Portfolio

Yolita Salazar

Contact
Yolita Salazar
2321 Calle Universidad
Ponce, PR 00717
857.205.3550
yolitasalazar312@gmail.com

Table of Contents
Flier
Brochure
Montage
Logos
Business Card
Letterhead
Imaging
Event Ad
Web Page

Flier
Description: A flier shown in black and white to promote a graduate
leadership conference.
Programs Used: InDesign
Date: October 4. 2015
Comm 130- Brother Stucki
Objective:
Apply the design principles and use appropriate typography.
Incorporate basic InDesign skills to improve basic flier layout.
Retrieve image and logo from links on this page.
Create a project folder with image, logo and InDesign document to keep
links in InDesign intact.
Process:
Started out by creating a couple sketch ideas on a sheet of paper while
trying to use a variety of images and text ideas. Next I chose which images
and texts fonts I desired to use, and then threw them on the page. After
placing them according to my sketch I began to play with different body
alignments things to get a feel of what would look good. I tried both
Old style and San Serif fonts to see which I preferred before choosing
my original font. I made the picture a little bigger for my final project
and lengthened the gray box for the conference part of my title. I kept
playing with the title position until I decided to place it in its current
place. I asked people for their feedback once I felt I had completed the
flyer. I used the gray to create contrast and repetition throughout my flyer.

Brochure
Description: A brochure designed to give the viewer information about a
fictional Resort.
Programs Used: Indesign CC & Illustrator CC
Date: December 5. 2015
Comm 130- Brother Stucki
Objective:
Set up and align a two-sided, folded document.
Create an original, new logo and use it in a brochure.
Incorporate quality images. Incorporate at least four quality images, not
including the logo. One should be clipped in Photoshop and text-wrapped in
InDesign so the text follows the cutout shape of the image.
Write at least 250 words of original copy
Trim for a full bleed and print in duplex (two-sided) color.
Process: I looked for inspiration online. I created the brochure in Indesign.I
used illustrator create the logo. The logo was created with the pen tool, shape
tool (star to make it into a triangle and square),path tool and text tool. I then
took the logo and place it into an indesign file. I places my selected brochure
images. I used the ruler tool to align everything as well. I text wrapped text
around the image.I also used a very subtle gradient effect on the back.

Montage
Description: A montage about how families shine brighter when they are
together, inspired by the christmas season, hence the christmas tree.
Programs Used: Photoshop CC
Date: October 24, 2015
Comm 130- Brother Stucki
Objective:
Unify a layout with a consistent theme and dominant spiritual message
Learn to blend two or more images together gradually, using masks
Use a mask to apply a filter to one part of the image
Apply typography principles
Format type: Legibility; Small copy & Title with varying text size.
Select good quality images
Process: I wanted to have a religious reminder theme that depicted family.
Family is a very religious topic for me, and so I wanted to incorporate
them together. Therefore after multiple different montages I chose the one
I liked best. I struggled with the getting rid of the watermarks from some
of the ornaments. I used content aware and the brush tool to get rid of the
watermark. As well as deciding if I wanted to change the ornaments opacity
level (which I did a little). I think placement had to be my biggest struggle, I
kept repositioning the pictures. I chose a Christmas picture and then I had to
edited so it would fit the complete canvas size. I edited each individual photo
in photoshop until I was pleased. The content aware tool was used in small
sections for the background so that it would give it a more natural look. I also
did background deletion on all the photos used, and color correcting. Then I
typed my text in two separate boxes.

Logos
Description: 3 different logo variations for a friend of my dads toy store business.
Programs Used: Indesign gn CC & Illustrator CC
Date: October 31, 2015
Comm 130- Brother Stucki
Objective:
Create three completely different, original logos to fit a company or personal
image that will appeal to the audience. Do not imitate existing logos or use
previous designs.
Use only the Illustrator tools to create and draw your logos.
Process: My friends dad asked if I could create a logo for his opening business.
He already had the color scheme he wanted to use, which were the traditional
color for girls (pink) and boys (blue). I tried creating a complete teddy bear
outline, but it wasnt working out well. So we revised it and decided on a smiling
face instead. I used Adobe Illustrator to make these designs and since they had to
be different I created different variations in design and color. For the first logo I
made different circle sizes and placed them with in . I used the group and send to
back option so that it would look as one shape. I mainly used a blue color scheme.
The square on the bottom was added to make you think the teddy bear was
coming our of a box.
For the second one we wanted to make it classy and playful so we gave it a bowtie. It was inspired by my nephews bow tied teddy bear. The bow tie is black and I
used the start tool and converted to a triangle shape. I chose contrasting fonts and
sizes.
For the last one I made it look more like a normal teddy bear. I used the oval tool
and made a circle and then used the pen tool to remove a point, creating that
shape. I chose contrasting fonts.

