MARKET ANALYSIS OF INTERACTIVE BROCHURE MOBILE APP

(PARIKSHA LABS PVT LTD.)

Submitted in partial fulfillment of the requirement
for the award of the degree of

MASTER of BUSINESS ADMINISTRATION

IN
SOFTWARE ENTERPRISE MANAGEMENT
(COURSE CODE: 099)
Under the guidance of
Mr. ALOK KUMAR (SENIOR EXECUTIVE & BUSINESS DEVELOPMENT)
MS. SHIPRA SHARMA (PROJECT INTERNAL GUIDE)
Submitted By

ROBIN VARSHNEY
(00211809913)

CENTRE FOR DEVELOPMENT OF ADVANCED COMPUTING

AFFILIATED TO

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY (GGSIPU)

Dwarka, Delhi - 110078

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DECLARATION

I hereby declare that this Project Report entitled MARKET ANALYSIS OF INTERACTIVE
BROCHURE MOBILE APP submitted by me to the GGSIPU Delhi, is a bonafide work
undertaken by me and it is not submitted to any other University or Institution for the award of
any degree/ diploma / certificate or published any time before.

Name:
Enrolment No.:

ROBIN VARSHNEY
00211809913
3rd

Semester:
Date:

04 Sept

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ABSTRACT
This project helps me to get involved with Market analysis of Interactive Brochure Mobile
App solution from Pariksha Lab Pvt Ltd.
Market analysis includes:

Identify the key players in the Interactive Brochure mobile application value chain.
Benefit from extensive forecasts and statistical material.
Recognize the business opportunities in the Interactive Brochure mobile application
market.
Predict tomorrows most profitable monetization strategies.
Learn about the market opportunity for the above mobility solution.
Evaluate the existing e-brochure.

The main purpose of this analysis is to look for the suitable industries like automobile, textile,
jewelers, furniture, toy that can make effective utilization of interactive brochure.
Problems faced by traditional method of printed brochures:

Unit cost is high

Costly to change/modify
Costly to distribute
Large amount of wastage and require extra space
Time consuming process

Benefits provided by interactive brochure are as follows:

Save money and time

Focuses on smart work
Reduced postage/distribution cost
Send to anyone anywhere instantly
Eco-friendly and paper free
Can be easy to change and modify
Avoid wastage and extra space

Therefore need arises to bring about a change in the traditional method of printing brochure
thereby adopting the use of interactive brochure so as to provide quality solution to the customer
and increase productivity

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ACKNOWLEDGEMENT

I am grateful to the authorities of PARIKSHA LABS PVT LTD. for having permitted me to go
ahead with the training on Market Analysis of Interactive Brochure Mobile App in partial
fulfillment of the requirements for the award of the degree of MASTER OF BUSINESS
ADMINISTRATION IN SOFTWARE ENTERPRISE MANAGEMENT.
My sincere thanks & gratitude is also due to Mr. Alok Kumar, Project Supervisor for his
valuable guidance during the course of training.
I am very thankful to Mrs. Mary Jacintha, Head of department of MBA (SEM) for approving
my training, timely encouragement & supervision.
I am thankful & grateful to Mrs. Shipra Sharma , Project Guide for his valuable guidance &
principles, fundamentals, concepts and execution regarding the training which have helped me in
completion of training & preparation of the report.
Last but not the least, I would like to thank my parents for their help & cooperation in training
work, typing/editing of the training report.

ROBIN VARSHNEY
MBA (SEM)
BATCH: 2013-2015
00211809913

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TABLE OF CONTENTS
CHAPTERS

PAGE NO.

LIST OF TABLES

(i)

LIST OF FIGURES

(ii)

EXECUTIVE SUMMARY

(iii)

INTRODUCTION
ABOUT PARIKSHA LABS PVT LTD.

ABOUT THE PROJECT

THEORITICAL FRAMEWORK
INTERACTIVE BROCHURE APP: OVERVIEW

INTERACTIVE BROCHURE APP: PURPOSE

DETAILED BUSINESS PROCESSES

a.
b.
c.
d.
e.
f.
g.

