TYPOGRAPHY

NAME:
Use link http://tinyurl.com/bplwwf8 to help you.

1. FONT ANATOMY - Using annotation identify the following on the word Typography below:
a) Ascender
b) Descender

c) Serif
d) Counter

e) Baseline
f) Cap height

g) X-height
h) Stem

2. The space between the baseline of one line of text to the baseline of the next is known as what?
3. What is the space between the letters know as?
4. What is the space between individual letters know as?
5. What are points measured in?
6. Name each style of alignment below:
Typography is performed by
typesetters, compositors,
typographers, graphic designers,
art directors, comic book artists,
graffiti artists, clerical workers, and
anyone else who arranges type for
a product.

Typography is performed by
typesetters, compositors,
typographers, graphic designers,
art directors, comic book artists,
graffiti artists, clerical workers, and
anyone else who arranges type for
a product.

Typography is performed by
typesetters, compositors,
typographers, graphic designers,
art directors, comic book artists,
graffiti artists, clerical workers, and
anyone else who arranges type for
a product.

Typography is performed by typesetters,

compositors,
typographers,
graphic
designers, art directors, comic book
artists, graffiti artists, clerical workers, and
anyone else who arranges type for a
product.

7. What is wrong with the way the following two pieces of text have been formatted?

Typography is performed by
typesetters, compositors,
typographers, graphic
designers, art directors,
comic book artists, graffiti
artists, clerical workers, and
anyone else who arranges
type for a product.

Typography
is
performed
by
typesetters,
compositors,
typographers,
graphic
designers,
art
directors,
comic book artists, graffiti artists,
clerical
workers,
and
anyone
else who arranges type for a product.

8. FONT CLASSIFICATION
What classification do each of the fonts below fall into? Use the link
http://www.adobe.com/type/browser/classifications.html to help you. to help you. (Draw lines to link them
together).

Typography

Symbol

Typography

Slab Serif

Typography

Sans Serif

Typography

Serif

Typography

Script

Typography

Glyphic

Typography

Blackletter

Decorative/Display

Typography

Monospace

9. Connotation of Typefaces (Draw lines to link them together).

The quick brown fox jumps over

the lazy dog.

The quick brown fox jumps over

the lazy dog.

The quick brown fox jumps

over the lazy dog.
The quick brown fox jumps over the lazy dog.

The quick brown fox jumps over the lazy

dog.

The quick brown fox

jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.
The quick brown fox jumps over the lazy dog.

Wild West Promotion

Formal Letter

Childrens Book
History project set in
French Revolution
Wedding Invitation

Fright night promotion

Text in a logo for a joke shop

Flyer for a beauty salon