CALL FOR PAPER

INTERNATIONAL CONFERENCE ON
INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR
SUSTAINABLE DEVELOPMENT
7th January, 2016
Organised By

Department of Commerce
University of Madras
Chepauk, Chennai 600005
Tamil Nadu, India
Associate Partners

ABOUT UNIVERSITY OF MADRAS

The University of Madras has entered in 157th year of excellence in 2014-15. The University of
Madras, organised on the model of London University, was incorporated on 5 September 1857,
by an act of the legislative council of India. The university has as its motto Doctrina Vim
Promovet Insitam meaning learning promotes (ones) innate talent. Madras University is the
mother of almost all the old Universities of south India. The University area of jurisdiction has
been confined to three districts of Tamil Nadu in recent years. This is consequent to
establishment of various universities in the State and demarcation of the University territories.
This University has been growing from strength to strength while widening its teaching and
research activities. The University imparts both Under Graduate and Post Graduate Education
through the Affiliated Institutions which are spread over the districts of Chennai, Thiruvallur and
Kancheepuram. Apart from teaching, research activities in Arts, Humanities, Science,
Management and Technology shape the academic tenor of the University. A number of
institutions affiliated to Madras University concentrate on research activities offering Ph.D.,
Programmes in their respective field of specialisation. The University also offers teaching and
research programmes in its four campuses. The 68 University Departments of study and research
are spread over four campuses organised into 18 Schools each of which offer Post Graduate
Courses in respective specialisation, part time and full time Ph.D. Programmes, Diploma and
Certificate Programmes. Assessing the need for educating a large number of people in the
country, the University offers both Under Graduate and Post Graduate programmes through the
Institute of Distance Education. The Institute is popularly called IDE of Madras University.
Some of the courses offered by IDE has no parallel in this country to name a few. The University
has been accredited by National Assessment and Accreditation Council (NAAC) with the five
star rating first, and later with an A rating. The UGC has recognised the University as one of the
centres for "potential for excellence" in the country.
ABOUT DEPARTMENT OF COMMERCE
The Board of Studies in Commerce was first established in 1926 and B.Com.(Pass) course was
first instituted in March 1945. A full-fledged Commerce Department was established in 1952-53,
M.Com. Degree course was introduced in the year 1976-77 and Ph.D. course was commenced in
the year 1975-76. The Department specializes in International business and Finance,
Development Banking, Marketing, Business Finance, Organizational Behaviour, International
Business and Financial Markets. ESDC (Entrepreneurship-cum-Skill Development Centre) has
been established by the Department of Higher Education, Government of Tamil Nadu in July
2012. Further, the Department has been accorded permission by the Department of Higher
Education, Government of Tamil Nadu for the up-scaling of the department into a Centre for
Excellence in the year 2012. Our objective is to impart knowledge and skill in commerce and
business related courses, to provide exposure to business decision making skills, to prepare high
quality human resources for Teaching and Research, to develop positive attitudes and values so
as to strengthen the personality traits among students. Our mission is to provide quality

education and training in commerce and business related courses and to develop skilled,
knowledgeable human resources who by their positive thinking and value based personality
would provide effective leadership in teaching, research and careers in Commerce and business
related fields with the greater vision to grow to assume an enviable position in the realm of
higher education in the whole world
GENESIS OF THE CONFERENCE
Sustainability is the key driver of business innovation. The term sustainability is simply defined
as "the ability to sustain" or "the capacity to endure". Today sustainability is the future of every
society, for today industries and businesses; it is also about commercial success. It is mandate to
transform business to respect environmental limits while fulfilling social wants and needs has
become an unparalleled platform for innovation on strategy, design, manufacturing and brand,
offering massive opportunities to compete and to adapt to a rapidly evolving world. The change
everyone need is to transform markets i.e. both how to produce and consume as well the ways in
which we define and measure value and progress.
The big challenge confronts not just for business and economics, but for massive social, political,
technological, cultural and behavioral transition. to achieve sustainability governments need to
set incentives, targets and rules for a level for playing field, civil society actor to hold us to
account and to experiment with new ways of delivering social impact and every business has to
take action on their own to reward sustainable business models.
Todays business transformation can be achieved by the way of innovation, execution, meeting
marketing needs promptly and effectively on international level without compromising the
ability of future generations to meet their needs. i.e. successful businesses of tomorrow will be
those that lead and create value both inside and outside the walls of the company i.e. managed by
both in long -term as well short term measures, developing strategies to balance the competition
and cooperation, design and deliver product and services that meet social and environmental
needs, shifting to more resilient business models by productive methods, incorporating true costs
of environmental and social resources in a transparent and collaborative manner is a sources for
competitive advantage of business. To understand simply, Sustainable development reinforce all
three pillars of development economic, social, and environmental and recognizes that longterm prosperity requires a careful balance between benefits reaped today and ensuring the wellbeing of people and planet tomorrow.
Sustainability means not only eco-efficiency, but also eco effectiveness, i.e. go green. Because
every business and communities depends upon healthy and productive ecosystems. Every
sustainable business can visualise - a world where all humans have access to healthcare,
nutrition, energy, shelter, mobility, education and economic opportunity (Access), where the
market system is based on fundamental ethics, inclusive and fair approaches, and transparency
(Accountability), where sustainable brands fulfill their promise to deliver goods and services that

