PRESS RELEASE

FOR IMMEDIATE RELEASE

DDB LATINA ANNOUNCES THE ARRIVAL OF A NEW CHIEF CREATIVE OFFICER

TO THE DDB COLOMBIA GROUP
Group CCO Leo Macias comes from DM9DDB Brazil and will also join the Creative
Council of DDB Americas.
December 14, 2015 | Miami, FL DDB Colombia Group welcomes new CCO Leo
Macias, who has won 17 Cannes Lions and multiple awards in renowned creative
festivals such as the London Festival, FIAP, New York Festival, El Ojo de Iberoamrica
and El Sol, among others, during his 22-year career. He has also been a juror at
Cannes and Jury President at FIAP, CCSP, El Ojo de Iberoamrica and Wave Festival,
to name a few recognitions he has received from his colleagues.
He started his career in 1992 in his native Colombia, where he managed accounts
such as Dove Latinoamrica. In 1996, he moved to So Paulo, where for nearly 20
years he worked for brands including Banco Ita, Santander, Citibank, J&J, Avianca,
Bavaria, Heineken, BRF Food Services, Nestl, P.B. Kids, Hyundai, Subaru and
Chevrolet, among others.
In 2010 Leo was named Creative Professional of the Year at the prestigious Brazilian
Cabor Awards. More recently, in 2013 he was invited to the Claude Debussy
auditorium in Cannes to give a lecture on Brazilian creativity, "Decoding Brazil in 120
Minutes."
Macias has wide experience in digitaland has won Lions in the Cyber and Mobile
categoriesat Cannes. He also was the only Latin American speaker invited to the
Digital Marketing Conference in Mosc last year.
Returning to my native country after nearly 20 years brings me great joy. And to be
invited by someone I admire as much as Juan Carlos Ortiz to return as Chief Creative
Officer in a global agency like DDB, fills me with pride, Leo stated.
During his time in Brazil, in addition to achieving a great creative reputation, Macias
feels his greatest achievement was winning the confidence of big clients with whom he
created successful and well-known campaigns, not only in Brazil, but worldwide.

Alongside Andrs Mazuera, I intend to do the same at Grupo DDB Colombia. In my

opinion, thats the best way to work. As a team, the benefits are always better. Lady
Gaga lasts one season, the Rolling Stones last a lifetime, added Macias.
Both Leo and Andres Mazuera, President of the Group in Colombia, agree that with
more than 400 talented people, including many international stars in advertising, the
wonderful brands that comprise the agency, and the economic momentum of
Colombias rebirth,, sthis is the perfect time for the agency to shine with an
international creative product.
"I feel very proud that a creative of Leos caliber has decided to return to Colombia to
lead the creative team of DDB," added Andrs Mazuera, President and CEO of Grupo
DDB Colombia.
"The move of a world-class creative such as Leo Macias from DM9DDB Brazil to DDB
Colombia speaks to the importance and level of opportunities offered by Colombia.
DDB Worldwide is betting on Colombia. Leo is one of the few creatives who perfectly
combines the power of ideas with the knowledge of technology," concluded Juan
Carlos Ortiz, President & CEO of DDB Latina.
ABOUT DDB LATINA:
DDB Latina was the first network to integrate the Latin markets around the world (US Hispanic, Latin America & Spain)
with the main objective of consolidating and highlighting the creativity, passion, and thinking of the Latin culture to the
world.
In response to its vision of Influencia, in 2009 DDB Latina evolved its operational model to Triplas, where Planners,
Creatives and Digitals incorporated their knowledge from the beginning of the strategic thinking process to produce their
Creativity: Ideas that Influence.
DDB Latina, or the United Region, with a presence in 29 offices in 22 countries, including the Caribbean, is part of DDB
Worldwide (with more than 200 offices in more than 90 countries), and are both part of the Omnicom Group Inc. (OMC).

ABOUT DDB WORLDWIDE:

DDB Worldwide (www.ddb.com) is one of the world's largest and most influential advertising and marketing networks. At
the prestigious 2014 Cannes International Festival of Creativity, DDB took home 87 Lions as well as Agency of the Year
and Regional Network of the Year honors for adam&eveDDB and DDB EMEA, respectively. In addition, DDB has been
named Agency of the Year numerous times by the industry's leading advertising publications and awards shows. The
Gunn Report has listed DDB as one of the Top 3 Global Networks for 12 of the last 15 years. The agency's clients
include Volkswagen, McDonald's, Unilever, Mars, Johnson & Johnson, and Exxon Mobil, among others.
Founded in 1949, DDB is part of the Omnicom Group (NYSE) and consists of more than 200 offices in over 90 countries
with its flagship office in New York, NY.
ABOUT OMNICOM:
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate communications company. Omnicoms
branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and
interactive marketing, direct and promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.

CONTACT:
Angela Henao
angela.henao@mia.ddb.com
PR Director | DDB Latina
2601 South Bayshore Dr. 4th | Coconut Grove Miami FL 33133
O: +1 305.341.2563 | M: +1 305. 793. 2495