Mngt 444 Service Operations Management

CLASSWORK 4
Group Assignment
Fall Semester 2015 2016

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Group ID Numbers and Names :

1- Mohammed almazrouei(20132553)
2- Shelaiweeh almazrouei(201321017)
3- Salem almesafri(20132341)
4- Salem alkhateri(201321021)

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Submitted to:
Ms. Salvacion Martir
Instructor

BACKGROUND OF THE COMPANY:

Emirates Airlines is a subsidiary of The Emirates Group, which is wholly
owned by the government of Dubai's Investment Corporation of Dubai. It
is the largest airline in the Middle East, operating more than 3,500 flights
per week from its hub at Dubai International Airport, to more than 140
destinations across six continents. The company also operates four of the
world's longest non-stop commercial flights from Dubai to Los Angeles,
San Francisco, Dallas/Fort Worth, and Houston. Cargo activities are
undertaken by the Emirates Group's Emirates SkyCargo division. It has 4
subsidiaries:

Arabian

Adventures,

Congress

Solutions

International,

Emirates Holidays, and Emirates Tours.

SWOT ANALYSIS:
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Strengths: (lie in what you do best as a service company).

1. Strong Backing of Dubai Government

2. Advantage of Being Present in Oil Rich Emirate
3. Strong Hub in Dubai
4. Satisfied Customer and Preferred Airline of Customers
5. Has a strong workforce of over 50,000 employees
6. A tremendous reach covering 72 countries in 6 continents
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Weaknesses: (give you an idea of things to improve your services)

1. Relying Heavily on International Onward Moving Traffic

2. Intense competition means limited market share growth and high cost
of maintaining bench-mark standards
Opportunities: (Look for opportunities that help your company
increase its profits, such as expanding or providing different types of
services)
1. Brand New Fleet which improve the customers confidence in the airline
2. More international destinations which are popular amongst customers

Threats: (think about your competitors)

1. Increasing Competition in Middle East Market

2. Increasing fuel costs
3. Changing Government policies and regulations

Conclusion:
Since its first flight in 25 October 1985, Emirates has built up a strong
brand name as a leader in the aviation industry, particularly in terms of
service excellence, and its very rapid growth, coupled with consistent
profitability. Emirates has won numerous awards it was ranked 8th by Air
Transport World for "Airline of the Year" in 2012. The award has been
given based on recognition of its commitment to safety and operational
excellence, customer service trendsetters, financial condition including a
25-year consecutive annual profit. Emirates is rated as a four-star airline
by aviation consultancy group Skytrax. The airline was voted Airline of the
Year in 2013.

Recommendation/s:
1- The prices of tickets and service by Emirates are likely to be and
unaffordable by many passengers, so the process should be restudied
well.
2- Hosts shall be trained to be more kind and helpful.
3- Discard the old fleet and its aircrafts.

References:
Emirates (airline). (n.d.). Retrieved April 1, 2015, from
http://en.wikipedia.org/wiki/Emirates_(airline)
Philipp, M. (2013, February 7). Business Best Practice: A Gallery. Forbes.
Emirates | SWOT Analysis. (n.d.). Retrieved April 1, 2015, from
http://www.mbaskool.com/brandguide/airlines/534-emirates.html