
10% of new entrants.
MERIT-CUM-MEANS SCHOLARSHIPWAIVES PAYMENT OF TUITION FEE ONLY FOR THE
CURRENT ACADEMIC YEAR (FIRST YEAR ONLY) IN THE FOLLOWING CATEGORIES:
a.Category 1: 50% waiver of Tuition fee
b.Category 2: 25% waiver of Tuition fee
Merit Criterion:

a.

For UG applicants - Performance in 10th/Pearl entrance exam/personal


interview/studio test.

b.

For PG applicants - Performance in 12th/Pearl entrance exam/personal


interview/Studio Test.

INDUSTRY SCHOLARSHIP
There are a few scholarships, sponsored by reputed companies, for deserving students enrolled in regular
UG/PG/MA Programs, who lack adequate financial means but have demonstrated a strong academic
performance.
Only students within prescribed annual gross parental/family income of `4,50,000 from all sources are
considered for grant of Industry Scholarships.
Full & Half Scholarships are declared based on the corpus available each year. Industry Scholarship will
be awarded based on academic performance of the applicants in each program/cohort as under:
i. Full scholarships to be granted to students who secure between First to Fifth rank (20% of
cohort/batch) in their cohort.
ii.Part scholarships to be granted to students who are ranked below 5th position (below 21% of the
cohort) up to a rank equivalent to 50% of the cohort.
Eligible Pearl students fulfilling the eligibility conditions/criteria of annual gross parental/family income
and academic performance (as notified from time to time), after completion of their first year (Level 1
in UG and Year 1 in PG/MA), desirous of availing Industry Scholarship (Merit-cum-Means), are
required to submit applications along with all supporting documents by 1st week of August, as notified.

94

95

SHAPING CAREERS

PATHWAYS AND LEARNING STRUCTURE

The campus placements have been on a growth trajectory since last three years reaching at a success
rate of 95% in the year 2013. Some of the most sought after companies, both domestic and

The courses at Pearl Academy are designed after painstaking research to find the correct balance
between theory and practice, as well as by converging global course patterns with the requirements of
the Indian industry. The courses aim to provide an in-depth understanding of the industry along with

MULTINATIONAL
CORPORATES

GAP INTERNATIONAL,
USA
LI AND FUNG, HK
MARKS & SPENCER,
UK
BENETTON
OGILVY & MATHER
DORLING KINDERSLEY
PENGUIN
WALMART, USA
TOMMY HILFIGER,
USA
CARREFOUR, FRANCE
GODFREY PHILLIPS
LEVI'S
ADIDAS
VOGUE
HARPER'S BAZAAR
MARIE CLAIRE
CHANEL
LOUIS VUITTON
REEBOK

DESIGN COMPANIES

TARUN TAHILIANI
RITU KUMAR
WRAP DESIGNS
BOBBY GROVER
ROHIT BAL
STUDY by JANAK
JATTIN KOCHHAR
JJ VALAYA
MANAV GANGWANI
ASHISH SONI
RINA DHAKA
MANDIRA WIRK
SHANTANU and NIKHIL
SUNEET VERMA
DESIGN PVT. LTD.
SATYA PAUL
MANISH GUPTA

INDIAN RETAILERS

WILLS LIFESTYLE
ITC
ARVIND BRANDS
SHOPPERS' STOP
FAB INDIA
GENESIS LUXURY
DLF BRANDS
FUTURE GROUP PANTALOONS
LIFESTYLE
MADURA BRANDS
TITAN
BLACKBERRY
RAYMOND
W
RELIANCE RETAIL
WESTSIDE TRENT LTD.
NUMERO UNO

polishing individual areas of expertise. The faculty at Pearl Academy strives to bring out the best in
students and helps shape careers in a way that adds meaning to their lives and value to the industry.
Pearl Academy is a pioneer in the Indian market, combining online and face-to-face classtime in a
structured manner, thus making learning more effective and engaging.

4-YEARS BA (HONS.) IN FASHION AND DESIGN DISCIPLINES


The courses offered are
BA (Hons.) Fashion Design [FD] at Delhi, Noida, Jaipur, Mumbai
BA (Hons.) Communication Design [CD] at Delhi, Noida, Mumbai
BA (Hons.) Jewellery Design [JD] at Jaipur
BA (Hons.) Fashion Styling & Image Design [FSID] at Delhi, Noida, Mumbai
BA (Hons.) Interior Architecture & Design [IAD] at Delhi, Noida, Jaipur, Mumbai
BA (Hons.) Product Design [PD] at Noida, Mumbai
BA (Hons.) Fashion Media Communication [FMC] at Delhi, Mumbai
DURATION
Full-time, 4 years, 8 semesters, starting July 2015, ending May 2019. This duration corresponds to
requirements of undergraduate education in India.
ELIGIBILITY
10 + 2, or equivalent, in any discipline, with minimum 50% marks
SELECTION
General Proficiency Test (GPT) and Design Aptitude Test (DAT)
Interview

INDUSTRY INTERACTION

For details about the above mentioned tests, refer to the Admission Procedure on page number 104.

Pearl Academy believes that to succeed professionally, it is important to have an interaction with

AWARD CONFERMENT

seasoned industry experts who can guide, mentor and support the students to gain an experience that

The courses are validated by Nottingham Trent University (NTU), UK. NTU is one of the globally

reaches beyond the classroom with:

renowned fashion and design education institutions.

Mandatory industry internships and dissertation projects

The NTU degree is recognised around the world for higher studies and employability.

Practicing professionals as visiting faculty


Real life projects in classrooms

LEARNING STRUCTURE

Seminars and training workshops by industry personnel

Above BA (Hons.) courses follow a 1+3 pattern; the first year (Level 0) constitutes the Foundation

Research and consultancy projects in design, product development, production, retail, craft sector, etc.

Phase and the subsequent 3 years (Levels 1, 2, 3), the Degree Phase.

National and International conferences organised by Pearl Academy

FOUNDATION PHASE (LEVEL 0)

Industry sponsored consultancy projects

The first year aims to bring students from diverse backgrounds on a common platform of contextual
understanding by providing basic knowledge and skills. It helps to lay a foundation for three years of

LIVE PROJECTS

subsequent study in Degree Phase. It helps attain awareness, understanding and skills required for
design and fashion; it makes the movement through the specific discipline smooth and orderly during the

Nothing could be more exciting for a student to work on a live project in the industry as it gives him an
experience which influences his career the most. In the year 2013, more than 175 students were offered
live projects in industry giants such as:
ITC Wills Lifestyle United Colors of Benetton Reliance Brands Landmark Group

96

degree phase.
DEGREE PHASE (LEVELS 1,2, 3)
The Degree Phase, spread across second, third and fourth years of the course, described as Level 1, Level
2 and Level 3 respectively.

97

Level 1 concentrates on the basic understanding and skills significant to the chosen discipline. The

AWARD CONFERMENT

student learns across a range of knowledge, techniques and applications.

