S.

No
.
1

4
5
6
7
8
9

Topic
Introduction to Cost Accounting:
Meaning, Scope, Objectives, Importance, Difference between cost and financial
accounting
Introduction to Cost Concepts:
Basic concepts of Cost, Costing & Cost accounting
Classification of Cost, Elements of Cost, Cost centre, Cost units & Cost Object, Cost
Reduction and saving.
Introduction to Prime Cost & Overheads:
Material Cost: Purchasing, receiving, storage, issues,
Inventory Valuation & Inventory Control,
Labour Cost: Basic Concepts & labour turnover, latest trends
Overheads: Meaning and treatment of overheads, Identification of overhead with cost
centre, Allocation, apportionment and absorption of overheads
Methods of Cost Accounting:
Job Costing, Contract Costing, Process Costing, Batch Costing, Operating Costing,
Preparation of Cost Sheet and quotations
Reconciliation and Integration Between Financial and Cost Accounts
Marginal Costing:
Cost-Volume-Profit-Analysis, Break Even Analysis, Application of CVP Analysis,
Pricing Decision and Decision Making and Relevant Information
Budgets and Budgetary Control :
Meaning, Features, types of budgets like Cash, Fixed and Flexible Budget, Master
Budget, Zero based Budgeting, Program Budgeting, Performance budgeting
Standard Costing and Variance Analysis:
Meaning, Types of Variances, Determination of standard cost, Standard Cost Sheet,
Variance Analysis
Introduction to Advanced Cost Management Concepts:
Marginal, throughput and absorption costing system, Activity Based Costing, Backflush accounting, Target Costing, Benchmarking etc.

Hours
2

6
1
3
3
3
4
30

Cost Accounting

RETAIL BANKING

S. No.
1
2
3
4
5
6
7

Topic
Introduction, Functions and Growth
Retail banking industry in India
Retail Liabilities
Retail assets
Wealth management
Portfolio management

Hours
2
2
6
8
8
4

Cases in Retail Banking

30

FINANCIAL MANAGEMENT

Session
1

4
5

Topic
Hours
Investment Decisions Review
a. Risk and Return (Definition of risk, return, measurement of risk and 4
return, CAPM)
b. Cost of Capital (WACC) and its implications
4
c. Basics of valuation using Discounted Cash Flow
4
Financing Decisions
Long term financing
3
Capital Structure Decision
2
a. Modigliani-Millar propositions
b. Capital structure theories
c. Interface with cost of capital
Short term Financing
Financing and Valuation
Working Capital Management (estimation of working capital
requirement, cash management, inventory management, receivables
management)

1
1
4

Dividend Decisions
Other Suggested Topics :
Financial Distress
Mergers and Acquisitions
International Financial Management
Leverage

3
4

30

SECURITY ANALYSIS AND PORTFOLIO

Sr.
No.
1.
2.
3.

4.

5.

Topic
Introduction: Introduction to Securities- Investment vs Speculation, The investment process,
investment categories, various investment avenues, objectives and constraints.
Capital market primary & secondary, Equity & Debt, Options, Futures, SWAPS
Risk and return: Security returns, Types of risk, Risk in contemporary mode, using beta to
estimate return, calculating expected return and risk,
Fundamental analysis:
a. Economic analysis
b. Industry analysis
c. Company analysis (quantitative and qualitative analysis)
d. Company analysis: applied valuation
Bond Analysis- markets for debt securities, specialized bonds, Bond returns and prices,
Systematic Risk in Holding Fixed-income securities,

Hours
2
2
2

2
2

6.

Technical Analysis: The Dow Theory, Types of charts, price patterns, trend lines, Advances technical
tools, security valuation, DCF, DDM , PE Ratio

7.

Efficient Market theory: Fundamental and Technical Analysis, Random Walk,

8.