Understand the service offering of Pariksha Labs

Develop the GTM strategies
Perform market analysis and comparative analysis
Identify the targeted prospects
Pitching to targeted customer (mailer)
CRM action/update
Mailer response analysis and follow up
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11
12
14
22
23
25
29

DATA COLLECTION

30

ANALYSIS & INTERPRETATION

31

CONCLUSION

42

LIMITATIONS AND RECOMMENDATIONS

43

BIBLIOGRAPHY
APPENDICES

44

LIST OF TABLES

SNO
1.

Tables Details

Page No
4

Estimated size of the current target market

2.

3.

5
Comparison between the two mobile application developing
approaches
Comparisons between three Different Development Approaches
and Technologies

4.

Activities performed by Smartphone users at least once a month

5.

Comparison between the printed brochure and interactive

brochure

41

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(i)
-User B

LIST OF FIGURES

S.No

Figure Details

Page No.

1.

Us print vs online Ad spending (US $ Billions) 2011-2016

2.

Details of mobile app market

3.

Us mobile app Vs web consumption Mins per Day

4.

Us web Vs Mobile app Vs Tv consumption min per day

5.

Comparision between paper based Vs mobile based approach

10

6.

Types of Digital Marketing Campaign

12

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EXECUTIVE SUMMARY
A Brochure is a pamphlet or catalogue that is used to pass information about something.
Brochures are advertising pieces mainly used to introduce a company or organization and inform
about products and/or services to a target audience. Brochures are distributed by radio, handed
personally. They may be considered as grey literature. They are usually present near tourist
attractions. The most common types of single-sheet brochures are the bi-fold (a single sheet
printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A
bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six
panels (three panels on each side).
Other folder arrangements are possible: the accordion or "z-fold" method, the "c-fold" method,
etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into
four, five, or six panels. When two card fascia are affixed to the outer panels of the z-folded
brochure, it is commonly known as a "z-card". Booklet brochures are made of multiple sheets
most often saddle stitched, stapled on the creased edge, or perfect bound like a paperback book,
and result in eight panels or more.
However, this brochure is accompanied with certain limitations which are as follows:

Unit cost is high

Costly to change/modify
Costly to distribute
Large amount of wastage and require extra space
Time consuming process

Thus to overcome these limitations of traditional brochures, a need for a better solution arises
and as the technology has advanced, the solution comes in the form of an Interactive Brochure
App. Benefits provided by interactive brochure are as follows:

Save money and time

Focuses on smart work
Reduced postage/distribution cost
Send to anyone anywhere instantly
Eco-friendly and paper free
Can be easy to change and modify
Avoid wastage and extra space

Therefore, Interactive Brochure App provides quality solution to the customer and increase
productivity.

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INTRODUCTION

ABOUT PARIKSHA LABS

PARIKSHA LABS PRIVATE LIMITED provides outstanding mobility services cover all
aspects of enterprise and consumer-facing mobility. It begin with a rigorous analysis of your
processes and business needs and provide comprehensive services including mobility strategy,
application development, testing, and security. In addition, we can provide mobile analytics and
integration with ad networks. The following is an overview of the specific services available in
each of these areas:

Mobility is focused on helping its clients achieve breakthrough growth throughout the
rapidly changing mobile ecosystem.
Combines deep industry expertise with cross-industry mobility experience to bring our
clients leading-edge solutions.
Provides services and support for designing, building and benefiting from mobility
starting with the right foundation and backed by a holistic, shared strategy and the best
supporting technologies.
Offers mobility and embedded software services across a wide range of industries and
platforms, including Android, Apple iOS , Windows Phone and Windows 8.
It can design, build, test and implement the right solution for your company and support
that solution on a managed service basis or behind your firewall.
Through our managed, transaction-based service model, our clients can quickly and cost
effectively launch and scale high-value mobility services while reducing the high initial
costs of IT and infrastructure setup and investment.
It Offers a broad suite of packaged solutions and assets to address the most important
mobility challenges.
Over the last 7 years, Pariksha labs has worked with several global customers and
partners in US , Canada , Europe & Japan and delivered innovative services around :

Mobile Apps
Print & publishing
QA/ testing.

