You are on page 1of 25

www.wunan.com.

tw
(02)2705-5066

www.wunan.com.tw
(02)2705-5066

2014

25

www.wunan.com.tw
(02)2705-5066

11

13

20

21

23

26

28

28

28

29

www.wunan.com.tw
(02)2705-5066

www.wunan.com.tw
(02)2705-5066

*
1

20012012

1960
1991Internete
http://mail.nhu.edu.tw/~society/e-j/47/47-01.htm200976
20091,61720093
4932,175
1,05746%20093
http://www.nd.org.tw/nd/home.aspx?page=many&id=224200981
ubid.com.tw199810
19991bid.com.tw
C2CB2Ccoolbid.com.tw

Downput20045Dreamer20012Yahoo!
kimo.com.tw Yahoo10
YahooYAM
2002eBay20044
Yahoo!2006
8Yahoo!62005PChome
eBay9eBay
PChome online
20076701047http://dtim.mis.
hfu.edu.tw/2007/paper/paper_b/b670.pdf200977

www.wunan.com.tw
(02)2705-5066

20072011

MSN

200513
2003333-34
20084Steven A. Heath
(2005), Contracts, Copyright, and Confusion Revisiting the Enforceability of shrink
wrap licenses, 5 Chi.-Kent J. Intl. Prop

www.wunan.com.tw
(02)2705-5066

Business-to-Business, B to B
B2B

Compaqe

Business-to-Consumer, B to C
B2C

B2BB2C

6
7

20077-8

www.wunan.com.tw
(02)2705-5066

Consumer-to- Business, C to B
C2B

Consumer -to- Consumer, C


to CC2C

C2C
ebay

1-1

www.wunan.com.tw
200120
(02)2705-5066

20092007
2,200,20082,430
200732.3%B2C
1,360C2C1,070
20091,4682008
31%20093,20820082009
32.3%31.6%
4000
3000

$3,208
$2,200

$2,430

2007

2008

$3,545

2000
1000
0

2009

2010

1-220072009
-20082,430http://news.
networkmagazine.com.tw/trends/2008/12/03/4971/20097
5

2009http://www.pollster.com.tw
69.31%
13.07%
12.48%3.47%
E-bay1.09%0.59%

www.wunan.com.tw
(02)2705-5066

60%
12%
19.17%
9.29%

4531.82%172469.22%25
3472.80%354464.44%60%
72412.43%25
3411.47%354420.00%45
27.27%

13%
69%

13%

1.09%

0.59%

3%

eBay

1-3
P o l l s t e r
h t t p : / / w w w. e n e w s . c o m . t w / n e w s _ v i e w. a s p x ? i d = I N F _
INFORMATION000000122201229

www.wunan.com.tw
(02)2705-5066

80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

17-24

eBay
25-34

35-44

45

1-4
P o l l s t e r
h t t p : / / w w w. e n e w s . c o m . t w / n e w s _ v i e w. a s p x ? i d = I N F _
INFORMATION000000122201229

80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%

eBay

1-5
P o l l s t e r
h t t p : / / w w w. e n e w s . c o m . t w / n e w s _ v i e w. a s p x ? i d = I N F _
INFORMATION000000122201229

www.wunan.com.tw
(02)2705-5066

20072008200920102011
20111,695
16,954,457010012
15,389,52775.69%2008
7.18%14,350,588
70.58%200966.47%2010
1,62116,217,0090100
1214,669,91572.56%
20084.05%13,590,123
67.21%200966.47%2009
1,50015,818,907
01001214,188,292
70.95%20082.44%
13,292,78766.47%200863.37%
20081,55412
68.51%121,254
63.37%
20111,69520101,622
73121,539
75.69%20103.13
1,43570.58%2010
3.37382
2.613%9%

121,04973.59%

www.wunan.com.tw
(02)2705-5066

10

26.41%
77.55%22.45%
TWNIC201101
71.59%
75.69%2.001.86

1,175

1,264 1,274

1,380

1,446

1,476

1,538

1,523

1,555

1,582

1,622

1,695

73.57%

927 931 937 941 947 951 957 961 971 981 991 1001
0-100 0-100 0-100 0-100 0-100 0-100 0-100 0-100 0-100 0-100 0-100 0-100