satisfy societal and individual demand simultaneously (Consumers & Brands), where energy
systems power our economy without increasing global temperatures beyond 2C (Energy &
Climate), where liberalized trading systems are truly free, fair and sustainable (Globalization),
where natural resources and systems are preserved and renewed (Resources & Ecosystems), and
where clear goals and the promise of value creation help companies to navigate the sustainability
journey (Strategy & Innovation).
CONFERENCE OBJECTIVES
The objectives of two days international conference will focus on how innovation drives
sustainable growth in all the functional areas of business and also bring together all leading
academic scientists, practitioners, industry people, researchers and research scholars to exchange
and share their experiences and research results about all aspects of Business Sustainability and
Innovation i.e. how innovation and sustainable practices help companies to gain competitive
edge, increase their market share and enhance their capabilities to boost shareholders value. It
also provides the premier interdisciplinary forum for researchers, practitioners and educators to
present and discuss the most recent innovations, trends, and concerns, practical challenges
encountered and the solutions adopted in the field of Business Sustainability.
WHO SHOULD ATTEND?
Academicians, Practitioners, Researchers, Research scholars, Policymakers, Leaders, Decision
Makers, Entrepreneurs, Investors, Managers and Professionals from Public & Private Sectors i.e.
Energy, Tourism, Agriculture And Services Industry Sectors: Banking, Investment, Insurance,
Risk Management, Advertising/ Branding, Marketing, Legal, Transportation, etc. as well those
who involved in CSR Activities, Resource Efficiency and Green & Blue Projects
CONFERENCE THEMES
All honourable authors are kindly encouraged to contribute to and help shape the conference
through submissions of their research abstracts, papers and e-posters. Also, high quality research
contributions describing original and unpublished results of conceptual, constructive, empirical,
experimental, or theoretical work in all areas of Business Sustainability and innovative trends of
various sectors such as Agriculture, Manufacturing, Energy, Commerce, Public & Private Sector,
Transport, Healthcare, Banking, Retail Education, Services etc. are cordially invited for
presentation at the conference. The conference solicits contributions of abstracts, papers and eposters that address themes and topics of the conference, including figures, tables and references
of novel research material. Papers also invited on the following sub themes and related thereto
Business Sustainability Issues and Challenges
Environmental Sustainability Issues and Challenges
Sustainable Development : In Search of New Development Model
Sustainable Business Model

Sustainability for Next Business Wave

Sustainable Supply Chain Management
Sustainable Business Environment
Market Opportunities
Resource Sustainability
Entrepreneurship
Human and Institutional Capacity for Sustainability
Remodeling of Growth on Sustainable Development Principles
Indiscriminate Growth: Undermining Natures Economy
Corporate Governance and Sustainability -Challenges, Issues and a Road Ahead
CSR and Sustainable Development Models
Creation of New Sustainable Industries
Technological Innovations
ICT
Government Perspectives on Sustainability
Information System, Education and Communication (IEC) for Development General
Management
Education and Research Opportunities in Sustainable Business Practices
Risk Management
Green Technology
Sustainable Consumption and Production
Energy Conservation and Efficiency for sustainable Development
Sustainability Impact on Consumerism
Tax Schemes for Sustainability
Transformational Action on Climate Change Innovation and Investment
Youth Engagement in Sustainability
Accounting for Sustainable development

All accepted full papers will be published in Conference Proceeding having ISBN and that will
be released on the day of conference.
GUIDELINE FOR PAPER SUBMISSION

Submission Process: Abstract and Full Paper must be submitted to

itbsd2016@gmail.com
Length: Full papers should not exceed 3000 words (including references).
Title: The title should be brief.
Abstract: Abstract not more than 150 words, It should also include up to five key words
about the paper.
Headings: Should be short and clear. The paper should have an introduction, literature
review, objectives/research gaps, methodology, limitations/scope for future work,
conclusion.

