PORT

FOLIO
John Erekson

CONTACT
John Erekson
4309 S 5500 W
Hooper UT, 84315
801.920.1911
john.erekson@gmail.com
@johnerekson
johnerekson.wordpress.com

TABLE OF
CONTENTS
Brochure
Montage
Web page
Letterhead
Business Card
Photodesign
Event Ad
Logos
Flier

BROCHURE
Discription:
A two sided color brochure with four folds.
Views arerepresented in the front, inside
and back.

Date:
12/05/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe InDesign, Photoshop and Illustrator

Objectives:
To set up a document with at least two
folds. Create a original logo, include 250
words along with four pictures.

Process:
After my sketch and my first draft I
scrapped both and came up with a better
draft. I did a lot of research in order to
find out what kind of message Bodyguardz
was trying to portrey. Setting up the
measurements was dificult. To help format I
used paragraph styles, I also used a text
wrap on my image. I used lots of whitespace
for the front page so that it was clean
and the audience had no confusion of who
produced the brochure.

Front

Back

Inside

MONTAGE
Discription:
A color montage, to mix several images to
look lie a single image. It needs to have a
spiritual or motivational message.

Date:
10/25/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe Photoshop

Objectives:
Unify a layout with a consistent theme and
dominant spiritual message. Learn to blend
two or more images together. Use a mask to
apply a filter to one part of the image.

Process:
I used the brush tool in order to create
a soft edge to mix my Swimmer into the
waterfall. I took some textures of waves and
made them really small, and then I brought
down the opacity to really make my swimmer
look like he was diving down a waterfall. I
had to sharpen the image. I also had to edit
out a man in the image. I created repetition
with the focus on the capitol "L" in the
word "Live." How it works is the flow of the
image also is in an "L" format. A applied
masks to not damage pixels.

WEB PAGE
Discription:
This Web page was designed in order to show
that I can format an HTML and design a CSS.

Date:
11/21/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe Dreamweaver and TextWrangler

Objectives:
Write content to describe the process of
creating your logo, and how it appeals to a
target audience. Acquire a working knowledge
of HTML. Acquire a working knowledge of CSS.

Process:
Choosing the color scheme and the
backgrounds were the most challenging. I
realized that I wanted a picture after I
had tried many other options. The Picture
was provided by my brother. I blurred the
image because it changed the focal point
from the background to the information.
Once I blurred the background it brought
the message forward. I choose a background
that added to my message. I adjusted the
transparency of my white text box so that
it would connect the background with the
message, and unify the colors.

LETTERHEAD
Discription:
A letterhead displaying a watercolor of the
Company logo as well as contact information.

Date:
11/08/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe InDesign, Photoshop and Illustrator.

Objectives:
Use the basic tools in Illustrator and
InDesign. Create a new logo to fit a company
or personal image. Use the new logo to
design consistent layouts for a business
card and letterhead. Keep designs simple
with light watermarks.

Process:
I used the same images that I had used form
my Business card (which can be found on
the next page). I provided repetition by
bringing part of the leaf as a watermark. I
also used the Frog Logo as a watermark. I
then included the Company logo and name at
the top with the contact information to the
right. I used cross repetition by changing
my name to be red to match with Acrylics.

John Erekson
8019201911
john.erekson@gmail.com
4309 S 5500 W Hooper, UT 84315

BUSINESS CARD
Discription:
It is a business card, which shows the front
and back views of the company identity.

Date:
11/08/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe InDesign, Photoshop and Illustrator.

Objectives:
Create a new logo to fit a company or
personal image. Use the new logo to design
consistent layouts for a business card.

Process:
I demonstrated how to link images from other
Adobe software to create the final project.
I began by sketching out many potential
logos. I researched many tree frogs. I
edited the leaf texture on Photoshop to
give it a soft edge. I used pastel colors
because the company deals with paints and it
gave it a very artistic feel. I choose my
title font so that it looked like a brush
painted it. I even designed the Frog to have
very soft curves to give the appearance that
it was painted. I chose the background green
color to make it look like the frog was
crawling on a leaf.