Portfolio Analysis- Traditional portfolio analysis, Markowitz Risk-Return optimization

Portfolio Selection- Risk & Investor preferences, selecting the best portfolio, simple Sharpe
portfolio optimization, significance of beta in the portfolio, traditional portfolio selection,
Portfolio selection and diversification, The Sharpe and risk function, Random walk and
Martingale Model, Size of portfolio, Selection basis and readjustments, Timings of
disinvestments
Capital Market theory : CAPM,
arbitrage pricing theory, Utility
2
Theory, Portfolio theory, Multifactor Models
Portfolio Management: Portfolio theory, ,Portfolio Criteria , Efficient set,
Portfolio Management Strategies and performance Measurement- Buy-hold, constant mix,
CCPI, TWR, MWR
Portfolio Management: Managed portfolios & performance measurements- Classification of
managed portfolios, alleged advantages of managed portfolios, Management-Performance
Evaluation
Case Studies

9.

10.
11.
12.
13.
14

2
2
2
2

S.No.

Topic

Hours

Course- Trade Finance and FOREX Management

1.

2.
3.

4.

5.

6.

7.

8.

9.
10.

11.
12.

Overview: Trade Process Trade Documents Trade Regulatory Powers

Trade Products Exports Related Products Import Related Products
Guarantees Bill of Exchange Transaction Trade Future
Financing Trade in Consumer Goods: Factoring Elements in Factoring
International Factoring Accounts Receivable Financing
Financing Trade in Capital Goods: Suppliers Credit Buyers Credit
Forfaiting What is forfeiting Elements of forfeiting The forfeiting
transaction Financing consideration Discount & Payout Leasing What
is leasing Domestic leasing International leasing Leasing contract Cost
& other considerations
Other Trade Financing Practices: Linked Purchases in International Trade
Contract Guarantees & International Bonding Practices International
Standby Practices
UCP 500: General Provisions and Definitions Forms and Notifications of
Credits Liabilities and Responsibilities Documents Miscellaneous
Provisions Transferable Credit Assignment of Proceeds
URC 522: General Provisions and Definitions Form and Structure of
Collections - Form of Presentation Liabilities and Responsibilities
Payment Interest, Charges and Expenses Other Provisions- Cases related
areas
URR 525: General Provision and Definitions - Liabilities and
Responsibilities, Forms & Notifications of Authorizations, Amendments and
Claims Miscellaneous provisions
ICC Docdex: Dispute Resolution Service Request Answer Supplement
s- Acknowledgements and Rejections Appointments of Experts Appointed
Experts Procedure DOCDEX Decision Deposit and Publication of
DOCDEX Decision Costs of DOCDEX General Provisions
Incoterms 2000: EXW FCA FAS FOB CFR CIF CPT CIP DAF
DES DEQ DDU DDP
Trade Payment and Settlement Systems: Netting RTGS Hybrid Systems
Telex Wire Transfer SWIFT FEDWIRE CHIPS GIRO TARGET
EBA CRI EAF CHAPS Euro BOLERO
National Clearing Systems: USA INDIA SINGAPORE
NETHERLANDS JAPAN AUSTRALIA UK
Case studies

4
3

4
4

4
3
4
4
5

Sr. No.

Topic

Hours

INTEGRATED MARKETING COMMUNICATION

1.

2.

3.

4.

5.

6.

7.

8.
9.

Understanding Marketing Communications

a. Drivers to IMC
b. Communication process
c. Redefining the scope of IMC
d. Barriers to IMC
Models of Marketing Communication ( evolution)
a. AIDA
b. Black box
c. DAGMAR
d. HAM
e. FCB
Marketing Communication Mix
ATL Vs. BTL
Traditional Media ( Print/ Broadcast/ Electronic)
Advertising, Personal selling, Sales Promotion, PR, Direct
Marketing Sponsorships, Exhibitions, Packaging, POP, digital, Word
of Mouth, Corporate Identity.
Factors affecting MCM.
Creating the IMC Plan
a. Situation Analysis
b. Marcom Objectives
c. Budget planning
d. Developing a Marketing Communications program
e. Evaluation and Control of Marketing Communication
Program
Creative & Media Strategy
a. Designing an effective message
b. Creative options and formats
c. Promotion appeals
d. Creative stages