The courses are expected to be validated by Nottingham Trent University (NTU), UK. NTU is one of the

Level 2 exposes students to the commercial context and encourages them to engage in application

globally renowned fashion education institutions.

through industry relevant projects. An option to study elsewhere in India or abroad is also provided, at

The NTU degree is recognised around the world for higher studies and employability.

approved institutions under a student exchange scheme with full credit for merit achieved there, over a

LEARNING STRUCTURE

duration spanning 8 or 12 or 16 weeks as per policy at destination institutions. Tuition fee is not payable
to the overseas institution, but is subsumed within the tuition fee payable to the Academy. Students only

The learning structure, spread across first, second and third years of the course, is described as Level

bear travel, boarding, lodging and out-of-pocket expenses. Industry internship is also mandatory to offer

1, Level 2 and Level 3 respectively. The three levels attend to the degree learning.

necessary market exposure to students. Industry internship spreads across 8 or 16 weeks as per the

Level 1 concentrates on the basic understanding and skills significant to business management as well as

students choice. There is flexibility between choice of internship and overseas credit exchange, such that

the chosen discipline.

between any one or both together stipulated credits are covered.

Level 2 encourages students to engage their learning at higher stage with a scope for electives. The

Level 3 creates a multi-disciplinary exposure as students have the opportunity to learn from any other

student has higher exposure to the commercial context and application is encouraged through projects in

discipline available at a given campus than their own. This year further engages students in the execution

the real world. An option to study elsewhere in India or abroad is also provided, at approved institutions

of the final project or collection. This Level provides students to demonstrate originality. The students'

under a student exchange scheme with full credit for merit achieved there, over a duration spanning

works are presented on the ramp or exhibited in an annual event called PORTFOLIO. The best works are

8 weeks. Tuition fee is not payable to the overseas institution, but is subsumed within the fee payable to

honored publicly and receive special awards.

the Academy. Students only bear travel, boarding, lodging and out-of-pocket expenses. Industry

The learning structure is designed to afford for students increasing autonomy and responsibility in their

internship is also mandatory to offer necessary market exposure to students. Industry internship spreads

learning from Level 1 to Level 3, and correspondingly lower contact time. Students are mostly

across 8 weeks.

instructed at Level 1 and mentored at Levels 2 and 3. In taught modules, there is recourse to on-line

Level 3 provides students with options to specialize within the domain of the chosen course. It culminates

delivery as the Academys delivery approach matches with worldwide practices.

in dissertation/business project which gives the students the opportunity to project original problem

ASSESSMENT

solving work. The students works are presented or exhibited to an industry audience towards the end of

The student's performance is assessed by the Progression Board at the completion of Levels 0, 1 and 2
and by the Examination Board at the completion of Level 3. The Examination Board is constituted

this level in an annual event called PORTFOLIO. The best works are honored publicly and receive special
awards.

separately for each course to include two external examiners, one from overseas and the other from

The learning structure is designed to afford for students increasing autonomy and responsibility in their

domestic sources, and a verifier appointed by NTU. The Board's decisions are final and binding.

learning from Level 1 to Level 3, and correspondingly lower contact time. Students are mostly

AWARD CEREMONY
On successful completion of the Final Level, a student is declared qualified for the BA (Hons.) award,
which is conferred at the convocation in the calendar year of passing (normally held in the month of
October).

instructed at Levels 1 and 2 and mentored at Level 2 and 3. In taught modules, there is recourse to online delivery as the Academys delivery approach matches with worldwide practices.
ASSESSMENT
The students' performance is assessed by the Progression Board at the completion of Levels 1, 2 and by
the Examination Board at the completion of Level 3. The Examination Board constituted separately for

3-YEARS BA (HONS.) IN CREATIVE BUSINESS DISCIPLINES

each course includes two external examiners, one from overseas and the other from domestic sources,

The courses offered are:

and a verifier appointed by NTU. The Board's decisions are final and binding.

BA (Hons.) Fashion and Lifestyle Business Management [FLBM] at Delhi, Noida and Mumbai

AWARD CEREMONY

BA (Hons.) Luxury Brand Management [LBM] at Delhi and Mumbai

On successful completion of the Final Level, a student is declared qualified for the BA (Hons.) award,

BA (Hons.) Fashion and Lifestyle Ecommerce [FLE] at Delhi

which is conferred at the convocation in the calendar year of passing (normally held in the month of

DURATION

October).

Full-time, 3 years, 6 semesters, starting July 2015, ending May 2018. This duration corresponds to the

2-YEARS POSTGRADUA
TE DIPLOMA IN FASHION AND DESIGN DISCIPLINES

requirements of undergraduate business education in India.

All PG Diploma Courses in fashion and design have been validated by Domus Academy, Milan. The

ELIGIBILITY

students will be taught by visiting faculty from Domus. The students will also have the option to study a

10 + 2, or equivalent, in any discipline, with minimum 50% marks

module at Domus Academy. The courses offered are:

SELECTION

PG Diploma Fashion Design [PGFD] at Delhi, Noida, Jaipur and Mumbai

General Proficiency Test (GPT)


Interview

PG Diploma Communication Design [PGCD] at Delhi and Mumbai


PG Diploma Fashion Styling & Image Design [PGFSID] at Delhi, Noida and Mumbai
PG Diploma Fashion Communication [PGFC] at Delhi and Mumbai

For details about the above mentioned test, refer to the Admission Procedure on page number 104.

98

99

PG Diploma Interior Design & Styling [PGIDS] at Delhi, Noida, Jaipur and Mumbai

The learning structure is designed to afford for students increasing autonomy and responsibility in their

PG Diploma Jewellery Design [PGJD] at Jaipur

learning from Level 1 to Level 3, and correspondingly lower contact time. Students are mostly

DURATION

instructed at Semesters 1and 2 and mentored at Semesters 3,4. In taught modules, there is recourse to

2 years, 4 semesters, starting July 2015, ending May 2017

on-line delivery as the Academys delivery approach matches with worldwide practices.

ELIGIBILITY

ASSESSMENT

Graduation in any field


SELECTION

separately for each course to include two external examiners, one from overseas and the other from

General Proficiency Test (GPT) and Design Aptitude Test (DAT)

domestic sources, and a verifier appointed by Domus Academy. The Board's decisions are final and

Interview

binding.

For details about the above mentioned tests, refer to the Admission Procedure on page number 104.

AWARD CEREMONY

AWARD CONFERMENT

On successful completion of the Final Semester, a student is declared qualified for the PG Diploma

The courses are validated by Domus Academy, Milan, Italy. Domus Academy is one of the globally
renowned fashion and design education institutions. The Award is conferred by Pearl Academy. The

award, which is conferred at the convocation in the calendar year of passing (normally held in the month
of October).

award is recognized for higher studies and employability across the world.

