Curriculum Vitae

CYBIL SHEPHERD B. FAELDEN

Ramboo Street, Babag 2, Lapu-Lapu City 6015
Cellular Phone: 0998-553-8403; 0923-9288-248
Email Address: cybilfaelden@gmail.com
Skype ID: cybil17_shepherd
LinkedIn: http://www.linkedin.com/in/cybilfaelden
Google Adwords Certified Individual
Google Partner
Pay-Per-Click Expert
PERSONAL DATA
Age:
22 - Born on August 17, 1991 in Lapu-LapuCity
Height:
54
Religion:
Born Again Christian
Weight:
170 lbs
Sex:
Female
Status:
Single
Nationality: Filipino
Languages spoken: English and Filipino

EDUCATION
COLLEGE: University of San Carlos (USC),P. del Rosario Street, Cebu City
(2008-2012) Bachelor of Science in Management Accountancy
Consistent Deans Lister

PPC SKILLS & EXPERTISE

PPC Platforms
Google Adwords
Youtube Advertise
Bing/Yahoo Ads
Facebook Ads
AdRoll
7Search
BuySellAds

http://adwords.google.com/
https://www.youtube.com/yt/advertise/
http://advertise.bingads.microsoft.com/
https://www.facebook.com/advertising
http://www.adroll.com/
http://7search.com/
http://buysellads.com/

GOOGLE ADWORDS CERTIFICATION

June 2, 2015
March 31, 2015

https://www.google.com/partners/#i_profile;idtf=115422842626447780786
https://www.google.com/partners/#i_profile;idtf=118378365934773996145

WORK EXPERIENCE
Desired Ranking Solutions Inc [United States & Canada]
December 2013 to June 2014
www.desiredranking.com
Digital Marketing Manager
Full Time
Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and
other search platforms for a variety of clients.

Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality
score and more account performance metrics.

Manage Display Network placement lists on AdWords and through other contextual advertising,
placement advertising, mobile advertising and YouTube advertising.

Provide recommendations and execute strategies for keyword opportunities, campaign structuring,
increase targeting, and other facets of paid search in accordance with client goals.

Generate new paid search campaigns, ad groups, and accounts and aid in the creation of new paid
search marketing initiatives.

Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking,
and other paid search initiatives.

Keep pace with search engine and PPC industry trends and updates about new features to improve
marketing strategy.

Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key
areas of importance in accordance client goals

Monitor and evaluate search results and search performance across the major search channels to
keep up against online competitors.

Work closely with the other digital marketing members and with the other marketing team (SEO,
Social Media, Affiliate and Marketing Communications) to meet client goals, able to plan strategies to

further develop the campaigns and ensure deliverables are met.

Communication to team and management on project development, timelines, and results.

Meet with the client via scheduled meeting through Skype
Maintain and ensure best practices on digital marketing to deliver high performance

Search Found Inc [Australia]

June 2013 to February 2014
www.searchfound.com.au
PPC Manager / SEM Consultant
Full Time/ Part Time
Pioneered and developed the pay per click department for Australian market
Setup, implement and manage PPC efforts via Google Adwords
Plan, build and interpret results from A/B and multivariate testing of offers/promotions to determine
campaign improvements and to evaluate campaign effectiveness
Provides detailed analysis of key metrics and program tracking techniques in order to identify,
recommend and implement program changes to increase overall search performance.
Develop PPC strategies to improve/expand PPC campaigns to achieve maximum efficiency and
effectiveness.
Carry through plans for optimization of accounts based on keyword research, ad copy testing, landing
page performance and product positioning.
Take responsibility for expanding display network advertising campaigns, for the purpose of improving
sales, generating new leads and strengthening lead nurturing efforts.
Effectively communicate client marketing goals to product specialist teams to develop, revise, and
optimize marketing campaigns to deliver results within scope that best meet client need and
expectation
Keeps current on online marketing industry standards and stay up-to-date on upcoming features from
Google, Microsoft and other PPC partners.
Communicate with management on regular basis to discuss expectations/goals, provide consulting and
deliver monthly report

The Web Showroom Pty. Ltd Philippine Branch [Australia]

February 2013 to July 2013
www.thewebshowroom.com.au
PPC Specialist
Full Time
Working multiple projects and accounts independently through Google My Client Centre and used
Google Adwords Editor for creation, implementation and optimization.
Set-up, implementation and development of PPC Campaigns including copywriting and detailed
keyword research.
Campaign Optimization of accounts to meet internal and client objectives
Provides detailed Campaign Analysis of key metrics and program tracking techniques in order to
identify, recommend and implement campaign program changes to increase overall search
performance.
Responsible for paid search program success through bidding strategies and effective keyword
management and manages positioning to meet targets within budgetary constraints

SEO Webjunction [United States, Australia and United Kingdom]

November 2011 to February 2013
www.seowebjunction.com
Campaign Manager
Freelance
Manage all aspects of Pay Per Click Campaigns
Translate business goals into successful search engine optimization and marketing strategies
Monitor and evaluation campaign performance results to be able to optimize campaigns from
keywords used, running A/B testing ad copies, assigned website landing page and current campaign
bidding strategies
Device marketing strategy regularly testing various changes in incentives, creative, offers, messaging
in both ad copies and website landing pages.
Utilized Google Analytics to identify trends and areas of opportunity across all websites