Professional Documents
Culture Documents
Amy E. Mueller
CONTACT
Web Page
Event Ad
Flier
TABLE OF
CONTENTS
Stationary
Logos
Montage
Brochure
Photodesign
Web Page
Event Ad
Flier
Photos
STATIONARY
DESCRIPTION
Stationary and business cards for the company Idea Sprout that
does business plan consultations.
DATE
November 8, 2015
PROCESS
I used Illustrator to design the logo using the pen, shape and line
tools. I then transferred the logo to InDesign to create a stationary.
I applied an opaque green background keeping with the growing
feel and created a letter head with a purchased font face. The
image in the corner is a piece of the logo enlarged and set down
to create unity throughout the piece. It took a bit to determine the
correct weighted font face and stroke, changing them both to be
heavier in weight gave the piece more polish.
The concept is that this company, Idea Sprout, helps group entrepreneurs ideas into a business plan. The light bulb is representative
of an idea and the sprout growing within is their idea coming to life
through the aide of the business.
A person who has an idea for a business but needs help writing a
business plan for funding.
I used the group and ungroup a lot in this design as I scaled and
tried additional options within the logo.
MESSAGE
AUDIENCE
LESSON
COLOR
Monochromatic, Green
FONT
LOGOS
DESCRIPTION
A logo design, grayscale, and reverse white for the company Fidget Faddle,
Sensory Products.
DATE
PROCESS
November 1, 2015
I used Illustrator to with main use of the pen and shape tools. I used the pen tool to
design many parts of the bees. I used used the eraser to erase parts of the ellipse
paths. I originally created 3 different designs and this design was voted as the
best. I refined the logo by placing the text within a white space a created to make
the text feel like it was part of the logo. I used the Ebrima type face as it had the
same sort of weight as the ellipses did.
MESSAGE
The logo represents the energy of the brain of someone with autism. Some
people describe it as feel like a beehive is in their brain. Constant activity. From
an outsiders point of view, a hive may seem like chaos with bees everywhere,
but in reality, a hive is working in a logical progression towards a purpose. The
logo represents that positve aspect of autism while providing products to help
with that energy: weighted vests, stimming objects, and things to fidget with. I
used blue as it is a calming color often associated with the autistic community.
AUDIENCE
Adults with autism or parents of children with autism who would benefit from
having items to either fidget with, or weighted products that help to calm.
LESSON
How to use the pen tool. What an amazing tool to control curves precisely. Also,
how to navigate Illustrator and create full pieces out of combining shapes.
COLOR
Monochromatic, Blues
FONT
MONTAGE
DESCRIPTION
DATE
PROCESS
MESSAGE
Once you give in to vices, they begin to control you and you have less of yourself
in your own control. The faceless woman would make a person stop and
consider the message.
AUDIENCE
All teens and adults since we are all susceptible to vices that impede our spiritual
growth.
I learned how to appropriately mask so that the pixels work nicely together.
LESSON
FILTERS &
COLORS
FONT
White filter mask applied to the dead grass with the picture of the woman then
placed over. Color scheme and color names: Complementary: Red, White, Black,
and a Lighter Green shading around the woman.
Title Name &
BROCHURE
DESCRIPTION
DATE
December 6, 2015
PROCESS
MESSAGE
AUDIENCE
An advertising piece for a yoga studio intended to entice readers to attend class.
LESSON
COLORS
How to properly cut out an image then do text wrap around it.
FONT
Mostly females aged 23-60 who are interested in exercise and relaxation.
PHOTO DESIGN
DESCRIPTION
DATE
PROCESS
MESSAGE
AUDIENCE
LESSON
COLORS
Monochromatic: Brick
FONT
WEB PAGE
DESCRIPTION
DATE
PROCESS
To continue with my logo design, I used Adobe Illustrator to adjust my logo that
I designed with pen, shape and line tools. I pulled a single leaf out of my design
and saved it as a .png to be used for the bullets points to contribute to a repetitive
design element. To incorporate the leaves as bullets, I used CSS to set the type to:
none. After, I used CSS to link the .png image of the leaf. Since I already had the
.png made, I included it as a favicon as well to give the page more polish. I had
the header and the Summary of Process echo the monochromatic logo by using
green and white for the text. Tools Used: Illustrator, Photoshop, Notepad++.
MESSAGE
Idea Sprout can take your idea and turn it into a growing business.
AUDIENCE
People who have a business idea but are not sure what to do next with a business
plan or funding and need an advisor. The audience would ideally be someone
who has the financial capability to hire an advisor before the business is
profitable.
LESSON
How to incorporate my own design as a bullet point. It was fun to design the leaf
bullet point myself in Illustrator, then code it into my web page design.
COLOR
FONT
EVENT AD
DESCRIPTION
DATE
PROCESS
I used Word to take my scanned image and add text and design elements (the
line with leaf) on top of the photo. Once I located an image thought about which
layout I should use. I considered laying the text over the entire picture with the
plant picture being opaque, and several other ideas. I decided that the way to best
use the photo was to treat the bark of the tree as white space and use to insert
type to balance the vibrant green of the plants. Because the repetitious leaves
take up a lot of the artistic space, I wanted the words to stand out by being a
simplistic white that was stark against the dark brown. The leaf and line design
element unite both parts of the photo.
MESSAGE
Influence community members to attend a plant sale that benefits the local park.
AUDIENCE
LESSON
How to insert design elements to unify design projects and properly scan images
in for the appropriate resolution while not being too large of a file.
COLOR
Analogous
FONT
FLIER
DESCRIPTION
DATE
October 3, 2015
PROCESS
My first step with this project was to think of the audience (graduating seniors)
and where they would encounter this piece (probably hanging on a hallway at
college). From that, I sketched out several options that would grab attention while
students were walking past in addition to making the most important information prominent. Grouping is essential for quick reading, so I was sure to put like
items together. After settling on a final sketch, I used InDesign to implement my
design. I made sure there was a natural flow to the piece and left room for the
items to breathe in the white space. I used the Gestalt principle by adding angles
to the banners since the logo has an angular V.
MESSAGE
AUDIENCE
LESSON
Using right and left justification to further emphasize the flow of the piece.
FONT
PHOTOS
DESCRIPTION
DATE
PROCESS
For the outside light, I made sure to focus on the sky as to not wash out the color.
I was able to enhance the colors of the fields in Photoshop so that it more closely
match the reality that I was seeing. For the light inside, I had to be attentive as to
when great light came streaming onto my window bench. The natural light made
for a beautiful vibrant glow on the teacups. Through Photoshop, I was able to use
the sharpening tool to make the image more crisp. The foreground and background focus photos proved to be the most difficult. I used a Nikon Coolpix L105
so it does not have manual settings. By walking close to the sign and holding the
shutter halfway and backing up to a good framing I was able to blur the background. I then switched to a landscape mode and focused on the playground so
that it was more clear and the sign was more blurry. While having my son play
out at the sand dunes, I saw a perfect opportunity to try to frame him in a third
composition. In the past I would have centered all subjects, but I can now see that
this composition feels more professional. For my second composition, lead room,
my daughter was sitting on a swing and I was able to capture her looking in
towards the center and framed her to the extreme left to allow lead room.
I learned a lot about photography through this activity. I found myself paying
attention to many more details then I usually do in my daily life. Things like shadows, where light is coming from, how close I am to an object required quite a bit
of my attention. All of these items create quality photos.
The back portion of the brochure I wanted to have some visual interest, but did
not want anything competing with the contact information for attention. I applied the same teal color with the eyedropper tool, but applied a gradient to it.