UNIDAD EDUCATIVA BILINGUE NUEVA SEMILLA

Student name: _____________________________________________________________

Subject: ENTREPRENEURSHIP
Class: I A /B
BLOCK 6 : INTERNATIONAL BUSINESS
CONTENT
1. Advantages 2. Process 3. Incoterms
GRADES:
1. Homework: Print/Photocopy all the ARTICLES, ARTICLE activities
2. Individual Participation: In class Lectures + ARTICLE activities
3. Group Activity: In class Lectures + ARTICLE activities
4. Quiz: Project
5. Block Quiz: Written quiz all block 6

ARTICLE # 1
Advantages of Having an International Business
by Kevin Johnston, Demand Media Google
Todays global markets offer even the smallest of businesses the opportunity to sell
internationally. This changes the risk landscape for small businesses, because they can focus
on markets that offer them greater chances of rewards if a local market falters. You can
position your small business for success by adapting to the global marketplace.
Product Flexibility
If you have products that dont sell well in your local or regional market, you may find
greater demand abroad. You dont have to dump unsold inventory at deep discounts. You
can search for new markets where your products can sell for even higher prices than they
did in your local market. In fact, you may find new products to sell abroad that you dont
offer where you are based. You can offer a much wider range of products when you market
globally.
Less Competition
You may have come to view competition as a local phenomenon. You can find international
markets that have less competition and move quickly to capture market share. This can be
particularly advantageous when you have access to high-quality versions of products that
are superior to versions in other countries. Though your local competition may have access
ENT WORKSHEETS BLOCK 6

Page 1 of 4

UNIDAD EDUCATIVA BILINGUE NUEVA SEMILLA

to the same quality as you have, you will have little competition if you find an international
market that has been buying an inferior product.
Protection From National Trends and Events
When you market to several countries, you are not as vulnerable to events in any one
country. For example, if you sell soft drinks with high sugar content, you could discover that
your home country frowns upon drinks that offer extra calories. You may be able to sell the
same product in another country that has a much different attitude toward these drinks. In
addition, a natural disaster in any one market can disrupt business, but you can compensate
by focusing your sales efforts in another part of the world.
Learning New Methods
When you do business in another country, you learn new ways of doing things. You can
apply this new knowledge to other markets. For example, according to the Cite Sales
website, Unilever discovered a market for laundry detergent that would function in Europes
high-mineral-content -- or "hard" -- water. This product can now be marketed to parts of the
U.S. that have similar water problems.

ARTICLE # 2
Going Global
http://www.entrepreneur.com/article/66014
Doing business around the world can seem a long way from doing business in your
hometown. But each year countless small businesses make the trek. Like most long
journeys, going global can be boiled down to a series of steps. Here are basic steps to going
global:
1. Start your campaign to grow by international expansion by preparing an international
business plan to evaluate your needs and set your goals. It's essential to assess your
readiness and commitment to grow internationally before you get started.

ENT WORKSHEETS BLOCK 6

Page 2 of 4

UNIDAD EDUCATIVA BILINGUE NUEVA SEMILLA

2. Conduct foreign market research and identify international markets. The

Department of Commerce is an excellent source of information on foreign markets for
U.S. goods and services.
3. Evaluate and select methods of distributing your product abroad. You can choose
from a variety of means for distributing your product, from opening company-owned
foreign subsidiaries to working with agents, representatives and distributors and setting
up joint ventures.
4. Learn how to set prices, negotiate deals and navigate the legal morass of exporting.
Cultural, social, legal and economic differences make exporting a challenge for business
owners who have only operated in the United States.
5. Tap government and private sources of financing-and figure out ways to make sure
you are getting paid. Financing is always an issue, but government interest in boosting
exporting and centuries of financial innovation have made getting funding and getting
paid easier than ever.
6. Move your goods to their international market, making sure you package and label
them in accordance with regulations in the market you are selling to. The globalization
of transportation systems helps here, but regulations are still different everywhere you
go.
7. Understanding Another Culture. One big difference between doing business
domestically and internationally is culture.
8. Build a relationship before you get down to business. "That entails making small talk
and getting to know one another without [immediately] getting into business
discussions," she says.

ENT WORKSHEETS BLOCK 6

Page 3 of 4

ARTICLE # 3

UNIDAD EDUCATIVA BILINGUE NUEVA SEMILLA

ENT WORKSHEETS BLOCK 6

Page 4 of 4