RASH, BRASH AND IN IT FOR THE CASH?

ABSTRACT
This Case Flyer is about the relationship between entrepreneurial behavior and business prospects.
How does entrepreneurial behavior influence the success or failure of an entrepreneurial venture?
How does age and experience affect the entrepreneurial behavior? Why quite a few of
young/new-age/young first-generation entrepreneurs end up jeopardizing their business interests
with their behavior?
With almost 800 new startups starting every year, there are about 11,500 startups at various
stages of their existence. While quite a few of these are busy in getting the initial business model
right and are scouting for funding, a few others are busy in getting the initial traction and the
remaining and the first-movers are in a consolidation phase. While there can be several factors
responsible for success, the failure in many cases is attributed to self-making, i.e., the behavior
of entrepreneurs.
While all of the new-age entrepreneurs come with audacious goals and fire-in-the-belly drive,
some of them end up becoming the victims of the same qualities that catapulted them or could
have catapulted them to success. What are the reasons for a few entrepreneurs abrasive behavior
that jeopardizes their dreams and others conviction in the fledgling business/business ideas?
This Case Flyer, based on the articles Rash, Brash and in it for the Cash? by Malini Goyal, and
How Entrepreneurial Behaviour has Changed, in The Economic Times Magazine,
(dated: May 10th16th 2015), is an attempt to understand the emerging realities of entrepreneurial
failures resulting out of abrasive and immature entrepreneurial behavior. How do age and
(lack of) experience influence new age/first generation and younger entrepreneurs behavior?

Pedagogical Objectives

To discuss and debate on the relationship between age, experience, behavior and
entrepreneurial success and entrepreneurial failure in the light of a few of Indian investors
and mentors experiences

To discuss and debate on the factors that have contributed to the change in entrepreneurial
behavior before 2008 and post-2008

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To examine the possible and relevant alternatives that can reignite and reinforce the Indian
entrepreneurial spirit (especially that of new-age Indian entrepreneurs) in the right and their
rightful direction

Case Positioning and Setting

This Case Flyer can be used in an MBA Program on Entrepreneurship, to be taught in the
beginning of the course. When the participants are being taught about starting a business, this
Case Flyer will be helpful in understanding the behavioral landmines that can be pre-empted
with a reasonable understanding of the reasons for inappropriate entrepreneurial behavior and
the relevant steps to be taken to avoid improper entrepreneurial behavior that can endanger the
very existence of the entrepreneurial venture.