Kealeboga Thobolo | +267 72484193 | +26776001971 |

keal.thobs@gmail.com

Motivation Letter
How will studying at BIUST contribute to my life and
plans?
I have chosen to pursue my Masters in the Department of Informations Systems
and Data Management at Botswana International University of Science
and Technology in order to gain further expertise in the field of Customer
Relationship Management (CRM). I have graduated with BSc (Hons) Computer
Systems Engineering offered by University of Sunderland in United Kingdom
through
Botswana Accountancy College and obtained Second Class (first
division) as shown in the transcript and certificate attached and now I feel that
I would like to devote my academic attention to more specialized section of
computing. I am strongly convinced that such an educational background would
help me achieve my future career goal, which is, ultimately, to start a large scale
Information Technology multimedia production company that will change and
impact the business industry both locally and internationally.
During the course of my studies, I have always been actively seeking
opportunities to develop my skills beyond what was strictly required by the
curriculum. I enjoyed motivating and counselling my collegues which helped me
further improve my critical thinking and public speaking abilities. Not only did
I participate as a motivator in various domestic events but I also remained active
in Face The Nation, a non-governmental organization, an HIV/AIDS Intervention
Programme that utilizes the peer-education method to address behavioral
change among youth of Botswana. I also taught counselling at Letlhakane
Senior Secondary School and through all this valuable experience I learned how
to effectively present academic principles to audiences with diverse educational
and social backgrounds.My love for information Technology (IT) ,graphic
designing integrated in business has largely determined my professional
aspirations and interests. I possess a unique talent for delivering highly complex
technical information into terms and concepts that the end users can readily
grasp. Furthermore, I am multi-task oriented, enjoy a challenge, and continually
stay abreast of the latest advancements in the IT field. Through my counseling
qualification and experience I have learnt how to interact and work with students
to ensure that they perform at their best potential.
Later on, it was only a natural step for me to make use of the graphic designing
and programming skills in more business oriented arenas. As a result,
I participated in Botswana Young Innovators competition and was among the top
16 finalists that saw me recieving an award for it. The competition required me
to engage in the use of various graphical softwares and programming languages
to some up with a software that can be used by a regular human being. It was
during my involvement with this competition that I became fully fascinated by
customer interests and usability of technological products. Precisely because it is

Kealeboga Thobolo | +267 72484193 | +26776001971 |

keal.thobs@gmail.com

a very dynamic field of IT, changing rapidly to address many communication

challenges in the business industry , it represents the art of technical reasoning
at its very best. I also worked as a Part time Junior Consultant (ODK Developer)
for DATA SORT RESEARCH COMPANY (DSR) , under the Tebelopele Testing project
called the Botswana combination prevention project HIV testing and counseling
(HTC) system
Moreover, I am a well-rounded individual with an adaptable personality, good
interpersonal and communication skills that make me fit very well in different
places and with different people,
I strongly believe that I can offer much more to the company with my specialized
knowledge of a variety of software, passion for coding and programming, more
especially in the field of multimedia applications design and computer science
problem solving.
I have a particular interest in eploring the scope of Customer Relationship
Mangement. Therefore, this programme offered at BIUST would help me gain
a further insight into these up-to-date areas of IT. Moreover, my degree thesis
was concerned with understanding the consumer philosophies when choosing
technological products. During my studies at BIUST, I would like to continue the
research started in my thesis and explore different segments (with different
priorities) of the market, which will help in marketing communications which
can be used towards developing systems that have an optimal blend of features
and user-friendliness.
Secondly, I have worked extensively with The University Of Botswana Learning
and Living Communities(UB LLC) by designing two posters for the events they
hosted.
After I finish my postgraduate education, I would like to serve the IT industry
and my country given the opportunity . I would like to expand my already
registerd company to change and impact the business industry both locally and
internationally, offer conslutation services in relation to usability of IT products .
In the long term, I have a strong preference of making a breakthrough in the
international market and offer these services to companies in SADC, Africa and
eventually the world. I specially appreciate the efforts of the government on
empowering the youth with programs that will see them standing up for
themselves to be the cream of this country. What I recenly see as the biggest
problem is the efficiency of international market and therefore I would like to
contribute through my work to the development of appropriate enforcement
mechanisms.
It is said that for a successful career in Information systems and data
management, a top quality Msc degree is almost a must, and in this respect,
BUIST is an obvious choice for me. It represents an essential stage of my
education which complements well my previous studies and work, but it also

Kealeboga Thobolo | +267 72484193 | +26776001971 |

keal.thobs@gmail.com

opens a lot of new doors and provides opportunities for me to develop

professionally and personally to achieve my career goals.