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ABOUT THE PROJECT

OBJECTIVE
The objective is to look for the suitable industries like automobile, textile, jewelers,
furniture, toy that can make effective utilization of interactive brochure within India and
outside India.
Market analysis includes:

Recognize the business opportunities in the Interactive Brochure mobile application

market.
Identify the key players (key players are the CMOs of the company they are normally
decision makers) in the Interactive Brochure mobile application value chain.
Benefit from extensive forecasts and statistical material.
Predict tomorrows most profitable monetization strategies.
Learn about the market opportunity for the above mobility solution.
Evaluate the existing Interactive brochure.

The main purpose of this analysis is to look for the suitable industries like automobile,
textile, jewelers, and furniture, toy that can make effective utilization of interactive brochure
within India and outside India.

SCOPE OF WORK

Understand the service offering of Pariksha Labs.

Develop the GTM strategies.
Perform market analysis and comparative analysis.
Identify the targeted prospects.
Pitching to targeted customer (mailer).
CRM action/update.
Mailer response analysis and follow up.

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Nowadays more people have access to a mobile phone than to clean water. The world is rapidly
approaching billions of Internet-connected users and consumer electronic, commercial and
industrial connected devices. Mobility is a global phenomenon that is transforming the world in
many ways. Smart phones and tablets are the new battleground for attracting consumers to
brands and engaging with them, turning customer service into 24x7 anytime, anywhere,
contextual interactions. Mobility liberates IT services from the desktop, transforming business
into a fast, efficient, and flexible process.
Pariksha Labs help our customers gain significant competitive advantage by increasing their
workforce productivity, growing their revenues, and leveraging mobility to create new business
models.
Therefore, it seems fruitful to penetrate in the market with a new mobile application which is
Interactive Brochure Mobile App. Market analysis plays a very important role before
penetrating in the market with this mobile application.
Market analysis includes:

Recognize the business opportunities in the Interactive Brochure mobile application

market.
Identify the key players (key players are the CMOs of the company they are normally
decision makers) in the Interactive Brochure mobile application value chain.
Benefit from extensive forecasts and statistical material.
Predict tomorrows most profitable monetization strategies.
Learn about the market opportunity for the above mobility solution.
Evaluate the existing Interactive brochure.

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THEORITICAL FRAMEWORK
Interactive Brochure Mobile App: Overview
As the world is stepping up in technology brochure is also transformed from printed to the
interactive mobile app. Interactive brochure app is the approach which bring the brochure into
the new world of technology.
Traditionally the printed brochure is the basic approach for making the brochure of the product
but, It consist some limitations in it:

Unit cost is high

Costly to change/modify
Costly to distribute
Large amount of wastage and require extra space

To overcome these limitations, printed brochure transformed into the pdf format which is the
part of the 2nd generation but it still have a few limitations:

These brochure are static in nature.

Modification in pdf is difficult.

3rd generation brought the major change in the brochure. 3rd generation introduced the e-brochure
i.e. (internet brochure) into the market. e-brochure overcomes all the limitations but still it has
one shortcoming. which is the use of the desktop computer (Personal Computer) for e brochure
one has to use desktop computer always for seeing the brochure of the companies.
Interactive Brochure Mobile App overcomes all the limitations and as we know the number of
mobile user in the world is increasing day by day. In the table below shows the various app user
in the continents.
2012

2013

2017

App users worldwide

1.2 billion

N/A

4.4 billion

Asia Pacific

30%

32%

47%

Europe

29%

28%

21%

North America

18%

17%

10%

Middle East & Africa

14%

13%

12%

Latin America

9%

10%

10%

So with the result of the above table the Interactive Brochure has a huge scope in the upcoming
years.
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Approaches in making of the mobile application