2-YEARS POST-GRADUATE DIPLOMA IN CREATIVE BUSINESS DISCIPLINES

LEARNING STRUCTURE

All PG Diploma Courses in Creative Business Courses have been validated by Domus Academy, Milan.

SEMESTER ONE
In Semester One, all courses start with a common curriculum which exposes students to design thinking
across design contexts in terms of society and environment, design sensibility in terms of the

The students will be taught by visiting faculty from Domus. The students will also have the option to
study a module at Domus Academy. The courses offered are:
PG Diploma Fashion Business (Marketing & Merchandising) [PGFBMM] at Delhi and Mumbai

conceptualization as response to the contest and design methodology and language. Following this,

PG Diploma Fashion Business (Lifestyle Retail) [PGBBLR] at Delhi

students pursue the same orientation but within the context of the subject domain of their course. Both

PG Diploma Fashion & Lifestyle Ecommerce [PGFLE] at Delhi

segments of orientation install the necessary foundation for students to imbibe the rest of the discipline,

PG Diploma Luxury Brands [PGLB] at Delhi, Mumbai

of which the basics are covered in rest of the first semester.

DURATION

SEMESTER TWO

2 years, 4 semesters, starting July 2015, ending May 2017

In this semester, students advance in their individual disciplines. Time is devoted to provide discipline-

ELIGIBILITY

based grounding with the help of subject modules that cover both theory and practice. The students begin

Graduation in any field

to enjoy more autonomy but also shoulder added responsibility. Practical work is often group based.
During this semester students have an option to study at Domus Academy for a duration of 4 weeks, for
which tuition fees are payable separately. The student also has to bear the cost of air travel, stay, meals
and out-of-pocket expenses. The students receive a completion certificate from Domus Academy and the
credits earned are accounted in the overall merit.
After the completion of this semester, students undergo internship in an organization (arranged by the
Academy). The internship creates valuable industry exposure, facilitates further learning in the
subsequent semesters and makes the students understand industry reality and practicality.
SEMESTER THREE

SELECTION
General Proficiency Test (GPT)
Interview
For details about the above mentioned tests, refer to the Admission Procedure on page number 103.
AWARD CONFERMENT
The courses are validated by Domus Academy, Milan, Italy. Domus Academy is one of the globally
renowned fashion and design education institutions. The Award is conferred by Pearl Academy. The
award is recognized for higher studies and employability across the world.

After the industry exposure students resume studies, more confident, mature and commercially aware

LEARNING STRUCTURE

of the industry. The students progress through advanced subject learning and start handling

SEMESTER ONE

individual projects. Autonomy and responsibility increase commensurately. This semester orients the

In Semester One, all courses start with a curriculum which exposes students to the basics of business and

students towards the final semester.

enterprise as well as basics of chosen discipline.

SEMESTER FOUR

SEMESTER TWO

In this Final Semester, the students engage in original work, which reaches fruition through a

In this semester, students advance in their individual disciplines. Time is devoted to provide discipline-based

mentored process. The students' works are publicly exhibited to an industry audience and the best

grounding with the help of subject modules that cover both theory and practice. The students begin to enjoy

works are awarded. At times, the industry-sponsored projects create gateways for students

more autonomy but also shoulder added responsibility. Practical work is often group based.

employability.

100

The student's performance is assessed by the Progression Board at the completion of Semesters 1, 2 and
3 and by the Examination Board at the completion of Semester 4. The Examination Board is constituted

After the completion of this semester, students undergo internship in an organization (arranged by the

101

Academy). The internship creates valuable industry exposure, facilitates further learning in the

Course

Eligibility

MA Fashion & Textiles

A Graduate Degree in Fashion Design or Textile Design Or


A Graduate Diploma in Fashion Design or Textile Design
with at least 2 years' work experience in Fashion/Textiles
industry Or Any Graduate with 3 years' work experience in
Fashion/Textiles industry

MA Fashion Marketing

Essential: Graduate Degree (or equivalent) Desirable:


Graduation in Fashion Management, Marketing, Retail,
Merchandising, Manufacturing or Design Or at least 3
years' Fashion Business experience

subsequent semesters and makes the students understand industry reality and practicality.
SEMESTER THREE
After the industry exposure students resume studies, more confident, mature and commercially aware of
the industry. The students progress through advanced subject learning and start handling individual
projects. Autonomy and responsibility increase commensurately. This semester orients the students
towards the final semester. During this semester students have an option to study at Domus Academy for
a duration of 4 weeks, for which tuition fees are payable separately. The student also has to bear the cost
of air travel, stay, meals and out-of-pocket expenses. The students receive a completion certificate from
Domus Academy and the credits earned are accounted in the overall merit.
SEMESTER FOUR

SELECTION

In this Final Semester, the students engage in original work, which reaches fruition through a mentored
process. The students' works are publicly exhibited to an industry audience and the best works are

MA Fashion & Textiles

awarded. At times, the industry-sponsored projects create gateways for students employability.

Statement of Purpose

The learning structure is designed to afford for students increasing autonomy and responsibility in their

Interview

learning from Semester 1 to Semester 4, and correspondingly lower contact time. Students are mostly

MA Fashion Marketing

instructed at Semesters 1 and 2 and mentored at Semesters 3 and 4. In taught modules, there is
recourse to on-line delivery as the Academys delivery approach matches with worldwide practices.
ASSESSMENT
The students' performance is assessed by the Progression Board at the completion of Semesters 1, 2 and
3 and by the Examination Board at the completion of Semester 4. The Examination Board is constituted
separately for each course to include two external examiners, one from overseas and the other from
domestic sources, and a verifier appointed by Domus Academy. The Board's decisions are final and binding.
AWARD CEREMONY

Statement of Purpose
General Proficiency Test
Interview
For details about the above mentioned test, refer to the Admission Procedure on page number 103.
AWARD CONFERMENT
The courses are validated by Nottingham Trent University (NTU), UK. NTU is one of the globally
renowned fashion education institutions.

On successful completion of the Final Semester, a student is declared qualified for the PG Diploma
award, which is conferred at the convocation in the calendar year of passing (normally held in the month

The NTU degree is recognised around the world for higher studies and employability.

of October).

LEARNING STRUCTURE

2 YEARS MASTERS DEGREE


The Academy offers 2 MA Courses:
MA Design (Fashion & Textiles) [MAFT]
MA Fashion Marketing [MAFMG]

The learning structure is described below for the 2 MA Program separately.


MA Fashion & Textiles
Semester 0 - (Bridge)
In this semester, students enrolled in Bridge Provision of the MA Design (Fashion & Textiles) course

DURATION

undertake a common curriculum in fashion and fashion related disciplines, with the aim and purpose of

Both courses are structured as Bridge (1 Semester) + MA (3 Semesters).

building sound grounding and competencies. Semester 0 is designed as Bridge Studies.

