Professional Documents
Culture Documents
Profitability: With profitability objective, the firm examines the profit potential of
present portfolio and reallocates resources accordingly in terms of Return on
Investment (ROI), Net Worth, Assets, Revenue and Earnings per share (EPS).
Market share: Colgate firmly believes that it should have always 50% market share.
The policy of P&G is Profit via market share and it is prepared to accept short-term
loss to win over the established leader HLL and be a market leader ultimately.
Productivity:
Technology: Product innovation is the key objective of Intel/Apple.
R&D and Innovation:
Corporate Social Responsibility: Social responsibility includes setting objectives in
community welfare, public welfare and environmental protection. Tata Group has
objectives relating to society.
Image: Tata Group has set the objective of being viewed as a respectable business
group. They maintain transparency with regard to donations to political parties for
their election campaigns and created an electoral fund. They project as a role model in
the matter of corporate governance.
Employee Development: The software giant Infosys, set objective in human
resource. Development of a cadre of software professional is set as a major corporate
objective. Human Capital is shown in the balance sheet of Infosys as additional
information.
Employee Satisfaction: