Professional Documents
Culture Documents
A PROJECT
ON
SUBMITTED TO
UNIVERSITY OF MUMBAI,
FOR SEMESTER I OF
MASTER OF COMMERCE
BY
RITIKA JASWAL
Management, Roll No- 105
UNDER THE GUIDANCE OF
YEAR 2015 16
Bhavishya Bharat Campus, S.V. Road, Malad (West), Mumbai 400 064.
Signature of Student
EVALUATION CERTIFICATE
This is to certify that the undersigned have assessed and evaluated the project on Rural
Marketing Of Nirma submitted by Ritika R. Jaswal Student of M Com Part-I.
This project is original to the best of our knowledge and has been accepted for Internal
Assessment.
Internal Examiner
Prof. Roopali Jain
External Examiner
Principal
Dr (Mrs) Ancy Jose
Class
Division
Roll
Number.
: Ritika
M COM
105
PART I
Surname
: Jaswal
PREFACE/ACKNOWLEDGEMENT
I owe great many thanks to great many people who helped and
supported me during the preparation of the project.
The project Rural Marketing of NIRMA is a result of co-operation,
hard work and good wishes of many people. I as a student would like to
thank Prof. Roopali Jain my project guide for their friendly guidance
and constant encouragement.
A token of thanks to my friend Akash for helping me in the
presentation and making it better , college friends, family members, for
their efforts and creativity which helped in giving final shape and
structure to the project.
INDEX
SL.N0.
1.1
1.2
1.3
1.4
1.5
1.6
PARTICULARS
CHAPTER 1
Executive Summary
Introduction of NIRMA and Rural India
NIRMA About the company
Success Story of NIRMA
Company Background
SWOT Analysis of NIRMA
PAGE NO.
1-2
3-4
5-6
7-12
13-16
17
CHAPTER 2
2.1
18-20
CHAPTER 3
3.1
3.2
3.3
3.4
3.5
Products
Price
Distribution
Promotion
Marketing Strategy of NIRMA
21-31
32-34
35
36
37-38
CHAPTER 4
4.1
4.2
4.3
4.4
Bibliography
39-41
42
43
44