Semester-0 (Bridge): August - December 2015

102

Semester-1 : January - May 2016

The structure, treatment and content of the semester orient students towards learning skills and concepts

Semester-2 : August - December 2016

for the next three semesters of degree studies.

Semester-3 : January - May 2017

Bridge Studies enable the fashion/textile student to develop conceptual and analytical abilities. Students

The Bridge is a provision for students who would benefit from a stronger base in fashion and related

also study the design process and global trends to gain thorough understanding of the design industry

disciplines to qualify them well for successful completion of the following MA learning. The holding of an

and self-identify their focus areas.

eligible qualification is not sufficient for joining the MA course.

Semester 1

At the time of interviews, all candidates will be thoroughly assessed by Pearl Academy for suitability to

This semester focuses on inputs that are crucial in developing students research, conceptual and

be enrolled to MA, ie. Bridge (Semester 0) + MA (3 Semester Course) or directly to the Semester 1,

analytical abilities. It helps students to self-identify area(s) of deeper focus and analyses in the

based on the candidates' credentials.

subsequent phases. At the end of the semester, students undergo Professional Practice 1 in the industry.

103

On successful completion of Semester 1, students are issued a mark sheet with the awarded Semester

Semester 2

Aggregate Mark measured on 60 credits, and progress to Semester 2.

In this semester, students take their previous learning to a higher, complex and sophisticated stage of

Semester 2
This semester of the program is project-driven. Students present a group project based on design trend

understanding and engage in application through projects, desirably sponsored by industry, and therefore
come to terms with industrial and commercial reality.

forecasting, analysis and interpretation. They also work on an individual project that focuses on the

This semester facilitates students to choose an elective subject that suits their employability needs,

development of options for creative application(s). Students, in this phase of learning, must develop

besides studying project management as a compulsory subject.

creative and practical abilities required for advanced design application through the individual project,
which may be converted to actual prototype development in the Final Semester.
On successful completion of Semester 2, students are issued a mark sheet with the awarded Semester
Aggregate Mark measured on 120 credits cumulative of Semesters 1, 2, and progress to Semester 3.

On successful completion of Semester 2, students are issued a mark sheet with the awarded Semester
Aggregate Mark measured on 120 credits (cumulative of Semesters 1 and 2) and progress to Semester 3.
Semester 3
In this Semester, a student engages in a Masters Dissertation leading to the MA Degree. This semester

Semester 3

provides maximum scope to design individual final research brief and implement it successfully. This

This semester primarily involves the development and execution/application of innovative design

facilitates a student to make an outstanding final work. It also helps to demonstrate a well-honed and

prototypes. Such prototypes need to be concept-driven, and are derived from the previous semester's

highly specialised application of the chosen discipline. On completion of the Masters Dissertation, the

Individual Project. Students are expected to deepen their concept development in chosen area of work,

student has a second engagement in the industry, Professional Practice 2, for higher understanding and

which is demonstrated through a Masters Project.

superior experience of market reality.

Students are expected to create their own resources, and this may include activities such as:

ASSESSMENT

a. Producing own design presentation(s)


b. Networking with external resources; and
c. Independently developing or innovatively using appropriate raw materials
After the completion of the Masters Project, the students link the project to the industry with
Professional Practice 2 in the industry.
MA Fashion Marketing
Semester 0 - (Bridge)
Horizontally enrolled students of MA Fashion Marketing undergo a curriculum with the aim and purpose
to build sound grounding and competencies that are at a par with vertically-enrolled students who enter
Semester 1 directly. Semester 0 is designated as Bridge Studies.
The structure, treatment and content of the semester orient students towards learning skills and concepts
for the next three semesters of degree studies.
Bridge Studies enable students with non-fashion backgrounds to learn and understand the fashion
industry in all aspects including the entire fashion chain and the process of demand and supply. Students
understand how business organisations in diverse shapes, sizes and constitutions conduct their operations

The students' performance is assessed by the Progression Board at the completion of Semesters 0 (where
applicable), 1, 2 and by the Examination Board at the completion of Semester 3. The Examination
Board is constituted separately for each Masters course to include two external examiners, one from
overseas and the other from domestic sources, and a verifier appointed by NTU. The Board's decisions
are final and binding.
EMPLOYABILITY
The following career opportunities are available to students who qualify the Masters Degree Award:
Industry employment: Students may be recruited by the industry in mid-management echelons, with or
without a stint of traineeship, depending upon recruiters' policy. The Academy's Corporate Relations
Department facilitates placement.
Self-employment: Students may create freelance consultancy service or set up their organised business.
The Academy's Entrepreneurship Cell facilitates enterprise ventures by arranging interface with external
support institutions.
Further studies: Students may advance to M.Phil. or Doctoral studies wherever opportunities exist in
India and overseas. The Academy's Higher Education Cell facilitates information on opportunities,
eligibility requirements and admission procedure.

with pertinent management styles and approaches. A thorough grounding in basic research methodology

Consultancy, research, advertising and market research sectors employment: Students may be absorbed

and quantitative methods is also provided. Communication skills are nurtured.

in these sectors for their analytical and personal qualities.

Semester 1

Teaching: Students may be recruited by fashion education institutions at entry levels of teaching career.

In this Semester, the learning concentrates on the holistic understanding and skills significant to Fashion

The Academy's inter-institutional networking supports students in the process.

Marketing. The focus is on marketing strategy, systems and processes. Advanced research methods and
models are also learnt and applied. At the end of the semester, students undergo Professional Practice 1
in the industry.

AWARD CEREMONY
On successful completion of the Final Semester, a student is declared qualified for the MA award, which
is conferred at the convocation in the calendar year of passing (normally held in the month of October).

On successful completion of Semester 1, students are issued a mark sheet with the awarded Semester
Aggregate Mark measured on 60 credits, and progress to Semester 2.

104

105

ADMISSION PROCESS 2014

Campus-wise list of Under Graduate Courses


Campus
FD

CD

B.A. (Hons.) Courses


4-Year
IAD
FMC
FSID

PD

B.A. (Hons.) Courses


3-Year
LBM
FLE
FLBM

JD

Delhi
NOIDA
Jaipur
Mumbai
Extention of course under process.
n NTU Validation under process.

Campus-wise list of o
Pst Graduate Courses
Campus

Masters
Courses 2-Year
MAFT MAFMG

FD

IDS

FSID

PG Diploma Courses
2-Year
JD FBMM FBLR
CD

FC

FLE

LB

Delhi
NOIDA
Jaipur
Mumbai

Campus-wise list of PG Professional Diploma / UG Diploma Courses


Campus

PG Professional Diploma Courses


1-Year
PD-EFB PD-PRE
IC
UXD

FMM

UG Diploma Courses
1-Year
PP
FWW

SI

Delhi
NOIDA
Jaipur
Mumbai

List of Under Graduate Courses with codes

To cater to an increase in volume of applications each year and to widen its pan-India reach, the
admission procedure at Pearl Academy is being organized in two cycles for Admission 2015.

4-YEAR B.A. (HONS.) UNDERGRADUATE COURSES


VALIDATED BY NOTTINGHAM TRENT UNIVERSITY, UK

STREAM

CAMPUS

CODE

B.A. (H) Fashion Design [FD]

DESIGN

Mumbai

01

B.A. (H) Fashion Design [FD]

DESIGN

New Delhi

02

B.A. (H) Fashion Design [FD]

DESIGN

Noida

03

B.A. (H) Fashion Design [FD]

DESIGN

Jaipur

04

B.A. (H) Communication Design [CD]

DESIGN

Mumbai

05

ADMISSION CYCLES

B.A. (H) Communication Design [CD]

DESIGN

New Delhi

06

Admission Cycle 1 April 2015

B.A. (H) Communication Design [CD]

DESIGN

Noida

07

B.A. (H) Fashion Styling & Image Design [FSID]

DESIGN

Mumbai

08

Admission Cycle 2 June 2015


We look out for talented, intelligent, ambitious students who are prepared to put in their best efforts to
build the foundation for a successful and fulfilling career. We nurture young people who have the
determination, potential and commitment to be the industry captains of tomorrow. So when we are
assessing you, we will be particularly evaluating your career focus, your creative and aesthetic sense,
your level of commitment and energy, your potential as a team member, your ability to handle stress, and
of course, your communication skills.
For this purpose, every applicant passes through a 2-Stage Admission Process of written entrance test,
followed by a personal interview.
ADMISSION STAGES
Stage 1: Written Admission Test in 24 cities (approx. 27 Test Centers) across the country
(List of Test Centre Cities given below).

B.A. (H) Fashion Styling & Image Design [FSID]

DESIGN

New Delhi

09

B.A. (H) Fashion Styling & Image Design [FSID]

DESIGN

Noida

10

B.A. (H) Interior Architecture & Design [IAD]

DESIGN

Mumbai

11

B.A. (H) Interior Architecture & Design [IAD]

DESIGN

New Delhi

12

B.A. (H) Interior Architecture & Design [IAD]

DESIGN

Noida

13

B.A. (H) Interior Architecture & Design [IAD]

DESIGN

Jaipur

14

B.A. (H) Fashion Media Communication [FMC]#

DESIGN

Mumbai

15

B.A. (H) Fashion Media Communication [FMC]

DESIGN

New Delhi

16

B.A. (H) Product Design [PD]*

DESIGN

Mumbai

17

B.A. (H) Product Design [PD]*

DESIGN

Noida

18

B.A. (H) Jewellery Design [JD]

DESIGN

Jaipur

19

*NTU Validation under process

106

107

List of Masters Courses with codes


2-YEAR MASTERS COURSES
VALIDATED BY NOTTINGHAM TRENT UNIVERSITY, UK

STREAM

CAMPUS

CODE

20

MA Design (Fashion & Textiles) [MAF&T]

DESIGN

New Delhi

53

MA Fashion Marketing [MAFMG]

BUSINESS

New Delhi

54

1-YEAR DIPLOMA COURSES

STREAM

CAMPUS

CODE

Diploma in Fashion Media Make Up [FMM]

DESIGN

Mumbai

57

3-YEAR B.A. (HONS.) UNDERGRADUATE COURSES


VALIDATED BY NOTTINGHAM TRENT UNIVERSITY, UK

STREAM

CAMPUS

CODE

B.A. (H) Fashion & Lifestyle Business Management [FLBM]*

BUSINESS

Mumbai

B.A. (H) Fashion & Lifestyle Business Management [FLBM]*

BUSINESS

New Delhi

21

B.A. (H) Fashion & Lifestyle Business Management [FLBM]*

BUSINESS

Noida

22

B.A. (H) Luxury Brand Management [LBM]*

BUSINESS

Mumbai

23

B.A. (H) Luxury Brand Management [LBM]*

BUSINESS

New Delhi

24

B.A. (H) Fashion & Lifestyle Ecommerce [FLE]*

BUSINESS

New Delhi

25

*NTU Validation under process

List of Post Graduate Courses with codes


2-YEAR POSTGRADUATE DIPLOMA COURSES
VALIDATED BY DOMUS ACADEMY, ITALY

STREAM

CAMPUS

CODE

PG Diploma in Fashion Design [PGFD]

DESIGN

Mumbai

26

PG Diploma in Fashion Design [PGFD]

DESIGN

New Delhi

27

PG Diploma in Fashion Design [PGFD]

DESIGN

Noida

28

PG Diploma in Fashion Design [PGFD]

DESIGN

Jaipur

29

PG Diploma in Interior Design & Styling [PGIDS]

DESIGN

Mumbai

30

PG Diploma in Interior Design & Styling [PGIDS]

DESIGN

New Delhi

31

PG Diploma in Interior Design & Styling [PGIDS]

DESIGN

Noida

32

PG Diploma in Interior Design & Styling [PGIDS]

DESIGN

Jaipur

33

PG Diploma in Fashion Styling & Image Design [PGFSID]

DESIGN

Mumbai

34

PG Diploma in Fashion Styling & Image Design [PGFSID]

DESIGN

New Delhi

35

PG Diploma in Fashion Styling & Image Design [PGFSID]

DESIGN

Noida

36

PG Diploma in Jewellery Design [PGJD]

DESIGN

Jaipur

37

PG Diploma in Fashion Business (Marketing & Merchandising)


[PGFBMM]*

BUSINESS

Mumbai

38

PG Diploma in Fashion Business (Marketing & Merchandising)


[PGFBMM]*

BUSINESS

New Delhi

39

PG Diploma in Fashion Business (Lifestyle Retail) [PGFBLR]

BUSINESS

New Delhi

40

DESIGN

Mumbai

41

PG Diploma in Luxury Brands [PGLB]*

DESIGN

New Delhi

42

PG Diploma in Communication Design [PGCD]*

DESIGN

Mumbai

44

DESIGN

New Delhi

45

BUSINESS

New Delhi

46

PG Diploma in Fashion Communication [PGFC]*

DESIGN

Mumbai

47

PG Diploma in Fashion Communication [PGFC]*

DESIGN

New Delhi

48

PG Diploma in Fashion & Lifestyle Ecommerce [PGFLE]*

List of PG Professional Diploma Courses with codes


STREAM

CAMPUS

CODE

PG Prof. Diploma in Entrepreneurship & Family Business [PDEFB]*

BUSINESS

New Delhi

49

PG Prof. Diploma in PR & Events [PDPRE]*

BUSINESS

New Delhi

51

PG Prof. Diploma in Indian Couture [PDIC]*

DESIGN

New Delhi

67

PG Prof. Diploma in User Experience Design [PDUXD]*

BUSINESS

Mumbai

68

PG Prof. Diploma in User Experience Design [PDUXD]*

BUSINESS

Delhi

69

1-YEAR PG PROFESSIONAL DIPLOMA COURSES

108

Diploma in Fashion Media Make Up [FMM]