Media strategy & Marketing Communication Delivery ( integrating

multiple channels)
a. Evaluating Media options
b. Merging media and creative strategy
c. Analysing brand context
d. Determining relevance of Brand context
e. Appreciation of customer insight
Marketing Communication budget planning
a. Budgeting Methods
b. Allocation of budget
c. The budgeting process
Ethics and Legal issues in IMC

Cases and contemporary issues in IMC : Best campaigns, current Strategies

2
2
3

etc.
Total Hours

30

SALES FORCE AND CHANNEL MANAGEMENT

Sr.
No.
1
2
3

4
5
6
7

8
9
10
11

S.NO

Topics
Introduction to sales Management, Role and duties of Sales Manager.
The Selling Process and different theories of selling.
People Management-Sales Outlook
Sales Organization and Importance of sales force,
Training of sales force
The motivation of sales force
Recruitment and selection,
Compensation,
Monitoring and control
Sales Promotion
Sales Forecasting and Budgeting Sales promotion
Management of Sales territory and sales quota
Introduction to distribution management
The concept of channel flows
Managing a channel design
Basics of warehouse/inventory/ transportation planning
Intermediaries :Channel Formats
Managing channel partner ( includes channel conflict)
Channel information systems
International Trends in Sales and Distribution Management
Total Hours

Topic

No. Of
Hours
2
4
6

4
2
2
5

1
2
1
1
30

Hour

Services Marketing
I

Foundations of Services Marketing

Nature, Scope and Importance of the service sector
Introduction of services concept; Elements of Services Mix, Difference
between goods and services, Classification of Services, The Growth in
Services: Global & Indian Scenarios

II

Customer Focus
Customer satisfaction Service quality models-Handling complaints
effectively - Service Failure Recovery-Moments of truth.- Service
encounters

III

Service Design and Delivery

Service Delivery Process Service Blueprints Service Mapping Physical
evidence and Services-cape
Role of employee in services delivery- Role of customer in services delivery.

IV

Delivering services through Intermediaries and Electronic Channels.

Distribution Strategies for Services Challenges in Distribution of Services

Role of Pricing and Promotion

5
Advertising and Sales Promotion in Service Industry,
Objectives and foundations of pricing of services, Managing Demand and
Capacity in Services

Sectoral perspectives

S.No.

Topic

Hours

Advanced Supply Chain Management

1

Global supply chain, implications and competitiveness

Supply chain co-ordination and relationships CRM & SRM

Supply chain risk management

Humanitarian Supply Chain Management

Sustainable supply chain management

Issues related to retail supply chain

Warehouse and distribution designs & models

Services supply chain management

Fundamentals about supply chain models

10

E-supply chain challenges, financial, social and human aspects

11

Supply chain performance evaluation, value chain analysis

Total

30

S.No.

Topic

Hours

Materials Management
1

Materials Management Importance in Supply Chain

Materials in various production systems

Materials Planning System Sales, Inventory and Operations Planning with

the financial perspective MRP- JIT- JIS

Demand Management & Forecasting Models

Make or Buy Decisions Project Buying Capacity management of Material

Suppliers Production Control

Purchasing fundamentals - Order Quantities - Contracts Management

Vendor Development and Performance Analysis

Service Levels Uncertainties in supply chains - Product Availability

Physical Inventory and Warehouse Management System

10

Inventory Analysis and Replenishment Models

11

Material Codification system - ABC analysis VED, GOLF, FSN - HML

12

MRO - Value Analysis

Total

30

S. No.

Topic

Hours

Corporate Social responsibility

Corporate Social responsibility
a. Political economy of CSR: Scholarly arguments both pro
and against CSR practices (Introducing Milton Friedman
and Michel Porter)
1.

2.

b. Global standard practices by corporates in Corporate Social

Responsibility (CSR): globalization and its implications on
CSR.
c. CSR as a strategic tool in governance
d. Non-strategic CSR
a. Role of different stakeholders in CSR (State,
Community, and Civil Society/NGO or NPO).
b. Managing expectations of different stakeholders through
CSR.
c. CSR in India: cases of Private and public sector
enterprises
d. Where to start your CSR? Social Problems v/s
Enterprise Problems
e. CSR project formulation, implementation, evaluation
and Reporting-social audit.

