Kindly tick the most appropriate box with a '' wherever applicable / fill in

the blanks with required information.

1. Gend
er
2. Age
Group
3. Marit
al
Status
4. Occupatio
n

MAL
E

FEMA
LE

18-25

Single

26-40

41-55

Above 55

Marri
ed

Servi
ce
Self
Employed
Housewife
Other

5. You belong to a :
Joint Family
Nuclear Family
Staying Single
6. Could you kindly tick your group as per Total Family Income per month
Less than 20,000
20,000 50,000
50,000-1,00,000
Above 1,00,000

7. Given a normal week, meals (i.e. lunch & dinner) are cooked at home for
All Days
Week Days
Week Ends
Never
8. On days when meals are not cooked at home, how do you manage?
(Select more than one if applicable)
Visit a Restaurant
Order food from a restaurant
Pick up a Ready To Eat Packet
9. Have you heard of Ready to Eat meals?
YES

NO

10.Have you ever purchased Ready To Eat meals?

YES

NO

11.If yes what kind of Ready To Eat meal you bought?

Froz
en

Ambie
nt

12. Do you remember any of the READY TO EAT brands?

1. __________ 2. _________ 3. _________ 4. __________

13. You picked up a Ready To Eat pack

While shopping for monthly grocery items
Separately during emergency

14. How did you come to know about the Ready To Eat Packs?
more than one if applicable)

(Choose

TV Commercials
Display At Malls
Word Of Mouth
Other Sources (Please Specify) _____________
15. Kindly rate your opinion on the following parameters:STRON
GLY
AGREE
A Ready To Eat Pack
(a) saves a lot of time
A Ready To Eat Pack
saves a lot of effort in
(b) cooking
A pack of Ready to eat
(b) has sufficient quantity
A Ready To Eat Pack is
easily available
(c) whenever I need it
I dont see any sort of
health problem due to
the consumption of
(d) Ready to Eat Food
I think a Ready to Eat
Food pack is value for
(e) money

AGREE

NEITHER
AGREE/N
OR
DISAGRE
E

DISAGR
EE

STRONGLY
DISAGREE

(f)

(g)

(h)
(i)

(j)
(k)

(l)
(m
)

(n)

(o)

I think the Ready to Eat

meal is not
as tasty as freshly
cooked food
I know that the Ready
to Eat Packs are
manufactured at best
quality standards
I will surely use more
Ready to Eat Food
Packs if ready to eat
rotis are also made
available
I think Ready to Eat
Food is priced
appropriately.
I think Ready to Eat
meals have same
quantity of nutrients as
compared to freshly
prepared food.
I choose Ready to Eat
products from the wellknown brands only.
Ready to Eat products
are available in readily
available in different
pack sizes.
I often buy Ready to
Eat meals of seasonal
products only
I look for how to
prepare/cook/store the
product while buying
Ready to Eat products.
I choose Ready to Eat
product when I dont
know the recipe of the
meal.

16. Major reason behind choosing any brand?

a) Taste
e) Others

b) Advertisements ccc c) Schemes

d) Availability