Native app
Phone gap
Mobile web

Their explanation along with the distinction between them is given in the table below.
Native
Phone-Gap
Better performance
Slightly lower performance
Higher usability
Lower usability
More feature with phone capabilities(Offline, Lesser feature with phone capabilities may
GPS etc) supported
require add-ons developed
Harder to develop
Easier to develop with easier access to
technology
Need to duplicate effort
Build once, deploy on all platforms (requires
testing and tweaking for each platform )
Comparison between the Native, Phone-Gap & Mobile-web:
Development Native
Phone-Gap
Mobile-web
Approaches
Build the app using Build
once.
Deploy
on Build
using
Definition
native frameworks:
multiplatform as native apps
technology
and
Technology
I phone SDK
Oracle ADF Mobile
HTML5
Android SDK
Phone Gap
Sencha
Window phone
Work light
J
Query
.Net
Mobile
Underlying

I phone : object c
Android : Java
Window Phone:
.Net

Deployment App store

Key
Use
Apps requiring
Cases
high-end
user
experience, more
transaction
in
nature
Large user base
on one device (e
.g
physicians
with I pad)
Offline usage
Apps requiring

Oracle ADF:HTML5
JavaScript,
Javascript and CSS
HTML
Appelerator. JavaScript
HTML
Phone Gap : JavaScript,
HTML
App store
Over the web
Simpler apps , more
Generic user
information in nature
experience
performance
Apps
with
contents
depends
on
updated
on
a
internet
frequently/live
basisconnection
perfect for news type
application
Distributed
user
base
Multiple device types
across smart
distributed across like
phone
user
platforms
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extensive device
and/or
OS
function

Need
to
maintain
single
code
base
Moderate
amount
of
device
function

The figure below is supporting the comparison between the transformations of brochure
from 1st to 4th generations the figure tells how people are spending in the advertisement by
using the different medium. People are more inclined towards online technology in
comparison to print technology and the Interactive Brochure App works with the online
technology only.

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Interactive Brochure Mobile App: Purpose

The purpose of the Interactive Brochure Mobile App is to overcome the limitations of the
traditional brochure .With more consumers accessing websites and content from mobile devices
than ever before, there has never been a more perfect time to consider your very own digital
brochure App. With the digital brochure app, the full potential of digital publishing can be
embraced. Apple already has its share of success in the area of mobile applications. It is well
above the android applications as shown in the figure below.

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When compared to the web applications or TV, the mobile applications have surely taken over
the market by providing immense satisfaction to the customers.

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Usability of the mobile phone is different for different country. The table below shows the
variable activities performed by people in their mobile phone.

SMS Web
Email Social
Apps Streaming Instant
Video/
browsing
networking
music
messaging mobile
TV
55%
58%
59% 21%
33%
19%
Australia 94% 60%
85% 69%
66%
75%
74% 39%
57%
43%
Brazil
84% 75%
58%
62%
71% 59%
67%
39%
China
45% 15%
17%
26%
13% 11%
15%
8%
India
89%
37%
51%
47%
49%
26%
35%
17%
Italy
95% 68%
55%
59%
64% 41%
34%
36%
Russia
93% 80%
52%
55%
81% 40%
70%
44%
South
Korea
78% 37%
33%
69%
38% 22%
50%
9%
Turkey
92% 66%
68%
63%
56% 20%
37%
19%
UK
86% 82%
75%
63%
62% 38%
28%
28%
US
It is very much clear that 13% of the activities performed by the Smartphone users in India, is
using the apps .While in the other countries this percentage is comparatively quite high. So we
can target our country according to the details which are provided.

It is even more surprising to note that earlier this percentage was very less as less number of
people had access to smart phones and the mobile apps available were not customer friendly.
But, now- a-days majority of the people have access to smart phones and all they need is a
customer friendly mobile app. Keeping in view this market scenario, an Interactive brochure app
will definitely provide immense satisfaction to the customers.

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Tablets and smart phones have revolutionized the way people read so it's time to publish your
catalogues and brochures on app stores. The tablet publishing provides benefits to both the endusers and the publishers, proving the worth of the publishing activities. The comparison of the
approaches followed in the paper based activities as well as mobile based activities in shown in
the figure .

