Contact

Name:
Alicia Hanley
Address:
480 E Commonwealth Ave
Chandler, AZ 85225
Number:
480.529.1597
Email:
aliciareneesnow@gmail.com
Website:
www.snowstormdesign.wordpress.com

Table of
Contents
Flier
Logos
Business Card
Letterhead
Event Ad
Web Page
Brochure
Montage
Imaging

Flier
Description: This is a black and white flier for a graduate leadership conference.
Date: 10/3/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe InDesign (Type tool and shape tool.)
Objectives: Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve the layout. Create a project folder
with image, logo and InDesign document to keep links intact.
Process: After sketching, I took my best sketch and recreated it in InDesign. I
focused on alignment of the text with both the picture and the title. I wanted the
eye to flow through the poster which I think I effectively did with the shape I
created with the photo and title box.

LOGOS
Description: A logo for a pediatric dentist.
Date: 11/1/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe Illustrator (Type tool and pen tool.)
Objectives: Create a logos for a company or personal image. Use the basic tools
o Illustrator.
Process: After trying out several options for the logo, I took a vote on which was
the best. Once I found the one people preferred, I refined that specific logo. I
decided to use contrasting fonts by choosing a serifs and sans serifs to pair. The
tooth shape I create by using the pen tool. I created a color version, a grayscale
version, and a white version on a color background.

Business
Card
Description: A business card designed using a personally created logo.
Date: 11/8/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe Illustrator & InDesign (Type tool, shape tool, and
pen tool.)
Objective: Create a new logo for a company or personal collateral. Design a
consistent layouts for a business card and letterhead. Use the basic tools of
Illustrator and InDesign.
Process: I first created a monogram for my name. I combined an A and an
S into one letter. I also decided to created a snowflake as my logo by using
the pen tool. I followed the same format as the previous letterhead. I placed
the monogram on the left half of the business card and my information on the
right divided by a bar to create alignment. On the front of the business card, I
placed the snowflake and the monogram in an oversized fashion. I then made the
background a lighter color than the snowflake and monogram.

Letterhead
Description: A letterhead designed using a personally created logo.
Date: 11/8/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe Illustrator and InDesign (Type tool, shape tool, and
pen tool.)
Objective: Create a new logo for a company or personal collateral. Design a
consistent layouts for a business card and letterhead. Use the basic tools of
Illustrator and InDesign.
Process: I first created a monogram for my name. I combined an A and an S
into one letter. I also decided to created a snowflake as my logo by using the pen
tool. I placed the monogram in the top left corner while placing my information
in the top right. I then placed the snowflake logo in the bottom right corner and
reduced the opacity to 45%.

EVENT AD
Description: A color full-bleed event ad to promote a fund-raiser using only
Microsoft Word and a scanner.
Date: 10/11/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Microsoft Word, Canon Scanner, PDF2JPG.net (PDF
converter).
Objectives: Find, scan, and import a high-quality image. Create a full-bleed
design. Use text boxes or layout in Word. Insert and edit images in Word.
Process: I scanned my image, and inserted it into a Word document. I then added
boxes in two different shades of blue. I filled in the boxes using the text tool. I
used two fonts (one serif and one sans serif to create contrast).

WEb Page
Description: A web page to showcase a logo I created.
Date: 11/22/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe Photoshop and Notepad
Objectives: Size and optimize an original logo as a .png or a web page. Write
content to describe the process of creating your logo and how it appeals to a
target audience. Design a web page using HTML to display a logo and content.
Identify hex colors for web design. Compress multiple files in a zipped folder to
attach as one file.
Process: I created this web page using Notepad. After I marked up all my content
and inserted my image, I attached a pre-made CSS document to my HTML. I
then used the colors from my logo as the colors for my web page. I found these
colors by using the eyedropper tool in Photoshop. I changed the fonts to Arial and
Georgia with back-up fonts. I used padding around the logo and text title so they
wouldnt be too close to the edge of the web page and so they would left align.

Brochure
Description: A two-sided offset folding brochure.
Date: 12/6/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe InDesign and Adobe Illustrator
Objectives: Set up and align a two-sided, folded document. Learn how to wrap
text around an image. Use paragraph styles in InDesign
Process: First, I created a logo in Illustrator. I decided to keep it simple. With the
pen tool, I created leaves on the end of the t on Sprout. I then set up a document
in Adobe InDesign to form an offset brochure. I added the logo on the front page
and added a photo I found of brussel sprouts. On the inside I added three more
photos and added the text. I used the text wrap tool to make the text wrap around
the photo on left hand side of the page at the top. I first had to take that particular
picture and edit it in Photoshop. Using the quick select tool, I removed the
background. Once that was completed, I saved it as a jpeg and then I was able to
do the text wrap in InDesign.

Front

Back

Inside

Montage
Description: An inspirational montage made by the blending of three images, and
the use of typography.
Date: 10/25/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe Photoshop (Layers, filters, and type tool.)
Objectives: Learn to use Photoshop layers. Learn to blend images together using
masks. Use filters effectively.
Process: I opened the photo of the Gilbert Temple, then added the two wedding
photos. On both the added photos, I added a masking layer. With a black brush
I blended the images so they blended with the background image of the Gilbert
Temple. I also added an overlay filter to both wedding photos. I then added the
font to the picture, aligning it to the right.

Imaging
Description: A poster using an original photo while incorporating a color scheme.
Date: 10/18/15
Course/Instructor: Visual Media, Jason Stucki
Programs/Tools Used: Adobe Photoshop (Color dropper, type tool, and shape
tool.)
Objectives: Learn basic photography skills. Use a digital camera to take a quality
image, then download it. Size and crop the image. Adjust image brightness,
contrast, hue and saturation levels.
Process: I first chose a color scheme for my layout and decided on
complementary. I captured a photo of my son near a window so it would have
good lighting. I edited the photo in Photoshop and adjusted the levels, sharpness,
saturation, and color balance Next, I designed an 8.511 layout that including my
photo, quote, and repeating design elements. I incorporate my color scheme title,
color swatches, and color names into my design. I used the eye dropper tool to
match the colors in my photo and used the shape tool to create the repeating lines.