Sr. No

Topic

No of
Hours

Global Strategic Management

1.
2.
3.

4.
5.

Strategic Management and its Overview

Situational Analysis
a. External environment : Assessing competitive
b. Internal environment assessing a firms competence & competitive advantage.
Strategic Choice :
a. Business Level Strategy.
b. Corporate Level Strategy.
c. International Level Strategy gaining advantage through global expansion.
d. Functional Level Strategy.
Strategic Implementation:
a. Implementing Strategy, Organizing tasks & allocating resources.
Evaluation & Control :
a. Designing & Implementing strategic control systems.
Total

S.No.

Topic

6
6
6

6
6
30

Hours

Industrial Relations

2.

Concept of Industrial Relations, Role of IR Manager, Industrial Disputes,

Industrial Peace, Industrial democracy
Models of IR The Systems model, the pluralist approach , Gandhian Approach

History of Industrial Relations in India & The ID Act 1947

Industrial Relations and Globalizations

Trade Unions Objectives , Functions and Trade Union movement in India

Changing Role of Trade Unions , Problems of Trade Unions & The Trade
Union Act 1926
Employers Associations Objectives , Structure and activities
Concept of Collective Bargaining , Critical Issues in Collective Bargaining ,
Negotiating a contract, Collective Bargaining in India
Workers Participation in Management Various Schemes
Changing role of the State & Industrial Relations in the developed, newly
developed and developing economies

6.
7
8.
9.
10

3
2

2
1
5
5
4

S.
No
.

Topic

Hours

Organizational Behavior
1

Introduction to OB
Definition of OB, Growth of OB, Challenges and Opportunities for OB, Models
of OB
Basic Human Processes

2 hr

Perception, Social perception - impression formation and attribution; Errors in

social perception, Organizational applications of perception
Learning- Definition; Theories; Principles of Adult Learning; Applications in
Organizations
Personality- Definition; Theories; Big 5 Model; MBTI; Eriksons 8 stages of
Psycho- physical development .
Emotions and Stress- Nature of Emotions; Nature of Stress; Stressors; Stress
Management.
The Individual in the Organization

2 hr

3
4
5

2 hr
4.30
hrs
2 hrs

Motivation- Theories-Early and Contemporary Approaches; Applications at work 2 hrs

Attitudes- Nature and types- job satisfaction, job involvement, organizational

commitment, types of organizational commitment
Group Dynamics and Team Management

2.30
hrs

2.30
hrs

Foundations of group behaviour- Nature of groups, stages of group development,

group structure- roles, norms, status; group decision making
Types of teams- Creating high performance teams
Leadership- Nature and Theories- contemporary leadership roles

10

Power and Politics- Definition and basis of organizational politics

11

Art of Conflict Management- Definition of conflict; conflict process; causes of

conflict; Managing organizational conflict
Understanding Organizational culture and climate
Definition,
Impact of work culture on behavior and productivity
How culture is formed in organizations
Managing Change- Nature of planned change, Resistance to Change, Lewin and
Kotters model of planned change
TOTAL

1.30
hrs
2.00
hrs
2 hrs

12

13

3 hrs

2 hrs
30
HRS

SR.
NO.

TOPICS

NO. OF
HOURS

International Logistics
1

International Logistics: Meaning, Scope & Importance of logistics in international

business

Different Types of Cargo: Packing requirement & types of vessels for exports

Types of Shipping Services: Liner & Tramp Services

Containerization: Types of Container sizes, FCL, LCL Containers

Inland Container Depot: Concept of Dry Ports, ICDs, Import Export Warehoses, Container
Freight Station (CFS) and Container Yards (CY)

Storage & Warehousing in International Logistics chain

International Physical distribution of manufacturing locations & target markets surveyed

as part of the supply chain & as an essential component of the global strategy

Differences between domestic & international physical transportation, infrastructure and

the availability of modes (Multi modal)

Global Supply Chain-Brief introduction and related concepts

10

International logistics cost

11

Documentation for shipping

12

International air Freighting

13

Role of CHA Freight Forwarder

3
Total

30

S.No.