Therefore, it's a great new era for businesses who can now reach a global market without
the costs and limitations of print and post.

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DETAILED BUSINESS PROCESSES

The activities undertaken in this project are as follows:

(i)

UNDERSTANDING SERVCE OFFERINGS OF PARIKSHA LABS

Pariksha is totally focused on providing its customers the best of class services. Over the last
7 years, Pariksha has worked with several global customers and partners in US, Canada,
Middle-East, Switzerland, Italy, Germany and Japan; and delivered innovative services
around.

Mobile Apps.
Web/RIA
Print & Publishing
QA/Testing

Parikshas mission is to help startups and SMEs build great new products. It has deep
competencies and sharp focus on Mobile/ I pad apps, Rich Internet Applications, Adobe
platforms, inDesign Plug-in, Online video & QA Testing Services. They are focusing on the
following:
Applications

Data aware enterprise mobility applications

Multimedia applications
Content apps- eBooks, ePub & eMags
Games

Platforms & Technologies

iPhone / iPad SDK

Android/Blackberry
HTML5
SQL, XML & RSS
ePub format
Back-ends Java/J2EE based

Development Services

Collaborative Product engineering via Off-campus dedicated/connected team.

Turnkey prototyping/R&D experimentation on new emergent technologies.
End of life application support & maintenance.

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Testing/QA Consulting Services

(ii)

Off-campus off-shore development team for Product Testing.

Software architecture and design review services.
DEVELOP THE GO TO MARKET (GTM) STRATEGIES

In Marketing Management, the term Go-To-Market strategy refers to the set of integrated
tactics which a company will use to connect with its customers/business and the
organizational processes it develops (such as pricing and contracting) to guide customer
interactions from initial contact through fulfillment.
A firm's Go-To-Market strategy is the mechanism by which they propose to deliver their
unique value proposition to their target market. That value proposition is based on the
choices the business has made to focus on and its investments in markets and solutions that
they believe will respond positively to the increased attention.
A Go-To-Market strategy usually involves answering 5 key questions:

WHO will we actively target within the market?

WHAT will be our product portfolio for target customers?
HOW MUCH will we charge for our products for different customers?
HOW will we promote our products to target customers?
WHERE will we promote and sell our products to target customers?

Promotion Methods used for promoting the interactive brochure app is Digital Marketing.

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In This Project, E-mail Marketing has been used as a tool for Digital Marketing :

E-mailing method includes generating a list of the email ids of all the potential
customers that might be interested in the service, this can be done by using some of the
data collection sources available on the internet and then creating a mailer campaign,
which allows mails to be sent in bulk to all the email ids. These mails should contain a
brief description of the service provided by the website and a link to the website.
Then the response to the mails should be tracked and all the potential customers should
be provided with a quick tracking.
E-mail marketing is a good marketing strategy but is only helpful if a small target and a
specific target of customers need to be contacted if a bulk and not very specific group of
people are the target then this strategy will not be very helpful.

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(iii)

PERFORM COMPARATIVE ANALYSIS

List of companies

I touch
On Sight Mobile App
BROCHURE CLONER

A. I Touch
Company Elements:

Company deals with Iphone/I pad only.

The basis of the itouch catalog app started a few years ago with developing 4 other
catalog based apps.
They were exploring the ways in which small and medium sized companies can
leverage on this unique trend and the touch experience.
They ventured into the development of itouch catalog in 2010.
Their aim was to enable companies, big or small, to easily and effortlessly manage
their own itouch catalog, online and real-time opening up a whole new world of
catalog experience, online marketing and cost savings.