1-620032011
TWNIC2011
8

T W N I C 2 0 11 1 h t t p : / / w w w. t w n i c . n e t . t w /
download/200307/1101b.pdf2011/8/25201229

www.wunan.com.tw
(02)2705-5066

11

MIC
39.1%
33.3%
20.5%7%
200846%
18.2%2010
19.9%
60.4%13.2%11.9%7.9%
64%


20072009

200778.55%200856.42%2009
57.70%
200916,217,00912
72.56%

ZDNet TaiwanWebZDNET2009
www.zdnet.com.tw/news/web/0,2000085679,20135733,00.htm
200975

www.wunan.com.tw
(02)2705-5066

12

1-120092011
10

98 21.39

8.17
%

8.66
%

12.11
%

0.65
%

1.14
%

62.84 70.46
%
%

0.10
%

0.10
%

6.37
%

8.02
%

99 14.84

7.98
%

24.64 31.02
%
%

0.51
%

0.59
%

51.75 50.59
%
%

0.62
%

0.82
%

7.65
%

8.99
%

100 8.86
%

4.04
%

33.33 37.87
%
%

0.00
%

0.00
%

49.37 48.53
%
%

1.27
%

1.47
%

7.17
%

8.09
%

80.00%
70.00%
60.00%
50.00%

98

40.00%

99

30.00%

100

20.00%
10.00%

0.00%

1-7200920119

10

http://oldweb.tipo.gov.tw/iprp/
service/report/report.asp2009712

www.wunan.com.tw
(02)2705-5066

13

20092011

1-2981009
11

98

365

367

158

172

719

801

99

229

238

153

176

607

673

100

101

103

146

161

651

736

11

http://oldweb.tipo.gov.tw/iprp/
service/report/report.asp2009712

www.wunan.com.tw
(02)2705-5066

14

900
800
700
600

98

500

99

400

100

300
200
100
0

1-8200920119

method of doing
12

business

12

4200588-90

www.wunan.com.tw
(02)2705-5066

15

13

1981Diamond v. Diehr

14

19962
Examination Guidelines for
Computer-Related Inventions
15

16

17

13
14
15

16
17

450 U.S. 175 (1981).


200767
1388-90
561996249

2002121

www.wunan.com.tw
(02)2705-5066

16

1-320092011
18

Year Month

Against Trade Mark Laws

Against Copyright Laws

Cases

Persons

Cases

Persons

982009

2,619

2,918

2,923

3,196

992010

2,890

3,377

2,271

2,611

1002011

733

858

473

548

4,000
3,500
3,000
2,500
2,000
1,500
1,000
500
-

2009
2010
2011

Cases

Persons

Against Trade Mark Laws

Cases

Persons

Against Copyright Laws

1-920072009

18

www.wunan.com.tw
(02)2705-5066

17

19

1-420012008
20

2001

13

2002

11

10

2003

2004

2005

2006

22

20

2007

16

14

2008

13

2009

97

68

26

13

70.10%

16.49%

2010/1/1~2010/3/2933

19

20

/ Blog//
http://www.is-law.com/blog/4/page/32009710
/http://stlc.iii.org.tw/twnic/
bulletin.htm2009712

www.wunan.com.tw
(02)2705-5066

18

25
20
15

10
5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009

1-1020012009

8:2

80%

AppleApple
Appleapple.com.twapple.tw

201170

www.wunan.com.tw
(02)2705-5066

19

1.
2.
3.

21

21

20085-10

www.wunan.com.tw
(02)2705-5066

20

22

23

22
23

200995-97
900614
http://law.moj.gov.tw/LawClass/LawAll.aspx?PCode=G0380099
2011827980312

www.wunan.com.tw
(02)2705-5066


.----.--,2015.07
.
ISBN 978-957-11-8173-8
1.2.3.
553.433

104011044

1T44

279.3




P.Design

1063394
(02)2705-5066(02)2706-6100
http://www.wunan.com.tw
wunan@wunan.com.tw
0 1 0 6 8 9 5 3

2 0 1 5 7
4 5 0

www.wunan.com.tw

(02)2705-5066