DESIGN

New Delhi

58

Diploma in Fashion Media Make Up [FMM]

DESIGN

Noida

59

Diploma in Fashion Womens Wear [FWW]

DESIGN

Mumbai

60

Diploma in Fashion Womens Wear [FWW]

DESIGN

New Delhi

61

Diploma in Fashion Womens Wear [FWW]

DESIGN

Noida

62

Diploma in Fashion Womens Wear [FWW]

DESIGN

Jaipur

63

Diploma in Professional Photography [PP]

DESIGN

Mumbai

64

Diploma in Professional Photography [PP]

DESIGN

New Delhi

65

Diploma in Styling for Interiors [SI]

DESIGN

New Delhi

66

* NTU Validation under process


# Extension of course under process

ENTRANCE TEST
UG Stream/Course

Type of Test

Test Duration

UG Design Courses:
FD, CD, IAD, FSID, FMC, PD, JD

Combined General Proficiency Test (GPT)


and Design Aptitude Test (DAT)

60 minutes
120 minutes

UG Business Courses:
FLBM, LBM, FLE

General Proficiency Test (GPT)

60 minutes

PG Stream/Course

PG Diploma in Luxury Brands [PGLB]*

PG Diploma in Communication Design [PGCD]*

List of UG Diploma Courses with codes

Type of Test

Test Duration

PG & Professional Programs Design Stream: FD, IDS, FSID,


JD, CD, FC, IC, UXD

Combined General Proficiency Test (GPT)


and Design Aptitude Test (DAT)

60 minutes
120 minutes

PG & Professional Programs Business Stream: FBMM, FBLR,


FLE, EFB, PRE, LB

General Proficiency Test (GPT)

60 minutes

MA Stream/Course

Type of Test

MA Design Course: MAFT

Statement of Purpose, Portfolio Evaluation


& Personal Interview

MA Business Course: MAFMG

General Proficiency Test (GPT) of 120 minutes


followed by Statement of Purpose and Personal Interview

For UG Diploma Candidates

Type of Test

FMM, FWW, PP, SI

Personal Interview only

The medium/language of the Test will be English only.

109

General Proficiency Test (GPT) is administered to judge a candidates proficiency in the English

IMPORTANT DATES

language (comprehension, vocabulary and expression), Language Ability, Logical Reasoning,

ADMISSION CYCLE 1:
For UG BA (H) / PG Diploma / Professional Diploma Applicants:

Quantitative Ability, Data Interpretation, Basic Mathematics, etc.


Design Aptitude Test (DAT) examines candidates aptitude for creativity, drawing, design ability, power
of observation and imagination, sensitivity to environment and communication skills.
Applicants have the option of opting for maximum 2 course choices. Applicants opting for a Design
course in any of the choices will be required to appear for Design Aptitude Test (DAT).
PERSONAL INTERVIEW

Last date of
Written
Receiving AdmissionTest
Applications
01 April 2015
(Offline)
03 April 2015
(Online)

11 April 2015
GPT: 09.00 am
to 10.00 am
DAT: 10.30 am to

A candidate is judged on various parameters by a panel as listed below:

Personal Interviews*

Career Focus

At all Test

Declaration Last date Commenof Final for Payment cement


Result
of Fee
of Session

11 & 12 April
2015 (Saturday

27 April
2015

25 May
2015

27 July
2015

At Pearl
14 to 17 April
Academy
2015 (Tuesday
campus in Delhi,
Noida, Jaipur,
Mumbai &

Maturity and Confidence


General Awareness, Creative and Lateral Thinking
Ability to Analyze/Logical Reasoning
Intellectual/Creative Ability
Portfolio Evaluation
Material Handling Skills (for Design streams)
All candidates are required to undergo a Personal Interview after the Written Admission Test at their

ADMISSION CYCLE 2:
For UG BA (H) / PG Diploma / Professional Diploma Applicants:
Last date of
Written
Receiving AdmissionTest
Applications
25 May 2015
(Offline)

respective Entrance Examination Center. Candidates appearing for the Written Test in Delhi/NCR,
Noida, Jaipur, Mumbai and Chennai centers are required to appear for the Personal Interview at there
respective Pearl Academy Campuses only.

28 May 2015
(Online)

ADMIT CARDS
For UG, PG, PD, MAFMG: The Admit Cards will be available Online mentioning the date, time and
venue of the Written Test and Personal Interview 4 days before the Written Test for each Admission
Cycle on www.pearlacademy.com
For MAFT & UG Diploma: The Admit Cards will be available Online on www.pearlacademy.com/ sent
on registered email mentioning the date, time and venue of the Personal Interview well in advance.

SELECTION OF CANDIDATES
Candidates are selected on Merit, based on their performance in the Written Admission Test and
Personal Interview/Studio Test. The Program and Campus will be awarded to successful candidates on

At all Test

06 & 07 June
2015 (Saturday

Declaration Last date Commenof Final for Payment cement


Result
of Fee
of Session
22 June
2015

13 July
2015

27 July
2015

GPT: 09.00 am
to 10.00 am

At Pearl
09 to 12 June
Academy
2015 (Tuesday
DAT: 10.30 am to
campus in Delhi,
Noida, Jaipur,
Mumbai &

For MA Applicants
Last date of
Receiving
Applications
26 May 2015
(Offline)
28 May 2015
(Online)

the basis of their rank and preference.


The result will be declared separately for each Admission Cycle as per the cut off/grades and weightages
for norms decided by Admission/Selection committee of the Academy.
A formal Admission Offer Letter will be sent to all the Successful candidates shortly after declaration of
the result. Candidates will be required to pay the fees by stipulated date to secure their seats. In case a
successful candidate does not pay the fees within the stipulated date, the seat will be offered to other
deserving candidates.

110

06 June 2015

Personal Interviews*

Type of Test

Selection/Test

Statement of
Purpose,
Portfolio
Evaluation &
Personal

Portfolio Evaluation
& Personal
Interviews on: 9 &
10 June 2015 at
Pearl Academy, New

General
Proficiency Test
(GPT) of 120
min. followed
by Statement of
Purpose &
Personal

Written Test (GPT)


for MAFMG will be
conducted on 06
June 2015 (09.00
am to 11.00 am)
followed by Personal
Interviews on: 09 &
10 June 2015 at
Pearl Academy, New

Declaration Last date Commenof Final for Payment cement


Result
of Fee
of Session
22 June
2015

13 July
2015

In case a candidate is not selected or has not been offered his/her desired course or campus in Admission

Note:

Cycle 1, it is open to the candidate to apply afresh for Admission Cycle 2.