Language used in application:

English (No other language they deal with )

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Pricing plan with their feature:

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Trial private version which are providing for 3 weeks publication in apple store:

Key points after downloading trial version app:

We need to register first in there website

They provide the tutorial video which is linked with you tube.
Fields enter during formation of app
category name
sub category
product detail
picture
description about product
code of product
industry
language
company url
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B. On sight mobile app company

Company Elements:

Onsight provides mobile sales apps that run on all the major mobile platforms
iPad, Android and Windows. The Onsight app works on
iPads,
iPad Minis,
Windows 8 tablets, 7- and 10-inch
Android tablets
Android phones.
Onsight allows you to embrace the BYOD (Bring Your Own Device) movement.
Quickly get your sales team up and running by allowing each team member to
install and run the Onsight sales app using their existing preferred device. F

Features:
Mobile Product Catalog

Showcase your products using a glossy, visually-appealing electronic catalog.

Create a catalog from a handful of products to 1,000's of products.
Import your products from Excel using our fast product import tool.
Browse the product catalog using touch gestures on your device.
All catalog changes are immediately visible on all devices the next time they
sync.
Generate an up-to-date PDF product catalog for emailing or printing

Product Brochure

Convert your existing printed product brochures into electronic brochures.

Flip through the brochures using swipe gestures.
Tap on products in the brochure to see more details.
Add items to an order from within the brochure.

Quotes & Orders

Create a new quote or order whilst onsite at your client's premises.

Add items to the quote or order by browsing the product catalog.
Send PDF quotes to your client for approval.
Send PDF orders to your office for processing.
Full order history is stored for all clients.

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Accounts Contacts

Manage all your customer information in one shared database.

Update the account and contact info from any mobile device.
Allocate accounts to specific sales agents.
All changes to contact information get synced to all other mobile devices.

Dashboard

Track sales activities for the entire team as well as individual sales agents.
Get a real-time view of your sales activities.

Pricing
Onsight's mobile sales application is provided as a cloud service with a low peruser monthly fee.
We offer our fully-featured app for free to smaller firms.
You can sign up and use Onsight for free for a year for a single user. No fees. No
fuss.
If you are a larger firm, sign up for our free tier to trial the app with a single user
and then upgrade to our standard pricing tier whenever you are ready to add more
users.

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PRICING PLAN WITH THEIR FEATURE

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C. Brochure Cloner Company

Company Elements
We have to provide the branding and your PDFs only.
Within a couple of weeks your app will be available on app stores and you'll start
to reap the rewards
Enhance for interactivity. Add live links, video, scrolling text, HTML5, animation
Uploading to the Platform via through the any web browser
Features

In App Advertising
Image Sliders
User Analysis
Client Dashboard
Live Links
Data Capture
Link Highlighting
Html5
Newsstand
Lock Orientation
Internal Page Links
Print
Restore Purchases
Push Notifications

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PRICING PLAN WITH THEIR FEATURE:

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29

(iii)

INDENTIFY THE TARGETED PROSPECTS

Pariksha lab focuses on targeting those small and medium enterprises (SME) in which
the Brochure is a very essential element in dealing with the customers and spending
on printed brochure is costly. So, targeting exporters of various industries which are
using brochure would be the best approach for finding the prospects.

Small medium enterprise in which brochure is a definitely needed element for the
company.

Companies must have long product line and changes occur in the product very
often.
Companies should use the brochure in the demonstrating the product
We focus on the small medium enterprises normally exporter in the following
industries in World:

Expected Industries where brochure is a necessity:

Furniture Industries
Clothing industries
Automobile industries
Decorative items
Real estate industries
Women cosmetics
Food and beverages
Bakery shops
Handicrafts
Fashion accessory
Leather products
Sports goods toys
Exercise machines

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(iv)

Pitching to targeted customer (mailer)

The newsletter sent to the exporters in the mail is as follows:

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The mail consisting of the newsletter for the sale of interactive brochure app has been
sent to exporters on their email addresses that have been collected during the data
collection stage. The mails have been sent through a mailer that has been purchased by
Pariksha Labs from Amazon, known as amazonses.com.
Amazonses.com is a tool used for data analysis which can be used to send large amount
of e-mails at a particular time. However, it comes with a limitation that not more than a
few thousand mails can be sent in one particular day. But, ignoring this limitation, this
tool is very effective in analyzing the reliability & validity of the data so collected. Apart
from sending mails, it can also be used to generate reports on the basis of the mail
recently sent.
After sending the mails through amazonses.com, the generated reports convey the exact
number of customers clicking on the link provided in the newsletter along with their
details. It provides the information regarding the number of customers opening the mail,
the number of customers unsubscribing from receiving future mails as well as the
customers who have marked the mail as a spam. Therefore, the tool amazonses.com is
very helpful in pitching the target customers.

