Professional Documents
Culture Documents
Mentor
Sakshi Khurana
PGP 15 223
Mentee
Shabnam Khawaja Shaikh
Class VII
Roll no 843
Location
Juhu Galli, Andheri West
Introduction to Ethnography
Webster defines ethnography as the study and systematic recording of human
cultures or a descriptive work produced from such research. Ethnography is the
systematic study of people and cultures. It is designed to explore cultural
phenomena where the researcher observes society from the point of view of the
subject of the study. Ethnography is a means to represent graphically and in
writing the culture of a group.
The process
This study was conducted in the slums of Juhu Galli through observations over
several visits and interactions with the Sitara(Shabnam), her mother, 3 of her
neighbours and 3 of the shopkeepers in the surrounding market, who were all in
different trades. The questions from each of the individual were asked based on
various aspects of community ethnography which were meant to be studied.
Following is the list of people who contributed to this study:
Shabnam sitara
Shabnams mother
Parveen neighbour
Champa neighbour
Farah neighbour
Usman owner of a local butcher shop
Praveen owner of a local paan store
Abbas owner of a local kirana store
Observations
Economy:
The following section is the set of observations related to the Sitaras and the
communitys economic condition.
Bangle-making machine at Shabnams house
o
o
locality,
as
any
urban
slum,
faces
major
More than 500 people of the locality have to share less than 50
common bathrooms, available at 5 different locations around the
society. People have to wait for between 10 minutes to 1.5 hours
to use the common bathrooms every day.
1 water connection is shared with 9 households. Each household
on an average gets flowing water for less than half an hour a day. In
case they run out of water, they have to go outside the slum to the
common water tanker to fetch more water.
As per the members, drinking water is not a problem. They get
clean drinking water from BMC and they are satisfied with it.
The condition of the roads is abysmal. The lanes are not lit at all.
The pathway to the slum is so dark that even during daylight, one
has to use torch light to get through. The roads are filled with
potholes and one has to walk almost a kilometre to take a rickshaw
as rickshaws do not enter the area.
Many complaints regarding water, roads and applications to build
toilets have been made to BMC and the local politicians, but no
substantial actions have been taken.
Demographic
Household types: Most of the families living in the locality are nuclear
families. Usual composition of a family is: mother, father, 3-4 kids.
Life-stage of family: Most parents in the family are in their early or mid
40s. They have all their children either in school or fresh out of
school(some of them are in college, some work and some do both).
Shabnams family for example, has 4 kids, 2 boys and 2 girls. 2 girls are in
school. The eldest son studies in a Madarsa and the 3 rd son works as a
trainee at a tailor shop.
Society
Culture: The locality has a very vibrant culture. Though dominated by
Muslims, the society has substantial population of Hindus and Christians
as well. The community celebrates all festivals alike. Eid is celebrated
across religions with much zest and so is Christmas. Juhu galli sees one of
the most vibrant navratri and ganesh chaturthi celebrations in Andheri, in
spite of being a Muslim dominated community.
I was amazed to see Shabnam calling a hindu elderly woman maasi.
When asked, she very innocently replied, meri mummy ke liye behen se
zada hain, which means that that lady is more to her mother than her
own sister.
Group/Caste dynamics: As per the members of the community, they
have not yet seen a communal clash in the community. All religions and
castes live in unison at Juhu galli and they couldnt be more proud of their
unity. There are some clashes among the members regarding money and
water issues at times, but they are usually
small scale and are resolved by the elders of
the community.
Health
Issues: The most wide spread health issue
faced by the community leads from
A local clinic
Cooper hospital
Education
Facilities: The community lacks availability of good educational facilities.
The government schools in the vicinity are not up to the mark and all the
other private schools are too expensive(500-1000 a month) for the people
to afford. Most people send their kids to school/college in localities as far
away as Borivali due to lack of opportunities in the locality.
Aspirations: Almost all the families in the locality are sending their kids
to schools and want them to have a better future that they do. The
families are highly aspirational and so are the children. More and more
kids are going to college after finishing in school. They also work
alongside, to support their families, but also have a will to make lives
better for themselves and their families.
Learning
Management learning
The study of the community made me realize that as a manager, no matter what
your field of work is, you cant ignore the bottom of the pyramid. The next source
of big business is the urban poor. They are young, aspirational people, who strive
each day to make their lives better and get their kids out of poverty and into a
better world. With their income, their consumption is rising and as business
managers, we cant afford to ignore the wave of upliftment, which might change
the face of business as we know it.
Personal learning
This study has given me more than management lessons. By listening to people,
who struggle to use the bathroom and get clean water has made me appreciate
the little things I took for granted. I have been blessed with so much and I still
complain and here are people, who make do with so little, with nothing but
smiles on their faces.