PHOTODESIGN
Discription:
A colored ad for students to explore
different options before they graduate.

Date:
10/17/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Digital Camera and Adobe Photoshop

Objectives:
Learn basic photography skills. Choose a
color scheme, take a photo to match those
colors, and then incorporate the colors into
the layout. Use layers to design text, and
repeating graphic elements in Photoshop.

Process:
For this photo I created a sketch of what I
wanted and what colors I wanted. I planned
how I wanted the Eggs to be laying and what
color of eggs. I chose three eggs of each
color to support the rule of thirds. I added
the fall leaves to support the season and
my color scheme. The Oval shapes at the
top I rearranged to create better Gestalt.
I adjusted the vibrancy and the levels of
light and Darkness, I also decreased the
size of the image so that it didn't take as
much space but still had a high quality.

EVENT AD
Discription:
To demonstrate making an event ad in
Microsoft Word for Cub Scouts.

Date:
10/10/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Scanner and Microsoft Word

Objectives:
Find, scan and import a high-quality image.
Create a full-bleed design. Choose a color
scheme and typeface that work for the
message and audience.

Process:
I found my picture in Wired Magazine
September 2015 edition. When scanning the
image I increased the ppi. I drew a sketch
to get my ideas on paper. I then changed the
colors of my shapes so that they mirrored
similar colors found in the image. I then
added some Proximity by matching one of
my shapes to a Ribbon that comes out of
my images hair. To get a little bit of
Asymmetry I changed the opacity on a few of
my color shapes so that my scanned image was
visible behind them.

PACK MEETING

The Rexburg,
Rigby, and St.
Anthony Cub
Scout Packs will
be gathering for
Den Meeting at
Bear World, for a
feast, archery,
games, and a tour
through the park.

Oct. 24, 2015
11AM-3PM
Bear World
Rexburg, ID

Admissions:
$7.00 Kids
$13.00 Adults
Funds will be
donated to the
Wildlife Reserve.

Benefactor: John
Rockwell
208.920.1911

Sponsored by: BSA

LOGOS
Discription:
Logo created for a footwear company it is
meant to provide three different options of
color choices to appeal the client.

Date:
11/01/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe Illustrator

Objectives:
Create three different versions of the same
logo. Market Research: Gather opinions from
at least ten people.

Process:
I started by sketching; I sketched several
ideas on a pad of paper before I actually
went into Illustrator. Then on Illustrator
I made my top 3 favorite logos. Each Logo
had a different theme and color scheme. I
then arranged an opinion poll on which logo
was their favorite the Logo displayed was
the favorite. In addition I asked two fellow
students to critique my logos to get extra
feedback. I wanted a professional simple
look, with professional cool tone colors. I
choose to have the letters bleed of to give
a cleaner look.

J. E. Footwear

FLIER
Discription:
A black and white business professional
flyer to inform graduating seniors about an
opportunity to gain leadership skills.

Date:
10/03/2015

Course/Instructor:
Comm 130 Section 1
Cory Kerr

Program(s)/Tools:
Adobe InDesign

Objectives:
Apply the design principles and use
appropriate typography.

Process:
I began by sketching and brainstorming
designs. I identified my message and my
Audience. I then began contrasting the value
of the different shapes, added my Image and
the title. Used high contrast for my title
to create a focal point. I then created
a design to provide repetition into my
design, so while following the rule of odds
I created five symmetrical Squares that I
used at the top left and right sides, and
bottom of the Flyer. In discovered in order
to simplify and create a better gestalt I
needed to get rid of a few items. I sought
to try and align everything to something.

Graduate
LEADERSHIP CONFERENCE

Do you want to have the

competitive edge in business?
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annual Graduate Leadership Conference.
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discuss breakthrough leadership techniques,
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Conference is available to graduating seniors.
Space is limited.

Registration and more information available at

http://www.vouantcomm.com/leaders

October 21

8:00-5:00 p.m.
Lincoln Convention Center