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(vi)

CRM action/update
After running the mailer successfully for the various exporters of various industries, the
CRM template is prepared for recording the responses gathered through the generated
report.

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34

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35

(V)

MAILER RESPONSE ANALYSIS & FOLLOW-UP

Follow-up action takes place after generation of response. Once the number of customers
who seemed to be interested in Interactive Brochure Mobile App with Pariksha Labs. As
part of a follow-up, a thank you mail as an expression of gratitude is sent to these
customers and try to build the contact with them. Furthermore, through the generated
report the genuine contact detail of the targeted customers becomes known which is
useful in sending the iteration mail to these customers.
One of the most common limitations of e-mails is that the mails can often go unnoticed as
the employees/ decision makers of the organization may not have the relevant time. So, in
this case the iteration of sending the mail is done.
Follow-up may also include replying to the customers who may be interested in being our
customer. Sometimes, it includes answering to the queries of the customers. Therefore,
follow-up is an important activity that has to be done after analyzing the response from
the mailer as this activity paves way for the future course of action.

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DATA COLLECTION PROGRESS

PRIMARY DATA
Data observed or collected directly from the first-hand experience or we can say primary
data are originated by a researcher for the specific purpose of addressing the problem at
hand.
SOURCES OF PRIMARY DATA
Social networking websites like Facebook , twitter , LinkedIn, are also sources in data
gathering.

SECONDARY DATA
Secondary data are data which have already been collected for purposes other than the
problem at hand. These data can be located quickly and inexpensively.
SOURCES OF SECONDARY DATA

We purchase domestic data from the company data grow.URL is

http://www.growdata.com.au/
We
purchase
international
data
from
the
company
lead411
URL i http://www.lead411.com
Data has been collected from the following website http://www.Scribd.com also.
The data are mostly collected from the companys websites.
Other websites like indiamart.com, alibaba.com & Indianexporters.nic.in etc..Provide
the exporters list and contact details the purpose of connecting with them is to promote
the product at its initial stage of its product lifecycle.
We get the data from the Google and Apple app store.

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DATA ANALYSIS AND INTERPRETATION

The comparative analysis of mobile applications solution of Pariksha Labs has been compared
with the respective mobile application solution of the following companies
A. I TOUCH
B. ON SIGHT MOBILE APP
C. BROCHURE CLONER
In this analysis features , key elements , pricing of the stated above have been compared with the
existing features, key elements and pricing of mobile application solutions provided by
Pariksha Labs PVT LTD. This has been done to gain a better insight into the services (mobility)
solution of Pariksha labs thereby making way for further improvements.
The data analysis is basically done for:PREPARATION OF PROPOSAL
The proposal of interactive brochure app has been made to the client in which all features, time
duration, pricing, technology used and provide information about number of people worked in
the application.

SENDING MAILS (Running the mailer)

The mail consisting of the newsletter for the interactive brochure app has been sent to the
exporters on their email addresses that have been collected during the data collection stage. The
mails have been sent through a mailer that has been purchased by Pariksha Labs from Amazon,
known as amazonses.com.
TOOL FOR DATA ANALYSIS
Amazonses.com is a tool used for data analysis which can be used to send large amount of emails at a particular time. However, it comes with a limitation that not more than a few thousand
mails can be sent in one particular day. But, ignoring this limitation, this tool is very effective in
analyzing the reliability & validity of the data so collected. Apart from sending mails, it can also
be used to generate reports on the basis of the mail recently sent.

