BIRMINGHAM CITY UNIVERSITY

UNDERGRADUATE/POSTGRADUATE DEGREES
COURSEWORK FRONT SHEET
Details to be completed by the Module Leader/ Internal Examiner

MODULE TITLE:

Level 7

MODULE CODE:

MKT7023

LECTURER:

PAUL RADWAY

ISSUE DATE:

30TH JANUARY 2015

HAND IN/PRESENTATION DATE: Friday 31ST July 2015

EXPECTED RETURN OF ASSIGNMENT:
Friday 11th September 2015
The hand in date for Assessments is:
Friday 31 st July, 2015 12 noon: Postgraduates Office

MBA- MKT7023 International Marketing

(Level 7) 2015 Coursework (100%)
Prepare a project Report that must include
A market evaluation of a country other than the U.K. demonstrating thorough
analysis of secondary data (minimum 2000 and maximum 2,500 words, not
including the references and appendices)
1. PEST analysis (25%)
2. A market entry plan for a chosen brand (including positioning
strategy) based on a realistic evaluation of the chosen firms
characteristics e.g. resource base etc. (25%)
3. The report should also include an explanation of why and how that
expansion would benefit your chosen firm. (25%)
4. You must draw on academic theory to justify your analysis and
proposal. (25%)

All sources of information should be fully acknowledged and properly

referenced. Your attention is drawn to the university regulations on plagiarism
(see marking criteria).

FEEDBACK FORM
Section 1:

Student to complete

NAME AND
REGISTRATION
NUMBER:

COURSE:

MODULE:

Student declaration
I declare that this assignment is my own work, that all sources of reference
are acknowledged in full and that it has not been submitted for any other
module.

Signature:

Date:

MARKING CRITERIA
Section 2: Tutors Comment and General Assessment
Presentation of Assignment and Clarity of Expression:
Coursework Marking Guide
Excellent
Pass

Good Pass

Pass

Marginal Fail
Pass

Presentation
shows a polished,
coherent structure.
Thoughts and
ideas are clearly
expressed. Fluent
academic writing
style.

Presentation
carefully and
logically
organized.
Thoughts and
ideas clearly
expressed.

Presentation
satisfactory
showing
organization and
coherence.
Language
mainly fluent.

Attention to the Purpose of the Assignment:

Has addressed the
purpose of the
assignment
comprehensively
and imaginatively.

Has addressed
the purpose of the
assignment
coherently and
with some attempt
to demonstrate
imagination.

Presentation is
disorganized.
Purpose and
meaning of
assignment is
unclear and/or is
poorly organized.

Has addressed
the purpose of
the assignment.

Presentation
shows an attempt
to organize in a
logical manner.
Meaning
apparent, but
language not
always fluent.

Some of the
answer responds
to the purpose of
the question.

Answer fails to
address the
question set.

Critical analysis of literature/theory

The assignment
demonstrates
application of
critical analysis.
Arguments are well
integrated.

Clear application
of theory through
critical analysis of
the topic area.

Demonstrates
some critical
analysis of
relevant theory.

Limited evidence
of critical
analysis.
Tendency
towards
description.

Lacks critical
analysis of theory.
Purely descriptive.

A little use of
examples. Little
integration and
evaluation.

Very little use of

examples. No
evaluation.

Limited
conclusions only
partially grounded
in theory /
literature.

None or
unsubstantiated
conclusions.

Illustrations: Use of examples/evidence

Appropriate
examples are fully
and reliably
integrated and
evaluated.

Some use of
examples. Well
integrated and
evaluated.

Some use of
examples.
Some integration
and evaluation
attempted.

Conclusions/Implementation:
Analytical and clear
conclusions well
grounded in theory
and literature
showing reflection
upon key issues.

Good
understanding
shown in
summary of
arguments based
in theory/literature.

Some evidence
of the conclusion
being supported
by theory /
literature.

Comments:

Tutor Marking this

Assignment
PAUL RADWAY

Date of marking

Grade Awarded