Business Card
Description: Business Card with a new logo and business. In my case card
and logo for an imaginary hospital Sonrisas.
Programs Used: Indesign gn CC & Illustrator CC
Date: November 7, 2015
Comm 130- Brother Stucki
Objective:
Use the basic tools in Illustrator & InDesign.
Create a new logo to fit a company or personal image.
Business card should be 3.5 x 2 and printed above center on a vertical page.
Include contact information
Process: (LOGO) I used pen tool in Illustrator to create the heart and used a
gradient blue effect on the heart. Then I created a cross using the pen tool to
create it split so I could put the name of the hospital sonrisas in the middle.
I used the vertical type tool option for the words in the middle sonrisas and
also made the cross a red gradient.
(Card) For the front I used the same color scheme as the logo, I used simple
layout to bring the attention to the words and the logo. (Its the same color
scheme as the puerto rican flag) For the back I followed the same format and
added the e-mail in the bottom so that it wouldnt look squished above.

Letterhead
Description: Letterhead with a new logo for a business. In my case for an
imaginary hospital namedSonrisas.
Programs Used: Indesign gn CC & Illustrator CC
Date: November 7, 2015
Comm 130- Brother Stucki
Objective:
Letterhead should be 8.5 x 11, full-bleed optional, but trim only .125.
Keep designs simple with light watermarks and drop shadows and plenty of
white space.
Include contact information
Process: I struggled finding where to place the logo. First it was big and
on the lower right side, then its was smaller on the top right and then I just
decided to put in the bottom in a row makes it looked cute and because it
repeated the logo multiple times. I reduced the opacity level to 40%. Also
I purposely used lines to create a rectangle shape and left spaces so that it
wouldnt have trapped white space. (Card) For the front I used the same
color scheme as the logo, I used simple layout to bring the attention to the
words and the logo. (Its the same color scheme as the puerto rican flag) For
the back I followed the same format and added the e-mail in the bottom so
that it wouldnt look squished above.

Imaging
Description: This project is about learning to photograph and design a page
that incorporates colors and design principles into photography as well as
your page design.
Programs Used: Photoshop
Date: October 17, 2015
Comm 130- Brother Stucki
Objective:
Learn basic photography skills.
Choose a color scheme, take a photo to match those colors, then incorporate
the colors into the layout.
Use a digital camera to take a quality image, then download it.
Adjust image levels, saturation, color balance, sharpen tool on separate layers
for NDE (non-destructive editing.)
Size and crop the image, then place on an 8.511 page layout.
Use layers to design text, and repeating graphic elements in Photoshop.
Print with full-bleed margins. Trim only 1/8 (0.125) from all four sides.
Process: First chose a color scheme for the project that I wanted to do. I
used my camera to take this image of my nephew Benjamin in his crib. I
went with a underwater color scheme and theme, hence the bubbles and
the different blues. I added the greens and yellows because of the colorful
underwater images in his crib. I edited the picture until I achieved my desired
look.

Event Ad
Description: A color full-bleed event ad to promote a Chocolate Dessert
Contest event where the proceeds will go to Senior Citizens Center while
using only 2013 Microsoft Word and a scanner.
Programs Used: Microsoft Word 2011, Phone Scanner, pdf2jpg.net
Date: October 10, 2015
Comm 130- Brother Stucki
Objective:
Process: First I sketched drafts and planned what kind of event I wanted to
do. I love chocolate and I love deserts so it was easy to figure out that to be
my theme.
I found a dessert image that I liked and scanned it with an app using an
I-phone 6S. I struggled a little figuring out how to scan it with the right
settings for scanning proportions Then I decided to use complementary
monochromatic scheme using Palleton Color Scheme Designer. I chose
blue and yellow. I really liked the Palleton designed layout so I used a similar
scheme changing the size and the space in between the squares. I wanted
to bring attention to the Date time and place so I chose to place it inside
the gold box. I made the title follow the same style as the D,TP, but in the
opposite way to create both flow, repetition, and contrast. I used a Word to
fill the squares with the respective color. Alignment was key for this event ad
to work and look well put together. I chose two semi contrasting fonts.

Web Page
Description: Web page made using Textmate while intergrating a new logo
made in the past week.
Programs Used: TextMate, Indesign and Illustrator CC
Date: Novemeber 21. 2015
Comm 130- Brother Stucki
Objective:
Process: I created the web page using Text mate. I had two separate files, the
html file, and the css file. I looked up the color code on w3school.org. I edited
the html and css code until I got the desired look. I chose a photography
theme. I created a photography logo. The logo is meant to be a camera with
the lens zooming out. I wanted a dark color since I was inspird by the black
Cannon cameras. I added a gradient effect in hopes of making it have depth.

Acknowledgments
I would like to acknowledge the
Communication Department of Brigham
Yound University- Idaho. In particular
Caryn Esplin and Jason Stucki who have
helped me succeed in this particular source.
As well as my older sister Daniela Valenzuela
who would drive me to office Max and
provide the funds to print my assignments.
My nephew Benjamin Valenzuela who
both inspired me and who allowed me
to photograph him for assignments
throughout the semester.