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ANALYZING THE GENERATED REPORT

The report which is generated automatically after sending mail consisting of the newsletter
for interactive brochure app can be studied as well as analyzed to check for the reliability &
validity of the data with respect to the following:

Number of recipients
Number of recipients who have opened the mail
Number of recipients who have still not opened the mail
Number of recipients who have unsubscribed from receiving such mails in future
Number of recipients who have clicked on the link provided in the mail (so as to have a
detailed look at our services & offerings. These are the recipients that are to be targeted
by us as they seem to be interested in our product.
Number of mails that have been bounced (Bouncing of mails is both inevitable &
unavoidable as it takes place under circumstances beyond the human control. However,
only a certain percentage of bounced mails is considered to be natural after which the
tool, amazonses.com, blocks the mailer from further use.)

This report is very useful in analyzing the data collected as well as it helps to govern our
future course of action (follow-up).

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SCREENSHOTS OF A GENERATED REPORT

Following are the screenshots of the generated report after sending the mail (newsletter for
interactive brochure app) to Indian exporters.
A. Mailer Run For Indian Exporters

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B. Mailer Run For Poland Exporters List

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C. Mailer Run For Decorators List

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CONCLUSION
As the statically data says that mobile application user will increase to 4.4 Billion till 2017 hence
the interactive brochure application has the huge scope to overcome the traditional printed
brochure promotion approach.
The expected conclusion of this report is made on the basis of the difference between Printed
Brochure and the Interactive Brochure Mobile Application:

Printed Brochures
Unit cost is high

Interactive Brochure
Save money and time

Focuses on the traditional approach

Focuses on smart work

Costly to distribute

Reduced postage, distribution cost and

It can send to anyone anywhere instantly
Large amount of wastage and require extra Avoid wastage and extra space
space and time
Time consuming process
Eco-friendly and paper free
Include extra cost in modification

Can be easy to change and modify

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LIMITATIONS & RECOMMENDATIONS

Companies are very few so comparative analysis of the product is very difficult.
Decisions on product pricing are very difficult.
Lack of awareness leads to delay in response from the customer about the brochure
mobile application.
Data gathered from the secondary sources is not a concrete data.
Secondary data is not a reliable data.
Specifications cant be same all the time in the product because it depends on the
customer requirement. So maintaining the standard price of the product is difficult.
Traditional techniques in gathering the primary data are not feasible because awareness
of the brochure among the people is very less.
Targeted companies are only those which are using brochure for their product.
Older generation are not ready to opt new technology easily

Few recommendations which can overcome the limitations of brochure app:

Spreading the information about the interactive brochure application is very important in
the business expansion.
Free demo of interactive brochure required.
Pariksha Labs should concentrate on digital as well traditional techniques of marketing.
Pariksha Labs are to invest more capital in the marketing of their new product.

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BIBLIOGRAPHY

LINKS

https://www.onsightapp.com/mobile-case-studies
http://office.microsoft.com/en-in/sharepoint-help/use-the-app-catalog-to-make-custombusiness-apps-available-for-your-sharepoint-online-environment-HA102772362.aspx
http://www.hotdocs.ca/catalogueapp
http://www.scribd.com/catalogue.app+doc+austraila
http://www.google.com/doucment/brochureapplication

ARTICLE
Best practices for building our mobile application by Rajesh Padinjaremadam
Making the Transition from Desktop Application Development to Mobile Application
Development by Sirish Kosaraju
How to Choose the Right Technology Architecture for Your Mobile Application by R.T
Thomas.
Responsive Web Design vs. Mobile Web App What is best for Enterprise Whitepaper by
Darien Wilson
The Three Important Features to Consider in modern day Field Service Mobile
Applications by Ragunathan Tapas.

WEBSITES
www.scribd.com
www.alibaba.com
www.indiamart.com
www.google.com/trends
www.techguru.com

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APPENDICES
APPENDIX A: Data Collected For Pitching the product to Indian Exporters.

A
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B
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APPENDIX B: Data Collected For Pitching the product to Poland Exporters.

C
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D
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APPENDIX C: Data Collected For Pitching the product to World Decorators.

E
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F
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