Topic

Hours

Indirect Taxation
1

Basic Concepts:
Basic Concepts in Indirect tax, distinction between direct and indirect taxes,
basic definitions under indirect tax laws: Excise, Customs, Service tax and
VAT
Excise & Customs Laws:
Central Excise Act, 1944 - Basic Concepts and Definition, Procedural Parts in
Excise, classification and valuation of goods, transaction value
Central Excise Rules and Cenvat
Customs Law Act , Rules , Exemptions
Service Tax Laws:
Service Tax - Basic Concepts and Definition, Procedural Parts in Service Tax
and VAT, recent changes and case studies, valuation rules, incentives and
exemption, inter sectoral credit

Introduction to VAT & CST

Introduction to GST.
VAT / CST - Impact & Incidence Goods and Services Taxes

Tax Planning and Management under indirect tax laws

2
1

15

S.NO

CONTENTS

hour

Introduction to Entrepreneurship
UNIT 1

The Entrepreneurial Revolution : Entrepreneur,

Entrepreneurship, Entrepreneurial Opportunities
The Entrepreneurship An Evolving Concept: The Evolution,
Intrapreneurship: Nature, Elements
Topic and Process of
Intrepreneurship
International
Business and
GlobalinStrategy
Understanding
the Entrepreneurial
Perspective
Individuals:
The Entrepreneurial
Entrepreneurial
Introduction:
Area Studies Perspective,
and International
Business
Motivation
DevelopingState-Market
Creativity and
Understanding
Relations
in VariousInnovation:
Countries
Innovation and the Entrepreneur, role of creativity, innovation
on Selected
process. ThePresentations
creative Pursuit
of Ideas Countries/Regions
Environmental Assessment Preparation for a New Venture:
Guest lectures by business leaders/experts on selected regions
The Environment, Macro and Micro view
Assessment
of Entrepreneurial
Topic/case
study by eachOpportunities
student focusing on selected region

Marketing Research
for Newinteraction
Venture with Faculty
One-on-one

S.No.
UNIT 2
1
2
3
UNIT 3
4

1.5
Hours
1.5

2
3
3

Total

3
2

Sources of Capital for Entrepreneurial Ventures

UNIT7 4

Presentation
on Effective
India and Business
the selected
region: prospects and challenges for 6
Developing
Plan:
business
Developing an Effective Business
Plan
Legal Challenges for Entrepreneurial Ventures

2
15

Marketing Planning
Financial Preparation for Entrepreneurial Venture

UNIT 5
Sr
N
o
Total

Growth Strategies for venture:

Strategic Entrepreneurial Growth.
Topics
Valuation of Entrepreneurial Ventures
Harvesting Entrepreneurial Ventures

Advanced Data Driven Decision Making

15

No
of
Hrs

Large data - Concept of data search in inventory, stocks, economics data

Data table and multiple criteria for search
Data Lookup and referencing techniques
Case 1 discussion and hands on exercise

Data analysis using Pivot table and reports

Multiple consolidation of data and analysis
Data extraction from databases for pivot analysis
Reporting with slide/dice, multidimensional, aggregation, distribution, benchmarking
etc.
Case 2 discussion and hands on exercise
Financial Functions & Array Functions
Introduction to Macros
Case 3 discussion and hands on exercise
Optimization using solver
Maximization and Minimization problems
Case 4 discussion and hands on exercise

3
4

2
2

Data extraction using Queries

Concept of query
Parameter Query, Action queries
SQL queries
Group By and Having clause
Demo and Hands on using MS Access
Data Reporting techniques
Demo with MS Access Reporting tool

S.No.