MA Entrance Examination will be held in Admission Cycle 2 only

The norms of the Selection are the sole prerogative of the Pearl Academy Admission/Selection

Applicants of MA falling short of the essential requirements of Masters course may be

27 July
2015

111

offered admission into the Postgraduate Diploma course, subject to eligibility and acceptability
Overseas Candidates

NATA held in 2014 (applicable only for UG BA (Hons) Interior Architecture & Design, and
UG BA (Hons) Product Design course)

Last date of receiving applications from international/overseas


candidates: 06 July 2015 (Monday)

Please enclose a copy of CEED/NATA Score Card (whichever applicable).

Orientation/Induction of Freshers

HOW DO YOU APPLY?

Delhi: 23 July 2015

APPLICATION PROCEDURE

Noida: 23 July 2015

APPLY ONLINE (Payment by Credit Card/Debit Card)

Jaipur: 24 July 2015


Mumbai: 24 July 2015

WAIVER OF WRITTEN TEST (GPT)

Go to Admissions 2015

Only applicable to PG Diploma & PG Professional Diploma courses

Click on 'Guidelines for Applying' and read the instructions carefully

Applicants of PG Diploma courses and PG Professional Diploma courses are entitled for waiver of

Click on APPLY ONLINE and select Payment by Credit Card / Debit Card.

General Proficiency Test (GPT) only if they have registered a minimum score as mentioned below. Such
applicants will be called for Personal Interview directly subject to submission of valid scores.
The minimum scores are as under:
Minimum MAT score of 500 or above
Minimum CAT score of 60 percentile or above
Minimum GMAT score of 450 or above
The applicant must have appeared in the MAT/CAT in 2014 or 2015 (prior to the date of written test).
GMAT score of last 5 years will be considered. For details, please refer the Application Form.
Please Note:
Applicants seeking waiver of GPT are required to enclose an attested copy of the relevant valid
Score Card along with the printed application form
Applicants applying online are required to upload a scanned copy of the Score Card while applying.
In the absence of copy of a valid Score Card, waiver will not be accepted and the applicant will be
required to appear in the GPT
Applicants of PG Design stream courses, who are allowed waiver of GPT, will be required to
appear for Design Aptitude Test (DAT)
Decision to grant waiver of GPT rests with Pearl Academy. Waiver of GPT is not automatic
It is open to an applicant for any of PG Diploma and Professional Diploma Programs, with
eligible MAT/CAT/GMAT score, to sit for the Written Test GPT (not seek GPT waiver)

Select 2 choices of Course and Campus (only 1 choice for MA course).


Fill up the Online Application form
Click on SAVE and SUBMIT your application you will be directed to a payment gateway.
After completion of your Online Application and payment authorization, please SAVE your Online
Application and take a print out
An auto-generated confirmation mail will be sent on your Email ID containing the following:
a.Confirmation of successful Online Registration and Payment
b.Your Online Application Number
In case unsuccessful, you will be asked to apply and fill up the Online Application Form again
TO VIEW/PRINT ONLINE APPLICATION FORM
a.Log on to Pearl website (www.pearlacademy.com)
b.Go to Admissions 2015
c.Click on View/Print Online Application Form
d.Enter your Online Application Number and Date of Birth to view/print your filled Online
Application.
Note: Candidates applying online through Credit / Debit card are not required to send print out of the
application form.

WAIVER OF WRITTEN TEST (GPT) & DESIGN APTITUDE TEST (DAT)

APPLY ONLINE (Payment by Demand Draft)

Applicants of PG Diploma courses (only Design streams) and UG BA (Hons) Interior Architecture &

Visit our website: www.pearlacademy.com

Design, and UG BA (Hons) Product Design courses are entitled for waiver of General Proficiency Test
(GPT) & Design Aptitude Test (DAT) if they have appeared for CEED 2014 and NATA 2014 respectively.

112

Visit our website: www.pearlacademy.com

Go to Admissions 2015

Such applicants will be called for Personal Interview directly, subject to submission of valid scores.

Click on Guidelines for Applying Online and read the instructions carefully

CEED held in 2014 (applicable only for PG Design courses)

Click on APPLY ONLINE and select Payment through Demand Draft.

113

Click on SAVE and SUBMIT your application.


An auto-generated confirmation mail will be sent on your Email ID containing the following:
a.Confirmation of successful Online Registration and Payment
b.Your Online Application Number
In case unsuccessful, you will be asked to apply and fill up the Online Application Form again
TO VIEW/PRINT ONLINE APPLICATION FORM
a.Log on to Pearl website (www.pearlacademy.com)
b.Go to Admissions 2015
c.Click on View/Print Online Application Form
d.Enter your Online Application Number and Date of Birth to view/print your filled Online
Application
Candidates applying online through Demand Draft are required to send print out of the application
form along with DD.
Note: Candidates are ad
vised to keep the ollowing
f
ready with them bef
ore applying online:
a.Credit / Debit Card OR Demand Draft
b.Scanned copy of passport size photograph [The photograph must be a recent passport size color
picture, preferably in white background. Photographs with Caps, hats and dark glasses are not
acceptable. The image should be in .jpg format only. Size of file should not be more than 1 mb].
c.Scanned copy of signatures [Please sign on a white paper with blue / black ball point pen. Scan the
signature area only and not the entire page. The image should be in .jpg format only. Size of file
should not be more than 1 mb].

Application Kit can also be obtained by sending a crossed Demand Draft for Rs. 1,150/- to the
following address before the last date:
Admissions Department
Pearl Academy
A-21/13, Naraina Industrial Area, Phase-II,
New Delhi 110028
The Academy will send the Application Kit on receipt of such a request (accompanied by the Demand
Draft) by Registered Post.
Candidates are advised to keep a photocopy of the Application Form for further reference.
4. SUBMISSION OF APPLICATION: applicable in case of Online Application with payment through
Demand Draft and Printed (hard copy) application form.
Please paste your recent passport size photograph on the application form, sign it and send it to the
following address along with the demand draft before the last date.
Admissions Department
Pearl Academy
A-21/13, Naraina Industrial Area, Phase-II
New Delhi 110028
LAST DATE FOR RECEIPT OF ONLINE APPLICATIONS WITH DEMAND DRAFT:
For First Admission Cycle: by 1st April 2015 (Wednesday)
For Second Admission Cycle: by 26th May 2015 (Tuesday)
LAST DATE FOR RECEIPT OF PRINTED APPLICATION FORMS:
For First Admission Cycle: by 03rd April 2015 (Friday)
For Second Admission Cycle: by 28th May 2015 (Thursday)
The Demand Draft must be in favour of CREATIVE ARTS EDUCATION SOCIETY, payable at New

d.Scanned copy of valid CAT / MAT / GMAT score card (if applicable)

Delhi.

e.Details of educational qualifications (marks / grade / year of passing etc)

Candidates are advised to keep a photocopy of the Application form for further reference along with