Format: The paper should have a cover page giving the title, authors name, complete
address, telephone number, fax number, and email of the author. In case of co-authors,
these details should also be provided for each co-author. Correspondence will be sent to
the first author unless otherwise indicated.
Margins: 2.5 cm. or 1 inch, Font : Times New Roman, 12 point, Spacing : 1.5.
References: Citation to other publications must be in standard style. At the end of the
paper a reference list in alphabetical order must be given as follows:
o For books: Surname, initials, (year), title, publisher, place of publication.
e.g. Mckenzie J. (1996), Paradox: The New Strategic Dimension, McGraw
-Hill, Berkshire.
o For journals: surname, initials, (year), journal, volume (number), pages.
e.g. Volberda H.W. (1997), Building Flexible Organization for Fast
Moving Markets, Long Range Planning, 30 (2), 169183.

REGISTRATION FEE
The Registration fee is payable by each author and co- authors of the paper individually and
separately as detailed below:

Foreign Author
Delegates from Industry
Academicians & Research Scholars
Academician/Research Scholar
(Non- Paper Presenters)
Students (UG/PG)
For Extra Copies of Conference
Proceeding

**Early Bird
Registration on
or before
20/11/2015
USD 100
Rs.2500
Rs.1500
Rs.1000

Registration fee
after 21/11/2015

Rs.800
-

Rs.1000
Rs.1000

USD 150
Rs.3000
Rs.2000
Rs.1250

*For paper presenters registration fee includes conference proceeding and Non-Paper
Presenters will get book with additional payment of Rs.1000.
Delegate fee shall be paid by means of Demand Draft favouring Professor and Head,
Department of Commerce, University of Madras, payable at Chennai. Delegates are
requested to write their details on the reverse side of the Demand Draft. Delegate fee once paid
will not be refunded. Tea and Lunch will be provided to all participants. The participants are
requested to make their own arrangement for accommodation. No TA and DA will be paid to
delegates. Registration fee can be paid through Internet Banking. Detailed information will be
sent once your Abstract/Paper is accepted. The Abstract and Full Paper must be submitted to
itbsd2016@gmail.com .

IMPORTANT DATES
Conference Date
Last date of Abstract Submission
Notification for Acceptance of Abstract
Last date for Early Bird Registration
Last date for Submission of Full paper &
Payment of Registration Fee

January 7, 2016
November 12, 2015
November 15, 2015
November 20, 2015
November 30, 2015

FOR FURTHER INFORMATION CONTACT

Ms. M.P.Suganya
Mr. M.Selvarasu
Mr. P.M.Ramesh Kumar
Ms. Abinaya Priya
Email id

078109 88844 / 099401 45568

099624 25906
095513 77374
095001 03696
itbsd2016@gmail.com

ORGANISING COMMITTEE OF UNIVERSITY OF MADRAS

Conference Patron
Conference Convener
Conference Director
Conference Co-Director
Faculty Coordinators

Prof.R.Thandavan, Vice-Chancellor
Dr.S.Gurusamy, Professor and Head
Dr.R.Shanthi, Assistant Professor
Dr.P.S.Buvaneswari, Assistant Professor
Dr.R.Rangarajan, Professor
Dr.N.Ragavan, Associate Professor
Dr.S.Yuvraj, Assistant Professor

TASK FORCE COMMITTEE

Mr.R.Balachandar, Co-Founder & CEO, Wassup ondemand

Mr.Bastian Babu, Founder & CEO, Skillwise Consulting
Mr.Chackochen Mathai, Founder & CEO, Franchising Rightway
Mr.Oommen Abraham, Founder & CEO, Global Best HR & Management Consulting
Private Limited

INTERNATIONAL CONFERENCE ON
INNOVATIVE TRENDS IN BUSINESS PRACTICES FOR SUSTAINABLE
DEVELOPMENT
7th January, 2016
Organised By
Department of Commerce, University of Madras

DELEGATES REGISTRATION FORM

Name

Designation

Organization / Institution :
Correspondence Address :
Mobile

E-mail

Contribution of Paper

If yes, Title of the paper

Demand Draft Details

Yes / No

Rupees
Dated
Bank
Branch

:
:
:
:
Date
:
Signature of the Author(s):
Note:

Demand Draft should be taken in favour of Professor and Head, Department of Commerce, University of
Madras, Payable at Chennai
The early bird registration fees along with duly filled Registration form must reach the Conference
Director on or before 20/11/2015.
The registration fees along with duly filled Registration form must reach the Conference Director on or
before 30/11/2015.
Full paper should be sent to the email ID itbsd2016@gmail.com
Dr. R. SHANTHI
Conference Director
Assistant Professor
Department of Commerce
University of Madras
Chepauk, Chennai 05, Tamil Nadu, India.