Topic

Hours

Talent Acquisition
1

5
6
7
8
9
10
11

Introduction to the concept of HR Planning, Strategic Planning and

Human Resource Management
Aim of HR Planning
Process of HR Planning
Forecasting Demand & Supply, Quantitative & Qualitative
determination
Work Study and its application
Methods Study; The approach to Methods Study
Work Measurement, Work Sampling and Time Study
Career Planning & Succession Planning
Career Stages, Career Development, Career Anchors, Role of
Training & Development in Career Development
Meaning and definition of Succession Planning, Steps in
Succession Planning, Importance of Succession Planning
Strategic Career Planning
Human Resource Planning & Technology
Introduction to Human Resource Information System
Role of Technology in Human Resource Planning
Effectiveness
Current trends in HR Planning
Strategy Staffing, Business & Staffing Strategies Planning, Types of
recruitment, sources, attracting talent
Job Analysis, Job Description & Job Specification, Sourcing and
Recruiting
Recruitment yield pyramid, Employer Branding Planning for building
a better employer brand
Interviewing Techniques, Types of Interviews, avoiding mis-hires,
Selection Process, Introduction to Assessment Centers, Tools and
Techniques used in Interviewing
Assessing External and Internal candidates, Employee Referral,
Transfer and Promotion
Managing workforce flow

2
3
3
2
3
2
2

12

Staffing Strategies and Best Practices, Latest trends in Talent

3
Acquisition, Use of Technology in Talent Acquisition
Total
30

Topic

Details of the topic to be covered

No. of
Hours

ERP-Business Process Integration

Introduction
BPI and ERP
SAP-Basics
SAP - FI

toIntroduction to ERP, History of ERP, merits & demerits, information 2

requirements Understanding the Core Business Processes
Basics of SAP R/3 Client-Server Integrated Business Solution, 1
Business Process Integration & Stool Diagram
2
FI - Organization Structure & Rules (Demo with explanation)
Exercise pertaining to creating Organization Structure for FI
FI Master Data (Concept and Demo)

2
2

Exercise pertaining to FI Master Data- GL explanation & Demo

with an example
FI Rules and exercises pertaining to FI Rules
SAP - MM

SAP SD

FI Transactions Demo and Group Assignment FI Transactions

MM Organization Structure and related exercises

2
2
2

Exercise pertaining to creating Organization Structure for MM

MM Master Data and Rules and related exercises

MM Transactions and related exercises

SD Organization Structure and related exercises

SD Master Data Material, Customer and Price Master and
related exercises
SD Transactions Simple Sales Cycle, Customer Info Record and
Scheduling Agreement

3
6
3

5
SD Transactions Item Proposal, Delivery Due List and Customer
Returns
Lab Assignments and Practice on MM & SD
5

Sr.
No.

Topics

No. of Hours

Project Management Suite

1

3
4
5
6
7
8
9
10

CONCEPT OF A PROJECT
Project management Life cycle
Concept of PERT, CPM, GANTT Chart
Case study discussion
MS Project introduction
Planning
Scheduling
Significance of Critical path and impact on projects
Baseline Concepts and necessity in Project life cycle
Controlling views
Resources, Types and allocation
Resource costs all options
Resource Views
Cost Views
Tracking Views
Resource over allocation issues
Resource leveling
Earned value concept
Concept of Master and sub Projects
Project Crashing scenarios Constraints
Case study 1, 2 and 3 discussion
Total Hours

2
2
2
1
1
1
1
1
15

German syllabus
Basic German II (2 credits)
Sr. Name of the
Objective of
Material used
Grammar
No Unit
the unit
Topic(s)
.
taught
1.
Im
To enable
Textbook + Sprach
Sprachkurs
students to
training,
know and use
the vocabulary
related to
objects in a
classroom. To
enable students
to ask
questions and
make enquiries.
2
Stdte
To enable
Textbook + Sprach
Lnder
students to
training,
Sprachen
speak about
cities and
places to visit
in their own
country and
Germany using
directions and
the
geographical
position.
Map reading
3
Functional Grammar taught during all classes
Functional Grammar:- GERMAN
Cases : Nominativ (Subject), Akkusativ (direct object),
Possessive pronouns in Nominativ and Akkusativ case
Introduction of Articles
- definite articles :der(maskulin), die(feminine), das (neutrum), die (plural)
- indefinite articles : ein, eine, ein
Nouns: Singular and Plural with articles
Negation with nicht and kein