3.APPLY USING PRINTED (HARD COPY) APPLICATION FORM - REQUEST FOR


APPLICATION KIT (PROSPECTUS & APPLICATION FORM)

proof of dispatch. The status of application may be checked online at www.pearlacademy.com

Application Kit (Prospectus and Application Forms) will also be available at the Pearl Academy
campus, Admissions Office at Delhi, Noida, Jaipur, Chennai and Mumbai against Cash payment of
Rs. 1,000/-.
Delhi Campus: A-21/13, Naraina Industrial Area Phase II, New Delhi 110028

ACKNOWLEDGEMENT OF RECEIVED APPLICATION


Online Application: On successful online registration and payment, an acknowledgement email would be
sent to you, which would carry the following:
a)Confirmation of successful Online Registration & Payment
b)Your Online Application Number

Noida Campus: B-25, Sector-59, Noida 201301


Jaipur Campus: SP-38-A, RIICO Industrial Area, Delhi Road, Kukas, Jaipur - 302028

Printed (hard copy) Application: On receipt of your completed Application, an acknowledgement email

Chennai Campus: 82, Sterling Road, Nungambakkam, (Opposite Loyola College),

would be sent to you, which confirm the Receipt of Application From.

Chennai 600034.
Mumbai Campus: SM Centre, Andheri Kurla Road, Marol Naka, Andheri East, Mumbai

This acknowledgement email does not imply that you are eligible for further screening process. It mainly
declares that your application has been received.

114

115

ADMIT CARD

ENTRANCE EXAMINATION CENTRES

Common Admit Card for Written Test & Personal Interview: The Admit Cards of all eligible candidates,

Based on your application, if you are found eligible, you will be required to appear for an entrance

whose completed applications have been received in time, will be available on Pearl Website

examination (Written Test and Personal Interview) at one of the Written Test Centers as notified in the

(www.pearlacademy.com) by 7th April 2015 (for Admission Cycle 1) and by 02nd June 2015 (for

Admit Card.

Admission Cycle 2) mentioning the date, time and venue of Written Test & Personal Interview.
Candidates are advised to check Pearl website for updates. Admit cards will not be sent by Post.

For convenience of the applicants, Pearl Academy has increased the number of Test Centers and cities
throughout the country. A tentative list of cities where the Entrance Examination would be conducted is

TO VIEW/PRINT ADMIT CARD:


Log on to Pearl website (www.pearlacademy.com)
Go to Admissions 2015

City

Code

City

Code

You will be directed to Pearl Admissions 2015 portal

Ahmedabad

Ludhiana

13

Click on 'Instructions to Download Admit Card'

Bengaluru

Meerut

14

Bareilly

Mumbai

15

Enter your Application Number and Date of Birth to view/print your Admit Card

Bhopal

Nagpur

16

Print your Admit Card

Chandigarh

New Delhi

17

Paste your passport size photographs and get it duly attested by a gazetted officer

Chennai

Noida

18

Dehradun

Patna

19

Guwahati

Pune

20

Hyderabad

Raipur

21

Toll Free No.: 1800 103 3005

Jaipur

10

Ranchi

22

Email: admissions@pearlacademy.com

Kolkata

11

Surat

23

However, in case you are not able to access your Admit Card, you are advised to contact the Academy's
Admission Office:

HOW CAN YOU PREPARE FOR THESE EXAMINATIONS?


A set of the indicative questions is available on Pearl website for reference of the candidates.
Note:

COMMUNICATION OF RESULT TO SELECTED CANDIDATES


- The exam center for MA applicants will be NEW DELHI only.
The result of selected candidates will be available on the Academys website www.pearlacademy.com/
http://applyadmission.netas under:
First Admission Cycle: 27th April 2015 (Monday)
Second Admission Cycle: 22nd June 2015 (Monday)

HOW DO WE MAKE OUR SELECTIONS?


Admission will be based strictly on merit, judged from your performance in the selection procedure. The
norms of selection based on Written Test and Personal Interview are the sole prerogative of Pearl
Academy and the decision of the Admission Committee and the management in any matters concerning
the admission process and selection will be final.

INDUSTRY SPONSORED C
ANDIDATES AND FOREIGN NATIONALS
A few seats are reserved for industry-sponsored candidates and foreign nationals. Such candidates will
have to compete against the reserved seats for admission.

- Other centers may also be added and such information, as well as the exact location of the centers,
will be notified later.
- Pearl Academy reserves the right to cancel/add/change any entrance test center (s) due to
administrative reasons.

WITHDRAWAL OF ADMISSION AND REFUND OF FEE


If a successful candidate does not join and applies for refund, the fees deposited by the student shall be
refunded after deductions as per Pearl Academys refund policy.
For withdrawal of admission and seeking the refund, a candidate is required to submit the Refund
Application Form along with original fee receipt, admission letter and undertaking. The request for
withdrawal should be duly signed by him/her and countersigned by his/her parent/guardian. Requests
made verbally, or without the original fee receipt will not be considered.
* Please refer to Annexure - Guidelines on Refund of Fee to Students for more details.
No refund will be entertained for the amount paid for purchase of the application form/prospectus/

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ACADEMIC CALENDAR
2015-16

JULY DECEMBER 2015


Sl.
1
2
3
4
5
6
7
8
9

EVENT / ACTIVITY
Induction of Freshers
Orientation / Workshops / Start of Session
TQ/MQ Feedback
Convocation 2015
Diwali Break
Assessment Week / Jury /Due Diligence /
Interim Review Meetings (IRMs)
Interim Review Meetings (IRMs) (contd..)
Final Marks Processing
Winter Break Students

Student Engagement
Contact weeks
Jury / Assessment / IRMs / Progression Board

Week
0
1
13
14
19
20
21
-

Dates
23-25 Jul 2015
27 Jul 2015
19 Oct 2015 onwards
Oct 2015*
9-13 Nov 2015
7-11 Dec 2015
14-18 Dec 2015
21-24 Dec 2015
19 Dec 2015- 3 Jan 2016

: 18 weeks
: 03 weeks

- JULY 2016
Sl.
1
2
3
4
5
6
7
8
9
10

EVENT / ACTIVITY
Start of New Academic Session
Referral Board
TQ/MQ & NPS Feedback
Assessment Week / Jury / Due Diligence
Assessment Week / Jury / Due Diligence
Examination / Progression Boards
Examination / Progression Boards (contd..)
Portfolio / Graduating Events
Final Marks Processing
Academic Appeals Meetings
Summer Break Students

Week
1
3
13
18
19

Student Engagement
Contact weeks
Jury / Assessment /Examination / Progression Board

20
21
22
-

Dates
4 Jan 2016
18-22 Jan 2016
21 Mar 2016 onwards
2-6 May 2016
9-13 May 2016
16 May onwards
May 2016*
23-26 May 2016
30 May-4 Jun 2016
1 Jun 2016-24 Jul 2016

: 18 weeks
: 5 weeks
* To be decided.

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