Activities

No. of hours
required

Role plays
Essay : My
class room

15 including
class tests and
assignments

Role-plays

15
including class
tests and
assignments

Short essay
My Family

French syllabus
Basic French II (2 credits)

Sr.
No

Name of
the Unit

Utilities

Objective of the unit

Numbers
(telephone
numbers, postal
code etc)
Ordinal and
cardinal numbers
(dates)
Weekdays, months,
birthdays birth
year and seasons
Countries ,
nationalities ,map
reading and asking
directions
Immediate future
plans

Material used
text books ,
listening ,
photocopies r
books

Grammar
Topic(s)
taught
Definit and
indefinite
articles

Activities
Role plays
and games
and
activities

No. of
hours
required
20

Future proche
2

3.

Writing
skills

Writing short
emails, postcards,
letters
short essays
short messages

Functional Grammar
5
Adjectives: possessive adjectives, demonstrative adjectives, interrogative, adjective,
qualitative
Verb form : present, Future proce and recent past ( immediate future). etc

Spanish syllabus Basic Spanish 2 (2 credits)

Sr.
No.
1.

Name of
the Unit
Unidad 3

2.

Unidad
3,
Unidad 4

Objective of the
unit
To enable
students to know
and use the
concept of time,
time
expressions, To
enable students
to use the
language at
different places
e.g. Caf /
Restaurant,
Market,
Supermarket
etc., To place an
order in a
restaurant, To
enable students
to ask questions
and make
enquiries.
To enable
students to talk
about their daily
routine, To
introduce
different family
relations, To
know and use
how to describe
a person, To
learn more
numbers till 100

Material
used
Text book,
Work
book ,
SIFIL
compiled
book, PDFs

Grammar
Topic(s) taught
Different
groups of
irregular verbs,
Introduction to
reflexive verbs

Activities

Text book,
Work
book ,
SIFIL
compiled
book, PDFs

Reflexive verbs
(Regular and
irregular),
Possessive
adjectives

Role-plays
Short essay
My Family

Dialogue
completion,
Role plays
Translation
practice

No. of hours
required
15 including
class tests and
assignments

15
including class
tests and
assignments

3.
Functional Grammar taught during all classes
Functional Grammar: Spanish

Interrogation

Negation

Possessive adjectives

Chinese syllabus
(2 credits)
Sr. No.
1.

Name of the
Unit

Objective of
the unit

Dui Hua

Material
used

Grammar
Topic(s)
taught
Construct
ion of
related
sentences

To enable
Textbook +
students to
Listening to CD
know and use
the vocabulary
related to
Caf /
Restaurant,
Time, days,
date .To enable
students to ask
questions and
make enquiries.
2
Duo Shao
To enable
Textbook +
How to
Qian, Da dian students to read Listening to CD ,
use
hua, Mai
and speak
Interrogat
Shen me, etc. about currency,
ive
tele call, basic
pronouns
dialogue in a
,Placing
shop, Wish
of Time
birthdays and
words,
others, playing
Currency
of some basic
and
games, Talk
Denomin
about family,
ations
Going and
Coming, etc.
3
Functional Grammar taught through all classes
Functional Grammar:- Chinese
Cases : SVO sentences, SCOVO, SVOV, STWVO, etc sentences

Activities
Dialogues
and
conversatio
n

15 including
class tests and
assignments

Role-plays

15
including class
tests and
assignments

Short essay
My Family ,
Translation
practice

Interrogative Particle, Interrogative Pronouns, Modal Particle, Aspect Particle, etc.

Negation with Mei and bu
Currency and its denominations

No. of hours
required

Sr.no
1
2
3
4
5
6
7
8
9
10
11
12
13

Topic
Marketing Research
The Marketing Research Process- An overview
Research Methods and Design
online market research
Qualitative Research
-projective techniques, brainstorming, panel research etc, Depth interviews,
FGDs
Quantitative Research
Questionnaire design
Sampling Methods.
Field procedures
Data Analysis -Data Preparation & processing
Use of statistical tools for analysis
Report preparation and presentation
Web based research
Ethics in marketing research

Hours
1
2
2
4
1
2
2
1
2
8
2
1
1